Hello All,
I've been playing around with the idea of starting a lead generation business since stumbling across this forum a year and a half ago. Long story short, I have about a year and a half of experience selling and engineering sales processes/strategy under my belt.... and zero experience with lead generation outside of prospecting/email marketing.
I've been reading and listening to @Andy Black's material quite a bit. Super helpful!
Anyways... as of a few weeks ago, I left a job that wasn't paying me and decided to partner with a small semi-failing digital marketing/media production agency.
We managed to secure a luxury office space for next to nothing and I'm now spearheading lead gen/sales for them. I feel confident in my ability to close deals for/ with them and will be awarded a recurring commission for any deals I'm involved in... as a consultant or selling directly. I also have access to their network and client base.. which has already proven valuable.
I have full access to their services for my own business... professional photography, videography, social media management, FB Ads, etc.
Just about anything they can't do (SEO, Web Design, Copywriting, etc.) I'm now connected with someone through them who can.
I have access to tons of resources from people who have no clue how to sell any of it. If worse comes to worst I could literally just re-package their services... build a site with a "meet the team" page and focus all of my efforts on generating leads/getting contracts signed. We're all in the same office anyways. I take a cut off the top and help scale outsource projects as needed.
Originally I was going to do a sales training/consulting business but lead generation sounds much more scalable. I could always do sales training 1 on 1 on the side... right?
With lead gen.. I could focus on orchestrating and scaling sales for a business as opposed to cold calling/training salespeople myself. I could also lean heavily into the team I'm working with to build and manage facebook ad campaigns with at least a bit of proficiency while I learn (Google Ads, FB Ads) and scale the business.
This thread will hopefully hold me accountable.
So... here goes nothing...
Day 1: Landing Page + Design
Honest thoughts?
I've been playing around with the idea of starting a lead generation business since stumbling across this forum a year and a half ago. Long story short, I have about a year and a half of experience selling and engineering sales processes/strategy under my belt.... and zero experience with lead generation outside of prospecting/email marketing.
I've been reading and listening to @Andy Black's material quite a bit. Super helpful!
Anyways... as of a few weeks ago, I left a job that wasn't paying me and decided to partner with a small semi-failing digital marketing/media production agency.
We managed to secure a luxury office space for next to nothing and I'm now spearheading lead gen/sales for them. I feel confident in my ability to close deals for/ with them and will be awarded a recurring commission for any deals I'm involved in... as a consultant or selling directly. I also have access to their network and client base.. which has already proven valuable.
I have full access to their services for my own business... professional photography, videography, social media management, FB Ads, etc.
Just about anything they can't do (SEO, Web Design, Copywriting, etc.) I'm now connected with someone through them who can.
I have access to tons of resources from people who have no clue how to sell any of it. If worse comes to worst I could literally just re-package their services... build a site with a "meet the team" page and focus all of my efforts on generating leads/getting contracts signed. We're all in the same office anyways. I take a cut off the top and help scale outsource projects as needed.
Originally I was going to do a sales training/consulting business but lead generation sounds much more scalable. I could always do sales training 1 on 1 on the side... right?
With lead gen.. I could focus on orchestrating and scaling sales for a business as opposed to cold calling/training salespeople myself. I could also lean heavily into the team I'm working with to build and manage facebook ad campaigns with at least a bit of proficiency while I learn (Google Ads, FB Ads) and scale the business.
This thread will hopefully hold me accountable.
So... here goes nothing...
Day 1: Landing Page + Design
- Finalize landing page design
- Outsource landing page sales copy
- Outsource FB Ad design
- Collect and organize forum threads/resources on Google PPC + FB Ads
Honest thoughts?
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