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Andy Black

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It was just after midnight on 10-Nov-20 and I was annoyed with myself for not starting a particular project I'd been thinking about for a few weeks.

I decided to quickly post a short note to my Facebook profile before hitting the hay. At the time I had 880 friends on Facebook and had been a bit more active the previous few weeks than normal so thought I might get a bit of interest.

This is what I posted, and I woke to 17 people saying they were interested:




Only after people expressed an interest did I wonder what to do with them.

I didn’t have a domain setup for this project, and no “squeeze page” to get people’s email addresses and put them on a wait list.

I wanted to know a bit more about people interested enough to reply, what they wanted and how to help them - so I knocked up my first ever Google Form (they’re free btw!).

I then privately Facebook messaged each person with “Hi <name>” and then this:



As of 20-Jan-21 I’ve messaged about 50 people, and 40 filled in the Google Form. (I no longer send people a link to the form but send them a link to the Bootcamp instead.)

The great bit about Google Forms is they can insert the data automatically into a Google Sheet.

Here’s the questions I asked and just some of the amazing responses:





Here’s a 10 min video a day or so later showing how I got 28 Google Form responses. Some of the insights are gold and will really help me serve people better.

View: https://youtu.be/PMvGzNvg1mg


EDIT: Here's where I'm interviewed about this:


Learnings:
  1. You don’t need a fancy announcement or “launch”.

  2. You don't need a domain or website to get started.

  3. You don’t need to build an email list with email software such as Mailchimp or ActiveCampaign.

  4. Ask people what they want so you know to create it for them.

  5. Just be conversational and natural. Stop with the formal "sales speak".

  6. Just get started and adjust as you go.


Your turn:
  • What's your takeaways?

  • What will you do different?
 

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TheKingOfMadrid

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Definitely agree, too many entrepreneurs think they have to talk like what they think sales people talk like 24/7 and everything has to be executed on a fortune 500 level schematic.

I always say there's always something someone can teach so there's really no excuses.

In terms of execution, the only thing I would say is that this is far easier if you have already established an audience and they are reacting to both your social proof and your perceived value.

Which is why it should be stressed that you should always be building up a network of active interest leads. 880 contacts sounds small, but if you've vetted them accurately you only need 20% of them to be genuinely interested to get your idea moving.

Recently I've been playing around with my LinkedIn which has a very low contact count and trying to see how much I can get my stuff to convert and its really difficult! It's made me a lot more aware of connecting with the right type of people, at low <200 followers your approach needs to be on point.

When I used to be in the teaching game this was the crucial difference between those that said "oh no one needs my services" and those that were saying "WOW! I can't believe so many people want this".
 
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Andy Black

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Definitely agree, too many entrepreneurs think they have to talk like what they think sales people talk like 24/7 and everything has to be executed on a fortune 500 level schematic.

I always say there's always something someone can teach so there's really no excuses.

In terms of execution, the only thing I would say is that this is far easier if you have already established an audience and they are reacting to both your social proof and your perceived value.

Which is why it should be stressed that you should always be building up a network of active interest leads. 880 contacts sounds small, but if you've vetted them accurately you only need 20% of them to be genuinely interested to get your idea moving.

Recently I've been playing around with my LinkedIn which has a very low contact count and trying to see how much I can get my stuff to convert and its really difficult! It's made me a lot more aware of connecting with the right type of people, at low <200 followers your approach needs to be on point.

When I used to be in the teaching game this was the crucial difference between those that said "oh no one needs my services" and those that were saying "WOW! I can't believe so many people want this".
Ah... good point!

I posted the same thing to LinkedIn where I have 11,000+ connections and only 4 people responded. My connections on LinkedIn are just connections to increase our networks, not many are connecting because they know what I do already (unlike many of my Facebook friends).
 

TheKingOfMadrid

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Just watched the Video and the one aspect EVERY entrepreneur should definitely learn today is the power of your Google Form and the way you've deliberately structured your questions.

The more questions your prospect answers the more their own answers are eliciting fantasies of the course.

I consider myself an expert in what you're teaching, but even I feel like I want to join after reading your questions.
 
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Andy Black

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I consider myself an expert in what you're teaching, but even I feel like I want to join after reading your questions.
That’s interesting. I stopped sending people to the form once I had created the course. Maybe getting people to answer the survey would help me keep getting data and may even improve the signup rate. Something to test.
 

TheKingOfMadrid

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That’s interesting. I stopped sending people to the form once I had created the course. Maybe getting people to answer the survey would help me keep getting data and may even improve the signup rate. Something to test.
The Form feels like an almost personal experience, as you said in the video you feel like "WOW, finally someone who knows what they are on about".

Hope you post the results as most people would stop sending the form once they had things running, but I bet there's tremendous value in keeping it OR introducing it periodically in a transparent way such as course updates etc.
 

Matua

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Great thread as always Andy!

This is a good demonstration of how you reach people, notice how much they want it, and lead them to your service or platform that serves their needs. While not an entrepreneurial pursuit, I did the exact same thing you did, but it was more for getting people together to form a hobby group in my local area. The only difference was scale.

I never had any audience, contacts, or much of anyone that knows me. But what I did do was post my hobby group on a subreddit, aligned with the subreddit's interests, and I got a couple people interested in the idea.
What really drove up the hobby group's membership was someone who recommended it to his thousands of followers.

All it takes is for people to like the idea and spread it through word-of-mouth.

Once you lead those people to some sort of survey (Google Forms), it became really satisfying to understand and know what they really want and align it with the group's interests in mind.

I no longer run the group anymore, but it taught me the importance of understanding your audience.
 
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Andy Black

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josh_ting

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Fantastic Interview! Keeping it very lean, staying on the critical path and not worrying about the peripheral fluff. @Andy Black one thing I love about your philosophy is how down to earth and practical it is, literally things that every single one of us can do. For example, instead of thinking, how do I go and get a customer, think who can I help in my current existing network. Then do that again. Then again. Then again. Until you eventually get to the point where you have to do those things to help scale (i.e. bring on more people, run ads etc). Love your work Andy!
 
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Andy Black

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Fantastic Interview! Keeping it very lean, staying on the critical path and not worrying about the peripheral fluff. @Andy Black one thing I love about your philosophy is how down to earth and practical it is, literally things that every single one of us can do. For example, instead of thinking, how do I go and get a customer, think who can I help in my current existing network. Then do that again. Then again. Then again. Until you eventually get to the point where you have to do those things to help scale (i.e. bring on more people, run ads etc). Love your work Andy!
Thanks for your takeaways Josh. Yeah, we have a habit of overthinking and getting in our own way. It’s often a lot simpler than we think.
 

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