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NOTABLE! What book are you reading? Right now. Post up!

ChrisV

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How this thread works... when you start reading a new book, you update it here. It’s nice to have a log of what everyone on the forum is reading and i’m sure it will spark discussions and recommendations.

I’m also creating the Fastlane Bookclub on Goodreads where you can share what you’re reading, add your favorites, and talk about books. I haven’t explored all the features, but I’m sure there’s a bunch of stuff we’ll benefit from. Join the group!

So, Currently I’m reading

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Persuasive Advertising: Evidence-based Principles by J. Scott Armstrong

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.

The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They also apply to other types of persuasive communications such as management reports, speeches, and press releases.

Wharton School Professor J. Scott Armstrong spent over 16 years on this book. In recent years, he was assisted by Gerry Lukeman, Chairman Emeritus of Ipsos-ASI and Sandeep Patnaik, Research Director at Gallup and Robinson. Altogether, more than 80 people contributed to Persuasive Advertising by obtaining relevant studies, analyzing data, editing and reviewing, and surveying researchers to ensure that the book correctly summarizes their findings.


Persuasive Advertising summarizes findings from about 3,000 empirical studies and 50 books. It also presents new findings from previously unpublished studies. .

Along with the AdPrin Audit software on AdPrin.com, Persuasive Advertising enables advertisers as well as agencies to quickly and inexpensively identify ways to improve ads – or to determine which of a set of ads will be most effective. For example, it typically requires about an hour for an experienced user to obtain a persuasiveness index for a print ad along with a list of ways to improve the ad.,

By using these principles, advertisers can improve their creativity and effectiveness.​


And

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Hack Your Motivation: Over 50 Science-Based Strategies to Improve Performance by Bobby Hoffman

Finally!!!! Evidence-based research on motivation that's written in an engaging, humorous, easy-to-read style!"--Karen, Performance & Leadership Consultant

Bobby masterfully bridges the gap between research and practice by applying high quality motivational research to everyday life."--David, Master Educator **"This book is not easy to put down. You will find yourself often referring back to its pages. The a-ha moments will cascade in."--Glenn, Team Leader & Operations Manager

Hack Your Motivation gives you the latest and most reliable performance tools and tips to help you reach your personal or profession goals. Written by motivational scientist and leadership consultant Dr. Bobby Hoffman, this book converts hard-core research from psychology, business, athletics, neuroscience, and education into easy-to-read and simple-to-master strategies. Hoffman includes unorthodox examples from his own life and the lives of others to enlighten, inspire, and amuse ---so anyone can learn to maximize their untapped potential. If achieving glory, feeling good about your accomplishments, or understanding why you do what you do (or don't do) is important to you, then look no further.
What are you reading?
 

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The Abundant Man

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Just finished Elon Musk by Ashlee Vance. Brilliant ambitious guy who is a man on a mission to save the planet. Ancestry of explorers. Had a childhood of awkwardness.(And getting bullied) Likes to do everything himself so he has a problem with giving up control. He's more of a modern day Thomas Edison/Nikola Tesla in they'll experiment and fail over and over again but they always eventually figure stuff out.
 

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Ray Richardson

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Read Millionaire Fastlane
Sep 3, 2018
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People's Republic of NJ
$100 startup

It was okay. It was more of the "follow your passion" message. Sure these people quit their day jobs, but doing what i love just to get by is not part of what im trying to build. However these people got something off the ground putting them way ahead of me.

 
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ChrisV

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ChrisV

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The education of millionaires
$100 startup

It was okay. It was more of the "follow your passion" message. Sure these people quit their day jobs, but doing what i love just to get by is not part of what im trying to build.
Deep Work, by Cal Newport.
Thus far, it's outstanding
It would be helpful if you guys posted the cover/description of the book too

you don’t have to but i’m interested in what these books are
 

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ApparentHorizon

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Just finished Pre-Suasion by Cialdini. This is definitely one you have to listen/read twice.

What was striking about this book is that the sale happens before the sale.

Just like we used to think you made a sale by the words that come out of your mouth. Only to then discover, 80%+ was body language. Pre-Suasion is similar, in that the sale comes from the environment, and before you even utter a word.

For example, imagine 2 restaurants with the following names: Rue 17. House 37.

Both are of equal quality and value. However, customers are more likely to purchase a higher priced meal in House 37.

Or another example is increasing the price of food, to increase customer satisfaction. I noticed the Asian buffet in my town raised their prices by 77%. The place is more packed than ever. Same exact food and service. If you have the time, look up how buffets make money. It's fascinating. (Not an example in the book)

Likewise, you can trick people into success.

Simply putting up posters of someone winning a race, is enough to make the viewer more goal oriented.

Or...

How about marginalized groups? People who are under societal pressure to not do well in school? Well you can push their scores up without all the political trickery of padding results.

Again, put up a few posters, but this time of successful people who look just like them. I think we've known this for a while, just not applied to academics. If there is a task no one has been able to complete, then someone comes along and does it. Then soon after, other people start completing it as well. This is because they now know it can be done.

How about a principle that's related to current events?

Nike.

Pre-suasively, we give importance to what we're paying attention to.

And it's at an all time high:

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While the controversy will hit them short term, (barely as we can see at the last candle), most people will forget by the next news cycle. However, those Nike connections in their head will strengthen.

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More importantly, by the exposure effect, people who don't even care about what everyone is mobbing about, will subconsciously gravitate towards Nike. (Adidas who?)
 

404profound

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Desert of Desertion

ChrisV

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For example, imagine 2 restaurants with the following names: Rue 17. House 37.

Both are of equal quality and value. However, customers are more likely to purchase a higher priced meal in House 37.
Why, just because of the higher number? Would Blue 99 attract even higher prices? Anchoring effect?

And re: Nike

I mean if I traded stock? I would be ALL over Nike. As far as I’m concerned that stock is just ‘on sale.’ It’s like if they started slashing the price of iPads by like 70%. Buy a F*ckload of them then once the sale is over and back to regular price throw them up on eBay.

That was Warren Buffet’s method in a nutshell.

Simply putting up posters of someone winning a race, is enough to make the viewer more goal oriented.
Is that covered in the book?
 

Michael1359

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Just finished Elon Musk by Ashlee Vance. Brilliant ambitious guy who is a man on a mission to save the planet. Ancestry of explorers. Had a childhood of awkwardness.(And getting bullied) Likes to do everything himself so he has a problem with giving up control. He's more of a modern day Thomas Edison/Nikola Tesla in they'll experiment and fail over and over again but they always eventually figure stuff out.
Just ordered it yesterday, should get it Monday. From what I saw online, it’s excellent. Would you concur?

I’m almost done with Unscripted for the second time and will start the book on Elon Monday or Tuesday.


Sent from my iPad using Tapatalk
 

ApparentHorizon

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Why, just because of the higher number? Would Blue 99 attract even higher prices? Anchoring effect?

And re: Nike

I mean if I traded stock? I would be ALL over Nike. As far as I’m concerned that stock is just ‘on sale.’ It’s like if they started slashing the price of iPads by like 70%. Buy a f*ckload of them then once the sale is over and back to regular price throw them up on eBay.

That was Warren Buffet’s method in a nutshell.



Is that covered in the book?
The way he described it, people would buy around the $17 price marker in the 17 store. So anchoring would be my guess as well. However, he doesn't go into too much detail concerning the science. Plus, many of his studies are behind a paywall.

I mean if I traded stock? I would be ALL over Nike. As far as I’m concerned that stock is just ‘on sale.’ It’s like if they started slashing the price of iPads by like 70%. Buy a f*ckload of them then once the sale is over and back to regular price throw them up on eBay.
Nike’s online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017

From what I've been observing, it seems there's a right way to play outrage and a wrong way.

The right way, NIKE. You get people who aren't even your main target market to mob on social media.

The wrong way, EA. You enrage your own player base, by insulting them. As a result, Battlefield 5 Pre-orders are 85% lower than their closest competitor.

Is that covered in the book?
yup
 

Velocke

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May 22, 2018
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  • Crushing It! - Gary Vaynerchuk (audio): Trying to be open-minded on this one, but actually trying to become a "social media influencer" still strikes me as a shallow goal and an unpleasant life. I don't want to tell a bunch of people on the Internet what I am doing every day...but I'm pretty sure the key is just making it based around something you really WANT to share constantly with other people.
  • Furiously Happy - Jenny Lawson (audio): Funny, but definitely bordering on an annoying level of "LOL I'M SO RANDOM", especially as read by the author, who does an unfortunate amount of uptalking.
  • Built to Sell - John Warrillow: I really like this one so far. Uses a story about a guy wanting to sell his ad agency to go through how you create a business that does not depend on your constant presence and activity.
 

The Abundant Man

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Just ordered it yesterday, should get it Monday. From what I saw online, it’s excellent. Would you concur?

I’m almost done with Unscripted for the second time and will start the book on Elon Monday or Tuesday.


Sent from my iPad using Tapatalk
 

Tommo

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Reading Viktor Frankl - Man’s Search for Meaning

Whenever I’m driving, I’m listening to Unscripted (basically on repeat)

Just finished Rise and Grind by Daymond John...thought it was so-so.
Victor Frankls short book is so moving and proof of the power of the mind. Absolutely a book that can change your life. Bloody read it if you haven't already.
 

Tommo

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I am heading to Petth city for my daughters graduation and buying 2 copies of Ray Dalios Principles, one for her and one for me so this arvo I am reading this.
 

ChrisV

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Crushing It! - Gary Vaynerchuk (audio): Trying to be open-minded on this one, but actually trying to become a "social media influencer" still strikes me as a shallow goal and an unpleasant life. I don't want to tell a bunch of people on the Internet what I am doing every day...but I'm pretty sure the key is just making it based around something you really WANT to share constantly with other people.
I’ve met him. He’s a dick, imo.



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ChrisV

Gold Contributor
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May 10, 2015
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Reading Viktor Frankl - Man’s Search for Meaning

Whenever I’m driving, I’m listening to Unscripted (basically on repeat)

Just finished Rise and Grind by Daymond John...thought it was so-so.
Good choices. Unscripted is the type of book you just keep on repeat. It’s like it’s to
Soup, A-Z entrepreneurial success.

Do you use Goodreads? If so send me your URL.


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ChrisV

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I mean he’s not a dick dick.. he’s alright. Gave me his email.

This was a while ago...

When I met him he said he just got back from Italy.

This was a little after his fame with Wine Library TV and when he had just started writing books.

At this point he didn’t realize I knew who he was

So I said ‘did you try any new wines there?’

I think he said no, but I quickly hinted at him ‘did you try any wines... you know.. maybe make some YouTube videos?’ and he laughed when he realized i knew who he was.

So him and I spoke. I basically told him ‘you know it’s funny, i don’t drink wines myself, but I actually watch some of your videos... even though I don’t like wines, I like your approach. I like that you tell people to find their own palette and don’t let and trends or gurus decide which wines you should like... if you like a wine you should like it” and I think he appreciated that...

This was yearssssss ago but he was talking about building his new site and he was like “Yea, I’m kicking myself... one of my friends came to me with this brand new startup he wanted me to invest in called Uber that’s an app that helps you find taxi alternatives and I didn’t inverst and now they’re getting kinda popular in some cities.. i really should have.”

In retrospect... i, um... agree with him lol.

And we spoke a little about the Self Help industry and how the whole Positive Thinking movement is bullshit.

So actually he was pretty cool. I don’t remember what but there was something I saw him do that was a little dickish.
 

Satvik Gupta

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I got this, but put it down as soon as he said "im not actually a millionaire". I thought, how are you going to teach me to become a millionaire, if you're not one...

How is it?

The guy is just an author from what I remember
I actually like it because the author has interviewed many successful like Eben Pagan (Someone who does $100k/day) in the book.

Not only that, he talks about his journey about how he found mentors, what skills are required to be successful, and much more.
 

Steven D.

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Sep 6, 2018
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www.udemy.com
Sell or Be Sold - Grant Cardone

Fantastic book!

I've actually written my own workbook (Attached) based on my experience in selling.

It's amazing to see so many dedicated people in this thread.

I can only imagine the collective impact, each of us has made on this planet, with everything we've learned and applied.

Cheers,
Steve
 

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