Andy's AdWords Posts

[Andy Black]

If you have any questions relating to a thread, please reply to that thread instead of this master one.

If there's anything not covered, ask in here and I'll see about creating a thread for that.


A) Here's a "braindump" thread in the Speedway where I'll continuously drop content:

• https://www.thefastlaneforum.com/community/threads/mastering-adwords-from-a-pro-andys-brain-dump.54028/

B) Here's all the Google Ads threads:

1. AdWords Dude Saying Hello (<--- Intro post)
2. (Radio interview) How to get started quickly in business
3. The Biggest Benefit of AdWords
4. Are You Only Buying Traffic?
5. Your Goal Is To INCREASE CPCs
6. What Happens When You Increase CPCs
7. The Trick To Understanding AdWords
8. Newbie Mistake #1 - "Limited by Budget"
9. Launch & Learn
10. The Single Biggest Reason People Lose Money With AdWords
11. Don't Let Google Control Where Your Traffic Goes
12. Hidden Dangers of Wide Funnels
13. The Holy Trinity Of Paid Search
14. AdWords Sneaky Extended Headlines
15. Newbie Mistake #2 - "Our Landing Pages Don't Convert!"
16. The Allure of Easy Money
17. 18 Advanced AdWords Tips
18. (Video) What's Your Problem?
19. (Video) Online Direct Response Metrics
20. (Video) The Most Important Formula in Business
21. (Video) Segmenting AdWords Data By More Than One Dimension
22. (Video) The Online Buying Lifecycle
23. The AdWords Jumpstart (<-- 40 page HOW-TO doc in the Speedway subforum)
24. The need for speed
25. How to get profitable or fail fast with AdWords
26. The What & Why of Local Lead Gen
27. What's better than low hanging fruit?
28. Please bid on your brand name!
29. Lead Gen for Local Service Businesses
30. (Video) 70 min AdWords Interview
31. (Video) AdWords location targeting tip
32. (Video) Segment your AdWords data!
33. (Video) Categorising keywords with MS-Excel
34. (Video) How I screwed up a sales pitch
35. (Video) Local Lead Gen - simplified
36. (Video) Andy reviews Neal's AdWords account
37. (Video Series) Keyword & Competitor Research for Local Lead Gen
38. EXECUTION Using AdWords to sell a house
39. (Video) AdWords Keyword Research
40. (Video) Using Pivot-Tables to analyse Google Ads data
41. (Video) Google Ads Review - Laudromat
42. How to contact Google Ad support via chat
43. (Video) Google Ads Audit
44. (Video) Keyword Research for a business that wants to sell shoes online
45. (Video) The phone stopped ringing! Is it because of going to Level 5 lockdown?
46. (Video) Google Ads Workshop Replay
47. (Audio) Andy discusses Google Ads on The Subscription Box Show
48. (Video) Tweaking a Google Ads campaign already running well
49. (Video) How to read Google Ads metrics
50. EXECUTION - Starting a local lead gen project

 

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[SYK]

You can probably tell from my constant 'likes' that your Adwords posts have been a great resource for me (and plenty of others I'm sure).

I had a solid grasp of Adwords. Your stuff has taken it to the next level though.

Much appreciated. Keep the good stuff coming!

 

[Andy Black]

You can probably tell from my constant 'likes' that your Adwords posts have been a great resource for me (and plenty of others I'm sure).

I had a solid grasp of Adwords. Your stuff has taken it to the next level though.

Much appreciated. Keep the good stuff coming!

Thanks man.

Mindset > Skillset

This is mostly Mindset stuff.

 

[TedM]

They are currently in the order I posted them. I'll come back and put them into an order I'd recommend for reading them.

any more to add to this since then?

 

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[Andy Black]

any more to add to this since then?

I've been adding new stuff on the inside here.

 

[tak]

So I took the plunge, and dove right in. I just setup an adwords campaign after reading your posts as well as your blog. Here's my stats from 10.19 to 10.25 By your count is this good? I'm having to reread a lot of your posts because its still a whole new concept to me. I haven't converted anyone yet so I guess my landing page needs to be better. I used exact match words, making sure that the ad copy matches the landing page. Any help would be greatly appreciated .

 

[Andy Black]

Oops. Just spotted this. PM sent...

So I took the plunge, and dove right in. I just setup an adwords campaign after reading your posts as well as your blog. Here's my stats from 10.19 to 10.25 By your count is this good? I'm having to reread a lot of your posts because its still a whole new concept to me. I haven't converted anyone yet so I guess my landing page needs to be better. I used exact match words, making sure that the ad copy matches the landing page. Any help would be greatly appreciatedView attachment 8463 .

 

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[Adam Secada]

Freaking awesome. Thanks, mate.

 

[Andy Black]

Oooo.... Now that I'm a mod, I've just realised I can finally go back and reorder the links in the opening post into a more sensible order.

 

[Alan LT]

I never seen this before... I stopped using adwords because I was making a few mistakes, but hopefully I can read threw these post & see what I did wrong.

 

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[TedM]

Now that I'm a mod, I've just realised I can finally go back and reorder the links

Drunk with newfound power

 

[jpmartin]

Thanks Andy! As always... your posts bring insight!

 

[Andy Black]

I've just updated the opening post to contain ALL the AdWords posts I've created, plus a few other useful ones. (Maaan... I've posted a LOT...)

I'll keep that post up to date.

 

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[welshmin]

Working my way through these, some huge insight.

Count this as a bump for newer readers.


Also, did you guys know that Google gifts grants of up to $10,000 per month in AdWords Credit to Non-Profit Organisations?

I see this as a huge opportunity to offer services managing their campaigns for free or for a fee. Imagine the experience you'd gain if you managed a budget of $10,000 PER MONTH. You'd learn real quick.

I imagine there are quite a few non-profits that are not fully utilising this service, or are not using it the right way.

Credit to @MikeAU for pointing this out!!

Edit: My mistake - $40,000 per month for GrantsPro users (potentially)!
https://www.google.com.au/intl/en/grants/index.html

 

[MikeAU]

Apparently the average spend for non profits using the google grants is only around $330 per month out of the $10k too so there would be a hell of a lot out there that need some assistance with there campaigns.

 

[Andy Black]

Have you recently descended the rabbit-hole?



I'm interested in how long it takes people to read everything linked to in the first post

... and interested in your take-aways.




If you're willing, I'd much appreciate you adding your take-aways to this thread

... and what you're going to do differently going forward.

 

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[Joey El]

Saving spot. Updates soon...

Thanks Andy, I've just made a commitment to help a local fellow entrepreneur who has been unhappily running AdWords since April.

So here I go, reading everything. Estimated time, for me a few hours...

The things I do differently will be compared to their previous methods not mine. As for Results, I may get specific on the Inside soon but would you prefer percentages or numbers in this thread?

Cheers

 

[Andy Black]

Saving spot. Updates soon...

Thanks Andy, I've just made a commitment to help a local fellow entrepreneur who has been unhappily running AdWords since April.

So here I go, reading everything. Estimated time, for me a few hours...

The things I do differently will be compared to their previous methods not mine. As for Results, I may get specific on the Inside soon but would you prefer percentages or numbers in this thread?

Cheers

Gosh, no numbers needed, just mindset shifts really. Thanks!

 

[Joey El]

Oh boy.

Thanks Andy. Thank you so much.

You make it so simple. Who would've thought that all the complicated SEO I work with isn't essential. Your explanations show split tests and Excel multi-dimensional data segmentation can be set up quickly and "failed fast." (And cheaply or at break even/ positive ROI.) Absolutely loved the simple story of making the apple tart, helping the current clients and being ready for more. And the whole focus, set up around paid advertising, of Mindset.

They're people not numbers and clicks. Give them what they want.

The simple sketches I've taken as notes could be uploaded once they're soft copies. Hopefully they'll be a "value add" here, and not just to me in gaining the company I'll be promoting/getting "champions" for.

Cheers

 

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[Andy Black]

Oh boy.

Thanks Andy. Thank you so much.

You make it so simple. Who would've thought that all the complicated SEO I work with isn't essential. Your explanations show split tests and Excel multi-dimensional data segmentation can be set up quickly and "failed fast." (And cheaply or at break even/ positive ROI.) Absolutely loved the simple story of making the apple tart, helping the current clients and being ready for more. And the whole focus, set up around paid advertising, of Mindset.

They're people not numbers and clicks. Give them what they want.

The simple sketches I've taken as notes could be uploaded once they're soft copies. Hopefully they'll be a "value add" here, and not just to me in gaining the company I'll be promoting/getting "champions" for.

Cheers

Only just spotted this.

@Joey El - THANK YOU for your feedback.

It's great to know it helped, and it's very interesting to see what resonated and what your biggest takeaways were.

 

[MattR82]

Was just putting a list together of your Adwords threads to watch and read through. This saves me quite a bit of time! Great to have it in order too.

 

[Zakary Frank]

If you have any questions relating to a thread, please reply to that thread instead of this master one.

If there's anything not covered, ask in here and I'll see about creating a thread for that......

Thanks for this! I'm working my way through all this value!

Andy, do you happen to have any books you would suggest as recommended reading?

 

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[Andy Black]

Thanks for this! I'm working my way through all this value!

Andy, do you happen to have any books you would suggest as recommended reading?

I remember Perry Marshall's book was good.

I have a thread in the Speedway Forum that has screenshots on how to get some skin in the game without losing your shirt.

 

[Zakary Frank]

I remember Perry Marshall's book was good.

I have a thread in the Speedway Forum that has screenshots on how to get some skin in the game without losing your shirt.

I'll check it out. Thank you!

 

[mjblackwood]

This whole section is exactly what I needed to find. I'm so beyond grateful for all of this information! Thanks Andy!!


Sent from my iPhone using Tapatalk

 

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[Andy Black]

For other people wondering if these posts are still relevant for 2017...

Yes, they're evergreen since they are mostly to get your mindset right.

The AdWords Jumpstart "how-to" doc in the Speedway subforum is slightly out of date, purely because it's got so many screenshots in it. The principles still apply, it's just that some of the functionality is slightly different (ad lengths are longer now for instance).

I'm updating The AdWords Jumpstart for 2017 and will upload it to Amazon (as a free book if I can). It will contain a link to a free accompanying video series of me stepping through the doc. I'll post more details nearer the time it's released.

 

[PedroG]

Andy, this is unbelievable! I've been going through all of the threads and I can't believe how much I didn't know! Such an important piece of the puzzle that I never quite dedicated enough time to learning. Now I see why I failed so many times.

I'm gonna be trying out some campaigns tomorrow. Thanks!

 

[notyet]

Thanks for sharing. Really appreciate it.

 

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[Andy Black]

@xaviel mentioned (here) that it took 6 days of reading 3-4 hours a day to get through all 35 AdWords threads. That's 18-24 hours!

As promised earlier, I've released a course that could get your ad running (with ad extensions) in an hour or two.

Here's the course:

• Marketplace - Andy's AdWords Course - Get found by the people already looking for you

 

[Andy Black]

Note from @AGS in one of the threads:

Hello Guys, as this is the last post the the Andy Adwords series, I thought I'd post here what I found to be eye opening for me. This is NOT meant to be a summary of Andy's posts it's just what was of most value for me.

If anyone else wants to add their own 'aha moments' feel free to do so as it might help other people too..

Here we go....

- moving from just 'buying traffic' to analyzing that data and understanding visitors behavior.
- big: looking at the data of people that did NOT click on your ad and using it to improve the campaign.
- using a narrow funnel. This is something I wasn't doing at all but it makes total sense !!
- having CPC increase as goal. Man this blew my mind. We're all guilty of just trying to reduce cost without looking a the big picture i.e epc, ltv, etc.

All in all is about putting it all together. I've ran campaigns before but was only looking at fragmented data like page conversion, cpc etc. in isolation.
Now I see it all a part of my sales funnel and all the pieces working in harmony to achieve my goals.

Cheers
AGS

PS. Thanks again Andy for creating these terrific posts !!