Hey Fastlaners,
I need some help/advice/constructive feedback. Yesterday I had a meeting with a "mentor" who suggested to completely redesign my business offerings and change my target market. His vision for my business was completely different than mine, which is fine, but now now I'm left with more questions than answers.
Backstory: I started a residential IT services business about a month ago (late Feb) with a focus on bringing technical support to consumers rather than businesses. My current focus is completely B2C, no B2B. I'm trying to fill a need people have for in-home and remote tech support for their personal devices, home network, etc. Think Geek Squad, but way more affordable. I'm also trying to make it a streamlined system so that I can set up a franchiser/franchisee situation and it can scale in the long-term.
Problems: Not enough exposure and awareness. Put bluntly, I have no customers. I've reached out to people I know, released a handful of Facebook ads, set up Google AdWords, done both on-page and some off-page SEO, set up my Google and Yelp Business pages, and posted on Angie's List, Craigslist, Manta, MerchantCircle, Nextdoor, Patch, LinkedIn, etc. I've sent out dozens of quotes on Thumbtack and reached out to people on Craigslist as well. In addition, I combed through the WhitePages and set up a SlyBroadcast campaign with 200 local numbers which yielded no results so far. I also plan to post up flyers in high foot traffic areas around town.
Clearly, I am missing something or can't see the forest for the trees. Before, I was just telling customers what I could do for them. After reading multiple threads like this, which focus on the mindset, I changed up my approach. Now, I approach customers (by way of Upwork, Thumbtack, Craigslist, etc.) in a way that echoes their problem, shows how I can provide value to them and solve their problem/alleviate their pain points. I focused on their needs, rather than my own. And yet, I'm still not finding much success.
I've done research and try to identify trends in my competitors' marketing strategies. I don't have a lot of capital to purchase the same paid keywords, adspace, etc... so I try to use a more targeted approach with my advertising.
Website: https://atechnextdoor.com
Questions:
I sincerely appreciate any and all advice that you guys/gals can provide.
P.S. I apologize if this isn't the right place to post this. MJ DeMarco, can you please place this in the correct subforum, if necessary? Thank you!
I need some help/advice/constructive feedback. Yesterday I had a meeting with a "mentor" who suggested to completely redesign my business offerings and change my target market. His vision for my business was completely different than mine, which is fine, but now now I'm left with more questions than answers.
Backstory: I started a residential IT services business about a month ago (late Feb) with a focus on bringing technical support to consumers rather than businesses. My current focus is completely B2C, no B2B. I'm trying to fill a need people have for in-home and remote tech support for their personal devices, home network, etc. Think Geek Squad, but way more affordable. I'm also trying to make it a streamlined system so that I can set up a franchiser/franchisee situation and it can scale in the long-term.
Problems: Not enough exposure and awareness. Put bluntly, I have no customers. I've reached out to people I know, released a handful of Facebook ads, set up Google AdWords, done both on-page and some off-page SEO, set up my Google and Yelp Business pages, and posted on Angie's List, Craigslist, Manta, MerchantCircle, Nextdoor, Patch, LinkedIn, etc. I've sent out dozens of quotes on Thumbtack and reached out to people on Craigslist as well. In addition, I combed through the WhitePages and set up a SlyBroadcast campaign with 200 local numbers which yielded no results so far. I also plan to post up flyers in high foot traffic areas around town.
Clearly, I am missing something or can't see the forest for the trees. Before, I was just telling customers what I could do for them. After reading multiple threads like this, which focus on the mindset, I changed up my approach. Now, I approach customers (by way of Upwork, Thumbtack, Craigslist, etc.) in a way that echoes their problem, shows how I can provide value to them and solve their problem/alleviate their pain points. I focused on their needs, rather than my own. And yet, I'm still not finding much success.
I've done research and try to identify trends in my competitors' marketing strategies. I don't have a lot of capital to purchase the same paid keywords, adspace, etc... so I try to use a more targeted approach with my advertising.
Website: https://atechnextdoor.com
Questions:
- What else can I do to build exposure/awareness for my business?
- Are there any improvements I can make to my website?
I sincerely appreciate any and all advice that you guys/gals can provide.
P.S. I apologize if this isn't the right place to post this. MJ DeMarco, can you please place this in the correct subforum, if necessary? Thank you!
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.