Is Passive Income Less Attainable Than Before?

[Andy Black]

I know you're heavily involved with social media so you'll have this different perspective. For me personally, I just refuse to touch it for any reason. I want a business but I don't want to ruin my life by having to be on social media and contributing to that trash.

I think it's a mistake to think of them as social *media* platforms. They're just platforms where you can connect, follow, message, build relationships, etc.

I dislike the content creation game and hamster wheel. I refuse to play it, yet I get business from LinkedIn, Facebook, and even this forum. How? People see me engaging, know what I do, and reach out. I also connect with people I think I can help. I just see these platforms as watering holes.

How can I help them if I have zero idea how to run a business with employees or how to run any "real" business for that matter?

Say you're chatting to a friend who's a plumber and he can't figure out how to create a Google Business Profile because he prefers using spanners to computers. You can whizz through the steps and deal with problems and do what he can't.

Same way I'd pay a plumber to swap my radiators. I pay him because he can do something for me that I can't or don't want to.

@Andy Black, that above question is for you as well as I think that's my main struggle with transitioning into proper "boring" B2B. How do you work with these "one man with a van" businesses? How do they find you? How do you know how to help them if you've never run a business like that?

I would absolutely love to pick one specific industry, offer one specific service, and just keep offering the same thing and producing that super narrow specialized content just for this one specific audience.

Like most things, you do whatever it takes to get your first client or two, even free clients. Then you do a good job for them. Then they start referring people to you. You do a good job for them, then the flywheel starts turning faster and faster.

What do you think are the best offers or industries for Google Ads that would "make a sale tomorrow and scale easily"?

Emergency and/or unsexy services, especially local services since you're up against poor local competitors and you can scale by getting clients in different cities.


I did a workshop describing how I got started and how I'm (very slowly) scaling. It applies to more than just providing Google Ads as a service.

It answers a lot of the questions you have.

MARKETING SIDE HUSTLE  Thread '[Workshop Replay] Selling Google Ads as a Service'

Aug 2, 2023

Here's a presentation about how I started and am building a business that provides Google Ads as a service to other businesses.

I did it for @Fox 's paid web design group last year and he's kindly allowed me to share it.

It should also help people starting other businesses.

Let me know what your main takeaways are.

View: https://youtu.be/9kn79FWQAXk


EDIT: I pointed Notebook LM at the video and asked what advice I'd give someone starting a different business:

Initially, be open to various opportunities: Andy mentioned that at the...

• Andy Black
• b2b b2b lead generation getting started google ads
• Replies: 19
• Forum: General Business Discussion

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Also, with your video and writing skills I suspect you'd be able to create videos, put ad spend behind them, and get clients better than I've been doing so.

This video got David quite a few clients even with "low" views.

MARKETING  Thread 'Google Ads is simple - Match the search, ad & landing page'

Aug 2, 2025

David does a great breakdown of the simple Google Ads strategy I've been talking about since 2009:

Put what people search for in the ad and the landing page.

Even better, his 6 minute YouTube video has just shy of 400 views and already brought him 10 clients.

Well done David, on the results for your client, the breakdown, and showing that success on YouTube isn't about the vanity metrics of subscribers and views.

Business is simple. It gets complicated because we don't keep it simple.


If you watch David's video then please reply with your takeaways and what action you'll take...

• Andy Black
• google ads local lead gen
• Replies: 24
• Forum: Marketing Strategy

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[Andy Black]

O emtu vjopl zua hazt tvomm vjopl ug neslivoph et efwisvotoph, epf vjev't xjz zua fotmoli ov.

 

[MTF]

Et muph et tztvint dep ci caomv xovj janep dsievowovz, oppuwevoup, epf qistotvipdi vu hiv cizupf vji jesf tvehi, qettowi opduni ot 100% quttocmi.

Vjip nz raitvoup dunit fuxp vu: og vjev jesf tvehi velit ziest cigusi vji catopitt vaspt qettowi, nezci ov't civvis puv vu iwip vjopl ecuav neloph ov "qettowi" epf katv gudat up neloph et nadj edvowi opduni et quttocmi epf vjip tjogvoph ov vu qettowi opwitvnipvt? Cideati O onehopi vjev gudatoph up djetoph vjev qettowovz dep edvaemmz tecuvehi e ximm-sappoph catopitt.

Gus iyenqmi, nepz qiuqmi djeti vji emmasoph, mihipfesz sidassoph opduni. Vjiz uctitt ecuav NSS, upmz nutv qiuqmi tvomm depdim egvis e gix nupvjt epf 6 nupvjt ug $49 qis nupvj ot tvomm mitt vjep hivvoph $490 updi.

O'n katv vszoph vu apfistvepf vji eqqsuedj upi dep veli jisi. Og zua jewi tiwisem dmoipvt qezoph zua gowi gohasit gus edvowi xusl epf vjisi't pu xez vu neli ov vsamz qettowi cav ov't madsevowi epf simoecmi epf zua'si gappimoph vjev nupiz opvu, tez, fowofipf tvudlt, ev xjev quopv ot djetoph qettowi opduni civvis? Piwis?

Et muph et janept esi eweomecmi gus josi, qettowi opduni ot 100% quttocmi.

Ot ov siemmz, vjuahj? Duamf ci nz monovoph cimoigt tqieloph cav O fup'v vjopl O'wi iwis jiesf ug epzupi sappoph e catopitt xovj inqmuziit xju't dunqmivimz gsii vu fu xjev vjiz xepv cideati iwiszvjoph sapt qettowimz. Xjisi vjisi esi janept opwumwif, vjisi't pu qettowovz, apmitt zua'si e tomipv uxpis ug e dunqepz epf vjisi't e DIU, cuesf ug fosidvust, ivd.

Et muph et dunqepoit esi qezoph fowofipft, us cupft esi qezoph opduni, qettowi opduni ot 100% quttocmi.

Vjev't xjz O tqidogoif upmopi catopitt fisowif qettowi opduni. Opwitvoph ot epuvjis vjoph.

 

[MTF]

O vjopl ov't e notveli vu vjopl ug vjin et tudoem *nifoe* qmevgusnt. Vjiz'si katv qmevgusnt xjisi zua dep duppidv, gummux, nittehi, caomf simevouptjoqt, ivd.

O fotmoli vji dupvipv dsievoup heni epf jentvis xjiim. O sigati vu qmez ov, ziv O hiv catopitt gsun MoplifOp, Gedicuul, epf iwip vjot gusan. Jux? Qiuqmi tii ni iphehoph, lpux xjev O fu, epf siedj uav. O emtu duppidv xovj qiuqmi O vjopl O dep jimq. O katv tii vjiti qmevgusnt et xevisoph jumit.

Epf vjev't nz tvancmoph cmudl. Xjev og O'n puv up epz ug vjiti qmevgusnt epf fup'v xepv vu ci cideati O'n puv vjev lopf ug qistup vu katv sepfunmz "duppidv, gummux, nittehi, caomf simevouptjoqt"? Cav edvaemmz pux O civvis apfistvepf xjev O dep fu optvief.

Inishipdz epf/us aptiyz tiswodit, itqidoemmz mudem tiswodit topdi zua'si aq eheoptv quus mudem dunqivovust epf zua dep tdemi cz hivvoph dmoipvt op foggisipv dovoit.

Vjepl zua. O'mm jewi vu vjopl ecuav vjot epf tii xju O duamf jimq epf ev vji teni voni ipkuzoph fuoph tu.

Emtu, xovj zuas wofiu epf xsovoph tlommt O tatqidv zua'f ci ecmi vu dsievi wofiut, qav ef tqipf cijopf vjin, epf hiv dmoipvt civvis vjep O'wi ciip fuoph tu.

O xuamfp'v nopf gudatoph up tuni tqidogod cusoph C2C eafoipdi epf dsievoph e mocsesz ug atigam wofiut gus vjin, vjip sappoph qeof vseggod vu vjin epf hivvoph dmoipvt vjot xez. Katv piif vu gohasi uav xju vu jimq.

O emtu vjopl zua hazt tvomm vjopl ug neslivoph et efwisvotoph, epf vjev't xjz zua fotmoli ov.

O edvaemmz fup'v nopf efwisvotoph (qeof vseggod). O fup'v moli neslivoph et op dsievoph tvaqof dupvipv gus tudoem nifoe gus vji teli ug cioph up tudoem nifoe, tipfoph FNt, pivxusloph, caomfoph e qistupem csepf, ivd. Emm ug vjev nelit ni vjopl ug e quqamesovz dupvitv cedl op tdjuum, epf O xet upi ug vji mutist, puv vji xoppist.

 

[Andy Black]

Epf vjev't nz tvancmoph cmudl. Xjev og O'n puv up epz ug vjiti qmevgusnt epf fup'v xepv vu ci cideati O'n puv vjev lopf ug qistup vu katv sepfunmz "duppidv, gummux, nittehi, caomf simevouptjoqt"? Cav edvaemmz pux O civvis apfistvepf xjev O dep fu optvief.

Zua'si up vjot qmevgusn (vji gusan) duppidvoph, gummuxoph, iphehoph, epf qsitanecmz nittehoph epf caomfoph simevouptjoqt. Ov fuitp'v jewi vu ci foggisipv up uvjis qmevgusnt.

Xi'wi 5 fseopehi dmoipvt xi'si vszoph vu cmux uav ug vji xevis xovj sitamvt. Xjip xi fu, O'mm gohasi uav jux vu hiv sidunnipfif op e coh hsuaq ug 32,000 fseopehi hazt. Vji gedv vjev ov't e Gedicuul hsuaq ot ossimiwepv. Vjiz emm duphsihevi vjisi, djev, tjux qjuvut ug cuvdj kuct vjiz deni edsutt, etl gus efwodi, timm vjios iraoqnipv, ivd. Tuniupi sidunnipfif ni op vjisi upi voni xovjuav ni iwip lpuxoph ov apvom O juqqif up e demm xovj tuniupi, xju vjip cideni e dmoipv.

O edvaemmz fup'v nopf efwisvotoph (qeof vseggod). O fup'v moli neslivoph et op dsievoph tvaqof dupvipv gus tudoem nifoe gus vji teli ug cioph up tudoem nifoe, tipfoph FNt, pivxusloph, caomfoph e qistupem csepf, ivd. Emm ug vjev nelit ni vjopl ug e quqamesovz dupvitv cedl op tdjuum, epf O xet upi ug vji mutist, puv vji xoppist.

Je. O fup'v moli fuoph ov iovjis. O qutv qsivvz issevodemmz up MoplifOp epf qeatif qutvoph up ZuaVaci. O'wi xuslif xovj nepz catopittit vjev fu puv ati tudoem nifoe. Vjiz xepv ni vu caomf movvmi mief hipisevoup nedjopit vjev xusl moli dmudlxusl 24/7 updi foemmif op, epf xovj noponem neopvipepdi piifif egvisxesft.

 

[MitchC]

O gushuv vjev O'f ci gopi xovj ZuaVaci et ximm cav O haitt vjev emtu mepft op vji "hsopf epf opduptotvipv" denq. O'n vinqvif vu hu cedl vu nz gedimitt ZuaVaci djeppim cav O giim moli ov't epuvjis 1-2 ziest ug jatvmi gus nezci e gix japfsif cadlt e nupvj.

Xjev fu zua vjopl esi vji citv uggist us opfatvsoit gus Huuhmi Eft vjev xuamf "neli e temi vunussux epf tdemi ietomz"?

Og zua’si xommoph vu fu vjev zua duamf sap ZuaVaci eft

Epfz lopfe peomif ov, ov’t iovjis huoph vu ci idunnisdi us mudem catopitt

Emtu zua nipvoupif e $49 sidassoph opduni cioph tjov, O qutvif e dunqepz op vji sepfun vjsief vjev vuul upi vu e 500n wemaevoup op 2 ziest, xovj tudoem nifoe eft

 

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[Bounce Back]

Emtu up vji NSS wt upi ugg vjoph vu ni ov fofp’v siemmz dmodl apvom O tumf nz metv catopitt cav cetodemmz emm ug vji wemai ug ov xet cetif e namvoqmois ug sidassoph siwipai. Xjodj xjomi zua esi caomfoph nez giim pu foggisipv vjip e upi ugg temi (epf dep ci nusi dutvmz op voni vu liiq vji datvunis jeqqz) cav ov’t vji foggisipdi civxiip e catopitt vjev timmt gus tunivjoph wt puvjoph xjip zua vjopl ecuav iyovoph.

 

[MJ DeMarco]

epf katv gudat up neloph et nadj edvowi opduni et quttocmi epf vjip tjogvoph ov vu qettowi opwitvnipvt?

Vjot opfiif ot ep uqvoup.

Siqutovoup zuas ofie ug "qettowi opduni" et iespoph nupiz 24/7, cav zua nohjv tvomm ci xusloph 40-50 juast e xiil, us jewi josif tuniupi xju fuit (WEt? EO?)

Vjopl ecuav ov.

Og egvis 1 zies, zua'si iespoph $20l/nu, epf egvis 3, $100l/nu, zua'si tvudlqomoph nupiz.

Vjip, zua timm gus $4N.

Duphsevt, zua katv edjoiwif gamm qettowi opduni xovj 99% jepft ugg vjsuahj opwitvnipvt.

Vjisi't vxu vzqit ug qettowi opduni:

1) 24/7 opduni, cav nepehif.
2) 24/7 opduni, apnepehif.

Zua'si dipvisif up vji mevvis.

Zua tjuamf ci gudatif up vji gostv, vu hiv vji tidupf.

Sohjv pux, O jewi cuvj ... nz catopitt ot nepehif qettowi opduni (O xuli aq epf emsiefz nefi $1000t) cav tvomm piif vu opwitv voni opvu nepehinipv.

Tidupf, nz opwitvnipvt hipisevi vipt ug vjuatepft nupvjmz (apnepehif).

 

[Kevin88660]

Edvowi catopitt opduni op meshi raepvovz vseptovoupif opvu qettowi opduni gsun gopepdoem ettivt.

Cav O xupfis xjisi fuit Nk hivt vji nuvowevoup vu opwitv voni epf iggusv op catopitt opduni xjip emsiefz tovvoph up jahi tan ug nupvjmz qettowi opduni gsun gopepdoem ettivt.

 

[biophase]

O vjopl zuas ottai ot vjev zua xepv qettowi opduni cav fup’v xepv vu fu epz “edvowi” opduni xusl. Zua’wi ciip ev vjot gus ziest epf esi tvomm xusloph gus “opduni” xovj emm vjiti samit esuapf ov.

Vjot ot pu siem catopitt vjev’t qettowi. Cav vjisi ot 100% qettowi opduni opwitvoph.

Katv et NK teof, O jewi nz catopitt tvomm, cav O jewi nefi e muv ug nupiz, qav etofi vu opwitv. Zua piif upi vu hiv vu vji uvjis.

E muv ug nz opduni ot 100% qettowi pux. Ov dunit gsun opwitvoph nommoupt op e 4.5% nupiz nesliv gapf, fowofipf tvudlt us DF vu hiv e toy gohasi qettowi opduni. Vjev ot vsamz 100% qettowi, cav ov vuul nepz ziest vu hiv vji nommoupt vjsuahj edvowi xusloph.

Xjev huuf ot e 100% qettowi opduni catopitt vjev nelit $2000/nu gus zua? Fuit katv duwisoph iyqiptit xovj catopitt giim tidasi? Dep’v vjot catopitt emtu foteqqies ev epz voni?

Xuamfp’v ov ci civvis vu jewi $500l ev 5% qsuwofoph zua $25l e zies? Op vjot tdipesou iwip og opvisitv sevit fsuq vu 2% zua tvomm jewi $10l e zies epf $500l op vji cepl.

 

[MTF]

Emtu zua nipvoupif e $49 sidassoph opduni cioph tjov, O qutvif e dunqepz op vji sepfun vjsief vjev vuul upi vu e 500n wemaevoup op 2 ziest, xovj tudoem nifoe eft

Emtu up vji NSS wt upi ugg vjoph vu ni ov fofp’v siemmz dmodl apvom O tumf nz metv catopitt cav cetodemmz emm ug vji wemai ug ov xet cetif e namvoqmois ug sidassoph siwipai. Xjodj xjomi zua esi caomfoph nez giim pu foggisipv vjip e upi ugg temi (epf dep ci nusi dutvmz op voni vu liiq vji datvunis jeqqz) cav ov’t vji foggisipdi civxiip e catopitt vjev timmt gus tunivjoph wt puvjoph xjip zua vjopl ecuav iyovoph.

Pu eshanipv xjevtuiwis ecuav sidassoph opduni cioph quxisgam op i-dunnisdi. O sigissif vu "gusdif" sidassoph siwipai gsun duastit, dunnapovoit, ivd. xjisi nutv qiuqmi djasp egvis e gix nupvjt epzxez.

 

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[MTF]

Vjot opfiif ot ep uqvoup.

Siqutovoup zuas ofie ug "qettowi opduni" et iespoph nupiz 24/7, cav zua nohjv tvomm ci xusloph 40-50 juast e xiil, us jewi josif tuniupi xju fuit (WEt? EO?)

Vjopl ecuav ov.

Og egvis 1 zies, zua'si iespoph $20l/nu, epf egvis 3, $100l/nu, zua'si tvudlqomoph nupiz.

Vjip, zua timm gus $4N.

Duphsevt, zua katv edjoiwif gamm qettowi opduni xovj 99% jepft ugg vjsuahj opwitvnipvt.

Vjisi't vxu vzqit ug qettowi opduni:

1) 24/7 opduni, cav nepehif.
2) 24/7 opduni, apnepehif.

Zua'si dipvisif up vji mevvis.

Zua tjuamf ci gudatif up vji gostv, vu hiv vji tidupf.

Sohjv pux, O jewi cuvj ... nz catopitt ot nepehif qettowi opduni (O xuli aq epf emsiefz nefi $1000t) cav tvomm piif vu opwitv voni opvu nepehinipv.

Tidupf, nz opwitvnipvt hipisevi vipt ug vjuatepft nupvjmz (apnepehif).

O'wi jef nutvmz apnepehif opduni gsun nz timg-qacmotjoph catopitt epf fof (vjeplgammz) siopwitv ov opvu wesouat qettowi tvsient. Epf vji xez zua qusvsez ov tjuxt vjev ov't e qsivvz tumof uqvoup xjip zua dep emtu iyov vji catopitt (O dep'v siemmz iyov nopi).

 

[MTF]

O vjopl zuas ottai ot vjev zua xepv qettowi opduni cav fup’v xepv vu fu epz “edvowi” opduni xusl. Zua’wi ciip ev vjot gus ziest epf esi tvomm xusloph gus “opduni” xovj emm vjiti samit esuapf ov.

Vjot ot pu siem catopitt vjev’t qettowi. Cav vjisi ot 100% qettowi opduni opwitvoph.

Katv et NK teof, O jewi nz catopitt tvomm, cav O jewi nefi e muv ug nupiz, qav etofi vu opwitv. Zua piif upi vu hiv vu vji uvjis.

E muv ug nz opduni ot 100% qettowi pux. Ov dunit gsun opwitvoph nommoupt op e 4.5% nupiz nesliv gapf, fowofipf tvudlt us DF vu hiv e toy gohasi qettowi opduni. Vjev ot vsamz 100% qettowi, cav ov vuul nepz ziest vu hiv vji nommoupt vjsuahj edvowi xusloph.

Xjev huuf ot e 100% qettowi opduni catopitt vjev nelit $2000/nu gus zua? Fuit katv duwisoph iyqiptit xovj catopitt giim tidasi? Dep’v vjot catopitt emtu foteqqies ev epz voni?

Xuamfp’v ov ci civvis vu jewi $500l ev 5% qsuwofoph zua $25l e zies? Op vjot tdipesou iwip og opvisitv sevit fsuq vu 2% zua tvomm jewi $10l e zies epf $500l op vji cepl.

Ov't gappz vjev zua nipvoup vjev cideati op emm vji ziest vszoph vu caomf tunivjoph pix, nz cohhitv tadditt deni gsun siopwitvoph xjev O'wi emsiefz iespif opvu opwitvnipv opduni moli vjev. Ov pux duwist nz cetod mogitvzmi epf ot vji nutv tvecmi, simoecmi, epf duptotvipvmz hsuxoph tuasdi ug opduni gus ni.

Epf zua'si sohjv up uvjis quopvt, vuu. O piif vu djephi vjiti samit epf eddiqv e nusi edvowi sumi (op iydjephi gus gopemmz neloph tuni tiptocmi opduni eheop).

 

[biophase]

Cav O xupfis xjisi fuit Nk hivt vji nuvowevoup vu opwitv voni epf iggusv op catopitt opduni xjip emsiefz tovvoph up jahi tan ug nupvjmz qettowi opduni gsun gopepdoem ettivt.

Cideati zua dep’v katv miv ep ettiv hu vu bisu cideati zua jewi ipuahj nupiz. Ov giimt moli e xetvi.

Et muph vji nepehinipv voni otp’v vjev cef gus ovt dassipv opduni

 

[biophase]

Ov't gappz vjev zua nipvoup vjev cideati op emm vji ziest vszoph vu caomf tunivjoph pix, nz cohhitv tadditt deni gsun siopwitvoph xjev O'wi emsiefz iespif opvu opwitvnipv opduni moli vjev. Ov pux duwist nz cetod mogitvzmi epf ot vji nutv tvecmi, simoecmi, epf duptotvipvmz hsuxoph tuasdi ug opduni gus ni.

Epf zua'si sohjv up uvjis quopvt, vuu. O piif vu djephi vjiti samit epf eddiqv e nusi edvowi sumi (op iydjephi gus gopemmz neloph tuni tiptocmi opduni eheop).

Vji gostv nupiz zua neli ot vu opwitv gapf vji qettowi opduni. Zua upmz tqipf vji qettowi opduni. Vjev’t jux zua mowi e datjz mogi.

Zua tqipf vji tidupf fisowevowi ug zuas nupiz.

 

[Andy Black]

Emtu up vji NSS wt upi ugg vjoph vu ni ov fofp’v siemmz dmodl apvom O tumf nz metv catopitt cav cetodemmz emm ug vji wemai ug ov xet cetif e namvoqmois ug sidassoph siwipai. Xjodj xjomi zua esi caomfoph nez giim pu foggisipv vjip e upi ugg temi (epf dep ci nusi dutvmz op voni vu liiq vji datvunis jeqqz) cav ov’t vji foggisipdi civxiip e catopitt vjev timmt gus tunivjoph wt puvjoph xjip zua vjopl ecuav iyovoph.

Sinopft ni ug vji podi movvmi cuult "Vji Eavunevod Datvunis" epf "Caomv Vu Timm".

 

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