( Jason Brown )
Read Millionaire Fastlane
I've Read UNSCRIPTED
- May 29, 2013
Sorry about the delay.I'm getting more heavily into Facebook ads lately. Do you have any insight into the following...
1. When you're choosing the ad type to run - are there any objectives you believe perform better than others in general? Obviously it depends what your goals are and the ads themselves, but are there some that generally work better or that you prefer to use?
2. Under 'consideration' -. 'engagement' - for post engagement and likes - are these worth paying for? I've been running some like campaigns and awareness campaigns for posts and for my FB page. I'm getting low cost 'post engagements' but not seeing any other side effects on the FB page or post itself.
3. Should I be running like campaigns for a FB page (within FB) and spending dollars on likes? If I build up relevant likes from targeted people - will these still help my organic reach with posts in the future?
4. If you had to build up a new Facebook page or group from scratch, what paid strategies would you use to do so quickly and efficiently?
5. How long do you wait to kill an ad set/group after running it?
6. Any helpful programs you use or recommend to create ads pretty quickly?
I pretty much always try to run Conversions. A conversion can pretty much be any event you want and since I'm driving traffic to a page for a reason, I want more and more of w/e event I am going after with my page.
I almost never run anything to get likes to a page. Most times those campaigns end up not getting me leads or sales. Leads and sales are all I am looking to get when I do paid ads on FB.
To build a page or group up, I wouldn't use paid ads for it. Not unless I had some viral giveaway attached to it. Only then would I ever do paid ads to a group or FB page.
For campaigns that seem to be getting good traction, I kill ads when they spend 2-3x more than their goal. So if I am trying to get leads or sales at $45 and the campaign started off getting sales at $60, I'd keep running and tweaking. Same is true up to about $130 or so. If the campaign started off badly though with no sales, I might let it get to about 5x with 0 sales before cutting it. The goal is to get conversions so you can tweak down. For some campaigns this will be hard to do though... so say your goal is $5 a lead/sale. That's going to be really tough on Facebook to only let it run for $15 or $20 and give up, so for something like this I might let it run for $100-$200, or even 100 clicks and see the stats on landing page views, etc.
For creating ads quickly.. if you are just wanting to change out images ( one of the most important things about the ad ) you can do that easily within FB itself with the duplicate button. This is where I focus a lot of my time with ad creation. The text around the ad is important too, but I try to nail the image down first, then work on text, then button ( shop now, etc ). Once I have some good images, I work on maybe 5-10 version of the text which isnt hard to get into FB manually.
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