paid advertising

Hey, guys. I'm back. Wrote a progress thread a while back about my blogging journey and I'm back for some advice. (You can read my progress thread here). I've got a quick question... what do you consider a good EPC for cold, warm, and hot traffic? I'm not doing any "cold" advertising (aside...

Around a year ago, I quit my job and embarked on the journey of a graphic design freelancer with the idea of moving further along the sliding scale: intern > employee > freelancer > consultant > services > products After a rough start and a sudden take-off, the summer break has shaken up my...

Hi there! So I realized my biggest sticking point in entrepreneurship is traffic. The most unhelpful piece of advice is often the one which gets quoted to me the most, neatly summarized as either buy an ad on Google, or get an ad on Facebook. This vital piece of advice is very rarely, when...

I was asked to write this for another forum and I got permission to share it here. But first, I want to give you some background on why I wrote this... I have been purchasing PPC ads since 1998 and I cut my teeth on both ecommerce and lead generation campaigns for almost a thousand different...