- Sep 22, 2016
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Yeah. I’ve seen that too.It's something I use to do.
However, depending on setup and size.. you're basically moving a keyword from one adgroup to another ( or campaign ). Even if it wasn't a direct keyword ( farming and mining ), you are still negative matching it out of the original, and putting it into a new group/campaign.
The idea is that it could be problematic for you.
I've had setups where I found a winning keyword after months of farming/mining. The keyword had multiple conversions and was doing well.
I negative match it out and put it in it's own adgroup/campaign with the same ads, bid, and positioning and it does horrible for the next 5 weeks until I pause it.
I go back and remove the negative match and it's doing fine back in the original setup.
To me, it's pretty clear cut that could hurt you based on that.
You might not ever experience that though. You should try and see and find out where you come out at.
I no longer do this method with my higher end accounts that are critical. However, it could be something I try again with a lower end account in the future.
Thanks for following up eliquid.
@eliquid curious about adding a tracking pixel to other's sites...I approached the sites and offered to pay them based on CPM to place my PIXEL on their site.
Yeah, a pixel.
No ads cluttering up their site, no competitor telling me no, and no split testing to find a CTA.
This wasn't just any pixel, it was a remarketing pixel.
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