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SamRussell

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Dude this was awesome.

I've taken a few FB ads courses and they don't talk about half the stuff you do here.

I'm getting good price leads on Facebook Ads... but I just went into my audiences and did some editing based on your ideas... I found some countries and age brackets to be 3x the price of the cheapest... so I removed them.

It's going to be interesting to see how my ads perform this week...! Thanks.
 

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SamRussell

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@SamRussell - Wondering how it has been.

Any updates?
Thanks for following up eliquid.

Yeah - overall, my cost per opt in has decreased, which is great. This, combined with reading a copywriting book recommended on another thread, has made my campaign come close to breaking even / possibly making a small profit.

The next edit to make to my targeting is to look at geographical data. I didn't want to edit demographics and geography at the same time. It's been a little while since I edited the demographics, so the geographic data has had some time to build up.

Part of my sales funnel is a survey to people to don't buy, so the survey combined with this stuff... I think another month or two of testing and I'll be in a position to start thinking about scaling my campaign up.

I'm adding a guitar lessons membership to my offer... which, in theory, will make breaking even / profiting on my ad spend a LOT easier (and gives me a nice recurring income product I'll be promoting in addition to the music)
 

Danny01

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Can someone link me to a sample of a good landing page preferably with Just mobile telephone number, a request-for-call-back form and maybe an address
 

UnrealCreative

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I approached the sites and offered to pay them based on CPM to place my PIXEL on their site.

Yeah, a pixel.

No ads cluttering up their site, no competitor telling me no, and no split testing to find a CTA.

I simply told them I would pay them $2 per 1,000 impressions that my pixel triggered from their site. My pixel was just a piece of Javascript that sat on their page just like any ol Google Analytics pixel would.

Uh?

This wasn't just any pixel, it was a remarketing pixel.
@eliquid curious about adding a tracking pixel to other's sites...
Has GDPR / other privacy laws hindered your ability to use this method?

The plan is to remarket with display ads + build a FB lookalike audience from people who view a page on niche sites -- specifically service directories.

(Pinging @Tom.V this is what I told you about earlier)
 
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eliquid

eliquid

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This is a old method. I haven't used it since all the new privacy laws, so I couldn't really give info on it pertaining to it.

Last time I had to use this method was years ago.

It shouldn't hinder things though. Everyone has a privacy policy and terms of use page now that should cover this. I see no real difference in this and an affiliate pixel that collects retargeting information.
 

Exhosa

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Just finished reading the whole thread. Thank you very much for sharing, much appreciated. Could you recommend some learning material for paid advertising? Could be some websites/blogs/forums/courses or anything you can recommend. As you know and said yourself, a lot of "gurus" and noise out there which is hard to filter out for someone new.
 
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eliquid

eliquid

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Just finished reading the whole thread. Thank you very much for sharing, much appreciated. Could you recommend some learning material for paid advertising? Could be some websites/blogs/forums/courses or anything you can recommend. As you know and said yourself, a lot of "gurus" and noise out there which is hard to filter out for someone new.
You should try @Andy Black course. I don't have the link handy, maybe Andy can post in here?

If for some reason you can not do that, I would try to get certified for what you want to learn as the next best option. If you want to do Facebook, get Facebook Blueprint certified. If Google Ads, get Google Ads certified.

The training is free from both, but not the best.

I would go with Andy's course instead.
 

Andy Black

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You should try @Andy Black course. I don't have the link handy, maybe Andy can post in here?

If for some reason you can not do that, I would try to get certified for what you want to learn as the next best option. If you want to do Facebook, get Facebook Blueprint certified. If Google Ads, get Google Ads certified.

The training is free from both, but not the best.

I would go with Andy's course instead.
Thanks @eliquid. Personally, I wouldn't bother with certifications. Learn enough to get started, then keep a lid on spend and learn by managing live campaigns. Managing live campaigns is the only real way to learn.

@Exhosa ... My free stuff and my course are in my signature, and here:
 

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Benedict

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Thanks so much for the post! Helped a lot!

I have started my first FB Ad Campaign in order to evaluate / proof my online course idea.

Just used your advice on targeting audiences super-specific. Switched age to 5y span, males and only FB feed placement. Will see how it goes.

Especially the part of the "doers" gave me another hit to just go and learn while I pay with the burnt money. I am always a little bit too frugal with the money I have...

If the proof is working out in my favor, I will definitely go for affiliates, too.

Don't want to ask anything - you have already given a LOT! Thanks!
 

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