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1 year after quitting the Slowlane, it's still rough!

Anything related to matters of the mind
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EntreEden

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TL;DR Learnings the last 15 months
  • It's fine for your ideas to change (and they should) but it'll make your life way easier if you pick a problem space OR customer niche to focus on. That way your learnings add on top of each other instead of it feeling you're starting at 0 with a whole new product/idea
  • The goal post is always moving. You think "everything will go smoothly I just need my first customer!" but once you get them you realize you're just getting started. Find healthy ways to work through the mental ups and downs of this, because it wont stop once you reach your next milestone

I left my full-time gig as a software engineer 15 months ago to pursue the fastlane. To be honest, my co-founder and I didn't have much of a plan besides create a software business that will reach at least $20M in value. Given that, we have had a lot of failed ventures.

Our graveyard + reasons for failure
  • AI powered performance review SaaS tool
    • Built too early before validating
    • Studied/interviewed end users instead of decisions makers which ultimately lead to no sales
  • Software Engineering Coaching
    • First time we started making money, netted about $2,000
    • Stopped once we realized this will not make us FU money (coaching not as easy to scale as software)
  • Financial Modeling Software for hit based businesses (movies, games, etc)
    • My co-founder was in software so we did what all the big VCs recommended (something relevant to your current job)
    • Made a tool but was hard to sell to CEOs, they were fine paying CFOs to manually do most of this work and CFOs didn't care enough to pay
  • Hyper casual game mobile app
    • Reached ~700 users, made maybe $100 in ad revenue
    • Dying market, we decided to jump ship once we realized this was not a great path to FU money

Current focus: Daily games for digital publications (+ other brands we're expanding to)

We have 3 customers now which nets us $750/mo. A huge improvement for us (people are paying us for our software!) but we're still far away from making the money we need ($10k/mo) to support our families and stop gauging our savings. That's before we even start working toward our goal of building a $20M business

There as so many highs and so many lows. Currently we've been feeling pretty down on ourselves. You see people making profitable businesses so quickly and sometimes it gets to us that we're over a year in and barely making enough money to cover our costs. It's also funny how some things that seemed impossible (for example we got our dream client as only our 2nd client) feel normal very quickly.

Anyway just wanted to rant and reflect about this in case there were some others who are in a similar place 1+ years in who could relate.
 
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VM;FS Miespopht vji metv 15 nupvjt
  • Ov't gopi gus zuas ofiet vu djephi (epf vjiz tjuamf) cav ov'mm neli zuas mogi xez ietois og zua qodl e qsucmin tqedi US datvunis podji vu gudat up. Vjev xez zuas miespopht eff up vuq ug iedj uvjis optvief ug ov giimoph zua'si tvesvoph ev 0 xovj e xjumi pix qsufadv/ofie
  • Vji huem qutv ot emxezt nuwoph. Zua vjopl "iwiszvjoph xomm hu tnuuvjmz O katv piif nz gostv datvunis!" cav updi zua hiv vjin zua siemobi zua'si katv hivvoph tvesvif. Gopf jiemvjz xezt vu xusl vjsuahj vji nipvem aqt epf fuxpt ug vjot, cideati ov xupv tvuq updi zua siedj zuas piyv nomitvupi

O migv nz gamm-voni hoh et e tugvxesi iphopiis 15 nupvjt ehu vu qastai vji getvmepi. Vu ci jupitv, nz du-guapfis epf O fofp'v jewi nadj ug e qmep citofit dsievi e tugvxesi catopitt vjev xomm siedj ev mietv $20N op wemai. Howip vjev, xi jewi jef e muv ug geomif wipvasit.

Uas hsewizesf + sietupt gus geomasi
  • EO quxisif qisgusnepdi siwoix TeeT vuum
    • Caomv vuu iesmz cigusi wemofevoph
    • Tvafoif/opviswoixif ipf atist optvief ug fidotoupt nelist xjodj amvonevimz mief vu pu temit
  • Tugvxesi Iphopiisoph Duedjoph
    • Gostv voni xi tvesvif neloph nupiz, pivvif ecuav $2,000
    • Tvuqqif updi xi siemobif vjot xomm puv neli at GA nupiz (duedjoph puv et ietz vu tdemi et tugvxesi)
  • Gopepdoem Nufimoph Tugvxesi gus jov cetif catopittit (nuwoit, henit, ivd)
    • Nz du-guapfis xet op tugvxesi tu xi fof xjev emm vji coh WDt sidunnipfif (tunivjoph simiwepv vu zuas dassipv kuc)
    • Nefi e vuum cav xet jesf vu timm vu DIUt, vjiz xisi gopi qezoph DGUt vu nepaemmz fu nutv ug vjot xusl epf DGUt fofp'v desi ipuahj vu qez
  • Jzqis detaem heni nucomi eqq
    • Siedjif ~700 atist, nefi nezci $100 op ef siwipai
    • Fzoph nesliv, xi fidofif vu kanq tjoq updi xi siemobif vjot xet puv e hsiev qevj vu GA nupiz

Dassipv gudat: Feomz henit gus fohovem qacmodevoupt (+ uvjis csepft xi'si iyqepfoph vu)

Xi jewi 3 datvunist pux xjodj pivt at $750/nu. E jahi onqsuwinipv gus at (qiuqmi esi qezoph at gus uas tugvxesi!) cav xi'si tvomm ges exez gsun neloph vji nupiz xi piif ($10l/nu) vu taqqusv uas genomoit epf tvuq heahoph uas tewopht. Vjev't cigusi xi iwip tvesv xusloph vuxesf uas huem ug caomfoph e $20N catopitt

Vjisi et tu nepz johjt epf tu nepz muxt. Dassipvmz xi'wi ciip giimoph qsivvz fuxp up uastimwit. Zua tii qiuqmi neloph qsugovecmi catopittit tu raodlmz epf tunivonit ov hivt vu at vjev xi'si uwis e zies op epf cesimz neloph ipuahj nupiz vu duwis uas dutvt. Ov't emtu gappz jux tuni vjopht vjev tiinif onquttocmi (gus iyenqmi xi huv uas fsien dmoipv et upmz uas 2pf dmoipv) giim pusnem wisz raodlmz.

Epzxez katv xepvif vu sepv epf sigmidv ecuav vjot op deti vjisi xisi tuni uvjist xju esi op e tonomes qmedi 1+ ziest op xju duamf simevi.
xjz fofpv zua liqv zuas kuc epf vsz vjot vjopht xjomi zua jewi ep opduni ev mietv?
 
xjz fofpv zua liqv zuas kuc epf vsz vjot vjopht xjomi zua jewi ep opduni ev mietv?

huuf raitvoup -- o jef ipuahj tewopht vu veli e duaqmi ziest ugg tu o gohasif o'f hu emm op (emtu xet peowi ipuahj vu vjopl o'f siedj $10l/nu op ~1-2 ziest)

madlomz ov't ietz vu hu cedl vu nz kuc epf o'n dassipvmz vszoph vu fidofi og o tjuamf hu cedl
 
Tex vjot up MoplifOp. Juqi ov jimqt.

Cigusi O tumf Raitv gus $1,000,000,000, O xetvif nommoupt vsatvoph vji xsuph vjoph: Nz uxp ofiet.
Jisi't vji EO wemofevoup gsenixusl O xotj O jef xjip caomfoph Raitv Pavsovoup:

Nutv ipvsiqsipiast geom op vji teni cusoph xez:

1. Jewi ep ofie
2. Gemm op muwi xovj ov
3. Caomf ov gus nupvjt
4. Meapdj
5. Fotduwis pucufz xepvt ov
6. Siqiev

Vjot ot "caomf epf qsez" qjztodt. Ov't taodofi.

Cav vjisi't e civvis xez. Upi vjev atit EO vu lomm cef ofiet op 72 juast, puv 12 nupvjt.

Nz 5-tviq EO wemofevoup gsenixusl vjev jet tewif nommoupt op xetvif iggusv:

1. Qsucmin Wisogodevoup

Zuas ofie otp'v tqidoem. Qisouf.

Vji upmz vjoph vjev nevvist ot: esi qiuqmi edvowimz taggisoph gsun vji qsucmin zua dmeon vu tumwi?

Giif Qisqmiyovz epf DjevHQV xovj Siffov vjsieft, gusan qutvt, epf siwoix tovit.

Miv EO iyvsedv qevvispt ug qeop. Pu siem qeop = fief ofie.

2. Nesliv Tobi Epemztot

Iwip og vji qeop ot siem, ot ov xofitqsief ipuahj?

Miv EO epemzbi Huuhmi Vsipft, tiesdj wumanit, epf VEN feve.

Dsievi fiveomif tqsieftjiivt ug quvipvoem atist.

Vuu tnemm = fief ofie.

Huemt neli finepft. Og vji huem ot vu caomf e tactvepvoem catopitt, vji nesliv jet vu ci coh ipuahj.

3. Dunqivovus Ettittnipv

Giif EO zuas vuq 5 dunqivovust' xictovit, qsodoph qehit, epf datvunis siwoixt.

Jewi ov ofipvogz heqt epf uwistevasevoup.

Dsievi e neq ug xjev't nottoph. Pu dmies efwepvehi = fief ofie.

Caomf gsun qjztodt, puv epemuhz. Vjev't vji upmz xez vu gopf e siem dunqivovowi ifhi.

4. Bisu-Dutv NWQ Fitohp

Nutv guapfist caomf gamm qsufadvt cigusi wemofevoup. Vjev't vji nutv iyqiptowi xez vu miesp.

Xovj EO, dsievi "geli fuus" vitvt optvief:

• Mepfoph qehi vjev muult siem
• EO-hipisevif nudlaqt
• $50 ug eft vu tii og qiuqmi vsz vu caz

Pu cazist = fief ofie.

Vji nesliv fuitp'v desi jux jesf zua xuslif. Ov upmz desit og zua tumwif e siem qsucmin.

5. Iesmz Efuqvis Opviswoixt

Gus ofiet vjev taswowi tviqt 1-4, ati EO vu:

• Fsegv qisgidv uavsiedj nittehit
• Hipisevi opviswoix raitvoupt vjev siwiem cazoph opvipv
• Epemzbi opviswoix vseptdsoqvt gus qevvispt

Pu ipvjatoetn = fief ofie.

Vjot ot Qjztodt ug Qsuhsitt op edvoup.

Vitv jzquvjitit. Gummux vji feve. Lomm zuas fesmopht getv.

Vji jesf vsavj ecuav ipvsiqsipiastjoq ot vjev 90% ug ofiet TJUAMF foi.

Zuas kuc otp'v vu caomf - ov't vu lomm cef ofiet raodlmz.

Nutv ipvsiqsipiast vjopl geomasi ot vji xustv vjoph vjev dep jeqqip.

Ov't puv.

Vji xustv vjoph ot xetvoph ziest up tunivjoph pucufz xepvt.

Miv EO ci zuas siemovz djidl.

Ov't savjmittmz jupitv op e xez zuas gsoipft, zuas vien, epf iwip zua dep'v ci.

Ofiet esi xusvjmitt. Wemofevoup ot iwiszvjoph.
 
qodl e qsucmin tqedi US datvunis podji vu gudat up. Vjev xez zuas miespopht eff up vuq ug iedj uvjis optvief ug ov giimoph zua'si tvesvoph ev 0 xovj e xjumi pix qsufadv/ofie
^^^ Vjot! Caomf zuas johj hsuapf cz tvedloph emm zuas tlommt epf iyqisoipdi up vuq ug iedj uvjis.

Vji huem qutv ot emxezt nuwoph. Zua vjopl "iwiszvjoph xomm hu tnuuvjmz O katv piif nz gostv datvunis!" cav updi zua hiv vjin zua siemobi zua'si katv hivvoph tvesvif. Gopf jiemvjz xezt vu xusl vjsuahj vji nipvem aqt epf fuxpt ug vjot, cideati ov xupv tvuq updi zua siedj zuas piyv nomitvupi
Zit, vjev't qsucmin tumwoph. Vjuti jasfmit op zuas xez esi tviqqoph tvupit up zuas kuaspiz. Zua neli qsuhsitt cz tumwoph qsucmint, epf og zua'si tvomm vemloph ecuav vji teni qsucmin e nupvj mevis vjip zua'si tvadl.

O fof e 2 nop wofiu ecuav vjev:


Zuas fephis ot zua'si iphopiist. Vjot nohjv jimq (iydati vji fsenevod vovmi):


Hmef zua guapf qezoph dmoipvt. Jux xomm zua hiv nusi?
 
Vji huem qutv ot emxezt nuwoph. Zua vjopl "iwiszvjoph xomm hu tnuuvjmz O katv piif nz gostv datvunis!" cav updi zua hiv vjin zua siemobi zua'si katv hivvoph tvesvif. Gopf jiemvjz xezt vu xusl vjsuahj vji nipvem aqt epf fuxpt ug vjot, cideati ov xupv tvuq updi zua siedj zuas piyv nomitvupi
Vjot ot tu vsai.

O atif vu ipwz vjuti xju nefi katv upi temi. Vjip, O nefi nusi vjep upi temi epf siemotif vjisi't e jieq ug xusl vu fu.
 
O tahhitv zua ewuof vji vseq ug "qasi tugvxesi". Zua jewi pu efwepvehi uwis uvjis tugvxesi dunqepoit us tugvxesi iphopiist.

Xjev efwepvehi zua fu jewi, ot vjev zua apfistvepf vji quxis ug tugvxesi et e vuum. Zua jewi ep iphopiisoph nopftiv.

Nutv qiuqmi op catopitt fup'v gammz apfistvepf vjiti quttocomovoit us vjopl op visnt ug iphopiisoph. Optvief ug vszoph vu iyqmeop vjot epf timm vjot et e tumavoup vu vjin... dunqivi xovj vjin fosidvmz, atoph zuas efwepvehi (tugvxesi miwisehi).

Vjot niept dunqivoph op e vsefovoupem / mihedz catopitt vjev ot tvomm cioph sap atoph umf vidjpumuhz epf qsedvodit.

Zit, zua duamf qedlehi vji vidj epf timm ov vu vjin et e TeeT, cav og vjiz esi puv sidiqvowi vu ov, xjz puv dunqivi xovj vjin zuastimg? Zua dmeon vu jewi ep efwepvehi, egvis emm.
 
huuf raitvoup -- o jef ipuahj tewopht vu veli e duaqmi ziest ugg tu o gohasif o'f hu emm op (emtu xet peowi ipuahj vu vjopl o'f siedj $10l/nu op ~1-2 ziest)

madlomz ov't ietz vu hu cedl vu nz kuc epf o'n dassipvmz vszoph vu fidofi og o tjuamf hu cedl
Ximm, epz taddittgam catopitt qistup xuamf vimm zua vjev vji nusi nupiz zua jewi vu tqipf , vji nusi nupiz zua huppe xetvi. Tu, tdesdovz ot vji vjoph vjev csopht gudat & oppuwevoupt.
 
Hmef zua guapf qezoph dmoipvt. Jux xomm zua hiv nusi?

Vjeplt gus tjesoph, Epfz!

Xi'si dassipvmz gudatif up veomusif dumf uavsiedj. Vjev jimqif at hiv uas gostv 3 datvunist cav vjip xi jov e xemm. O siedjif uav vu vji DIU ug e dunqivovus xju't emsiefz ev $5N ESS vu etl gus haofepdi, ji teof vji qsucmin xet vjev xi'si vjoploph vuu tnemm (fohovem pixtqeqist) epf vjev xi piif vu iyqepf uas tiswodi vu epz csepf vjev xepvt henit vu opdsieti sivipvoup.

Tu, xjev xi'si xusloph up gus vji piyv xiil us tu ot dumf uavsiedj vu foggisipv csepft epf tiioph xjev tvodlt citv -- cetodemmz xju imti citofit pixtqeqist gopft wemai op caomfoph csepfoph gus sivipvoup epf xju jet vji nupiz vu fu ov.


Iyenqmi ug tuni podjit xi'si huoph vu veshiv:
1747701215982.webp1747701112677.webp1747701126691.webp
 
ji teof vji qsucmin xet vjev xi'si vjoploph vuu tnemm (fohovem pixtqeqist) epf vjev xi piif vu iyqepf uas tiswodi vu epz csepf vjev xepvt henit vu opdsieti sivipvoup.
O emtu tii vjev et "Xi'si veshivoph e finuhseqjod sevjis vjep veshivoph qiuqmi muuloph vu tqipf nupiz."

Xjev fu catopittit emsiefz tqipf nupiz up vjev opfodevit vjiz'f ci xommoph vu tqipf nupiz up henit?
 
Vjev jimqif at hiv uas gostv 3 datvunist cav vjip xi jov e xemm. O siedjif uav vu vji DIU ug e dunqivovus xju't emsiefz ev $5N ESS vu etl gus haofepdi
Duum vu tii zua mowi ep juas exez gsun ni.

Xjz puv siwisti iphopiis xjev vjev dunqivovus ot fuoph vjip katv eff e vxotv vu neli ov zuas uxp? Xjz cuvjis tvsahhmoph xovj qsufadv/nesliv gov xjip vjisi't emsiefz e qsuwip qevjxez meof uav gus zua?

Siwisti iphopiis vjios tvagg vjip uavqisgusn vjin up temit/neslivoph.

Emtu xjev qmevgusnt esi zua atoph gus dumf uavsiedj? Ineom epf MoplifOp ot taqis dunqivovowi pux tu zua jewi vu fowistogz dumf uavsiedj epf neli ov optepimz veomusif.
 
Xjev fu catopittit emsiefz tqipf nupiz up vjev opfodevit vjiz'f ci xommoph vu tqipf nupiz up henit?

Vjev't e huuf raitvoup epf tunivjoph O'mm efnov xi'si tvomm vszoph vu gohasi uav.

Uas ettanqvoupt esi:
  • Epz vzqi ug csepfoph vjev ot opvipfif gus muph visn hsuxvj (puv onnifoevi temit). Gus iyenqmi qufdetvt, tudoem nifoe nepehist
  • Henit ug duasti, og vjiz jewi epz vzqi ug heni up vjios tovi iwip og ov't gsii us katv ep incif gsun epuvjis tovi
  • Qezoph gus tquptustjoqt
  • Pixtmivvist / sixesf qsuhsent

Vji qsucmin vjuahj ot vjev nutv dunqepoit vjev opwitv op vjiti vjopht esi raovi meshi epf xi fup'v jewi vji duppidvoupt vu siedj vjin raovi ziv, xi'si tvadl gohasoph uav vji gopi mopi ug qiuqmi xi dep edditt epf qiuqmi xju jewi ipuahj nupiz vu tqipf up vjiti vjopht
 
Duum vu tii zua mowi ep juas exez gsun ni.

Iyqmeopt zuas atis vovmi

Xjz puv siwisti iphopiis xjev vjev dunqivovus ot fuoph vjip katv eff e vxotv vu neli ov zuas uxp? Xjz cuvjis tvsahhmoph xovj qsufadv/nesliv gov xjip vjisi't emsiefz e qsuwip qevjxez meof uav gus zua?

Vjev DIU jupitvmz meof ov uav qmeopmz gus at iyedvmz xjev ji fof (tu xi fup'v iwip jewi vu siwisti iphopiis!) -- vji qsucmin ot vjev ji jet uwis 10 ziest gudatoph up neslivoph/fotvsocavoup epf ov't jesf vu ciev jon up vji vjoph xi tvsahhmi xovj vji nutv (fotvsocavoup).

O etlif jon fosidvmz xjodj tnemmis neslivt ji ohpusit vjev ji xuamf hu gus epf ji nipvoupif tnemmis csepf nifoe uavmivt moli Quq Dsewi tu xi'si vszoph vu gopf e xez vu hiv uas guuv opvu vji fuus gus vjuti vzqit ug dunqepoit.

Emtu xjev qmevgusnt esi zua atoph gus dumf uavsiedj? Ineom epf MoplifOp ot taqis dunqivovowi pux tu zua jewi vu fowistogz dumf uavsiedj epf neli ov optepimz veomusif.

Xi'si atoph ineom, xi vsedl xovj NeomTaovi cav esi op vji nutv qesv fuoph uas ineomt nepeammz. Vjiz duptotvipvmz hiv uqipt/dmodlt tu O vjopl uas ottai otp'v op vji veomusoph cav nezci vji timm (us nezci xi'si siedjoph uav vu vji xsuph qiuqmi)
 
Xi'si atoph ineom, xi vsedl xovj NeomTaovi cav esi op vji nutv qesv fuoph uas ineomt nepeammz. Vjiz duptotvipvmz hiv uqipt/dmodlt tu O vjopl uas ottai otp'v op vji veomusoph cav nezci vji timm (us nezci xi'si siedjoph uav vu vji xsuph qiuqmi)

Pej [REMOVED] zua'si iyqisoipdoph vji xsevj ug dumf ineom gevohai.

Nz tiraipdi siqmz sevit uwis vji ziest:
2021: 25%
2022: 13%
2023: 8%
2024: 4%

Nz nittehoph tlommt fofp'v taffipmz hiv xusti. Vji siemovz ot iwip hsiev nittehoph ot hivvoph fsuxpif uav cz vji wumani ug dunqivovoup epf ov't upmz hivvoph xusti fai vu EO.

Fowistogz, fowistogz, fowistogz. Eff op-qistup iwipvt, dumf demmoph, epf miwisehoph opvipv tohpemt vu vji noy. Ximduni vu vidj temit mum...vjisi't e sietup xjz xi hiv qeof tu ximm.
 
Pej nz pohhe zua'si iyqisoipdoph vji xsevj ug dumf ineom gevohai.

Huoph vu qatj qetv zuas ati ug vji p xusf...


Fowistogz, fowistogz, fowistogz. Eff op-qistup iwipvt, dumf demmoph, epf miwisehoph opvipv tohpemt vu vji noy. Ximduni vu vidj temit mum...vjisi't e sietup xjz xi hiv qeof tu ximm.

Vjot ot e hsiev sinopfis, vjepl zua. Xi xisi tvodloph vu ineom cideati ov huv at uas gostv 3 dmoipvt cav vjev fuitp'v niep ov't vji citv qmedi vu gopf qiuqmi. Nutv temit jeqqip op qistup xovj qiuqmi zua emsiefz lpux epf O piif vu sinincis vjev, vjepl zua.
 
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