• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. Join 50,000+ entrepreneurs
    who are kicking butt and
    winning their dream life.

    Unscripted™ Entrepreneurship:
    A Business That Pays More Than Money, It Pays Time.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

Stop Building Stuff

Discussion in 'General Mindset, Motivation, Beliefs' started by Andy Black, Aug 31, 2016.

  1. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,572
    Likes Received:
    32,017
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $179,006
    Stop Building Stuff
    (Originally posted here and then here.)


    I worked for a company that was building a content creation platform.

    I worked for a startup that was building a new social network.

    I worked for another company that was building a call centre.

    I've had many many clients that were building websites.

    A few that were building an app.

    And a few that were building email lists.


    Sigh...



    I created a deck for a client a few years ago, where I tried (unsuccessfully!) to stop them "building" stuff and provide value instead.

    I've added it in it's entirety here to sneakily throw in some marketing education. ;)
    (It follows on from the short video in this post.)

    The most important point is the last slide.


    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]




    The next time you're "building" something...

    Think of WHO you're helping, and WHY.

     
    Last edited by a moderator: May 6, 2018
    Process, Bekit, rpeck90 and 76 others like this.
  2. amp0193
    Offline

    amp0193 Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

    Messages:
    2,457
    Likes Received:
    10,651
    Joined:
    May 27, 2013
    Location:
    United States
    Rep Bank:
    $47,759
    Thanks @Andy Black

    It's tempting to want to "build stuff", but it is almost 100% guaranteed that my time is better spent on developing/launching new products instead. aka "adding value"
     
    Timmy1990, ocricci, ExcelGuy and 5 others like this.
  3. minirich
    Offline

    minirich Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    82
    Likes Received:
    86
    Joined:
    Sep 4, 2016
    Gender:
    Male
    Location:
    Austria
    Rep Bank:
    $633
    This should be shown to every Manager on their first, second, third,.... day on the job.
    And it remindes me to that Dilbert: http://dilbert.com/strip/2016-09-08
    This would save us "developers" lots of grey hair.

    And again im building a new something.... to replace another something that got stale, fell out of favor or is just old.
    The real reason why we needed it is long lost and hardly anyone will be able stop this cycle.
     
  4. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,572
    Likes Received:
    32,017
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $179,006
    Haha. You sound like someone who's been there.

    Thanks for your first post. Welcome to the forum. You'll fit in well.
     
    KOS2186 and minirich like this.
  5. JokerCrazyBeatz
    Offline

    JokerCrazyBeatz Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    555
    Likes Received:
    647
    Joined:
    Jun 1, 2016
    Gender:
    Male
    Rep Bank:
    $3,469
    Your threads are always so valuable mannnnnn
     
    astr0, KOS2186 and Andy Black like this.
  6. 458
    Online

    458 Platinum Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    1,014
    Likes Received:
    2,768
    Joined:
    May 21, 2011
    Rep Bank:
    $18,150
    Build around validation. Create a sale, build around it.
     
  7. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,572
    Likes Received:
    32,017
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $179,006
    Stop trying to build an audience too.
     
    rpeck90, arobinson04, ocricci and 3 others like this.
  8. jpanarra
    Offline

    jpanarra Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    842
    Likes Received:
    2,449
    Joined:
    Jan 9, 2014
    Gender:
    Male
    Location:
    Indianapolis, Indiana
    Rep Bank:
    $16,701
    Awesome stuff, will be putting this philosophy to work!
     
    Andy Black likes this.
  9. Yoda
    Online

    Yoda Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    353
    Likes Received:
    2,380
    Joined:
    Nov 12, 2015
    Gender:
    Male
    Location:
    Dagobah
    Rep Bank:
    $0
    I would have to disagree here.

    You know I applaud much of your advice, but this is a bit irrational.
    • Building something is probably an action-loop for most, resulting in little.
    • Building audiences is building attention, which allows you to build to suit.
    The latter is very much long term thinking.
     
    Roz, Xeon, KOS2186 and 3 others like this.
  10. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,572
    Likes Received:
    32,017
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $179,006
    All I'm saying is that your goal isn't to "build an audience". Building an audience is just a way HOW to achieve a business/life goal. That goal might be help more people, and get paid for it.

    When people forget or aren't clear what their end goal is, then they start doing silly things to grow numbers for the sake of growing numbers.



    Here's a good article:
     
    Last edited by a moderator: May 6, 2018
    RichieB, arobinson04, Anandb and 5 others like this.
  11. Yoda
    Online

    Yoda Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    353
    Likes Received:
    2,380
    Joined:
    Nov 12, 2015
    Gender:
    Male
    Location:
    Dagobah
    Rep Bank:
    $0
    What came first, the chicken or the egg?

    See, with an audience of zero, even if my intention is to help someone, I have a zero shot.

    Yet, with an audience of plenty, even a small percentage is a win.



    A percentage of something is better than 100% of nothing.

    This.
     
    Roz, KOS2186, RealBrokerCam and 2 others like this.
  12. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,572
    Likes Received:
    32,017
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $179,006
    It's not a chicken or egg situation.

    It's being able to state WHAT your trying to do, and WHY, and being able to differentiate that North Star from methods HOW you're going to get there.

    In this case, you want to help more people (and get paid for it), and one way HOW is to build an audience.

    There could be other ways HOW of course, and you could be blinded to them if you've mistaken your WHAT & WHY with one particular HOW.

    If you lose sight of your WHAT & WHY, then you get enamoured with a HOW, and things start derailing.

    I'm not saying not to build an audience, I'm saying that building an audience is (one) way HOW to help more people and earn more.

    Get the goal right. Get your North Star right.


    I did a few posts on this:


    People might think I'm nit-picking, but literally this is a huge mindset shift that will keep you on the straight and narrow.

    Once you "get" it, you'll see this mistake everywhere, yet wonder why no-one else can.



    EDIT: Maybe I wasn't clear in my earlier post and should have said:

    Stop trying to "build an audience" too.
     
    Last edited by a moderator: May 6, 2018
    delacroix, Blu H, Anandb and 2 others like this.
  13. Yoda
    Online

    Yoda Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    353
    Likes Received:
    2,380
    Joined:
    Nov 12, 2015
    Gender:
    Male
    Location:
    Dagobah
    Rep Bank:
    $0
    So, why did you say:


    Here's the thing. My business is built like a machine to handle an audience.

    My singular focus is building that audience now.

    More audience directly results in more dollars.

    Period.
     
    Roz and Andy Black like this.
  14. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,572
    Likes Received:
    32,017
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $179,006
    My bad.

    Stop trying to "build an audience".

    That's what I should have said.

    I missed the quotes.

    Your goal isn't to build an audience, it's to help more people and generate more revenue.

    If you've constructed your business so that you help more people and generate more revenue by building an audience, then great - build a bigger audience.

    Just don't forget other ways to generate more revenue from your current customers. And don't miss the moment when building a bigger audience is no longer building your business because you were looking at the needle on the wrong dial.


    This whole thread is to counter people who start threads asking "how to build stuff", when they are often mistaking WHAT they are trying to achieve with one particular strategy (HOW).
     
  15. GSF
    Offline

    GSF Silver Contributor Speedway Pass

    Messages:
    265
    Likes Received:
    714
    Joined:
    Aug 25, 2012
    Rep Bank:
    $2,711
    Does it not depend on the type of business youre in?

    eg. online blog/magazine/ ecommerce = build an audience
    service based business = help one at a time do good work get refferals etc?
     
    Last edited by a moderator: May 6, 2018
    Yoda likes this.
  16. Yoda
    Online

    Yoda Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    353
    Likes Received:
    2,380
    Joined:
    Nov 12, 2015
    Gender:
    Male
    Location:
    Dagobah
    Rep Bank:
    $0
    Not really, but how you monetize does.

    You can build an audience in any vertical, but how you help them and you help yourself extract revenue vary widely.
     
    ZF Lee, astr0, lowtek and 2 others like this.
  17. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,572
    Likes Received:
    32,017
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $179,006
    By the way, the article in this thread is related to building an audience. It's well worth a read, and the video dropped into the thread is very good too:


    The article is specifically aimed at people who're not helping anyone yet. It sounds like @Yoda isn't "stuck" at that stage.
     
    Blu H, MattR82 and Yoda like this.
  18. 458
    Online

    458 Platinum Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    1,014
    Likes Received:
    2,768
    Joined:
    May 21, 2011
    Rep Bank:
    $18,150
    Lol who cares? Build a buyer and let the audience burn.
     
  19. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,572
    Likes Received:
    32,017
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $179,006
    When I was originally wrote this I was thinking of businesses with a stated goal to "build a social network". That's the wrong goal, and they should be thinking of who they're helping and why they need help, and not be enamoured with a particular way *how* to achieve it.


    I think the advice also applies to people who literally like "building stuff" because they technically can.

    You can build something clever but if it doesn't solve anyone's problem, or if you can't get the attention of people with that problem, then you're not going to make any sales.

    And you'll not have a business, you'll have a hobby instead.
     
  20. ZF Lee
    Offline

    ZF Lee Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    1,729
    Likes Received:
    2,997
    Joined:
    Jul 27, 2016
    Gender:
    Male
    Location:
    Malaysia
    Rep Bank:
    $9,295
    won't the presence of an audience be a form of validation? That is, if they can be converted? I see lots of pre-sales building up customer base before a major launch, especially in the gaming industry.
     
    Andy Black likes this.
  21. ZF Lee
    Offline

    ZF Lee Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    1,729
    Likes Received:
    2,997
    Joined:
    Jul 27, 2016
    Gender:
    Male
    Location:
    Malaysia
    Rep Bank:
    $9,295
    Maybe that's why there's a high casualty rate for businesses....they were building things that had no use. I see that a lot in my community...burger and food stalls mushrooming here and there. Near my college, there is too many convenience marts competing with each other, parked close to a bustling shopping complex.
    Talk about a major genocide...

    Looks really sad...those people are going to be trapped in Slowlane hell.
     
  22. ZF Lee
    Offline

    ZF Lee Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    1,729
    Likes Received:
    2,997
    Joined:
    Jul 27, 2016
    Gender:
    Male
    Location:
    Malaysia
    Rep Bank:
    $9,295
    Phew...that makes my work easier. Notable thread anyone?
     
    Last edited by a moderator: May 6, 2018
    Andy Black likes this.
  23. Nicoknowsbest
    Offline

    Nicoknowsbest "Next time, there will be no next time" - Eminem Read Millionaire Fastlane Speedway Pass

    Messages:
    398
    Likes Received:
    1,477
    Joined:
    Mar 31, 2014
    Gender:
    Male
    Location:
    Austria
    Rep Bank:
    $13,288
    The only form of validation is to have paying customers.
     
  24. ZF Lee
    Offline

    ZF Lee Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    1,729
    Likes Received:
    2,997
    Joined:
    Jul 27, 2016
    Gender:
    Male
    Location:
    Malaysia
    Rep Bank:
    $9,295
    Yes. For all you know, the audience who 'show' interest might as well be trying to be 'kind'.
    Saw such a tragedy at some store at my school's open day, where they were selling furniture made of recycled materials. People looked, stared and congratulated, but I didn't see a lot of sales.

    Besides the furniture did not seem to solve any problems at all. It was mostly made up of old crates which might as well be food for termites :(
     
    Xeon, Chimp and Nicoknowsbest like this.
  25. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,572
    Likes Received:
    32,017
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $179,006
    Stop trying to "build a personal brand".



    Want to be known as "The XYZ Guy"?

    Help people with XYZ.
     

Join 1000s of entrepreneurs who are rewriting life's script and winning financial freedom.

---- ----

You must be a member to join the conversation.

Create Account

Join the community fast and easy!

REGISTER

Log In

Already have an account? Login here.

LOG IN

Share This Page