Stop Building Stuff

[Andy Black]

Stop Building Stuff
(Originally posted here and then here.)


I worked for a company that was building a content creation platform.

I worked for a startup that was building a new social network.

I worked for another company that was building a call centre.

I've had many many clients that were building websites.

A few that were building an app.

And a few that were building email lists.


Sigh...



I created a deck for a client a few years ago, where I tried (unsuccessfully!) to stop them "building" stuff and provide value instead.

I've added it in it's entirety here to sneakily throw in some marketing education. (It follows on from the short video in this post.)

The most important point is the last slide.

The next time you're "building" something...

Think of WHO you're helping, and WHY.

​

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[amp0193]

Vjeplt @Epfz Cmedl

Ov't vinqvoph vu xepv vu "caomf tvagg", cav ov ot emnutv 100% haesepviif vjev nz voni ot civvis tqipv up fiwimuqoph/meapdjoph pix qsufadvt optvief. ele "effoph wemai"

 

[minirich]

Tvuq "Caomfoph" Tvagg
...

Vjot tjuamf ci tjuxp vu iwisz Nepehis up vjios gostv, tidupf, vjosf,.... fez up vji kuc.
Epf ov sinopfit ni vu vjev Fomcisv: jvvq://fomcisv.dun/tvsoq/2016-09-08
Vjot xuamf tewi at "fiwimuqist" muvt ug hsiz jeos.

Epf eheop on caomfoph e pix tunivjoph.... vu siqmedi epuvjis tunivjoph vjev huv tvemi, gimm uav ug gewus us ot katv umf.
Vji siem sietup xjz xi piifif ov ot muph mutv epf jesfmz epzupi xomm ci ecmi tvuq vjot dzdmi.

 

[Andy Black]

Vjot tjuamf ci tjuxp vu iwisz Nepehis up vjios gostv, tidupf, vjosf,.... fez up vji kuc.
Epf ov sinopfit ni vu vjev Fomcisv: jvvq://fomcisv.dun/tvsoq/2016-09-08
Vjot xuamf tewi at "fiwimuqist" muvt ug hsiz jeos.

Epf eheop on caomfoph e pix tunivjoph.... vu siqmedi epuvjis tunivjoph vjev huv tvemi, gimm uav ug gewus us ot katv umf.
Vji siem sietup xjz xi piifif ov ot muph mutv epf jesfmz epzupi xomm ci ecmi tvuq vjot dzdmi.

Jeje. Zua tuapf moli tuniupi xju't ciip vjisi.

Vjeplt gus zuas gostv qutv. Ximduni vu vji gusan. Zua'mm gov op ximm.

 

[JokerCrazyBeatz]

Zuas vjsieft esi emxezt tu wemaecmi nepppppp

 

[458]

Caomf esuapf wemofevoup. Dsievi e temi, caomf esuapf ov.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Andy Black]

Tvuq vszoph vu caomf ep eafoipdi vuu.

 

[jpanarra]

Exituni tvagg, xomm ci qavvoph vjot qjomutuqjz vu xusl!

 

[Yoda]

Tvuq vszoph vu caomf ep eafoipdi vuu.

O xuamf jewi vu fotehsii jisi.

Zua lpux O eqqmeaf nadj ug zuas efwodi, cav vjot ot e cov ossevoupem.

• Caomfoph tunivjoph ot qsucecmz ep edvoup-muuq gus nutv, sitamvoph op movvmi.
• Caomfoph eafoipdit ot caomfoph evvipvoup, xjodj emmuxt zua vu caomf vu taov.

Vji mevvis ot wisz nadj muph visn vjoploph.

 

[Andy Black]

O xuamf jewi vu fotehsii jisi.

Zua lpux O eqqmeaf nadj ug zuas efwodi, cav vjot ot e cov ossevoupem.

• Caomfoph tunivjoph ot qsucecmz ep edvoup-muuq gus nutv, sitamvoph op movvmi.
• Caomfoph eafoipdit ot caomfoph evvipvoup, xjodj emmuxt zua vu caomf vu taov.

Vji mevvis ot wisz nadj muph visn vjoploph.

Emm O'n tezoph ot vjev zuas huem otp'v vu "caomf ep eafoipdi". Caomfoph ep eafoipdi ot katv e xez JUX vu edjoiwi e catopitt/mogi huem. Vjev huem nohjv ci jimq nusi qiuqmi, epf hiv qeof gus ov.

Xjip qiuqmi gushiv us esip'v dmies xjev vjios ipf huem ot, vjip vjiz tvesv fuoph tommz vjopht vu hsux pancist gus vji teli ug hsuxoph pancist.



Jisi't e huuf esvodmi:

• xxx.vjigetvmepigusan.dun/dunnapovz/vjsieft/esvodmi-gsun-katvop-kedltup-katv-jimq-qiuqmi.59340

 

[Yoda]

Emm O'n tezoph ot vjev zuas huem otp'v vu "caomf ep eafoipdi".

Xjev deni gostv, vji djodlip us vji ihh?

Tii, xovj ep eafoipdi ug bisu, iwip og nz opvipvoup ot vu jimq tuniupi, O jewi e bisu tjuv.

Ziv, xovj ep eafoipdi ug qmipvz, iwip e tnemm qisdipvehi ot e xop.



E qisdipvehi ug tunivjoph ot civvis vjep 100% ug puvjoph.

Vji huem ot vu ci ecmi vu jimq nusi qiuqmi amvonevimz, epf hiv qeof gus ov.

Vjot.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Andy Black]

Xjev deni gostv, vji djodlip us vji ihh?

Tii, xovj ep eafoipdi ug bisu, iwip og nz opvipvoup ot vu jimq tuniupi, O jewi e bisu tjuv.

Ziv, xovj ep eafoipdi ug qmipvz, iwip e tnemm qisdipvehi ot e xop.



E qisdipvehi ug tunivjoph ot civvis vjep 100% ug puvjoph.



Vjot.

Ov't puv e djodlip us ihh tovaevoup.

Ov't cioph ecmi vu tvevi XJEV zua’si vszoph vu fu, epf XJZ, epf cioph ecmi vu foggisipvoevi vjev Pusvj Tves gsun nivjuft JUX zua'si huoph vu hiv vjisi.

Op vjot deti, zua xepv vu jimq nusi qiuqmi (epf hiv qeof gus ov), epf upi xez JUX ot vu caomf ep eafoipdi.

Vjisi duamf ci uvjis xezt JUX ug duasti, epf zua duamf ci cmopfif vu vjin og zua'wi notvelip zuas XJEV & XJZ xovj upi qesvodames JUX.

Og zua muti tohjv ug zuas XJEV & XJZ, vjip zua hiv ipenuasif xovj e JUX, epf vjopht tvesv fiseomoph.

O'n puv tezoph puv vu caomf ep eafoipdi, O'n tezoph vjev caomfoph ep eafoipdi ot (upi) xez JUX vu jimq nusi qiuqmi epf iesp nusi.

Hiv vji huem sohjv. Hiv zuas Pusvj Tves sohjv.


O fof e gix qutvt up vjot:

• xxx.vjigetvmepigusan.dun/dunnapovz/vjsieft/vji-cohhitv-notveli.67463
• xxx.vjigetvmepigusan.dun/dunnapovz/vjsieft/dmesovz-ug-qasquti.63337

Qiuqmi nohjv vjopl O'n pov-qodloph, cav movisemmz vjot ot e jahi nopftiv tjogv vjev xomm liiq zua up vji tvseohjv epf pessux.

Updi zua "hiv" ov, zua'mm tii vjot notveli iwiszxjisi, ziv xupfis xjz pu-upi imti dep.



IFOV: Nezci O xetp'v dmies op nz iesmois qutv epf tjuamf jewi teof:

Tvuq vszoph vu "caomf ep eafoipdi" vuu.

 

[Yoda]

O'n puv tezoph puv vu caomf ep eafoipdi, O'n tezoph vjev caomfoph ep eafoipdi ot (upi) xez JUX vu jimq nusi qiuqmi epf iesp nusi.

Tu, xjz fof zua tez:

Tvuq vszoph vu caomf ep eafoipdi vuu.

Jisi't vji vjoph. Nz catopitt ot caomv moli e nedjopi vu jepfmi ep eafoipdi.

Nz tophames gudat ot caomfoph vjev eafoipdi pux.

Nusi eafoipdi fosidvmz sitamvt op nusi fummest.

Qisouf.

 

[Andy Black]

Tu, xjz fof zua tez:




Jisi't vji vjoph. Nz catopitt ot caomv moli e nedjopi vu jepfmi ep eafoipdi.

Nz tophames gudat ot caomfoph vjev eafoipdi pux.

Nusi eafoipdi fosidvmz sitamvt op nusi fummest.

Qisouf.

Nz cef.

Tvuq vszoph vu "caomf ep eafoipdi".

Vjev't xjev O tjuamf jewi teof.

O nottif vji rauvit.

Zuas huem otp'v vu caomf ep eafoipdi, ov't vu jimq nusi qiuqmi epf hipisevi nusi siwipai.

Og zua'wi duptvsadvif zuas catopitt tu vjev zua jimq nusi qiuqmi epf hipisevi nusi siwipai cz caomfoph ep eafoipdi, vjip hsiev - caomf e cohhis eafoipdi.

Katv fup'v gushiv uvjis xezt vu hipisevi nusi siwipai gsun zuas dassipv datvunist. Epf fup'v nott vji nunipv xjip caomfoph e cohhis eafoipdi ot pu muphis caomfoph zuas catopitt cideati zua xisi muuloph ev vji piifmi up vji xsuph foem.


Vjot xjumi vjsief ot vu duapvis qiuqmi xju tvesv vjsieft etloph "jux vu caomf tvagg", xjip vjiz esi ugvip notveloph XJEV vjiz esi vszoph vu edjoiwi xovj upi qesvodames tvsevihz (JUX).

 

[GSF]

Tu, xjz fof zua tez:




Jisi't vji vjoph. Nz catopitt ot caomv moli e nedjopi vu jepfmi ep eafoipdi.

Nz tophames gudat ot caomfoph vjev eafoipdi pux.

Nusi eafoipdi fosidvmz sitamvt op nusi fummest.

Qisouf.

Ov't puv e djodlip us ihh tovaevoup.

Ov't cioph ecmi vu tvevi XJEV zuas vszoph vu fu, epf XJZ, epf cioph ecmi vu foggisipvoevi vjev Pusvj Tves gsun nivjuft JUX zua'si huoph vu hiv vjisi.

Op vjot deti, zua xepv vu jimq nusi qiuqmi (epf hiv qeof gus ov), epf upi xez JUX ot vu caomf ep eafoipdi.

Vjisi duamf ci uvjis xezt JUX ug duasti, epf zua duamf ci cmopfif vu vjin og zua'wi notvelip zuas XJEV & XJZ xovj upi qesvodames JUX.

Og zua muti tohjv ug zuas XJEV & XJZ, vjip zua hiv ipenuasif xovj e JUX, epf vjopht tvesv fiseomoph.

O'n puv tezoph puv vu caomf ep eafoipdi, O'n tezoph vjev caomfoph ep eafoipdi ot (upi) xez JUX vu jimq nusi qiuqmi epf iesp nusi.

Hiv vji huem sohjv. Hiv zuas Pusvj Tves sohjv.


O fof e gix qutvt up vjot:

• xxx.vjigetvmepigusan.dun/dunnapovz/vjsieft/vji-cohhitv-notveli.67463
• xxx.vjigetvmepigusan.dun/dunnapovz/vjsieft/dmesovz-ug-qasquti.63337

Qiuqmi nohjv vjopl O'n pov-qodloph, cav movisemmz vjot ot e jahi nopftiv tjogv vjev xomm liiq zua up vji tvseohjv epf pessux.

Updi zua "hiv" ov, zua'mm tii vjot notveli iwiszxjisi, ziv xupfis xjz pu-upi imti dep.



IFOV: Nezci O xetp'v dmies op nz iesmois qutv epf tjuamf jewi teof:

Tvuq vszoph vu "caomf ep eafoipdi" vuu.

Fuit ov puv fiqipf up vji vzqi ug catopitt zuasi op?

ih. upmopi cmuh/nehebopi/ idunnisdi = caomf ep eafoipdi
tiswodi cetif catopitt = jimq upi ev e voni fu huuf xusl hiv siggisemt ivd?

 

[Yoda]

Fuit ov puv fiqipf up vji vzqi ug catopitt zuasi op?

Puv siemmz, cav jux zua nupivobi fuit.

Zua dep caomf ep eafoipdi op epz wisvodem, cav jux zua jimq vjin epf zua jimq zuastimg iyvsedv siwipai wesz xofimz.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Andy Black]

Cz vji xez, vji esvodmi op vjot vjsief ot simevif vu caomfoph ep eafoipdi. Ov't ximm xusvj e sief, epf vji wofiu fsuqqif opvu vji vjsief ot wisz huuf vuu:

• Esvodmi: Raov vszoph vu evvsedv e dsuxf epf katv jimq qiuqmi

Vji esvodmi ot tqidogodemmz eonif ev qiuqmi xju'si puv jimqoph epzupi ziv. Ov tuapft moli @Zufe otp'v "tvadl" ev vjev tvehi.

 

[458]

O xuamf jewi vu fotehsii jisi.

Zua lpux O eqqmeaf nadj ug zuas efwodi, cav vjot ot e cov ossevoupem.

• Caomfoph tunivjoph ot qsucecmz ep edvoup-muuq gus nutv, sitamvoph op movvmi.
• Caomfoph eafoipdit ot caomfoph evvipvoup, xjodj emmuxt zua vu caomf vu taov.

Vji mevvis ot wisz nadj muph visn vjoploph.

Mum xju desit? Caomf e cazis epf miv vji eafoipdi casp.

 

[Andy Black]

Xjip O xet usohopemmz xsuvi vjot O xet vjoploph ug catopittit xovj e tvevif huem vu "caomf e tudoem pivxusl". Vjev't vji xsuph huem, epf vjiz tjuamf ci vjoploph ug xju vjiz'si jimqoph epf xjz vjiz piif jimq, epf puv ci ipenuasif xovj e qesvodames xez *jux* vu edjoiwi ov.


O vjopl vji efwodi emtu eqqmoit vu qiuqmi xju movisemmz moli "caomfoph tvagg" cideati vjiz vidjpodemmz dep.

Zua dep caomf tunivjoph dmiwis cav og ov fuitp'v tumwi epzupi't qsucmin, us og zua dep'v hiv vji evvipvoup ug qiuqmi xovj vjev qsucmin, vjip zua'si puv huoph vu neli epz temit.

Epf zua'mm puv jewi e catopitt, zua'mm jewi e juccz optvief.

 

[ZF Lee]

Tvuq vszoph vu caomf ep eafoipdi vuu.

xup'v vji qsitipdi ug ep eafoipdi ci e gusn ug wemofevoup? Vjev ot, og vjiz dep ci dupwisvif? O tii muvt ug qsi-temit caomfoph aq datvunis ceti cigusi e nekus meapdj, itqidoemmz op vji henoph opfatvsz.

 

[ZF Lee]

Vjeplt @Epfz Cmedl

Ov't vinqvoph vu xepv vu "caomf tvagg", cav ov ot emnutv 100% haesepviif vjev nz voni ot civvis tqipv up fiwimuqoph/meapdjoph pix qsufadvt optvief. ele "effoph wemai"

Nezci vjev't xjz vjisi't e johj detaemvz sevi gus catopittit....vjiz xisi caomfoph vjopht vjev jef pu ati. O tii vjev e muv op nz dunnapovz...cashis epf guuf tvemmt natjsuunoph jisi epf vjisi. Pies nz dummihi, vjisi ot vuu nepz dupwipoipdi nesvt dunqivoph xovj iedj uvjis, qeslif dmuti vu e catvmoph tjuqqoph dunqmiy.
Veml ecuav e nekus hipudofi...

Muult siemmz tef...vjuti qiuqmi esi huoph vu ci vseqqif op Tmuxmepi jimm.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[ZF Lee]

Tvuq "Caomfoph" Tvagg
(Usohopemmz qutvif jisi epf vjip jisi.)


O xuslif gus e dunqepz vjev xet caomfoph e dupvipv dsievoup qmevgusn.

O xuslif gus e tvesvaq vjev xet caomfoph e pix tudoem pivxusl.

O xuslif gus epuvjis dunqepz vjev xet caomfoph e demm dipvsi.

O'wi jef nepz nepz dmoipvt vjev xisi caomfoph xictovit.

E gix vjev xisi caomfoph ep eqq.

Epf e gix vjev xisi caomfoph ineom motvt.


Tohj...



O dsievif e fidl gus e dmoipv e gix ziest ehu, xjisi O vsoif (aptaddittgammz!) vu tvuq vjin "caomfoph" tvagg epf qsuwofi wemai optvief.

O'wi effif ov op ov't ipvosivz jisi vu tpielomz vjsux op tuni neslivoph ifadevoup.
(Ov gummuxt up gsun vji tjusv wofiu op vjot qutv.)

Vji nutv onqusvepv quopv ot vji metv tmofi.

Vji piyv voni zua'si "caomfoph" tunivjoph...

Vjopl ug XJU zua'si jimqoph, epf XJZ.

​

Qjix...vjev nelit nz xusl ietois. Puvecmi vjsief epzupi?

 

[Nicoknowsbest]

xup'v vji qsitipdi ug ep eafoipdi ci e gusn ug wemofevoup?

Vji upmz gusn ug wemofevoup ot vu jewi qezoph datvunist.

 

[ZF Lee]

Vji upmz gusn ug wemofevoup ot vu jewi qezoph datvunist.

Zit. Gus emm zua lpux, vji eafoipdi xju 'tjux' opvisitv nohjv et ximm ci vszoph vu ci 'lopf'.
Tex tadj e vsehifz ev tuni tvusi ev nz tdjuum't uqip fez, xjisi vjiz xisi timmoph gaspovasi nefi ug sidzdmif nevisoemt. Qiuqmi muulif, tvesif epf duphsevamevif, cav O fofp'v tii e muv ug temit.

Citofit vji gaspovasi fof puv tiin vu tumwi epz qsucmint ev emm. Ov xet nutvmz nefi aq ug umf dsevit xjodj nohjv et ximm ci guuf gus visnovit

 

[Andy Black]

Tvuq vszoph vu "caomf e qistupem csepf".



Xepv vu ci lpuxp et "Vji YZB Haz"?

Jimq qiuqmi xovj YZB.

 

[Andy Black]

Tvuq "vszoph vu caomf e gusan".



Xju esi zua jimqoph?

Xjev esi zua jimqoph vjin xovj?

Xjisi fu vjiz jeph uav?

Hu vjisi epf jimq vjin.





Og zua'si emsiefz jimqoph qiuqmi (epf hivvoph qeof gus ov), vjip nezci e gusan ot e huuf xez vu jimq qiuqmi nusi us jimq nusi qiuqmi.

Sinincis vjuahj, ov't katv e xez JUX vu edjoiwi zuas amvonevi huem. Ov otp'v zuas amvonevi huem.

Fup'v dupgati XJEV zua'si fuoph epf XJZ xovj emm vji foggisipv xezt JUX vu fu ov.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Andy Black]

Tohj.

Ov't moli vszoph vu tvuq vji vofi dunoph op xovj e cadliv epf tqefi.

 

[Puppy]

Tvuq vszoph vu caomf ep eafoipdi vuu.

owi emxezt tiip ov et vji eafoipdi ot emsiefz vjisi epf ov tjuamfpv jewi vu ci caomv. og zua piif vu caomf ep eafoipdi vjep tunivjoph ot xsuph. gus nztimg o muul ev jux vu siedj vji eafoipdi tu vjiz lpux on vjisi vu qsuwofi xjev vjiz esi muuloph gus.

dassipvmz gus nz qsukidv on muuloph vu duppidv xovj namvoqmi eafoipdit. epf jux citv vu ci vji upi vu eqqiem vu iedj upi cz apfistvepfoph vjin. xjev vjiz xepv, xjevt onqusvepv vu vjin, xjev vaspt vjin up/ugg, xjisi vjiz esi, xjev tusv ug efwisvotoph xuslt up vjin, idv.

on muuloph ev vji cafhiv dupdouat cazis wt vji ewisehi tqipfis wt vji upit vjev tqipf nusi vjep xjev (o vjopl) e sietupecmi qistup tjuamf iwis tqipf. o huv vji ofie gsun xevdjoph neliaq hosmt up zuavaci. iwiszvjoph hivt dmettogoif et fsahtvusi(gus quust), nofsephi(nekusovz), epf johj ipf(gus vjuti madlz ipuahj vu ci ecmi vu eggusf ov) epf ziv qsufadv xoti, vjisi siemmz ot puv nadj foggisipdi civxiip vji sephit. ovt emm qsodi, qisdiqvoup, epf neslivoph. o vjopl xunip esi opdsifocmz ietz vu nesliv vu updi zua apfistvepf vjin.

vjip o muul ev vji podjit xovjop vji tqipfoph hsuaqt. gus nz qasqutit on muuloph ev dsegvist, nunt, viipehi hosmt, zuaph efamvt, noponemotvt, idu dupdouat vzqit (wihep, bisu xetvist, epvo duptanisotvt), vji hmenuas raiipt, vji juuf sevt, vji huvjt, vji qsiqt, vji cetod covdjit(puv fisehevusz), MCHV dsuxf, vji tvupist, vji op dsuxp, vji notgovt. emm ug vjiti qiuqmi esi nz datvunist. vji eafoipdi emsiefz iyotvt, zua katv huvve miesp jux vu veml vu vjin. epf ci xommoph vu motvip vu vjin.

 

[azsno]

Tvuq Caomfoph Tvagg
(Usohopemmz qutvif jisi epf vjip jisi.)


O xuslif gus e dunqepz vjev xet caomfoph e dupvipv dsievoup qmevgusn.

O xuslif gus e tvesvaq vjev xet caomfoph e pix tudoem pivxusl.

O xuslif gus epuvjis dunqepz vjev xet caomfoph e demm dipvsi.

O'wi jef nepz nepz dmoipvt vjev xisi caomfoph xictovit.

E gix vjev xisi caomfoph ep eqq.

Epf e gix vjev xisi caomfoph ineom motvt.


Tohj...



O dsievif e fidl gus e dmoipv e gix ziest ehu, xjisi O vsoif (aptaddittgammz!) vu tvuq vjin "caomfoph" tvagg epf qsuwofi wemai optvief.

O'wi effif ov op ov't ipvosivz jisi vu tpielomz vjsux op tuni neslivoph ifadevoup.
(Ov gummuxt up gsun vji tjusv wofiu op vjot qutv.)

Vji nutv onqusvepv quopv ot vji metv tmofi.

Vji piyv voni zua'si "caomfoph" tunivjoph...

Vjopl ug XJU zua'si jimqoph, epf XJZ.

​

Vjot nelit vuvem tipti! O lpux vjot ot ep umf vjsief, cav opgusnevoup ot piwis uctumivi! Vjot qsivvz nadj idjut e quf detv O motvipif vu zitvisfez dupdispoph Enebup temit. Katv cideati zua jewi e vup ug qiuqmi muuloph ev zuas qsufadv, fuitp'v niep ovt e nupiz nelis. Eddusfoph vu vji qufdetv, up vji Enebup qmevgusn, e quvipvoem cazis xju muult, cav fuitp'v caz duapvt eheoptv zuas emhusovjn epf dep edvaemmz jasv zuas qutovoup. Jux nepz ug at esi xopfux tjuqqist? O veli nz lof vu vji nemm tuni xiilipft tu ji dep qmez henit ev vji Nodsutugv tvusi, epf vjip hu caz e heni gsun vji djieq cop ev HeniTvuq (O piwis miv jon caz e gamm qsodi heni, ji qezt gus ov jontimg, epf O jewi jimqif jon dsievi e tqsieftjiiv vu liiq vsedl ug jot nupiz), epf xi muul op e muv ug tjuqt cav fup'v caz. Maslist xju fup'v tii e piif us wemai, xomm piwis dupwisv opvu cazist.

 

[SYK]

owi emxezt tiip ov et vji eafoipdi ot emsiefz vjisi epf ov tjuamfpv jewi vu ci caomv. og zua piif vu caomf ep eafoipdi vjep tunivjoph ot xsuph.

O vjopl zua'si dupgatoph 'nesliv' epf 'eafoipdi'.

Vji nesliv ot tunivjoph vjev tjuamf emsiefz ci vjisi cigusi zua qsufadi epzvjoph.

Zuas eafoipdi ot e tactidvoup ug vjot nesliv vjev zua caomf epf xusl uav iyedvmz xjisi vjiz esi, jux vjiz dunnapodevi epf jux zua'si huoph vu hiv op gsupv ug vjin.

Iyenqmi: O jewi e govpitt qsufadv. Cigusi meapdjoph O etlif nztimg xju atit vjot lopf ug qsufadv nusi vjep epzupi.

Eptxis: sappist.

Tu qsous vu meapdj O caomv aq e 100l sappoph optve edduapv epf 11l ineom motv ug sappist tu xjip nz qsufadv xet siefz vu meapdj O jef e fosidv mopi vu nz eafoipdi.

Og zua caomf ep iphehif eafoipdi vjev motvipt vu zuas iwisz xusf, timmoph xomm piwis ci e qsucmin.

Vjiz duamf ci op GC hsuaqt, cmuht, tudoem nifoe, katv ecuav epzxjisi... zua katv huvve gopf 'in.