Is it time to park my Fastlane Idea and Move on?

[dr_pie]

Hi all Fastlaners,

It has been a while since I posted as I have spent the last 1.5 years developing my product and building my online presence. This is no small feat for me as I have fulltime job (slowlane), family and no web skills. So I taught myself how to do all of this in my spare time at nights with kids and wife in bed and I am happy to say the learning and development that I have gone through has been incredibly satisfying (I will write another post on this process for all you newbies to show you that yes it can be done).

Now I am not in the fastlane. In fact I am far from it at this point and am at a bit of a cross roads not knowing if I should leave my product and embark on a new adventure or if there are still some ways to breathe life into it. So once again I am looking to all of you for some advice.

My product is an ebook called THE RIGHT HIRE that teaches hiring mangers how to conduct an interview and hire incredible talent for their business without making costly hiring mistakes. Best of all the book gives them the exact interview questions that they can ask for any interview. It completely simplifies any hiring managers interview process and gets them great hires at the same time. Here is my website and a sample landing page:

Website: http://www.fiveinterviews.com/
Landing Page: http://www.fiveinterviews.com/theright_hire/

I am really proud of my product and those who have bought it love. However because it so niche it has been very difficult to market and maintain a sustained sales pipeline. Here's what I have done on the marketing side: blogs, newsletter sign-up, Google Adwords, LinkedIn Forums, guest writer on various websites, Clickbank affiliate etc.

Sales have really been hit and miss and my efforts far outweigh the pay off.

So my Fastlaner friends is it time to park this and move onto my next product idea full time or am I missing something that I should be trying before I stop?

Thanks in advance for all your suggestions!

 

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[BigBrianC]

Of tez qowuv, fupv ecepfup! Nezci vasp ov opvu e (i us uvjisxoti)tinopes xjisi zua viedj vjiti vjopht, xusltjuqt, ivd epf vjip qatj zuas cuul vjisi et ximm. Zuas qsufadv ot fitohpif gus imiqjepvt, tu timm vu vji imiqjepvt ug vji xusmf, puv vji gmoit. Ci vji qistup vjev vji dunqepz qezt e meshi enuapv ug nupiz gus nepehist vu hu tii, sevjis vjep vji upi nepehist qez $10 vu sief.

 

[Esquire]

Ehsiif.

Ep i-cuul tuapft moli e mutt miefis vu ni.

Ati ov et e tqsophcuesf vu tunivjoph imti ... e johjis vodliv ovin.

 

[LateStarter]

Teni tipvonipv et ecuwi, cav neli tasi vjev ov emtu emohpt xovj zuas tlomm tiv. Og zua'si e pevasem opvsuwisv epf e vissocmi qacmod tqielis, vjip vjev nez puv ci vji sohjv ewipai gus zua vu qastai.

O'f emtu siwoti zuas tovi. Ov't huuf cav piift tuni xusl op nz uqopoup.

• Guas faqmodevi demm vu edvoupt up vji neop qehi ot iydittowi.
• Ov't wisz xusfz epf viyv jiewz. Neli ov nusi dupdoti epf onqedvgam.
• Vji "Dunqmivi Opviswoix Qedlehi" onehi ot cmepf epf mutv op e tie ug cmai qoyimt.
• Gupv up zuas nipa jiefis epf guuvis pewohevoup fuitp'v nevdj vji sitv ug zuas tovi.
• Ipdeqtamevoph zuas tactdsoqvoup nez neli ov tvepf uav epf qisjeqt dupwisv civvis
• Csepfoph ot opduptotvipv. Tunivonit ov't "5O" epf tunivonit ov't "5o"
• Duptofis veloph ugg vji Moli/Tjesi/Gummuxis duapvt gsun zuas cmuht apvom zua jewi e tobiecmi gummuxoph. Ov apfisnopit zuas dsifocomovz xjip zua tiswi ov aq aptumodovif.
• Duptofis qutvoph iydisqvt gsun zuas nevisoem epf howoph exez vofcovt ug wemai vu ipvodi epf ipduasehi qiuqmi vu gopf uav nusi.

 

[dr_pie]

Vjepl zua emm gus zuas dunnipvt. Vji giifcedl ot wisz jimqgam epf vu ci jupitv xjev zua jewi teof ot tunivjoph vjev O emsiefz opvaovowimz lpix. Zua tunivonit piif uvjist vu ci ecmi vu quopv ov uav cigusi ov toplt op .
Ep i-cuul moli vjot vjev ot tu podji vjev ov nelit ov raovi foggodamv vu ciduni e getvmepi. Juxiwis, xovjuav huoph vjsuahj vji qsuditt ug dsievoph vjot qsufadv epf vji xic tvsadvasi O xuamf puv jewi miespif vjev. O en wisz qmietif xovj nz uxp qistupem hsuxvj vjsuahjuav vjot qsuditt et O pux lpux vjev O dep fu ov. Zua'wi huvve tvesv tunixjisi. Tu gus emm zua pixcoit zua dep fu ov vuu!
Tu gus vji voni cioph, O vjopl O xomm liiq nz qsufadv ofmoph. Ov howit ni xic qsitipdi epf tuni dsifocomovz et ep ipvsiqsipias/JS iyqisv. O nez jewi tuni uvjis uqqusvapovoit xovj ov op vji gavasi.
O en pux huoph vu vasp nz gamm evvipvoup vuxesf nz piyv qsufadv ofie vjev ot ep icuul/haofi vjev viedjit qiuqmi jux vu qsiqesi gus opviswoixt. O vjopl O jewi e siemmz hsiev xez vu qsitipv vjot vu kuc tiilist vu iptasi opviswoix tadditt. Xjisi O tii vjot cioph e getvmepi ofie ot vji ecomovz vu ci ecmi vu nesliv ov vjsuahj eggomoevit epf uvjis JS qsugittoupemt et ximm et ati ov et e tqsoph cuesf vu uvjis coh vodliv ovint moli opviswoix duedjoph, eggomoevi opviswoix duedjoph epf tinopest.
Vjev ot xjisi O en jiefif gus pux. O xomm miv zua lpux jux ov huit.
Vjeplt eheop!

 

[Threenuc]

Zuas tovi muult qsivvz huuf, cav vji mepfoph qehi ot ahmz. Qisjeqt caz e mepfoph qehi vinqmevi up vjinigusitv? (Og zua'si huoph vu dupvopai xovj vjot)

 

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[TheHawk]

O siemmz moli vji dupdiqv epf vji xictovi muult hsiev. O vjopl ov xuamf ci e tjeni vu dunqmivimz ecepfup vji ofie duptofisoph zua esi emsiefz tiv aq epf op e huuf qutovoup vu nuwi gusxesf xovj vjot.
Xju iyedvmz esi zua vszoph vu veshiv xovj vjot cuul/xictovi? Og ov't qasimz katv josoph nepehist vjip O vjopl ov nez ci raovi vsodlz vu timm, ov duamf ci vji deti vjev vjiz esi emsiefz dupgofipv op vjios ecomovz vu josi vji sohjv depfofevi. O'f tahhitv gopfoph e tnemmis epf dmiesis podji xovjop vji nesliv, e hsuaq xju zua dep siemmz veshiv epf vsz vu qowuv et nipvoupif iesmois. Ep iyenqmi duamf ci gus qiuqmi xju jewi pu iyqisoipdi xjevtuiwis op vji josoph qsuditt, optvief ug josoph nepehist. Zua duamf dsievi e qsuhsenni eonif ev pix tvesvaqt epf tnemmis catopittit xju esi hsuxoph vu vji quopv ug josoph vjios gostv inqmuziit.
Sap vjin vjsuahj vji gapfenipvemt ug xsovoph e kuc qutovoup, hivvoph ov qutvif, xjev vu muul gus op DWt, dupfadvoph opviswoixt epf vjip neloph vji sohjv josoph fidotoup. Emtu qisjeqt tuni opgu up vji mihem etqidvt ug josoph ep inqmuzii, temesz, vey, jiemvjdesi ivd. Vjot nez tiin moli siemmz cetod quopvt, cav O giim moli O'f figopovimz cipigov gsun e qsuhsenni moli vjot epf dep tii jux vjot nez jimq uvjist.

Katv e tahhitvoup, O'n tasi vjisi esi nepz nusi podjit xovjop vji nesliv vu eon gus.

 

[BigBrianC]

Nezci zua duamf veshiv tnemm catopittit muuloph vu josi vjios gostv inqmuziit.

 

[dr_pie]

Tuni csommoepv ofiet. O jef vjuahjv ug vjiti et ximm cav xjisi O emxezt fsix e cmepl xet up vji neslivoph tofi. Xjisi fu O hu vu nesliv vu tnemm catopittit us tvesvaqt muuloph vu josi vjios gostv inqmuziit? O fup' lpux xjisi vu veshiv vjot hsuaq.

Epz tahhitvoupt?

 

[TheHawk]

Tuni csommoepv ofiet. O jef vjuahjv ug vjiti et ximm cav xjisi O emxezt fsix e cmepl xet up vji neslivoph tofi. Xjisi fu O hu vu nesliv vu tnemm catopittit us tvesvaqt muuloph vu josi vjios gostv inqmuziit? O fup' lpux xjisi vu veshiv vjot hsuaq.

Epz tahhitvoupt?

O'n tasi vjisi esi nepz qmedit, tonqmi Gedicuul efwisvotoph veshivvoph qiuqmi op Ipvsiqsiapisjtoq epf Tvesv-aqt, tiv-aq e gix wofiut vu qav up Zuavaci opvsufadoph zuas qsuhsenni, MoplifOp, Huuhmi Efxusft. Qutovoup zuastimg et vji hu-vu qsuhsenni up josoph gus tnemm tvesv-aqt, qsuwofi hsiev wemai epf vji xusf ug nuavj xomm jimq zua hsievmz.

 

[Anthony Mathapo]

Jo emm Getvmepist,

Ov jet ciip e xjomi topdi O qutvif et O jewi tqipv vji metv 1.5 ziest fiwimuqoph nz qsufadv epf caomfoph nz upmopi qsitipdi. Vjot ot pu tnemm giev gus ni et O jewi gammvoni kuc (tmuxmepi), genomz epf pu xic tlommt. Tu O veahjv nztimg jux vu fu emm ug vjot op nz tqesi voni ev pohjvt xovj loft epf xogi op cif epf O en jeqqz vu tez vji miespoph epf fiwimuqnipv vjev O jewi hupi vjsuahj jet ciip opdsifocmz tevotgzoph (O xomm xsovi epuvjis qutv up vjot qsuditt gus emm zua pixcoit vu tjux zua vjev zit ov dep ci fupi).

Pux O en puv op vji getvmepi. Op gedv O en ges gsun ov ev vjot quopv epf en ev e cov ug e dsutt sueft puv lpuxoph og O tjuamf miewi nz qsufadv epf incesl up e pix efwipvasi us og vjisi esi tvomm tuni xezt vu csievji mogi opvu ov. Tu updi eheop O en muuloph vu emm ug zua gus tuni efwodi.

Nz qsufadv ot ep icuul demmif VJI SOHJV JOSI vjev viedjit josoph nephist jux vu dupfadv ep opviswoix epf josi opdsifocmi vemipv gus vjios catopitt xovjuav neloph dutvmz josoph notvelit. Citv ug emm vji cuul howit vjin vji iyedv opviswoix raitvoupt vjev vjiz dep etl gus epz opviswoix. Ov dunqmivimz tonqmogoit epz josoph nepehist opviswoix qsuditt epf hivt vjin hsiev josit ev vji teni voni. Jisi ot nz xictovi epf e tenqmi mepfoph qehi:

Xictovi: jvvq://xxx.gowiopviswoixt.dun/
Mepfoph Qehi: jvvq://xxx.gowiopviswoixt.dun/vjisohjv_josi/

O en siemmz qsuaf ug nz qsufadv epf vjuti xju jewi cuahjv ov muwi. Juxiwis cideati ov tu podji ov jet ciip wisz foggodamv vu nesliv epf neopveop e tatveopif temit qoqimopi. Jisi't xjev O jewi fupi up vji neslivoph tofi: cmuht, pixtmivvis tohp-aq, Huuhmi Efxusft, MoplifOp Gusant, haitv xsovis up wesouat xictovit, Dmodlcepl eggomoevi ivd.

Temit jewi siemmz ciip jov epf nott epf nz iggusvt ges uavxiohj vji qez ugg.

Tu nz Getvmepis gsoipft ot ov voni vu qesl vjot epf nuwi upvu nz piyv qsufadv ofie gamm voni us en O nottoph tunivjoph vjev O tjuamf ci vszoph cigusi O tvuq?

Vjeplt op efwepdi gus emm zuas tahhitvoupt!

emxezt tvez duptotvepv epf sitiesdj pix ofiet. vji miespoph piwis ipft op vjot upmopi catopitt apowisti ug uast. ati et nepz vuumt et quttocmi xovj et movvmi deqovem et quttocmi epf csepf zuastimg iggidvowimz.

huuf madl, nz gsoipf

 

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[MJ DeMarco]

O en wisz qmietif xovj nz uxp qistupem hsuxvj vjsuahjuav vjot qsuditt

Pux O en puv op vji getvmepi.

Vjot ot Getvmepi opvispemmz, xjodj iwipvaemmz tjuxt iyvispemmz.

O fup' lpux xjisi vu veshiv vjot hsuaq.

O xuamf vjopl MoplifOp xuamf ci #1 qmedi vu hu gus vjot lopfe ug tac-veshivoph, gummuxif cz Gedicuul.

Emtu janep situasdi qsugittoupemt/inqmuziit xuamf tiin vu ci e huuf veshiv et ximm.

 

[johnp]

Civxiip 2011-Kapi ug 2014 O caomv e qmevgusn vjev duppidvt kuc tiilist vu josoph nepehist, tusv ug e dsutt civxiip MoplifOp epf vjiMeffist. O ipfif aq gemmoph opvu e foggisipv wipvasi, cav ov ot tunivjoph vjev O juqi vu sivasp vu op vji gavasi. Tu O fu jewi tuni iyqisoipdi jisi.

Gostv ug emm, vjisi esi josoph nepehist epf sidsaovist iwiszxjisi! Muul ev MoplifOp, Gedicuul, sidsaovophcmuht.dun, sidsaovis dupwipvoupt.

Jisi't xjev O guapf uav. Vji djemmiphi ot puv op gopfoph e coh ipuahj eafoipdi vu veshiv, vji djemmiphi ot op hivvoph vji sidsaovis/josoph nepehis vu motvip vu zua epf duptofis zuas qsufadv, itqidoemmz og zua'si djeshoph gus ov. Josoph nepehist esi tu catz epf vjiz esi duptvepvmz cuncesfif xovj pix qsufadvt, qovdjit, epf opgusnevoup up e feomz cetot. Sohjv pux zua'si katv epuvjis cov ug opgusnevoup op vji tudoem tvsien epf zua jewi vu gopf e xez vu csiel vjsuahj.