After some searching, there doesn't seem to be much discussion about the music industry that goes into depth; they tend to fade out. However, there's too much intelligence and wisdom on this forum to not take advantage of. So, let's start this thread as a sort-of mega-thread where we can introduce ourselves, network, talk about what music we like, and develop each other. Music industry or not, feel free to pitch in. @MJ, I hope this is appropriate.
Feel free to ask any questions, I intend to stay active and offer myself in any way.
A bit about myself:
I have about 3 years of experience in the industry. I work in the SF bay area. I turned 22 recently. I don't particularly like music festivals. I'm not even following something I was initially into, there was and still is just a disgusting amount of need in the market. My preferred genre is hip-hop but I work mostly with EDM.
The record label/event production company that I co-founded with my partner Johan is closing in on its first birthday. Because of its small size, it's forced me to develop multiple aspects including marketing, branding, artist development, and even design.
Many DJs/producers are in college or want to begin their careers during college but have little to no direction when it comes to actually dealing with the industry as opposed to gigs at nightclubs so our goal is to develop these talents while also hosting large-scale events and festivals to give our guys live experience.
For those looking to start anything:
I began with small-time management of my fraternity brother Johan who, along with his actual brother, had been producing EDM seriously for about 3 years prior and played second-tier nightclub gigs at major US cities like LA, SF, NY. The two were and are still very personable (my fraternity brother is one of the kindest person I know and always has the other's best interests at heart) and out going and as a result they had some following and connections within the industry to the level that it intimidated me who had zero experience.
At the time, before I took up "management", a philosophy I was toying around in my head from "Think and Grow Rich" was the idea that to earn something whether it was a job or money, you had to deserve it or else the universe would not provide it because you would crumble under the pressure, splurge on self-destructive vices, etc. Thus, when you developed your potential as a man, or woman, the universe would seek to fill the void produced by this expanded potential. Therefore, when Johan expressed to me that he and his brother were looking for someone to manage and grow with them, instead of immediately saying "yes" and falling short of those promises like so many people did, I busted a$$. I read two textbooks, one on Artist Management and one about the Music Industry, compiled a list of around 50 relevant youtube channels to which I submitted their music, and revamped several of their social media. I got the job. If you want something, don't ask for permission or come from a place of taking value but rather develop yourself to where you become indispensable and can come from a place to offer value. Many people bitch that they were laid off or whatever when all they were offering was something that could be replaced by calculators. Don't chase what you want. Develop yourself until what you want chases you.
Now, we throw events regularly. Johan and his brother have played at large events including Coachella. We are getting our guys spinning out at top clubs and released on top labels like Trap Nation.
Would love to network with anyone out there! Let's co-produce an event, collaborate with music, and otherwise disrupt this industry!
Feel free to ask any questions, I intend to stay active and offer myself in any way.
A bit about myself:
I have about 3 years of experience in the industry. I work in the SF bay area. I turned 22 recently. I don't particularly like music festivals. I'm not even following something I was initially into, there was and still is just a disgusting amount of need in the market. My preferred genre is hip-hop but I work mostly with EDM.
The record label/event production company that I co-founded with my partner Johan is closing in on its first birthday. Because of its small size, it's forced me to develop multiple aspects including marketing, branding, artist development, and even design.
Many DJs/producers are in college or want to begin their careers during college but have little to no direction when it comes to actually dealing with the industry as opposed to gigs at nightclubs so our goal is to develop these talents while also hosting large-scale events and festivals to give our guys live experience.
For those looking to start anything:
I began with small-time management of my fraternity brother Johan who, along with his actual brother, had been producing EDM seriously for about 3 years prior and played second-tier nightclub gigs at major US cities like LA, SF, NY. The two were and are still very personable (my fraternity brother is one of the kindest person I know and always has the other's best interests at heart) and out going and as a result they had some following and connections within the industry to the level that it intimidated me who had zero experience.
At the time, before I took up "management", a philosophy I was toying around in my head from "Think and Grow Rich" was the idea that to earn something whether it was a job or money, you had to deserve it or else the universe would not provide it because you would crumble under the pressure, splurge on self-destructive vices, etc. Thus, when you developed your potential as a man, or woman, the universe would seek to fill the void produced by this expanded potential. Therefore, when Johan expressed to me that he and his brother were looking for someone to manage and grow with them, instead of immediately saying "yes" and falling short of those promises like so many people did, I busted a$$. I read two textbooks, one on Artist Management and one about the Music Industry, compiled a list of around 50 relevant youtube channels to which I submitted their music, and revamped several of their social media. I got the job. If you want something, don't ask for permission or come from a place of taking value but rather develop yourself to where you become indispensable and can come from a place to offer value. Many people bitch that they were laid off or whatever when all they were offering was something that could be replaced by calculators. Don't chase what you want. Develop yourself until what you want chases you.
Now, we throw events regularly. Johan and his brother have played at large events including Coachella. We are getting our guys spinning out at top clubs and released on top labels like Trap Nation.
Would love to network with anyone out there! Let's co-produce an event, collaborate with music, and otherwise disrupt this industry!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
