Andy's Google Ads Posts

[perchboy]

Do you have any material on bidding Andy?

Right now I have no control over my bids and it seems like Google is just trying to suck my money and put it wherever they want.

 

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[Andy Black]

Do you have any material on bidding Andy?

Right now I have no control over my bids and it seems like Google is just trying to suck my money and put it wherever they want.

Go to the campaign settings and switch to manual bidding.

 

[perchboy]

Go to the campaign settings and switch to manual bidding.

thanks. i should have had that on before

im going to start low to gauge the performance and then adjust the bids accordingly.

or should i just set the bids to what google had before?

my bids for the past 3 days are double what they were at for June 1 - 10

spent $38 dollars today with a $20 daily budget and got 0 conversions. still have a 2.5 x roi though

 

[Andy Black]

thanks. i should have had that on before

im going to start low to gauge the performance and then adjust the bids accordingly.

or should i just set the bids to what google had before?

my bids for the past 3 days are double what they were at for June 1 - 10

spent $38 dollars today with a $20 daily budget and got 0 conversions. still have a 2.5 x roi though

MARKETING - How to get profitable or fail fast with AdWords

(Originally posted on the inside here.) How To Get Profitable Or Fail Fast With AdWords Here's how I often determine whether a project, niche, seed, or keyword has legs, or needs a bullet. Note1: I use blanket bid prices throughout the steps below, meaning the bid price within a campaign for...

www.thefastlaneforum.com

 

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[Qeno]

Go to the campaign settings and switch to manual bidding.

When should one consider switching to manual bidding?

 

[Andy Black]

When should one consider switching to manual bidding?

I start with manual bidding so I know what's going on. I want to know how each keyword performs with the same bid.

If we consistently lose Impression Share due to budget then I may switch to Maximise Clicks.

We rarely use Maximise Conversions, mainly because of our clients aren't getting many clicks or conversions a week and/or I don't trust the conversion tracking.

 

[Qeno]

I start with manual bidding so I know what's going on. I want to know how each keyword performs with the same bid.

If we consistently lose Impression Share due to budget then I may switch to Maximise Clicks.

We rarely use Maximise Conversions, mainly because of our clients aren't getting many clicks or conversions a week and/or I don't trust the conversion tracking.

Thank you very much! I'll try it out!

mainly because of our clients aren't getting many clicks or conversions a week

May I ask why this is the case? Isn't this one of the goals of Google Ads?

 

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[Andy Black]

May I ask why this is the case? Isn't this one of the goals of Google Ads?

Some clients get less than 10 clicks a week, and some at $100 per click. A lead can turn into $30k+ jobs though (once at $700k I believe).

 

[Qeno]

Some clients get less than 10 clicks a week, and some at $100 per click. A lead can turn into $30k+ jobs though (once at $700k I believe).

Quite short-sighted by me, sorry! Thank you very much! I would think it's a bit different when working like this. Could you recommend some material to learn about this?

 

[Andy Black]

Quite short-sighted by me, sorry! Thank you very much! I would think it's a bit different when working like this. Could you recommend some material to learn about this?

It was a good question.

Many think it's all about getting as many clicks as possible for as low a CPC as possible. Often the first optimisation step is to reduce clicks but increase their value, which might mean a higher CPC.

And some marketers think the goal is to get as many leads as possible for their client, when the client doesn't want their phone ringing with tyre-kickers.


I'm not sure what you're asking to learn. Can you clarify?

 

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[Qeno]

It was a good question.

Many think it's all about getting as many clicks as possible for as low a CPC as possible. Often the first optimisation step is to reduce clicks but increase their value, which might mean a higher CPC.

And some marketers think the goal is to get as many leads as possible for their client, when the client doesn't want their phone ringing with tyre-kickers.


I'm not sure what you're asking to learn. Can you clarify?

Thank you very much!
I think you just answered my question regarding the material. Is there a case where clients only can get only 10 clicks per week because there isn't no more supply and it still works?

 

[Andy Black]

Is there a case where clients only can get only 10 clicks per week because there isn't no more supply and it still works?

I presume you meant demand rather than supply.

So long as the cost-per-sale is low enough then 10 clicks a week could work.

 

[Qeno]

I presume you meant demand rather than supply.

So long as the cost-per-sale is low enough then 10 clicks a week could work.

Of course, sorry. Thank you for clarifying it for me!

 

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[Raedrum]

Hey @Andy Black just wanted to thank you for your last video on youtube about Starting and scaling Google Ads as a productised service. It is really what I want to do now and this video come at the right moment.

It make me realize than instead of trying to sell entire websites, maybe I should begin to sell traffic MVP (ad + landing) and then if working, build websites around that. It is like instead of building a big airport with no planes, I'll build just 1 landing strip and make planes come, and then only build the airport if needed. They will be built in abolute adequation of what the market want.

I have 2 questions if you don't mind:

1) In the video you speak about difference between US and Ireland. I live in Belgium so I depend on UE regulations. Is there major tweaks I need to know ? It seems that we have far more less freedom about datas in UE than they have in US.

2) Future of search marketing and manual bidding. Everybody speak about how they're going to delete manual biddings for good, and that IA or whatever will deeply change search marketing. What are you thoughts about that ?

Thanks again for the video it remotivate me. I just followed you on linkedin.

If you want me to put my questions in your youtube channel, can do.

 

[Andy Black]

instead of trying to sell entire websites, maybe I should begin to sell traffic MVP (ad + landing) and then if working, build websites around that. It is like instead of building a big airport with no planes, I'll build just 1 landing strip and make planes come, and then only build the airport if needed.

What a great way of describing it. Try that story when you speak to business owners.

1) In the video you speak about difference between US and Ireland. I live in Belgium so I depend on UE regulations. Is there major tweaks I need to know ? It seems that we have far more less freedom about datas in UE than they have in US.

I can't remember what I said about the US and Ireland. Probably that it's much more competitive over there.

For the EU, we're more concious of GDPR although don't really do things much different. Even for a simple one-page site we have links in the footer to Disclaimer, Terms, and Privacy pages.

2) Future of search marketing and manual bidding. Everybody speak about how they're going to delete manual biddings for good, and that IA or whatever will deeply change search marketing. What are you thoughts about that ?

I don't speculate, I just react to what's going on. If they delete manual bidding then we'll adapt. We often start with manual bidding and then switch to maximise clicks or maximise conversions anyway.

Thanks again for the video it remotivate me. I just followed you on linkedin.

I'm glad it remotivated you. I think Google Ads is the unsexy online business model. Everyone wants to do social media and viral stuff. Awesome, you all go do that then and leave it to us to introduce people searching with money in hand to businesses that can serve them.

I've not figured out what to post on LinkedIn or Facebook. I'm almost posting one thing a day from the forum - except I'm not very consistent.

If you want me to put my questions in your youtube channel, can do.

Sure, ask these questions there and I'll post this reply. If it helps one person then it's worth doing.

 

[Raedrum]

@Andy Black I've answered in your new thread, but about LinkedIn, if you want to figure out what to post on, you need a content calendar.

Generally speaking, for all social medias, it goes like that:

30% informations (infographics are great because people are so visual) to gain authority
30% engaging content (like questions, survey, ...) to make people react
30% promotions of your services (more than 30% is too pushy)

But with your 11k+ followers, recommandations and customers you are of course already ahead of that.

My advice is to ask chatGPT for your actual situation and goals. It is a really good starting point to structure a content calendar.

 

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[Andy Black]

@Andy Black I've answered in your new thread, but about LinkedIn, if you want to figure out what to post on, you need a content calendar.

Generally speaking, for all social medias, it goes like that:

30% informations (infographics are great because people are so visual) to gain authority
30% engaging content (like questions, survey, ...) to make people react
30% promotions of your services (more than 30% is too pushy)

But with your 11k+ followers, recommandations and customers you are of course already ahead of that.

My advice is to ask chatGPT for your actual situation and goals. It is a really good starting point to structure a content calendar.

Blimey. I never thought of ChatGPT.

 

[Raedrum]

Hey @Andy Black

I came across this video on this guy's very good channel about the future of Google Ads.

I know you don't speculate but the sooner we know the better, thought it might interest you

He base his reflexions on google's new trailer (I think this is actually on beta access in US) in essence he think that Google Ads will partially move away from textual content and integrate creatives in the future, so getting closer to FB Ads in a sense. It might change really hard.

The video is in french but the auto traduction seems ok, hope you'll find it useful

View: https://www.youtube.com/watch?v=AYOR_w95EKE&t=321s

 

[Andy Black]

Hey @Andy Black

I came across this video on this guy's very good channel about the future of Google Ads.

I know you don't speculate but the sooner we know the better, thought it might interest you

He base his reflexions on google's new trailer (I think this is actually on beta access in US) in essence he think that Google Ads will partially move away from textual content and integrate creatives in the future, so getting closer to FB Ads in a sense. It might change really hard.

The video is in french but the auto traduction seems ok, hope you'll find it useful

View: https://www.youtube.com/watch?v=AYOR_w95EKE&t=321s

They're already added images to responsive search ads on Google. TBH, the more people go down the PMax and "integrated creative" route with Google Ads, the more I lean into the standard text ads.


"Overthinking is the art of solving problems you don't have."

Speculating on what may Google or may not do with Google Ads isn't a good use of my time. If they remove manual bidding I'll shrug and adapt, especially when it's simple to just select Maximise Clicks and set the max CPC to our current manual bids.

Till they remove manual bidding and replace it with something else, that's not a problem I have to solve.

What changes are happening now? Where do I think the puck's going based on changes I already see?

Personally, I'm getting interested in short videos again - trying to figure out how to bulk create and upload them so they're more relevant than everyone else's. Being more relevant is how I currently win at Google Ads.

TikTok is becoming more of a search engine and YouTube videos appear in the Google SERP. That's *already* happening so I'm trying to figure out how to capitalise on it.

 

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[23Infinity]

Hi Andy, just had a quick question as to how you might gauge the competitiveness of Google Ads for a particular area?

For example; "plumber Dallas".

Here is what I would know to do: I would add the top 3-5 keywords in the keyword in Keyword Planner and then check the top of page bid (low and high). This won't tell me what the average CPC will be, but it does give a rough range that I can compare to a city that I'm familiar doing a campaign in, right? Hence that way I can already tell if my avg CPC will be higher or lower, somewhat giving an idea of competitiveness

And then after that I actually google the top 1-3 search terms and see what my potential competitor's google ads and landing pages look like. Then some of the other factors too, like for example does the search term bring up Google Guaranteed results (which I think makes it tougher than if the SERP only displayed just Google text ads)

Can you please let me know if I'm missing something in terms of my process of estimating the competitiveness of a niche in a particular area? Is there anything else I can do to better guess how competitive a particular market would be?

Would appreciate your insight.

 

[Andy Black]

Hi Andy, just had a quick question as to how you might gauge the competitiveness of Google Ads for a particular area?

For example; "plumber Dallas".

Here is what I would know to do: I would add the top 3-5 keywords in the keyword in Keyword Planner and then check the top of page bid (low and high). This won't tell me what the average CPC will be, but it does give a rough range that I can compare to a city that I'm familiar doing a campaign in, right? Hence that way I can already tell if my avg CPC will be higher or lower, somewhat giving an idea of competitiveness

And then after that I actually google the top 1-3 search terms and see what my potential competitor's google ads and landing pages look like. Then some of the other factors too, like for example does the search term bring up Google Guaranteed results (which I think makes it tougher than if the SERP only displayed just Google text ads)

Can you please let me know if I'm missing something in terms of my process of estimating the competitiveness of a niche in a particular area? Is there anything else I can do to better guess how competitive a particular market would be?

Would appreciate your insight.

Oops. I only just saw this.

I look at those estimated top of page bid (low and high) as an indicator of how much clicks will cost, and take it with a pinch of salt.

I then run campaigns to get actual data.

 

[23Infinity]

Oops. I only just saw this.

I look at those estiamted top of page bid (low and high) as an indicator of how much clicks will cost, and take it with a pinch of salt.

I then run campaigns to get actual data.

Ok pretty straightforward then, thanks.

 

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[Epynok]

If you have any questions relating to a thread, please reply to that thread instead of this master one.

If there's anything not covered, ask in here and I'll see about creating a thread for that.


A) Here's a "braindump" thread in the Speedway where I'll continuously drop content:

• Mastering Google Ads From A Pro - Andy's Braindump

B) Here's all the Google Ads threads:

1. AdWords Dude Saying Hello (<--- Intro post)
2. (Radio interview) How to get started quickly in business
3. The Biggest Benefit of AdWords
4. Are You Only Buying Traffic?
5. Your Goal Is To INCREASE CPCs
6. What Happens When You Increase CPCs
7. The Trick To Understanding AdWords
8. Newbie Mistake #1 - "Limited by Budget"
9. Launch & Learn
10. The Single Biggest Reason People Lose Money With AdWords
11. Don't Let Google Control Where Your Traffic Goes
12. Hidden Dangers of Wide Funnels
13. The Holy Trinity Of Paid Search
14. AdWords Sneaky Extended Headlines
15. Newbie Mistake #2 - "Our Landing Pages Don't Convert!"
16. The Allure of Easy Money
17. 18 Advanced AdWords Tips
18. (Video) What's Your Problem?
19. (Video) Online Direct Response Metrics
20. (Video) The Most Important Formula in Business
21. (Video) Segmenting AdWords Data By More Than One Dimension
22. (Video) The Online Buying Lifecycle
23. The AdWords Jumpstart (<-- 40 page HOW-TO doc in the Speedway subforum)
24. The need for speed
25. How to get profitable or fail fast with AdWords
26. The What & Why of Local Lead Gen
27. What's better than low hanging fruit?
28. Please bid on your brand name!
29. Lead Gen for Local Service Businesses
30. (Video) 70 min AdWords Interview
31. (Video) AdWords location targeting tip
32. (Video) Segment your AdWords data!
33. (Video) Categorising keywords with MS-Excel
34. (Video) How I screwed up a sales pitch
35. (Video) Local Lead Gen - simplified
36. (Video) Andy reviews Neal's AdWords account
37. (Video Series) Keyword & Competitor Research for Local Lead Gen
38. Using AdWords to sell a house
39. (Video) AdWords Keyword Research
40. (Video) Using Pivot-Tables to analyse Google Ads data
41. (Video) Google Ads Review - Laudromat
42. How to contact Google Ad support via chat
43. (Video) Google Ads Audit
44. (Video) Keyword Research for a business that wants to sell shoes online
45. (Video) The phone stopped ringing! Is it because of going to Level 5 lockdown?
46. (Video) Google Ads Workshop Replay
47. (Audio) Andy discusses Google Ads on The Subscription Box Show
48. (Video) Tweaking a Google Ads campaign already running well
49. (Video) How to read Google Ads metrics
50. Starting a local lead gen project
51. Building long-tail Google Ads campaigns for fun and profit
52. Scaling a Productised Service with SOPs and Technology
53. How to CHAT with Google Ads reps
54. The Shortest Google Ads Tutorial Ever
55. [Workshop Replay] Selling Google Ads as a Service
56. Test Business Ideas with Google Ads - Quickly & Cheaply

Ha. Finally changed the title from "Andy's AdWords Posts" to "Andy's Google Ads Posts".

Is there any such list for YouTube Advertising?

Thanks in Advance!

 

[Andy Black]

Is there any such list for YouTube Advertising?

Thanks in Advance!

Hi @Epynok. I don't remember seeing any YouTube advertising threads.

 

[Epynok]

Hi @Epynok. I don't remember seeing any YouTube advertising threads.

Oh well, that is fine. What about Facebook Ads?

 

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[Andy Black]

Oh well, that is fine. What about Facebook Ads?

I might have seen a Facebook Ads thread or two. I know @eliquid has a big advertising thread at least.

There is a YouTube organic thread here:

GOLD! - EXECUTION - [Master List] Building YouTube Channels

I thought it would be helpful to list all the YouTube progress threads and maybe use this thread as a chat thread about YouTube. I’ll keep this opening post up to date. Please let me know if I’ve missed any. GOLD! - Creating a Thriving Personal Brand w/ YouTube - A Journal & A Personal Guide...

www.thefastlaneforum.com

 

[Epynok]

I might have seen a Facebook Ads thread or two. I know @eliquid has a big advertising thread at least.

There is a YouTube organic thread here:

GOLD! - EXECUTION - [Master List] Building YouTube Channels

I thought it would be helpful to list all the YouTube progress threads and maybe use this thread as a chat thread about YouTube. I’ll keep this opening post up to date. Please let me know if I’ve missed any. GOLD! - Creating a Thriving Personal Brand w/ YouTube - A Journal & A Personal Guide...

www.thefastlaneforum.com

Thanks a bunch! I am terribly sorry if I wasted your time or something like that. I am sure you are a very busy man!