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- May 20, 2014
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Thanks for your takeaways @Youss. Rep+Thanks @Andy Black for sharing that video on the forum.
- If you have different keywords in the same adgroup, you're doing it wrong. Stick to the golden rule of 1 keyword per adgroup. Otherwise your campaign is a mess and it's almost impossible to analyze your results.
- If you're offering different services, take the time to create different adgroups and ad. Ex. from the vid: People looking for a dry cleaning service near them won't probably get very excited if your ad tells them you're a laundromat service.
- When it comes to locations, think like your customers. If they search services, shops etc. by zip code, then you should bid on keyword +service +zip for all the areas that you're targeting. To get that info, you can either go to your keywords section and find what search terms triggered clicks to your ad, or you can use the planner for your own service or close enough ones.
- Not having negative keywords costs your campaign a ton. My own 2 cents: Start with the obvious ones like jobs, salary, studies and refine once you have enough volume by looking at the search terms which triggered your ads.
- If you do geo-modified ads, don't let Google manage the locations you want included or excluded. Just trust the keywords you chose. Ex. from the vid: If someone in Texas searches for "laundry service in Bronx" you want your ad to show, they might be on a trip there and have a ton of clothes they need cleaned when they get back home etc.
Just to be sure, when I say one keyword per ad group I mean one combination of keywords, not a single one. Like "+laundry +service +bronx" is one group, "+laundry +service +queens" is another one.
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