AdWords Keyword Research

[Andy Black]

Thought I'd get back into creating videos.

In this one I use the Google Keyword Planner to get some suggested keywords and their estimated search volumes. I then categorise them using a bit of Excel.

For the video creation, I just did a bit of editing where I was waiting for Excel to load etc. Otherwise it's quite easy for me to churn these out.

Hope it helps.

View: https://youtu.be/eoX7Bc_E7wg

 

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[jpanarra]

Think you can turn on auto transcribed CC? I'll love to watch this video since I'm diving into researching keywords all over again for SEO and Adwords for my current project.

 

[Andy Black]

Think you can turn on auto transcribed CC? I'll love to watch this video since I'm diving into researching keywords all over again for SEO and Adwords for my current project.

OK, I'll work that out. You have any links explaining it? (I can dig them out later, just wondering if you found anything particularly helpful.)

 

[jpanarra]

This covers it pretty well... and so far the technology has been great for autotrascribing.

Use automatic captioning - YouTube Help

My videos have captioning the auto transcribing software doesn't work with ASL haha.. I have it because I type them in myself and youtube has a pretty good UI for adding captioning but it is time consuming .

 

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[jpanarra]

Whoo hoo! Captions are up and seems like it's working well!

 

[Scuur]

I don't really believe in coincidences. I have been planning on using AdWords for the past couple of months. I wanted to get my other revenue streams fluid. Its been a few days since I've been on the forums. I planned on dedicating a good chunk of today to basics of AdWords came here with the intention of learning from you about AdWords. The first post of the forums is immediately what I am looking for.
Gotta love it.

 

[Andy Black]

Did another keyword research video last night. This is for an office fit out company.

View: https://youtu.be/6DnOTnB0uKM

 

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[Chibbs]

Sorry to bump an old thread but is this still possible to do without setting up a campaign? Right now I can't seem to get past setting up a campaign and needing a website, etc.

Context: I'm looking to do search volume product validation before doing a landing page for my product concepts. Any help would be great!

 

[Raoul Duke]

Sorry to bump an old thread but is this still possible to do without setting up a campaign? Right now I can't seem to get past setting up a campaign and needing a website, etc.

Context: I'm looking to do search volume product validation before doing a landing page for my product concepts. Any help would be great!

Switch to expert mode.

 

[Andy Black]

Sorry to bump an old thread but is this still possible to do without setting up a campaign? Right now I can't seem to get past setting up a campaign and needing a website, etc.

Context: I'm looking to do search volume product validation before doing a landing page for my product concepts. Any help would be great!

View: https://youtu.be/mLYH9OBd3J0

 

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[eTox]

@Andy Black could you explain why it's important to categorize keywords like that? What's the next step that you would take?

I am assuming you are doing this to have a better understanding for what people are searching. Being able to craft relevant ads. Perhaps grouping campaigns? I am not sure if these categories are how you are going to extract the keywords and put them in different camapaigns or something.

I feel a little bit confused, but I'm pretty sure the method of yours is really useful. Thansk!

 

[eTox]

@Andy Black could you explain why it's important to categorize keywords like that? What's the next step that you would take?

I am assuming you are doing this to have a better understanding for what people are searching. Being able to craft relevant ads. Perhaps grouping campaigns? I am not sure if these categories are how you are going to extract the keywords and put them in different camapaigns or something.

I feel a little bit confused, but I'm pretty sure the method of yours is really useful. Thansk!

Stupid question. Sorry.

If anyone had the same one, here are the answers:

Andy explains it further: Categorising Keywords with MS-Excel

Pivot tables in 6 minutes:

View: https://www.youtube.com/watch?v=qu-AK0Hv0b4