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Are You Only Buying Traffic?

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Andy Black

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Are You Only Buying Traffic?

You’re in business to:
  1. Find out what people want.
  2. Find out how to sell it to them.
  3. Find out if you can make a profit doing so.
  4. Fail fast, refine until you’re profitable, or scale up.
If someone searches for “wedding rings Dublin”, then you know they are in the market for wedding rings, and that they are at the end of the buying cycle (since they are searching by location).

You could run a test using different ad headlines such “Luxury Wedding Rings”, “Affordable Wedding Rings” or “Custom Wedding Rings”.

The ad that gets the most clicks would tell you what is foremost in the mind of the searcher.

While fine-tuning this campaign you find out search volumes, cost-per-click, cost-per-lead, cost-per-sale, and whether you can get a positive ROI.

With this information you can either refine until you’re profitable or “fail fast” and move on.

With paid search, by the time you’ve got to step 4, you’ve already done steps 1 to 3 and have either a profitable sales funnel or not.

The biggest benefit of AdWords paid search is to use this purest form of cold traffic to evolve your business offering so that you give the market what it actually wants, and not what you hope it wants.

If you’re not using paid search like this then you’re only buying traffic.
 

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WinTheDay

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Are You Only Buying Traffic?

You’re in business to:
  1. Find out what people want.
  2. Find out how to sell it to them.
  3. Find out if you can make a profit doing so.
  4. Fail fast, refine until you’re profitable, or scale up.
If someone searches for “wedding rings Dublin”, then you know they are in the market for wedding rings, and that they are at the end of the buying cycle (since they are searching by location).

You could run a test using different ad headlines such “Luxury Wedding Rings”, “Affordable Wedding Rings” or “Custom Wedding Rings”.

The ad that gets the most clicks would tell you what is foremost in the mind of the searcher.

While fine-tuning this campaign you find out search volumes, cost-per-click, cost-per-lead, cost-per-sale, and whether you can get a positive ROI.

With this information you can either refine until you’re profitable or “fail fast” and move on.

With paid search, by the time you’ve got to step 4, you’ve already done steps 1 to 3 and have either a profitable sales funnel or not.

The biggest benefit of AdWords paid search is to use this purest form of cold traffic to evolve your business offering so that you give the market what it actually wants, and not what you hope it wants.

If you’re not using paid search like this then you’re only buying traffic.



Thank you for this post , but please correct me if I am wrong .
You use Adwords to find needs/what people want first and then go from there ?
 
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Andy Black

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Thank you for this post , but please correct me if I am wrong .
You use Adwords to find needs/what people want first and then go from there ?
Sometimes.

Sometimes the client is already selling a service/product, and that's what I try to sell.
 

21elnegocio

WholeFlips Wholesaling Houses Virtually
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Feb 28, 2012
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Are You Only Buying Traffic?

You’re in business to:
  1. Find out what people want.
  2. Find out how to sell it to them.
  3. Find out if you can make a profit doing so.
  4. Fail fast, refine until you’re profitable, or scale up.
If someone searches for “wedding rings Dublin”, then you know they are in the market for wedding rings, and that they are at the end of the buying cycle (since they are searching by location).

You could run a test using different ad headlines such “Luxury Wedding Rings”, “Affordable Wedding Rings” or “Custom Wedding Rings”.

The ad that gets the most clicks would tell you what is foremost in the mind of the searcher.

While fine-tuning this campaign you find out search volumes, cost-per-click, cost-per-lead, cost-per-sale, and whether you can get a positive ROI.

With this information you can either refine until you’re profitable or “fail fast” and move on.

With paid search, by the time you’ve got to step 4, you’ve already done steps 1 to 3 and have either a profitable sales funnel or not.

The biggest benefit of AdWords paid search is to use this purest form of cold traffic to evolve your business offering so that you give the market what it actually wants, and not what you hope it wants.

If you’re not using paid search like this then you’re only buying traffic.


Good post @Andy Black is there a link to see your topic is searched for or what gets the most searches ? I ask because I am in the process of opening a commercial cleaning business and i want to choose a topic/subject that gets searched for. For example I want to know if people search more cleaning service or commercial cleaning service
 

samsara

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Good post @Andy Black is there a link to see your topic is searched for or what gets the most searches ? I ask because I am in the process of opening a commercial cleaning business and i want to choose a topic/subject that gets searched for. For example I want to know if people search more cleaning service or commercial cleaning service

Google Keyword Planner
 
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Andy Black

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Good post @Andy Black is there a link to see your topic is searched for or what gets the most searches ? I ask because I am in the process of opening a commercial cleaning business and i want to choose a topic/subject that gets searched for. For example I want to know if people search more cleaning service or commercial cleaning service
As @samsara says, the Keyword Planner.

In my thread on the inside I have a video showing me using it with a client. I also recently dropped a video on the outside showing me cateorising keywords with Excel.
 
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Andy Black

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Andy Black

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Bump

@eTox ... this thread might help you.
 

TheDillon__

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Hey Andy! Not sure if thread-resurrection is too warmly welcomed here, but I had to ask.

So say I want to do the same thing you did in one of your examples. On Tuesday morning, between 7 and 8 in the morning, I'm going to throw $10 at AdWords to simply see how the market reacts.

Am I doing this at $10/hr. with one keyword? (Ex. 'Learn afrikaans')

Or am I doing this with 50 keywords at $.20/piece?


Sent from my iPhone using Tapatalk
 
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Andy Black

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Hey Andy! Not sure if thread-resurrection is too warmly welcomed here, but I had to ask.

So say I want to do the same thing you did in one of your examples. On Tuesday morning, between 7 and 8 in the morning, I'm going to throw $10 at AdWords to simply see how the market reacts.

Am I doing this at $10/hr. with one keyword? (Ex. 'Learn afrikaans')

Or am I doing this with 50 keywords at $.20/piece?


Sent from my iPhone using Tapatalk
Load all your keywords. $0.20 bid price is probably too low. Bid maybe $1.00 to kickstart the Google algorithm. Have a daily budget of $10. See what happens.

Make sure you bid tight enough or you'll not learn anything. (Modified broad, phrase, or exact - don't use broad match).
 

TheDillon__

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Load all your keywords. $0.20 bid price is probably too low. Bid maybe $1.00 to kickstart the Google algorithm. Have a daily budget of $10. See what happens.

Make sure you bid tight enough or you'll not learn anything. (Modified broad, phrase, or exact - don't use broad match).

Cheers man.

So I go in, set up a new campaign for +Learn Afrikaans, and a separate for things like +Learn Afrikaans Online.

I set the bid for $1, $10 max, pointed to a landing page and run for an hour?

I'd love a post you mentioned in another thread about using AdWords to run that hour test!
 

ProcessPro

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Load all your keywords. $0.20 bid price is probably too low. Bid maybe $1.00 to kickstart the Google algorithm. Have a daily budget of $10. See what happens.

Make sure you bid tight enough or you'll not learn anything. (Modified broad, phrase, or exact - don't use broad match).

Hi Andy. Am I understanding this correctly?

1 We use campaigns to sort the adgroups/keywords by theme?
2 If we have a different number of adgroups/keywords across the campaigns (e.g. campaign 1 has 10, campaign 2 has 20) should the budgets for both campaigns still be the same? Will that still yield comparable data? Thanks.
 

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Andy Black

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Hi Andy. Am I understanding this correctly?

1 We use campaigns to sort the adgroups/keywords by theme?
2 If we have a different number of adgroups/keywords across the campaigns (e.g. campaign 1 has 10, campaign 2 has 20) should the budgets for both campaigns still be the same? Will that still yield comparable data? Thanks.
Have a shared budget across all campaigns.
 

zcm06

New Contributor
Jun 21, 2019
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Are You Only Buying Traffic?

You’re in business to:
  1. Find out what people want.
  2. Find out how to sell it to them.
  3. Find out if you can make a profit doing so.
  4. Fail fast, refine until you’re profitable, or scale up.
If someone searches for “wedding rings Dublin”, then you know they are in the market for wedding rings, and that they are at the end of the buying cycle (since they are searching by location).

You could run a test using different ad headlines such “Luxury Wedding Rings”, “Affordable Wedding Rings” or “Custom Wedding Rings”.

The ad that gets the most clicks would tell you what is foremost in the mind of the searcher.

While fine-tuning this campaign you find out search volumes, cost-per-click, cost-per-lead, cost-per-sale, and whether you can get a positive ROI.

With this information you can either refine until you’re profitable or “fail fast” and move on.

With paid search, by the time you’ve got to step 4, you’ve already done steps 1 to 3 and have either a profitable sales funnel or not.

The biggest benefit of AdWords paid search is to use this purest form of cold traffic to evolve your business offering so that you give the market what it actually wants, and not what you hope it wants.

If you’re not using paid search like this then you’re only buying traffic.
Hey Andy,

are you using your own money for the initial setup/ad?
how do you transition the service provider into a paying client? For example, Do you have a breakdown of your client onboarding process including how to determine pricing structure?
 
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Andy Black

Dad, Husband, Inbound Marketeer
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Read Millionaire Fastlane
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Ireland
Hey Andy,

are you using your own money for the initial setup/ad?
how do you transition the service provider into a paying client? For example, Do you have a breakdown of your client onboarding process including how to determine pricing structure?
This is what we do for the first month or two for a new paying client anyway.
 

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