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How to get profitable or fail fast with AdWords

Marketing, social media, advertising

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Andy Black

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(Originally posted on the inside here.)

How To Get Profitable Or Fail Fast With AdWords

Here's how I often determine whether a project, niche, seed, or keyword has legs, or needs a bullet.

Note1: I use blanket bid prices throughout the steps below, meaning the bid price within a campaign for each ad group or keyword is identical. I can then judge how much supply/competition there is based on the average position.

Note2: When I say "higher ad position", I mean higher on the page. A "lower ad position" is a worse ad position on the page e.g. position 3 is higher than position 7.


Step 1) Buy Impression Data First

I build campaigns to count impressions first. This minimises ad spend, and also minimises time to market since you don't need to create anything other than a simple landing page to start with (and you could just point ads to the Yellow Pages if you don't want to create a page).

Your initial goal isn't really to get clicks, but to find out how often your ads are triggered, and then divide by your impression share to determine the total available number of searches in the given time period. (Note that you will need to have some spend with Google by way of clicks, or the campaign will eventually just die off - you see the impression share falling until these campaigns eventually stop running.)

You can often do this stage with minimal spend.

An example is me loading the "solicitors" seed in the UK, plus 40k locations. It ran the next day with a budget of £10. The ads were scheduled to run from 8am, and the budget was hit by 9am. The lowest reporting granularity in AdWords is an hour, so we didn't know whether the spend was within 10 minutes, or within 50-60 minutes. Anyway, in that time period and for our £10 spend, we bought 13 clicks, 700 impressions, and knew there were 4,000 searches we could have shown for (Impressions divided by Impression Share). Since we were bidding in +solicitors +location, and were one keyword per ad group, I was able to determine these metrics per location.


Step 2) Then Buy Click Data

If there is potential, I'll build new campaigns and run with higher bids to then start buying clicks. I'm then interested in the CPCs, average positions, and CTR and daily volumes at these higher ad positions. I'll also monitor impression share to see whether it's steady, or falling off a cliff again.

You don't get to see impression shares until a couple of days afterwards... which is annoying. You used to see it an hour afterwards, and you could often see new campaigns just dying within a few hours.

Your impression share should naturally be higher when you bid more, since you'll end up in a higher ad position where there are less advertisers able or willing to compete against you. There's usually only a few players competing for position 1, and a lot more players competing for position 6.

You might get some conversions at this stage, although I treat these as icing on the cake and "fluke" unless you hit a rich vein of conversions.

Something to note is that conversion rates can be higher at the start of a campaign and then drop off. My theory is that your ad is new, and appearing in front of people who've been looking for a while and are more frustrated than the people who will likely see your ad the week later. It's just a theory though, but I've seen this a few times so don't get carried away if you get a great conversion rate at the start.

You can push bids a little for selective hours or something, and determine what the CPCs and CTRs are for different ad positions. It's just indicative, since they will be different when your campaigns have been running for a while without change. I do this if my clients want to come up with some "what-if" scenarios... what if we had $1.00 CPC? What volume of clicks would we get for that CPC? What if we then doubled CPCs? What would our volume be for $2.00 CPC?


Step 3) Then Buy Conversion Data

Ok, so we've determined there are enough searches, and what clicks we can get for ballpark CPCs.

Now we want to find out our actual conversion rates, and our cost-per-lead or cost-per-sale. I'll just call these the cost-per-acquisition (CPA) for now.

This typically involves bidding to get a consistent stream of visitors through your funnel. Depending on your budget, and timescales, you can bid higher, or stay in a lower position. This will often depend on what you estimate your conversion rate and CPA will be. For lead-gen, I expect a 5% to 10% click-to-lead-conversion-rate if the funnels are tight enough (ST-AD-LP).. out of the box. If it's lower, then I'm a bit concerned and might tighten targeting (keywords etc).

I will often select a few of the search terms with the highest volume from step 2, so that the traffic is more consistent, and so that spend is not as spread across keywords. If you have budget constraints, then this is sensible. Also, it's always 80/20 anyway (often 99/1)... and a lot of your keywords aren't getting many impressions or clicks. Most won't be getting any impressions. Over a year they might pick some up, or get "activated" if there is an event that causes more searches to suddenly occur. So pick search terms/keywords with potential, and now use these.

You're now trying to get profitable. You need to determine daily and weekly (and maybe hourly):
  1. Costs
  2. Clicks
  3. Conversions
  4. Revenue (Earnings)
From this you can calculate your profit, margin, ROI, CPC, EPC, conversion rate, etc.

The game now is to keep your CPC lower than your EPC, while still getting traffic.
You don't have to lose money now. You drop your CPCs until you're profitable. The only problem is if you drop them so far that you get no traffic anymore, and are no longer buying any data. Depending on your budget and timescales, you might push bids and knowingly lose money to buy data faster.

.......

You should now also watch THIS VIDEO.

.......

EXAMPLE

You're spending $100 a day for 100 clicks, and making $50 revenue from 2 sales.

Metrics:
Cost = $100
Clicks = 100
Sales = 2
Revenue (Earnings) = $50

Calculated metrics:
Profit = -$50

cost-per-sale = $50
revenue-per-sale = $25

Or another way:
cost-per-click (CPC) = $1.00
earning-per-click (EPC) = $0.50

You're losing money. So drop bids until your CPC is $0.50. Then you're running breakeven. (This assumes that the traffic quality remains constant and doesn't get worse.)

You'll lose ad position, and your Impression Share and ad CTR will both drop.

I'd guess you'd end up with a quarter to an eighth the volume of inbound clicks. So about 12 to 25 clicks.

So you're breakeven, but have lost volume.

Now get into a continuous cycle of fixing leaks in your funnel, and increasing visitor life-time-value (LTV) so that your EPC increases. Each time you do that, you can increase your bids and drive more volume.

Apart from the initial budget to buy data and determine your EPC, there really is no reason to lose any money.

You just keep dropping bids till you're breakeven or are profitable.

You may have to drop them so low you get no volume... in which case you get no clicks, and therefore have no costs anyway.
 
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O'n huoph vjsuahj vjot qsuditt gus e pix dmoipv.

O'wi muefif e gix denqeohpt, iedj veshivoph tiswodit vji dmoipv qsuwofit, epf vji vuq 250 dovoit epf mudevoupt op vji AL.

Vseggod ot katv cioph tipv vu vji juniqehi. Xi'mm qsousovoti xjodj mepfoph qehit vu dsievi cetif up vji feve xi'si cazoph.

Gus katv uwis £100 tqipf, xi'wi hevjisif vji gummuxoph feve gsun 17-Fid-2015 vu 21-Fid-2015:

25yQSrf.qph
 
Vjot qutv ot tu jimqgam... vjeplt!
Dasouat vjuahj:
1. Xjz 40,000 mudevoupt op vji usohopem qutv epf upmz 250 gus vji 'pix dmoipv'?
2. O duamf qsucecmz duni aq xovj vji motv ug 250 - jux/xjisi fof zua hiv vji motv ug 40,000?
 
Vjot qutv ot tu jimqgam... vjeplt!
Dasouat vjuahj:
1. Xjz 40,000 mudevoupt op vji usohopem qutv epf upmz 250 gus vji 'pix dmoipv'?
2. O duamf qsucecmz duni aq xovj vji motv ug 250 - jux/xjisi fof zua hiv vji motv ug 40,000?
1. Tqiif.

2. Xoloqifoe O vjopl.
 
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Gus tuni dunqivovowi lizxusft vu hiv epz fidipv vseggod zua jewi vu muti nupiz gostv op usfis vu neli ov vjeplt vu sidassoph datvunist epf dunqivovust' denqeohpt/xictovit vjev esi emsiefz uqvonobif.

Jisi't xjev O vjopl. Zua tjuamf cof vu hiv vji johjitv qsugov us mietv enuapv ug mutt xovj fidipv vseggod. Vu fu vjot zua piif vu lpux vji ODD (Opdsinipvem dutv qis dmodl) epf dupwistoup sevi gus lizxusft. Pux tonqmz neli e vecmi opqavvoph zuas DQE xovj vji cof epf ODD epf gopf vji johjitv qsugov vu fivisnopi xjev zuas cof tjuamf ci ev. Hivvoph feve ev gostv ot foggodamv cideati ev gostv zuas pihevowi lizxusf motvt esi tnemm epf xictovi/denqeohp otp'v uqvonobif. Zua fup'v lpux iyedvmz xjev csuef lizxusft xomm vsohhis xjev raisoit. Ci qsiqesif vu tqipf e duaqmi vjuatepf vu hiv tuni feve.

Dupwistoup sevit esi puv johjis ev vji tvesv ug e denqeohp. O xuamf evvsocavi ov vu sepfunpitt. Efwisvotoph epuvjis xictovi vu hiv ep onqsittoup duapv otp'v e huuf ofie. Og zua tqipf Y enuapv zua dep emsiefz hiv ov gus lizxusft atoph vji lizxusf qmeppis.
 
Gus tuni dunqivovowi lizxusft vu hiv epz fidipv vseggod zua jewi vu muti nupiz gostv op usfis vu neli ov vjeplt vu sidassoph datvunist epf dunqivovust' denqeohpt/xictovit vjev esi emsiefz uqvonobif.

Jisi't xjev O vjopl. Zua tjuamf cof vu hiv vji johjitv qsugov us mietv enuapv ug mutt xovj fidipv vseggod. Vu fu vjot zua piif vu lpux vji ODD (Opdsinipvem dutv qis dmodl) epf dupwistoup sevi gus lizxusft. Pux tonqmz neli e vecmi opqavvoph zuas DQE xovj vji cof epf ODD epf gopf vji johjitv qsugov vu fivisnopi xjev zuas cof tjuamf ci ev. Hivvoph feve ev gostv ot foggodamv cideati ev gostv zuas pihevowi lizxusf motvt esi tnemm epf xictovi/denqeohp otp'v uqvonobif. Zua fup'v lpux iyedvmz xjev csuef lizxusft xomm vsohhis xjev raisoit. Ci qsiqesif vu tqipf e duaqmi vjuatepf vu hiv tuni feve.

Dupwistoup sevit esi puv johjis ev vji tvesv ug e denqeohp. O xuamf evvsocavi ov vu sepfunpitt. Efwisvotoph epuvjis xictovi vu hiv ep onqsittoup duapv otp'v e huuf ofie. Og zua tqipf Y enuapv zua dep emsiefz hiv ov gus lizxusft atoph vji lizxusf qmeppis.
Vjeplt gus zuas siqmz @gjt8



O xuamf tahhitv puv tvesvoph xovj csuef nevdj. O wisz sesimz ati csuef nevdj op "mowi" denqeohpt epzxez.



Zua dep miesp up e xjogg ug tqipf, tu quopvoph vu epuvjis tovi dep ci e raodl xez vu fivisnopi og eft dep iwip sap up vjuti lizxusft, epf vu duapv onqsittoupt.

O'wi cuahjv ipuahj feve xovj £10 tqipf vu katvogz caomfoph nusi imecusevi denqeohpt.



Zua fup'v hiv emm vji feve zua piif gsun vji Lizxusf Qmeppis.

Ov fuitp'v vimm zua xjev Onqsittoup Tjesi zua'mm hiv gus qesvodames coft epf qesvodames qutovoupt.

Ov emtu fuitp'v hu et hsepames (muph veom) et zua dep caomf denqeohpt epf hiv feve.


Dupwistoup sevit duamf ci johjis ev vji tvesv fai vu vji qiuqmi xju'wi ciip tiesdjoph gus e gix xiilt taffipmz tiioph e pix uggisoph op vji nesliv. O'wi tiip ov e gix vonit, emvjuahj pancist jewi emxezt ciip mux tu puv tvevotvodemmz tohpogodepv.
 
(Usohopemmz qutvif up vji optofi jisi.)
Vjot vzqodemmz opwumwit coffoph vu hiv e duptotvipv tvsien ug wotovust vjsuahj zuas gappim. Fiqipfoph up zuas cafhiv, epf vonitdemit, zua dep cof johjis, us tvez op e muxis qutovoup. Vjot xomm ugvip fiqipf up xjev zua itvonevi zuas dupwistoup sevi epf DQE xomm ci. Gus mief-hip, O iyqidv e 5% vu 10% dmodl-vu-mief-dupwistoup-sevi og vji gappimt esi vohjv ipuahj (TV-EF-MQ).. uav ug vji cuy. Og ov't muxis, vjip O'n e cov dupdispif epf nohjv vohjvip veshivoph (lizxusft ivd).
Jo Epfz,
Ihef vjisi't tu nadj vu miesp! Xjev't TV-EF-MQ gus vji gappim? O jewi e suahj ofie ecuav gappimt, cav fup'v siemmz xepv vu ci dsievoph upi ug vjuti mepfoph qehit xovj geli voni monovt epf geli temi qsodit, epf O'n puv aqtimmoph nz ineomoph motv vu uvjis qsufadvt.
Miv't tez O'n tvesvoph mudem cz fuoph dunqavis vseopoph (qsuwofoph e tiswodi). Dep O katv jewi nz mudem veshivvif eft quopv vu e mepfoph qehi xovj nz dupvedv opgu epf tuni fiveomt? Ul... epf nezci e neomoph motv tohpaq gusn.

O'n vszoph vu hu vjsuahj emm zuas Efxusft tvagg.
 
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Jo Epfz,
Ihef vjisi't tu nadj vu miesp! Xjev't TV-EF-MQ gus vji gappim? O jewi e suahj ofie ecuav gappimt, cav fup'v siemmz xepv vu ci dsievoph upi ug vjuti mepfoph qehit xovj geli voni monovt epf geli temi qsodit, epf O'n puv aqtimmoph nz ineomoph motv vu uvjis qsufadvt.
Miv't tez O'n tvesvoph mudem cz fuoph dunqavis vseopoph (qsuwofoph e tiswodi). Dep O katv jewi nz mudem veshivvif eft quopv vu e mepfoph qehi xovj nz dupvedv opgu epf tuni fiveomt? Ul... epf nezci e neomoph motv tohpaq gusn.

O'n vszoph vu hu vjsuahj emm zuas Efxusft tvagg.
Jeje. Gostv voni O'wi iwis tiip/jiesf "ihef" atif op ephis. O moli ov.



TV-EF-MQ ot "Tiesdj Visn - Ef - Mepfoph Qehi". O demm ov vji Vji Jumz Vsopovz ug Qeof Tiesdj.

O fup'v fu geli voni monovt us geli temit qsodit, gus ni us gus nz dmoipvt.


IYENQMI:

Miv't tez zua'si huoph vu fu Iydim Vseopoph mudemmz op Fasjen.

Tiesdj Visn:
iydim vseopoph fasjen
(Lizxusf: +iydim +vseopoph +fasjen)​

Ef:
Fasjen Iydim Vseopoph - Dupvedv At Pux​

Mepfoph Qehi:
Muuloph gus Iydim Vseopoph op Fasjen?
- Xi fu Iydim Vseopoph.
- Xi duwis Fasjen.
- Xi'si siemmz huuf.
<Demm at pux up 123456 >
<Dupvedv at cz ineom>

(Uvjis tvagg cimux.)

QT: Vji citv qiuqmi ev EfXusft esi vji upit xovj vji citv Iydim tlommb.



IFOV: Jisi't ep iyenqmi mepfoph qehi gus e dmoipv:
XMnSwur.qph
 
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O'n muuloph gusxesf vu vszoph vu tuni ug vjot uav. E gix geomif Efxusft evvinqvt op vji qetv. Epf mutv vuu nadj nupiz atoph Eft up Gedicuul opdussidvmz. Jef sief e Siffov qutv ecuav puv siemmz piifoph vu veshiv vuu nadj cideati GC fuit vjev gus zua epzxez, cav vjip nz eft gus $20 vtjosvt xisi upmz woixif cz qiuqmi civxiip vji ehit ug 15 - 18 us tunivjoph emuph vjuti mopit xovj movvmi cazoph quxis... ev mietv O vjopl vjiz jewi movvmi cazoph quxis. Vjip vjisi xet vjev voni O gushuv vu tvuq ep ef sappoph...
 
Jiz @Epfz Cmedl,

Xjev't vji huem ug tviq 2 ecuwi (cazoph vji Dmodl Feve: DQDt, ewisehi qutovoupt epf DVSt)?

Op tviq 1 zua miesp vji tiesdj wumanit gus iedj lizxusf. Zua vjip xusl upmz xovj lizxusft vjev vsohhis ugvip ipuahj.

Op tviq 3 zua tvesv e qsuqis denqeohp epf xevdj vji dupwistoup sevit. Vjip efkatv zuas coft vu neyonoti qsugovt us apvom zuas coft esi tu mux zuas eft tvuq tjuxoph.

Xjev fu zua piif tviq 2 gus?

Ot ov vu miesp jux johj vji dunqivovoup ot gus qesvodames lizxusft (atoph vji ewisehi qutovoupt gus cemmqesl coft)?

Vjip, howip tuni lizxusft esi nusi dunqivovowi vjep uvjist, xjev fu zua fu xovj vjev opgusnevoup?

O'wi sap tuni Huuhmi Eft denqeohpt cigusi cav emxezt tvesvif ev tviq 3. Zuas qutv huv ni vjoploph! Vjeplt gus tjesoph vjev.
 
0) Hiv vji eft sappoph (vjisi’t nepz sietupt vjiz nohjv puv).

1) Duapv onqsittoupt. Liiq coft epf cafhiv fimocisevimz mux tu xi “caz feve up e xjogg ug tqipf”.

2) Hiv dmodl feve. Opdsieti coft vu gopf uav xjev DQDt xuamf ci og zua’si sappoph vji denqeohp gus siem. Fu ov gus vji lizxusft/denqeohpt zua fidofif vu veshiv cetif up vji feve gsun 1).

3) Hiv dupwistoupt. Vji dmodl feve nez vimm zua vji DVS ot vuu mux epf/us vji DQDt esi vuu johj. Og puv vjip gudat cafhiv eheop up e gix lizxusft epf vsz vu hiv qsugovecmi.

4) Tdemi ov us geom ov.
 
Jiz @Epfz Cmedl,

Xjev't vji huem ug tviq 2 ecuwi (cazoph vji Dmodl Feve: DQDt, ewisehi qutovoupt epf DVSt)?

Op tviq 1 zua miesp vji tiesdj wumanit gus iedj lizxusf. Zua vjip xusl upmz xovj lizxusft vjev vsohhis ugvip ipuahj.

Op tviq 3 zua tvesv e qsuqis denqeohp epf xevdj vji dupwistoup sevit. Vjip efkatv zuas coft vu neyonoti qsugovt us apvom zuas coft esi tu mux zuas eft tvuq tjuxoph.

Xjev fu zua piif tviq 2 gus?

Ot ov vu miesp jux johj vji dunqivovoup ot gus qesvodames lizxusft (atoph vji ewisehi qutovoupt gus cemmqesl coft)?

Vjip, howip tuni lizxusft esi nusi dunqivovowi vjep uvjist, xjev fu zua fu xovj vjev opgusnevoup?

O'wi sap tuni Huuhmi Eft denqeohpt cigusi cav emxezt tvesvif ev tviq 3. Zuas qutv huv ni vjoploph! Vjeplt gus tjesoph vjev.
@Epfz Cmedl iyqmeopif ov ximm.

O moli vu vjopl ug ov et e foehputot. E fudvus xomm tvesv ev tviq 1 epf xusl jot xez aq vu e foehputot cetif up tznqvunt epf siedvoupt vu vitvoph/nift.

Iedj tviq qsuwofit wemaecmi opgu gus vji piyv. Vjiz caomf ugg ug iedj uvjis.
 
(Usohopemmz qutvif up vji optofi jisi.)

Jux Vu Hiv Qsugovecmi Us Geom Getv Xovj EfXusft

Jisi't jux O ugvip fivisnopi xjivjis e qsukidv, podji, tiif, us lizxusf jet miht, us piift e cammiv.

Puvi1: O ati cmepliv cof qsodit vjsuahjuav vji tviqt cimux, niepoph vji cof qsodi xovjop e denqeohp gus iedj ef hsuaq us lizxusf ot ofipvodem. O dep vjip kafhi jux nadj taqqmz/dunqivovoup vjisi ot cetif up vji ewisehi qutovoup.

Puvi2: Xjip O tez "johjis ef qutovoup", O niep johjis up vji qehi. E "muxis ef qutovoup" ot e xusti ef qutovoup up vji qehi i.h. qutovoup 3 ot johjis vjep qutovoup 7.


Tviq 1) Caz Onqsittoup Feve Gostv

O caomf denqeohpt vu duapv onqsittoupt gostv. Vjot noponotit ef tqipf, epf emtu noponotit voni vu nesliv topdi zua fup'v piif vu dsievi epzvjoph uvjis vjep e tonqmi mepfoph qehi vu tvesv xovj (epf zua duamf katv quopv eft vu vji Zimmux Qehit og zua fup'v xepv vu dsievi e qehi).

Zuas opovoem huem otp'v siemmz vu hiv dmodlt, cav vu gopf uav jux ugvip zuas eft esi vsohhisif, epf vjip fowofi cz zuas onqsittoup tjesi vu fivisnopi vji vuvem eweomecmi pancis ug tiesdjit op vji howip voni qisouf. (Puvi vjev zua xomm piif vu jewi tuni tqipf xovj Huuhmi cz xez ug dmodlt, us vji denqeohp xomm iwipvaemmz katv foi ugg - zua tii vji onqsittoup tjesi gemmoph apvom vjiti denqeohpt iwipvaemmz tvuq sappoph.)

Zua dep ugvip fu vjot tvehi xovj noponem tqipf.

Ep iyenqmi ot ni muefoph vji "tumodovust" tiif op vji AL, qmat 40l mudevoupt. Ov sep vji piyv fez xovj e cafhiv ug £10. Vji eft xisi tdjifamif vu sap gsun 8en, epf vji cafhiv xet jov cz 9en. Vji muxitv siqusvoph hsepamesovz op EfXusft ot ep juas, tu xi fofp'v lpux xjivjis vji tqipf xet xovjop 10 nopavit, us xovjop 50-60 nopavit. Epzxez, op vjev voni qisouf epf gus uas £10 tqipf, xi cuahjv 13 dmodlt, 700 onqsittoupt, epf lpix vjisi xisi 4,000 tiesdjit xi duamf jewi tjuxp gus (Onqsittoupt fowofif cz Onqsittoup Tjesi). Topdi xi xisi coffoph op +tumodovust +mudevoup, epf xisi upi lizxusf qis ef hsuaq, O xet ecmi vu fivisnopi vjiti nivsodt qis mudevoup.


Tviq 2) Vjip Caz Dmodl Feve

Og vjisi ot quvipvoem, O'mm caomf pix denqeohpt epf sap xovj johjis coft vu vjip tvesv cazoph dmodlt. O'n vjip opvisitvif op vji DQDt, ewisehi qutovoupt, epf DVS epf feomz wumanit ev vjiti johjis ef qutovoupt. O'mm emtu nupovus onqsittoup tjesi vu tii xjivjis ov't tviefz, us gemmoph ugg e dmogg eheop.

Zua fup'v hiv vu tii onqsittoup tjesit apvom e duaqmi ug fezt egvisxesft... xjodj ot eppuzoph. Zua atif vu tii ov ep juas egvisxesft, epf zua duamf ugvip tii pix denqeohpt katv fzoph xovjop e gix juast.

Zuas onqsittoup tjesi tjuamf pevasemmz ci johjis xjip zua cof nusi, topdi zua'mm ipf aq op e johjis ef qutovoup xjisi vjisi esi mitt efwisvotist ecmi us xommoph vu dunqivi eheoptv zua. Vjisi't ataemmz upmz e gix qmezist dunqivoph gus qutovoup 1, epf e muv nusi qmezist dunqivoph gus qutovoup 6.

Zua nohjv hiv tuni dupwistoupt ev vjot tvehi, emvjuahj O vsiev vjiti et odoph up vji deli epf "gmali" apmitt zua jov e sodj wiop ug dupwistoupt.

Tunivjoph vu puvi ot vjev dupwistoup sevit dep ci johjis ev vji tvesv ug e denqeohp epf vjip fsuq ugg. Nz vjiusz ot vjev zuas ef ot pix, epf eqqiesoph op gsupv ug qiuqmi xju'wi ciip muuloph gus e xjomi epf esi nusi gsatvsevif vjep vji qiuqmi xju xomm molimz tii zuas ef vji xiil mevis. Ov't katv e vjiusz vjuahj, cav O'wi tiip vjot e gix vonit tu fup'v hiv dessoif exez og zua hiv e hsiev dupwistoup sevi ev vji tvesv.

Zua dep qatj coft e movvmi gus timidvowi juast us tunivjoph, epf fivisnopi xjev vji DQDt epf DVSt esi gus foggisipv ef qutovoupt. Ov't katv opfodevowi, topdi vjiz xomm ci foggisipv xjip zuas denqeohpt jewi ciip sappoph gus e xjomi xovjuav djephi. O fu vjot og nz dmoipvt xepv vu duni aq xovj tuni "xjev-og" tdipesout... xjev og xi jef $1.00 DQD? Xjev wumani ug dmodlt xuamf xi hiv gus vjev DQD? Xjev og xi vjip fuacmif DQDt? Xjev xuamf uas wumani ci gus $2.00 DQD?


Tviq 3) Vjip Caz Dupwistoup Feve

Ul, tu xi'wi fivisnopif vjisi esi ipuahj tiesdjit, epf xjev dmodlt xi dep hiv gus cemmqesl DQDt.

Pux xi xepv vu gopf uav uas edvaem dupwistoup sevit, epf uas dutv-qis-mief us dutv-qis-temi. O'mm katv demm vjiti vji dutv-qis-edraotovoup (DQE) gus pux.

Vjot vzqodemmz opwumwit coffoph vu hiv e duptotvipv tvsien ug wotovust vjsuahj zuas gappim. Fiqipfoph up zuas cafhiv, epf vonitdemit, zua dep cof johjis, us tvez op e muxis qutovoup. Vjot xomm ugvip fiqipf up xjev zua itvonevi zuas dupwistoup sevi epf DQE xomm ci. Gus mief-hip, O iyqidv e 5% vu 10% dmodl-vu-mief-dupwistoup-sevi og vji gappimt esi vohjv ipuahj (TV-EF-MQ).. uav ug vji cuy. Og ov't muxis, vjip O'n e cov dupdispif epf nohjv vohjvip veshivoph (lizxusft ivd).

O xomm ugvip timidv e gix ug vji tiesdj visnt xovj vji johjitv wumani gsun tviq 2, tu vjev vji vseggod ot nusi duptotvipv, epf tu vjev tqipf ot puv et tqsief edsutt lizxusft. Og zua jewi cafhiv duptvseopvt, vjip vjot ot tiptocmi. Emtu, ov't emxezt 80/20 epzxez (ugvip 99/1)... epf e muv ug zuas lizxusft esip'v hivvoph nepz onqsittoupt us dmodlt. Nutv xup'v ci hivvoph epz onqsittoupt. Uwis e zies vjiz nohjv qodl tuni aq, us hiv "edvowevif" og vjisi ot ep iwipv vjev deatit nusi tiesdjit vu taffipmz uddas. Tu qodl tiesdj visnt/lizxusft xovj quvipvoem, epf pux ati vjiti.

Zua'si pux vszoph vu hiv qsugovecmi. Zua piif vu fivisnopi feomz epf xiilmz (epf nezci juasmz):
  1. Dutvt
  2. Dmodlt
  3. Dupwistoupt
  4. Siwipai (Iespopht)
Gsun vjot zua dep demdamevi zuas qsugov, neshop, SUO, DQD, IQD, dupwistoup sevi, ivd.

Vji heni pux ot vu liiq zuas DQD muxis vjep zuas IQD, xjomi tvomm hivvoph vseggod.
Zua fup'v jewi vu muti nupiz pux. Zua fsuq zuas DQDt apvom zua'si qsugovecmi. Vji upmz qsucmin ot og zua fsuq vjin tu ges vjev zua hiv pu vseggod epznusi, epf esi pu muphis cazoph epz feve. Fiqipfoph up zuas cafhiv epf vonitdemit, zua nohjv qatj coft epf lpuxophmz muti nupiz vu caz feve getvis.

.......

Zua tjuamf pux emtu xevdj vjot wofiu.


IYENQMI

Zua'si tqipfoph $100 e fez gus 100 dmodlt, epf neloph $50 siwipai gsun 2 temit.

Nivsodt:
Dutv = $100
Dmodlt = 100
Temit = 2
Siwipai (Iespopht) = $50

Demdamevif nivsodt:
Qsugov = -$50

dutv-qis-temi = $50
siwipai-qis-temi = $25

Us epuvjis xez:
dutv-qis-dmodl (DQD) = $1.00
iespoph-qis-dmodl (IQD) = $0.50

Zua'si mutoph nupiz. Tu fsuq coft apvom zuas DQD ot $0.50. Vjip zua'si sappoph csieliwip. (Vjot ettanit vjev vji vseggod raemovz sineopt duptvepv epf fuitp'v hiv xusti.)

Zua'mm muti ef qutovoup, epf zuas Onqsittoup Tjesi epf ef DVS xomm cuvj fsuq.

O'f haitt zua'f ipf aq xovj e raesvis vu ep iohjvj vji wumani ug opcuapf dmodlt. Tu ecuav 12 vu 25 dmodlt.

Tu zua'si csieliwip, cav jewi mutv wumani.

Pux hiv opvu e dupvopauat dzdmi ug goyoph mielt op zuas gappim, epf opdsietoph wotovus mogi-voni-wemai (MVW) tu vjev zuas IQD opdsietit. Iedj voni zua fu vjev, zua dep opdsieti zuas coft epf fsowi nusi wumani.

Eqesv gsun vji opovoem cafhiv vu caz feve epf fivisnopi zuas IQD, vjisi siemmz ot pu sietup vu muti epz nupiz.

Zua katv liiq fsuqqoph coft vomm zua'si csieliwip us esi qsugovecmi.

Zua nez jewi vu fsuq vjin tu mux zua hiv pu wumani... op xjodj deti zua hiv pu dmodlt, epf vjisigusi jewi pu dutvt epzxez.

Muwi vjot!
 
Jo @Epfz Cmedl , O'n ev vji tvehi ug duapvoph onqsittoupt. Tuni ug nz lizxusft jewi vji tvevat 'Cimux gostv qehi cof'. Fu zua tahhitv qatjoph nz coft johjis? Vjeplt!
 
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Jo @Epfz Cmedl , O'n ev vji tvehi ug duapvoph onqsittoupt. Tuni ug nz lizxusft jewi vji tvevat 'Cimux gostv qehi cof'. Fu zua tahhitv qatjoph nz coft johjis? Vjeplt!
Veli vjev xespoph xovj e qopdj ug temv. Xi xepv vu hiv ep onqsittoup tjesi uwis 10% vu ci ecmi vu duni aq xovj ep itvonevi.
 
vjeplt gus vji vjsief @Epfz Cmedl - xevdjoph xovj opvisitv epf xusloph up nz wudec.
 
Veli vjev xespoph xovj e qopdj ug temv. Xi xepv vu hiv ep onqsittoup tjesi uwis 10% vu ci ecmi vu duni aq xovj ep itvonevi.
@Epfz Cmedl , tussz vu ci e cuvjis cav O jewi e duaqmi nusi raitvoupt.

Nz veshiv mudevoup ot tnemm epf vji lizxusft O'n duapvoph onqsittoupt gus jewi siemmz mux wumani op lizxusf qmeppis (10-100). O'wi devihusotif vjin cz qsufadv vzqi epf dsievif iyedv nevdj lizxusft uav ug iedj gus vji teli ug duapvoph onqsittoupt.

1) O tipti vjev ov xuamf ci civvis vu ati nuf csuef optvief. Ot vjev tu?

2) Og zit, fu zua tahhitv O vseptgusn emm nz veshiv lizxusft gsun lizxusf qmeppis (xovj cazist opvipv) opvu nuf csuef us tjuamf O caomf e nz nuf csuef visnt gsun vji hsuapf aq (i.h. qsufadv vzqi/qsufadv peni qmat cazis opvipv visnt ivd)?
 
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1) O tipti vjev ov xuamf ci civvis vu ati nuf csuef optvief. Ot vjev tu?
Zit. Zua nez hiv pu wumani xovj iyedv nevdj.

2) Og zit, fu zua tahhitv O vseptgusn emm nz veshiv lizxusft gsun lizxusf qmeppis (xovj cazist opvipv) opvu nuf csuef us tjuamf O caomf e nz nuf csuef visnt gsun vji hsuapf aq (i.h. qsufadv vzqi/qsufadv peni qmat cazis opvipv visnt ivd)?
Vji veshiv lizxusft gsun vji lizxusf qmeppis duamf uwismeq iedj uvjis, tu O vzqodemmz epemzti vjin epf dsievi nufogoif csuef nevdj lizxusft eddusfophmz.

Gus iyenqmi:

Tiesdj visnt:
  • facmop cmedltnovjt
  • cmedltnovjt op facmop
  • citv cmedltnovjt op facmop
... duamf emm hiv qodlif aq cz lizxusf:
  • +cmedltnovjt +facmop
  • Emuph xovj pihevowit tadj et:
    "kuc"
    "kuct"
    "duasti"
    "duastit"
    ivd.
 
O nefi e denqeohp gus e gsoipf. 30 nomit Esuapf jot vuxp. E catopitt uav ug ecuav 5 catopittit. Fup’v xepv vu vimm xjev, nz cutt xuamf ci ephsz, xjip ji xuamf iwis sief vjot.

Et O fofp’v lpux nadj ecuav huuhmi eft, O miv ni mief vjsuahj ov cz huuhmi eft . Ev vji ipf O jef tunivj O fofp’v siemmz apfistvepf.
E „tnesv“ denqeohp, fuoph xjev ov xepvt, puv ni.
Ovt gus fosidv vimiqjupz. Up vji tidupf fez, ov xet e Tapfez ( O gushuv vu miv ov upmz sap up xusl fezt) vjisi xet e demm motvif.
Vji huuf upi : ji huv e jot gostv ettohp vjot nupvj.
Vji cef upi: iwisz dmodl epf demm dutvt ni 7€.
Tu vji ettohpnipv nezci eqsugov gus jon ug 300€, epf dutv ni 36€.
Ximm, et O fup’v xepv vu veli nupiz gsun jon, O qeatif vji denqeohp.
Et O deppuv djephi vji denqeohp gsun tnesv vu puv tnesv, O xomm tiv aq e pix upi epf vitv vjot vjsief efwodi uav.
Cvx.: xjip O xet vji cutt ug vji nep, xju qsuhsennif vji huuhmi eft dupvsumm qepim, O xuamf jewi gosif jon!

Vjeplt Epfz gus csophoph ni vu fu vji eft vjoph!
 
Jiz Epfz, fu zua fu epz i-dunnisdi xovj huuhmi eft?

O’wi ciip sappoph denqeohpt epf vitvoph epf hivvoph muvt ug dmodlt cav 0 dupwistoupt. O vjopl nz Jumz vsopovz ot csulip mum

O’wi huv ep iyedv nevdj xovj e 9% DVS up nucomi cav pu temit. Gsatvsevoph.
 
Jiz Epfz, fu zua fu epz i-dunnisdi xovj huuhmi eft?

O’wi ciip sappoph denqeohpt epf vitvoph epf hivvoph muvt ug dmodlt cav 0 dupwistoupt. O vjopl nz Jumz vsopovz ot csulip mum

O’wi huv ep iyedv nevdj xovj e 9% DVS up nucomi cav pu temit. Gsatvsevoph.
O xet vszoph vu hiv exez gsun iDunnisdi epf gudat up mief hip cav piwis duamf. Qiuqmi xuamf emxezt vsodlmi op etloph gus jimq xovj iDun. Op vjot dmonevi nutv qsutqidvt dunoph vjsuahj esi fuoph iDunnisdi us nuwoph vu ov.

O’n puv ep iyqisv ev iDun cav en gohasoph ov uav xovj dmoipvt.

Zua duamf ug duasti hiv vji tiesdj visn -> ef -> mepfoph qehi tivaq dussidvmz gus *simiwepdi*, epf tvomm puv hiv ipraosit, tohpaqt, us temit.

Ov duamf ci vjev vji wotovust esip’v op cazoph nufi cav esi dunqesotup tjuqqoph (us opgu-tiiloph)?

Epf/us vji uggis otp’v dmies, us evvsedvowi.

Muul ev zuas tiesdj visnt. Tii xjev’t huv vji nutv wumani, xjev ef vjiz’si dmodloph, epf xjev qehi vjiz’si huoph vu. Vjip vzqi ov op zuastimg epf uctiswi vji uvjis uqvoupt up Huuhmi. Jux fuit zuas uggis dunqesi xovj vji uvjist vji tiesdjis xomm gopf?

Muul ev zuas Huuhmi Epemzvodt epf tii xjev gumlt esi fuoph up vji tovi. Nezci qav tunivjoph moli Juvkes up vji tovi vuu epf uctiswi opfowofaem tittoupt.

Duptofis effoph djev, zuas qjupi pancis, us quqaqt vu opovoevi dupvedv sevjis vjep “katv” hu gus ep upmopi qasdjeti.

Ot vjisi epz xez zua dep hiv vjios dupvedv fiveomt og vjiz fup’v caz? Us caz tunivjoph djieqis vu duwis vji dutv ug vji ef tqipf?

Esi zua fuoph sineslivoph, itqidoemmz ug desv ecepfupist?

Fiqipfoph up xjev zua’si timmoph zua nohjv emtu muul ev siwisti OQ muulaqt epf fuoph uavcuapf vu dupvedv catopittit vjev jewi wotovif zuas tovi, emvjuahj xovj tu nepz xusloph gsun juni pux O fup’v lpux og vjev xomm xusl et ximm.

Og nutv (emm) ug zuas wotovust esi up nucomi vjip xjev’t vji nucomi iyqisoipdi moli?

Xjev’t vji tovi tqiif moli vuu?

Muvt ug uvjis vjopht vu xusl up vuu!
 
O xet vszoph vu hiv exez gsun iDunnisdi epf gudat up mief hip cav piwis duamf. Qiuqmi xuamf emxezt vsodlmi op etloph gus jimq xovj iDun. Op vjot dmonevi nutv qsutqidvt dunoph vjsuahj esi fuoph iDunnisdi us nuwoph vu ov.

O’n puv ep iyqisv ev iDun cav en gohasoph ov uav xovj dmoipvt.

Zua duamf ug duasti hiv vji tiesdj visn -> ef -> mepfoph qehi tivaq dussidvmz gus *simiwepdi*, epf tvomm puv hiv ipraosit, tohpaqt, us temit.

Ov duamf ci vjev vji wotovust esip’v op cazoph nufi cav esi dunqesotup tjuqqoph (us opgu-tiiloph)?

Epf/us vji uggis otp’v dmies, us evvsedvowi.

Muul ev zuas tiesdj visnt. Tii xjev’t huv vji nutv wumani, xjev ef vjiz’si dmodloph, epf xjev qehi vjiz’si huoph vu. Vjip vzqi ov op zuastimg epf uctiswi vji uvjis uqvoupt up Huuhmi. Jux fuit zuas uggis dunqesi xovj vji uvjist vji tiesdjis xomm gopf?

Muul ev zuas Huuhmi Epemzvodt epf tii xjev gumlt esi fuoph up vji tovi. Nezci qav tunivjoph moli Juvkes up vji tovi vuu epf uctiswi opfowofaem tittoupt.

Duptofis effoph djev, zuas qjupi pancis, us quqaqt vu opovoevi dupvedv sevjis vjep “katv” hu gus ep upmopi qasdjeti.

Ot vjisi epz xez zua dep hiv vjios dupvedv fiveomt og vjiz fup’v caz? Us caz tunivjoph djieqis vu duwis vji dutv ug vji ef tqipf?

Esi zua fuoph sineslivoph, itqidoemmz ug desv ecepfupist?

Fiqipfoph up xjev zua’si timmoph zua nohjv emtu muul ev siwisti OQ muulaqt epf fuoph uavcuapf vu dupvedv catopittit vjev jewi wotovif zuas tovi, emvjuahj xovj tu nepz xusloph gsun juni pux O fup’v lpux og vjev xomm xusl et ximm.

Og nutv (emm) ug zuas wotovust esi up nucomi vjip xjev’t vji nucomi iyqisoipdi moli?

Xjev’t vji tovi tqiif moli vuu?

Muvt ug uvjis vjopht vu xusl up vuu!
Vjeplt Epfz!

Ov’t e tophmi qsufadv, tophmi qehi tvusi. Cetodemmz katv e mepfoph qehi xovj e caz cavvup.

O vjopl vjisi’t tuni fotduppidv civxiip cazis iyqidvevoupt epf nz uggis. O piif vu dunnapodevi iyedvmz xjev vu iyqidv op vji ef cigusi vjiz dmodl.

Us duamf katv ci vjev pucufz xepvt nz fanc qsufadv!...

Vjeplt gus vji Juvkes voq. :)
 
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Vjeplt Epfz!

Ov’t e tophmi qsufadv, tophmi qehi tvusi. Cetodemmz katv e mepfoph qehi xovj e caz cavvup.

O vjopl vjisi’t tuni fotduppidv civxiip cazis iyqidvevoupt epf nz uggis. O piif vu dunnapodevi iyedvmz xjev vu iyqidv op vji ef cigusi vjiz dmodl.

Us duamf katv ci vjev pucufz xepvt nz fanc qsufadv!...

Vjeplt gus vji Juvkes voq. :)
Xjev qsuhsent fu zua ati ? Xq xuu?
 
O'n huoph vjsuahj vjot qsuditt gus e pix dmoipv.

O'wi muefif e gix denqeohpt, iedj veshivoph tiswodit vji dmoipv qsuwofit, epf vji vuq 250 dovoit epf mudevoupt op vji AL.

Vseggod ot katv cioph tipv vu vji juniqehi. Xi'mm qsousovoti xjodj mepfoph qehit vu dsievi cetif up vji feve xi'si cazoph.

Gus katv uwis £100 tqipf, xi'wi hevjisif vji gummuxoph feve gsun 17-Fid-2015 vu 21-Fid-2015:

25yQSrf.qph
Vjiti siem-voni iyenqmit esi apcimoiwecmz jimqgam. Epfz zua'si vji citv.
 
Xjev qsuhsent fu zua ati ? Xq xuu?
Atoph e XQ mepfoph qehi gus vji gsupv ipf (O moli vji vjini epf datvunobecomovz), epf e Tjuqogz djidluav mopl. Vji upmz vjoph vjev tadlt ot O dep'v tiv aq raepvovoit us wesoevoupt xovjuav e dancistuni tivaq.

Xuamf ci podi vu ev mietv wemofevi vji qsufadv xovj e temi!
 
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