#AndyTalks AdWords (70 min video interview)

[Andy Black]

I've just done a "blab".

Sigh... I have a lovely mic sat on the desk, but used my wireless headphones because I thought I might stand up and use the flip chart. I didn't in the end, so could have had better sound quality. I'll do that next time.

Here's the blab replay: https://blab.im/bsodiw


I've also cut the start where we're waffling and shoved the video on YouTube:

 

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[welshmin]

Man you gotta stop producing so much content, i'm still on the Daily Vee's you recommended to me. Coming your way ASAP, thanks for continuing to contribute!

 

[Andy Black]

Man you gotta stop producing so much content, i'm still on the Daily Vee's you recommended to me. Coming your way ASAP, thanks for continuing to contribute!

You know what I'm going to do now of course?

Do even more!


Thanks for your kind words @welshmin, and following/watching/reading/consuming.

Hope it's helping you!

 

[Buickestate]

I think I sort of understand Adwords.. kinda

thanks

 

[Imgal]

I love how you've jumped on this video creation thing and are powering ahead with it like a superstar. I don't love so much how it's making me feel lazy. Time to up my game.

Oh, and full respect on managing to maintaining such quality with the quantity. You're my hero

 

[welshmin]

Probably been a bit too heavy on the Gary Vee lately, but have you considered snapchat? I would definitely consume your daily knowledge nuggets.

I'm thinking of using it myself, mostly for myself as a way to stay focused and as a kind of 'journal'. But obviously not so permanent as youtube.

 

[Andy Black]

I think I sort of understand Adwords.. kinda

thanks

Thanks for watching @Buickestate

Lol. You'd understand it better if I obeyed "show don't tell", and did a screenshare and talked over it.

I WILL get round to doing that.


Of course, we never *really* understand anything till we do it.

"Wisdom is earned."

 

[Andy Black]

I love how you've jumped on this video creation thing and are powering ahead with it like a superstar. I don't love so much how it's making me feel lazy. Time to up my game.

Oh, and full respect on managing to maintaining such quality with the quantity. You're my hero

Thank you @Imgal, for watching (70 mins!), and for the feedback and kind words.

The trick was to find a way that suits me, and make it a habit.

Snapchat daily videos is *really* helping to make it a habit.


If it's inspiring you to up your game then that's tre-men-dous, as it's one of the reasons I started the #AndyTalks thread - to show people you just need to start.

 

[Andy Black]

Probably been a bit too heavy on the Gary Vee lately, but have you considered snapchat? I would definitely consume your daily knowledge nuggets.

I'm thinking of using it myself, mostly for myself as a way to stay focused and as a kind of 'journal'. But obviously not so permanent as youtube.

Thanks for the feedback @welshmin

Funny you suggest Snapchat. I've been on it for a while now and creating daily videos. Most of my YouTube videos in my #AndyTalks thread have been created with Snapchat.

I'm not publishing all of the videos to YouTube and making them permanent (although I *am* storing all of them for later use where I'll pull out sections to publish separately).

I'm on Snapchat as AndyBlack10 (which are my Twitter, Periscope, and Blab handles too).
(^^^ I've just added that to my signature.)



I highly recommend Snapchat for personal journaling, getting comfortable in front of the camera, learning to deliver lines, and learning not to ramble.

It's helped me immeasurably at all of the above.

Most importantly, it's helped me make video creation a daily habit, which really is the best way we improve at anything.

Go for it!

 

[Vigilante]

Adwords.

A non-intuitive user interface, designed by geeks for other geeks to use.

UI gets an F.

Friendliness gets an F.

Navigation gets an F.

Terms use gets an F as they invented their own language.

Site map within Adwords gets an F.

Ability to quickly get the answer you are looking for? F.

Results? A+

I triggered a few campaigns. Performing well out of the chute. CPC = acceptable. Conversions = acceptable. Traffic = great.

That DOESN'T excuse the fact that Google sucks a$$.

Why is it so complicated for them to do en masse what Amazon did privately and easily?

I can build a targeted ad campaign within Amazon in a few minutes.

And then, when I want to look at it... it's like RIGHT THERE.

Google sucks.

 

[Andy Black]

Adwords.

A non-intuitive user interface, designed by geeks for other geeks to use.

UI gets an F.

Friendliness gets an F.

Navigation gets an F.

Terms use gets an F as they invented their own language.

Site map within Adwords gets an F.

Ability to quickly get the answer you are looking for? F.

Results? A+

I triggered a few campaigns. Performing well out of the chute. CPC = acceptable. Conversions = acceptable. Traffic = great.

That DOESN'T excuse the fact that Google sucks a$$.

Why is it so complicated for them to do en masse what Amazon did privately and easily?

I can build a targeted ad campaign within Amazon in a few minutes.

And then, when I want to look at it... it's like RIGHT THERE.

Google sucks.

100% agree.

I don't think even Google understand how to use AdWords. Sitting through their training is excruciating.

The less people understand AdWords, the better for me.

(Hmmm... now why did I create that video and write all that stuff again?)


PS: It's easy to navigate when you know what to look for. Unhide a few columns. Hide a few others. The numbers paint a picture, and you don't need so many of them to "see" what's going on in your account.


PPS: I've just realised you called me a Geek!

 

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[Paul David]

Hi Andy I hope you're well. I have a question regarding Adwords if you'd be so kind enough to answer.

At what point should I add a keyword as negative if its not converted any clicks into sales?

Should I decide on the number of clicks then when it reaches that level maybe disable it?

If I've got a keyword that's had 25 clicks and cost £6.80 and not resulted in a sale and the profit margin for that item is £3.00 would you disable that?

I'm referring to google shopping and I know the keyword is extremely relevant to the product.

Thanks
Paul


Sent from my iPhone using Tapatalk

 

[Andy Black]

Hi Andy I hope you're well. I have a question regarding Adwords if you'd be so kind enough to answer.

At what point should I add a keyword as negative if its not converted any clicks into sales?

Should I decide on the number of clicks then when it reaches that level maybe disable it?

If I've got a keyword that's had 25 clicks and cost £6.80 and not resulted in a sale and the profit margin for that item is £3.00 would you disable that?

I'm referring to google shopping and I know the keyword is extremely relevant to the product.

Thanks
Paul


Sent from my iPhone using Tapatalk

Keyword or search term?

Read thread "The single biggest reason people lose money with AdWords".

 

[sonny_1080]

This video is a great summary of all the different adwords post from @Andy Black. For those of you who don't want to listen to the whole interview, my notes are below. Hope they help!

Your goal -> find wiggle-room in a specific/relevant niche within a specific/local area where your client can beat the competition and make a name for himself.

all you need is 10 good advertisements and you’ve got a very competitive set of ads on Adwords

50 campaigns, 1 for each state if they cover the whole country

set campaign to adjust target local market and make sure you know what their market is

direct google traffic by avoiding same city names in different countries

biggest mistake -> calling what people type into google a “keyword”.. its a SEARCH TERM

"keyword" is what you tell google you want your ad to appear for

"search term" is what joe blow types in the google search bar - which might be a variance on the keyword you selected

not differentiating between the two (keyword & ST) -> causes traffic to leaked by google because of the different match types

• broad match causes more variance between what people are typing in and what you’re telling google you want your ads displayed for -> this causes your ad to not be as relevant as you want -> the direction you don't want to go

first way you’ll lose your shirt is by letting broad match f*ck you

getting started -> only way your gonna learn is when you actually have a go

location settings -> advanced -> exclude IP addresses outside your target location -> you don’t want people in chatsworth, UK finding your ad in chatsworth, ca

first problem usually is too much broad match

click on columns, unhide the keywords, then you can see which keywords are costing so much

you’re not trying to get as many clicks as possible -> you just want the sales -> its not traffic, they’re people

Andy teaches people how to AVOID WASTAGE of time and money from people getting frustrated looking for help and those that can help them

less clicks and impressions, but CTR will be much higher -> CPC will be higher -> bid higher -> less keywords into a tighter funnel -> getting rid of wastage -> spend more on less keywords with maximum efficiency for best ROI

first: bid on your branded search terms -> most likely to convert, google rewards with lower CPC -> grows CTR due to maximum relevance -> business names with generic names aren't the best ie "best car insurance" etc.

second: only bid on search terms that have location in it; exclude IP addresses outside locations served

third: don’t bid on broad match

if your a dublin plumber and somebody searches rathmines plumber… the rathmines plumber will be in a better ad position (do both)

modified broad match - tight enough to keep you out of trouble, but broad enough

fourth: +plumber +rathmines -> ad headline: rathmines plumber -> plumber in 20 sub-locations -> 1 keyword per adgroup -> inn that adgroup have 1 ad

andy is in excel more often than he is in adwords

know how to join words together in excel

local lead generation is so easy to beat the competition

exercise: how many ads actually put in the location, when you click on the ads, how many LP’s show what they are searching for in the location they need?

as a frustrated searcher… what ad and LP do you want to see? Refer back to the holy trinity of paid search

 

[eTox]

This video is a great summary of all the different adwords post from @Andy Black. For those of you who don't want to listen to the whole interview, my notes are below. Hope they help!

Your goal -> find wiggle-room in a specific/relevant niche within a specific/local area where your client can beat the competition and make a name for himself.

all you need is 10 good advertisements and you’ve got a very competitive set of ads on Adwords

50 campaigns, 1 for each state if they cover the whole country

set campaign to adjust target local market and make sure you know what their market is

direct google traffic by avoiding same city names in different countries

biggest mistake -> calling what people type into google a “keyword”.. its a SEARCH TERM

"keyword" is what you tell google you want your ad to appear for

"search term" is what joe blow types in the google search bar - which might be a variance on the keyword you selected

not differentiating between the two (keyword & ST) -> causes traffic to leaked by google because of the different match types

• broad match causes more variance between what people are typing in and what you’re telling google you want your ads displayed for -> this causes your ad to not be as relevant as you want -> the direction you don't want to go

first way you’ll lose your shirt is by letting broad match F*ck you

getting started -> only way your gonna learn is when you actually have a go

location settings -> advanced -> exclude IP addresses outside your target location -> you don’t want people in chatsworth, UK finding your ad in chatsworth, ca

first problem usually is too much broad match

click on columns, unhide the keywords, then you can see which keywords are costing so much

you’re not trying to get as many clicks as possible -> you just want the sales -> its not traffic, they’re people

Andy teaches people how to AVOID WASTAGE of time and money from people getting frustrated looking for help and those that can help them

less clicks and impressions, but CTR will be much higher -> CPC will be higher -> bid higher -> less keywords into a tighter funnel -> getting rid of wastage -> spend more on less keywords with maximum efficiency for best ROI

first: bid on your branded search terms -> most likely to convert, google rewards with lower CPC -> grows CTR due to maximum relevance -> business names with generic names aren't the best ie "best car insurance" etc.

second: only bid on search terms that have location in it; exclude IP addresses outside locations served

third: don’t bid on broad match

if your a dublin plumber and somebody searches rathmines plumber… the rathmines plumber will be in a better ad position (do both)

modified broad match - tight enough to keep you out of trouble, but broad enough

fourth: +plumber +rathmines -> ad headline: rathmines plumber -> plumber in 20 sub-locations -> 1 keyword per adgroup -> inn that adgroup have 1 ad

andy is in excel more often than he is in adwords

know how to join words together in excel

local lead generation is so easy to beat the competition

exercise: how many ads actually put in the location, when you click on the ads, how many LP’s show what they are searching for in the location they need?

as a frustrated searcher… what ad and LP do you want to see? Refer back to the holy trinity of paid search

Thanks @sonny_1080 for writing up the summary. Very helpful!