Andy Black
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[HASHTAG]#AndyTalks[/HASHTAG] 033 - AdWords location targeting tip
If you don't setup your AdWords location targeting properly, Google can bleed you slowly. I've seen it up to 5% of clicks!
If you run a local service business, then the best converting visitors are people either looking for your brand name, or people looking for your service with a location in their search term.
If you bid on geo-modified keywords (ones containing a location) then you could get bled by Google.
Make sure you change this little hidden setting in your AdWords campaigns to stop the bleed.
TRANSCRIPTION
(Added below.)
If you don't setup your AdWords location targeting properly, Google can bleed you slowly. I've seen it up to 5% of clicks!
If you run a local service business, then the best converting visitors are people either looking for your brand name, or people looking for your service with a location in their search term.
If you bid on geo-modified keywords (ones containing a location) then you could get bled by Google.
Make sure you change this little hidden setting in your AdWords campaigns to stop the bleed.
TRANSCRIPTION
(Added below.)
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