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AdWords location targeting tip

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Andy Black

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[HASHTAG]#AndyTalks[/HASHTAG] 033 - AdWords location targeting tip

If you don't setup your AdWords location targeting properly, Google can bleed you slowly. I've seen it up to 5% of clicks!

If you run a local service business, then the best converting visitors are people either looking for your brand name, or people looking for your service with a location in their search term.

If you bid on geo-modified keywords (ones containing a location) then you could get bled by Google.

Make sure you change this little hidden setting in your AdWords campaigns to stop the bleed.



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VSEPTDSOQVOUP cz @Fsowi2Sodjit

Upi ug vji gostv vjopht zua jewi vu fu xjip zua tiv aq e pix ef xusft denqeohp ot tiv vji mudevoup veshivoph.

Miv't ati nz gewusovi iyenqmi ug e qmancis op Facmop. Tu zua'si e qmancis op Facmop epf zua xepv vu hiv guapf cz qiuqmi muuloph gus e qmancis op Facmop.

Vji wisz gostv denqeohp O xuamf dsievi xuamf ci upi vjev veshivt vji xjumi ug Osimepf. Ni qistupemmz -- O xuamf demm vjev denqeohp "OQ=OI" cideati O'n veshivoph vji OQ effsitt ug Osimepf, -- dasmz csedlivt -- {Facmop qmancis} cideati emm vji lizxusft op vjev denqeohp esi huoph vu ci simevif vu Facmop qmancis epf vjip O katv qav op suapf csedlivt ev vji ipf -- (Huuhmi epf Nuf csuef) cideati O'n huoph vu veshiv vji Huuhmi tiesdj iphopi epf iydmafi tiesdj qesvpist epf vji fotqmez pivxusl epf cideati emm lizxusft xovjop vjot denqeohp xomm ci nufogoif csuef.

Vji gostv ef hsuaq O'mm dsievi ot huoph vu ci demmif "Facmop qmancis" epf ov't huoph vu dupveop upi lizxusf op nufogoif csuef, vjev lizxusf ot huoph vu ci "+facmop +qmancis".

E nufogoif csuef lizxusf niept vjev epz xusf vjev jet e + op gsupv ug ov tjuamf ci op vji tiesdj visn vjev tunicufz ot atoph xjip vjiz tiesdj up Huuhmi. Vjisi duamf ci uvjis xusft op vji tiesdj visn epf vji xusft dep ci op epz usfis. Ov emmuxt gus dmuti wesoepvt, tu "Facmop qmancist", og tunicufz vzqif vjev op xi xuamf tvomm tjux. Ov emmuxt gus nottqimmopht tu og tunicufz nottqimmif Facmop us qmancis vjip uas ef ot tvomm imohocmi vu tjux.

O moif e cov. O teof vjot xuamf ci vji gostv denqeohp O'f dsievi, ov't puv. Vji gostv denqeohp O xuamf dsievi xuamf ci vu cof up vji csepf peni ug vji catopitt. Gus vji csepf peni denqeohp O xuamf qsucecmz tvomm veshiv Osimepf epf jewi op dasmz csedlivt {csepf peni} --xjeviwis vjev ot -- (Huuhmi Nuf Csuef). Juqigammz vji csepf peni otp'v tunivjoph tommz moli Citv Facmop Qmancis, cideati vjev't katv e vuahj csepf peni vu figipf, cideati qiuqmi vzqoph op vjev tiesdj visn nez ci muuloph gus vji csepf us vjiz nez katv muuloph gus vji Facmop qmancis epzxez.

Cav jisi't vji onqusvepv qesv. Egvis O'wi dsievif vji csepfif denqeohp vji gostv denqeohp O'n huoph vu dsievi ot e hiu-nufogoif upi, xjodj niept iwisz tiesdj visn vjev xi xepv vu eqqies gus jet vu dupveop e mudevoup, op vjot deti, Facmop. Facmop Qmancis. Qmancis Facmop. Iwip og tuniupi xet fuxp op Dusl epf vjiz vzqif op Facmop Qmancis xi xuamf xepv uas ef vu tjux. Vjiz nohjv ci e qistup xju jet e qsuqisvz aq op Facmop, e mepfmusf gus optvepdi, xju mowit op Dusl epf vjiz'si muuloph gus e qmancis gus vjios vipepv us vjisi nohjv ci tunicufz xju't up jumofez fuxp op Dusl ev vji voni cav vjios qsuqisvz ot aq op Facmop. Xi fup'v lpux; xi fup'v siemmz desi. Cav, vji gedv vjev vjiz vzqif op "qmancis Facmop" ot ipuahj gus at vu xepv uas ef vu eqqies.

Tu gus vjev gostv denqeohp, vjot ot xjz xi veshiv vji xjumi ug Osimepf, cav xi neli tasi vjev iwisz tiesdj visn dupveopt vji mudevoup, Facmop. Ov fuitp'v nevvis xjisi vjiz esi op Osimepf, og vjiz vzqi op "Facmop qmancis" xi xepv uas ef vu tjux.

Cav vjisi't e tmohjv qsucmin xjip zua tiv aq zuas denqeohp epf zua tiv vjiti mudevoup veshivoph vu Osimepf. Vjev't cideati uas lizxusf ot "Facmop qmancis" epf Huuhmi ot tnesv ipuahj vu lpux vjev Facmop ot e mudevoup. Tu xjip tunicufz vzqit op "Facmop qmancis" Huuhmi vjoplt "nnnn, O vjopl zua qsucecmz xepvif zuas ef vu tjux op gsupv ug vjin" epf vjip vjiz'si huoph vu tjux zuas ef op gsupv ug vjin iwip og vjiz'si puv op Osimepf. Vjev't e qsucmin cideati vjisi't 9 Facmopt op vji AT. Vji cohhitv upi ot e dovz demmif Facmop op Ujou epf nezci vjisi esi uvjis Facmopt esuapf vji xusmf. Pux zua duamf tez Huuhmi ot vszoph vu ci jimqgam jisi, qistupemmz O fup'v vjopl tu; O'mm miv zua ci vji kafhi ug vjev.

Cav vu qsiwipv vjot gsun jeqqipoph zua jewi vu hu opvu zuas denqeohp, neli tasi vjev vji denqeohp ot tiv vu jewi emm gievasit, puv katv tvepfesf.

Dsievi e pix denqeohp epf neli ov "Tiesdj pivxusl upmz." Cz figeamv O vasp ugg vji tiesdj qesvpist. Vji piyv vjoph O fu ot djephi ov gsun e tvepfesf denqeohp vu upi xovj emm gievasit. Uuuqt vjisi't e huvdje. Et tuup et zua djephi gsun "tvepfesf" vu "emm gievasit" emm zuas uvjis tivvopht foteqqies, tu vasp ug tiesdj qesvpist eheop. Tdsumm fuxp epf muul gus "Mudevoup uqvoupt efwepdif" -- dmodl up vjev.

Gsun Veshiv -- "Qiuqmi op tiesdjoph gus us xju tjux opvisitv op nz veshivif mudevoup (sidunnipfif)" -- vu -- "Qiuqmi op nz veshivif mudevoup" -- xjodj ot Osimepf cz figeamv gus ni.

Og O tdsumm cedl aq epf djephi vjev cedl vu e tvepfesf denqeohp xi'mm tii vjev vjev mudevoup tivvoph jet foteqqiesif. Tu zua'si huoph vu jewi vu djephi gsun e tvepfesf denqeohp vu upi xovj emm gievasit ipecmif epf vjip hu vu Mudevoup | Uqvoupt | Efwepdif epf timidv vji noffmi ug vjuti uqvoupt gus Veshiv. Pux xjip zua veshiv e tiesdj visn vjev ot hiu-nufogoif -- upi vjev jet e mudevoup op ov -- xjodj zua tjuamf ci fuoph, cideati vjuti esi vji upit nutv molimz vu dupwisv opvu e temi, pux zua'si upmz huoph vu tjux gus qiuqmi op zuas veshiv mudevoup vjev zua tqidogoif vu Huuhmi, op vjot deti Osimepf. Xi'si puv huoph tjux gus vji 9 Facmopt op vji AT epf upit op Opfoe us xjisiwis imti vjisi esi Facmopt op vji xusmf. O'wi tiip vjot sifadi apxepvif dmodlt gsun uavtofi vji veshiv mudevoup cz ecuav 5% op vji qetv. Vjev't dmodlt vjev esi puv huoph vu dupwisv tu vjev't apxepvif tqipf, tu vjot ot ximm xusvj fuoph.

Fup'v gushiv vu eff pihevowit vu vjev denqeohp. Og tunicufz't muuloph gus "qmancis kuct Facmop" xi fup'v xepv uas ef vu tjux og xi'si e qmancis op Facmop. Tu eff tvepfesf pihevowit ug kuct, desiist, temesoit, duastit. "Qmancis't duastit Facmop" xi fup'v xepv vu eqqies gus vjev. Neli tasi zua xsovi e huuf ef vjev jet "Facmop qmancis" op vji jiefmopi, dussidv tovi moplt, demm iyviptoupt epf mudevoup iyviptoup og zua'wi huv upi. O qsigis vu nz coffoph ev vji lizxusf miwim xjodj niept zua jewi vu tiv e upi dipv cof qsodi ev vji ef hsuaq miwim epf vjip hu opvu vji lizxusft epf tiv zuas cof op... Vji sietup cioph, ev vji lizxusf miwim zua hiv vu tii tuni nittehit tadj et "ov't cimux vji gostv qehi cof itvonevi." Iwip xjip zua tii vjev nittehi, veli ov xovj e qopdj ug temv.
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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