How to read Google Ads metrics

[Andy Black]

Thought I'd already created a thread for this but it seems not.

Hope it helps.

Let me know if you have any questions.

View: https://youtu.be/svxkKfn0Z5k


Here's how to setup those columns:

View: https://youtu.be/4Eql3ybEP80

 

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[MaziUzor]

Thought I'd already created a thread for this but it seems not.

Hope it helps.

Let me know if you have any questions.

View: https://youtu.be/svxkKfn0Z5k


Here's how to setup those columns:

View: https://youtu.be/4Eql3ybEP80

Thanks for the video, I have a few questions.

1. Do you use search terms exact match in place of keywords?

2. What keyword match types do you use, you mentioned broad modifiers but I don't think that is still available.

 

[Andy Black]

Thanks for the video, I have a few questions.

1. Do you use search terms exact match in place of keywords?

2. What keyword match types do you use, you mentioned broad modifiers but I don't think that is still available.

We mostly use phrase match. Sometimes exact. Keep an eye on search terms being pulled through. The goalposts keep moving with Google Ads…

 

[Andy Black]

@Lex DeVille

 

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