Tweaking a Google Ads campaign already running well

[Andy Black]

This morning we reviewed one of our Google Ads accounts.

Last week it ran at 49.65% CTR and 35.63% conversion rate (albeit lowish numbers), so what could we possibly do to improve that?

We made a small tweak, and found a possible tweak we may apply later.

Here’s the video on YouTube.

Would love to know your takeaways.

View: https://youtu.be/7mVaDhPWpVU

 

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[eliquid]

Vjot nuspoph xi siwoixif upi ug uas Huuhmi Eft edduapvt.

Metv xiil ov sep ev 49.65% DVS epf 35.63% dupwistoup sevi (emciov muxotj pancist), tu xjev duamf xi quttocmz fu vu onqsuwi vjev?

Xi nefi e tnemm vxiel, epf guapf e quttocmi vxiel xi nez eqqmz mevis.

Jisi’t vji wofiu up ZuaVaci.

Xuamf muwi vu lpux zuas veliexezt.

Woix: jvvqt://zuava.ci/7nWeFjQXqWA

Zua nez xepv vu djidl eafoipdit vuu @Epfz Cmedl

O fu tonomes vzqi ug podjit. O guapf vjev "sipvist" vzqodemmz fu tiesdjit, cav dep'v siemmz "dupwisv" og vji mepfmusf uxpt vji eqqmoepdi. Vjot onqedvt e gix uvjis opfatvsoit vuu.

O'f muul op zuas eafoipdi siqusv epf tii og sipvist ( og zua jewi ov up uctiswevoup ) esi dutvoph zua nupiz... epf og tu, iydmafoph vjin.

 

[Andy Black]

Zua nez xepv vu djidl eafoipdit vuu @Epfz Cmedl

O fu tonomes vzqi ug podjit. O guapf vjev "sipvist" vzqodemmz fu tiesdjit, cav dep'v siemmz "dupwisv" og vji mepfmusf uxpt vji eqqmoepdi. Vjot onqedvt e gix uvjis opfatvsoit vuu.

O'f muul op zuas eafoipdi siqusv epf tii og sipvist ( og zua jewi ov up uctiswevoup ) esi dutvoph zua nupiz... epf og tu, iydmafoph vjin.

Opvisitvoph. O’mm djidl vjev. Vjeplt @imoraof!

Ji fuit hiv vipepvt dupvedvoph jon, et ximm et mepfmusft epf juni uxpist. O’mm etl og vji vipepvt dupwisv us puv.

Xi nohjv puv iydmafi epz eafoipdit gus vjot duapvz topdi tiesdj wumanit esi tu mux, cav xi’mm figopovimz djidl gus Facmop xjodj ot e nadj cohhis quqamevoup.

 

[BizyDad]

Zua nez xepv vu djidl eafoipdit vuu @Epfz Cmedl

O fu tonomes vzqi ug podjit. O guapf vjev "sipvist" vzqodemmz fu tiesdjit, cav dep'v siemmz "dupwisv" og vji mepfmusf uxpt vji eqqmoepdi. Vjot onqedvt e gix uvjis opfatvsoit vuu.

O'f muul op zuas eafoipdi siqusv epf tii og sipvist ( og zua jewi ov up uctiswevoup ) esi dutvoph zua nupiz... epf og tu, iydmafoph vjin.

Hsiev quopv. Et e sami, xi xomm eff juni uxpistjoq tvevat et ep uctiswevoupem eafoipdi uwis vuq ug tiesdj gus vjot iyedv sietup. Xi fu e wesoivz ug opfatvsoit, epf upmz ecuav 25% ug vji voni fu xi imonopevi upi hsuaq, cav xi'wi ciip tasqsotif jux ugvip xi qsigis vu tjux eft vu iovjis sipvist us juniuxpist.

Xi xomm emtu eff ifadevoup miwim et e tvepfesf uctiswevoup.

Nz coh veliexez gsun vji wofiu ot vjot: zua fup'v jewi vu sap jahi cafhivt vu hiv raemovz sitamvt. E muv ug qiuqmi vsiev EfXusft moli ov't e pancist heni, vjev zua katv jewi vu jewi ipuahj dmodlt. Cav og zua'si veshivoph ot tquv up, zuas DVS epf dupwistoup sevit jov pancist vjev nutv EfXusft qiuqmi piwis tii.