Tweaking a Google Ads campaign already running well

[Andy Black]

This morning we reviewed one of our Google Ads accounts.

Last week it ran at 49.65% CTR and 35.63% conversion rate (albeit lowish numbers), so what could we possibly do to improve that?

We made a small tweak, and found a possible tweak we may apply later.

Here’s the video on YouTube.

Would love to know your takeaways.

View: https://youtu.be/7mVaDhPWpVU

 

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[eliquid]

This morning we reviewed one of our Google Ads accounts.

Last week it ran at 49.65% CTR and 35.63% conversion rate (albeit lowish numbers), so what could we possibly do to improve that?

We made a small tweak, and found a possible tweak we may apply later.

Here’s the video on YouTube.

Would love to know your takeaways.

View: https://youtu.be/7mVaDhPWpVU

You may want to check audiences too @Andy Black

I do similar type of niches. I found that "renters" typically do searches, but can't really "convert" if the landlord owns the appliance. This impacts a few other industries too.

I'd look in your audience report and see if renters ( if you have it on observation ) are costing you money... and if so, excluding them.

 

[Andy Black]

You may want to check audiences too @Andy Black

I do similar type of niches. I found that "renters" typically do searches, but can't really "convert" if the landlord owns the appliance. This impacts a few other industries too.

I'd look in your audience report and see if renters ( if you have it on observation ) are costing you money... and if so, excluding them.

Interesting. I’ll check that. Thanks @eliquid!

He does get tenants contacting him, as well as landlords and home owners. I’ll ask if the tenants convert or not.

We might not exclude any audiences for this county since search volumes are so low, but we’ll definitely check for Dublin which is a much bigger population.