How to Test Business Ideas Quickly & Cheaply - with Google Ads

[Andy Black]

I had a chat with a LinkedIn friend today about how business owners can get started and run tests quickly and cheaply using Google Ads.

Hope it helps!

Curious what your takeaways are.

Also... I'd love to know if you think these chats are too "rambly"? Would you prefer them more edited or are you happy listening to a very lightly edited conversation?


The video:

View: https://youtu.be/q_gz6UnAd9I?si=gspaomHwpSFUVxMh



The LinkedIn carousel discussed in the call:

Andy Black on LinkedIn: How we Tested a Business Idea with Google Ads

We ran an initial Google Ads test for £10, then generated 46 leads for £460.

www.linkedin.com

A 5 minute video showing how to get your Google Ads up and running fast:

MARKETING - The Shortest Google Ads Tutorial Ever

It took me HOURS to create this. Let me know if you have any feedback or suggestions. Hope it helps! View: https://youtu.be/7z7kx3kJC4M EDIT: Once you're running watch these two short videos to make sense of the metrics...

www.thefastlaneforum.com

 

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[CYRUS PR]

I discussed how business owners can get started and run tests quickly and cheaply using Google Ads with a LinkedIn friend today.

Hope it helps!

Curious what your takeaways are.


The video:

View: https://youtu.be/q_gz6UnAd9I?si=gspaomHwpSFUVxMh



The LinkedIn carousel discussed in the call:

Andy Black on LinkedIn: How we Tested a Business Idea with Google Ads

We ran an initial Google Ads test for £10, then generated 46 leads for £460.

www.linkedin.com

A 5 minute video showing how to get your Google Ads up and running fast:

MARKETING - Google Adwords to Google My Business page - suicide?

Hello fellow entrepreneurs. After long debate today which was broken by "Wealth eludes most people because they are preoccupied with events while disregarding the process" quote from MJ, realized that I'm flunking out and decided to create a business system after all. I started doing ads for my...

www.thefastlaneforum.com

Didn't know about impression share. Golden nuggets!!! Second video of yours I have saved now

 

[Andy Black]

Didn't know about impression share. Golden nuggets!!! Second video of yours I have saved now

Aha... here's some relevant videos I made a while ago:

MARKETING - How to read Google Ads metrics

Hope these help. Let me know if you have any questions. View: https://youtu.be/svxkKfn0Z5k Here's how to setup those columns: View: https://youtu.be/4Eql3ybEP80

www.thefastlaneforum.com

 

[Parks]

This is a perfect thread for referring new members looking to test an idea. Thank you Andy!

 

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[Andy Black]

This is a perfect thread for referring new members looking to test an idea. Thank you Andy!

Thanks. Do you think it was a bit rambly? I'll try to do a tighter version later.

 

[CYRUS PR]

Do you prefer Phrase Match over Exact Match? I am guessing you would also want to use negative keywords as well?

Using your method above, wouldn't Exact Match be better for each ad set?

 

[Andy Black]

Do you prefer Phrase Match over Exact Match? I am guessing you would also want to use negative keywords as well?

Using your method above, wouldn't Exact Match be better for each ad set?

I start with Phrase Match and watch the search terms. It depends on the keywords. Sometimes Google doesn't do a good job with the matching, and sometimes they do.

 

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[CYRUS PR]

I start with Phrase Match and watch the search terms. It depends on the keywords. Sometimes Google doesn't do a good job with the matching, and sometimes they do.

That makes sense, I guess it's good for the discovery/learning period, as it can help you find some valuable keywords.

The cool thing about your method is you can also find good keywords to rank your SEO on as well.

 

[Andy Black]

That makes sense, I guess it's good for the discovery/learning period, as it can help you find some valuable keywords.

The cool thing about your method is you can also find good keywords to rank your SEO on as well.

Yes. This informs your SEO efforts.

 

[pixelvendor]

Just watched the video and there's a lot of value in there. I'm a complete noob when it comes to google ads/SEO and this has basically been my first educational piece of content I've ever consumed.

Some of the things you talked about went over my head and I definitely got lost from time to time. All in all I'd say the most valuable thing for me is hearing about your perspective and approach on test running ads.

To give some feedback, I'd personally get the most value from a more structured video format where you take everything from step 1 to the desired outcome while explaining your thought process. (That'd be a cheat code for me)
I appreciate your work and don't say this in a negative manner, I still got a ton out of it.

To give you a little context about me, I'm in the process of finding ways to get a response from my target audience and I'm considering running ads before creating my product to decide if it's worth pulling the trigger. So that's the light I viewed your content from.

Cheers!

 

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[Andy Black]

Just watched the video and there's a lot of value in there. I'm a complete noob when it comes to google ads/SEO and this has basically been my first educational piece of content I've ever consumed.

Some of the things you talked about went over my head and I definitely got lost from time to time. All in all I'd say the most valuable thing for me is hearing about your perspective and approach on test running ads.

To give some feedback, I'd personally get the most value from a more structured video format where you take everything from step 1 to the desired outcome while explaining your thought process. (That'd be a cheat code for me)
I appreciate your work and don't say this in a negative manner, I still got a ton out of it.

To give you a little context about me, I'm in the process of finding ways to get a response from my target audience and I'm considering running ads before creating my product to decide if it's worth pulling the trigger. So that's the light I viewed your content from.

Cheers!

Thanks for watching, and the feedback. It was just a recording of a chat that I thought might help people. I've a mixture of chats, workshops, and really short videos on my channel.

Getting into conversations before creating products makes a lot of sense. You may or may not use ads. Check out "Who Have You Helped?" and "Just Start Already" in my signature.