Help people. Get paid. Help more people.
- May 20, 2014
1) I can never get Google Display Network Ads to work. It’s just not my thing. I prefer a system based on keywords where I can be specific about what ads show for, so we can then gather data cheaply at the start, then (try to) dial it in.Thanks, I like this Andy. Just a couple of quick points.
1. Would you say display ads are a good compromise to the shopping ads?
2. Your audio is really low, I had you at full volume and still struggled to hear some bits if there was any background noise in my room.
I’ve found on occasion that, once it has enough data, then letting Google bid to a Target ROAS for Google Shopping campaigns can work much better than the standard paid search campaigns I built by hand - to the point we turn off the standard paid search campaigns.
Dynamic Search Ads can work quite well too - especially if you have a lowish budget for them and monitor the search terms for new “angles” and create new paid search campaigns out of them.
.. I just want stuff to work technically so I can get on with it.
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