Any colour, as long as it's red.
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1) I can never get Google Display Network Ads to work. It’s just not my thing. I prefer a system based on keywords where I can be specific about what ads show for, so we can then gather data cheaply at the start, then (try to) dial it in.Thanks, I like this Andy. Just a couple of quick points.
1. Would you say display ads are a good compromise to the shopping ads?
2. Your audio is really low, I had you at full volume and still struggled to hear some bits if there was any background noise in my room.
Wow, interesting. That's definitely a good place to be.I’ve found on occasion that, once it has enough data, then letting Google bid to a Target ROAS for Google Shopping campaigns can work much better than the standard paid search campaigns I built by hand - to the point we turn off the standard paid search campaigns.
I'll have to get my head round that, possibly today.Dynamic Search Ads can work quite well too - especially if you have a lowish budget for them and monitor the search terms for new “angles” and create new paid search campaigns out of them.
:-D Don't we all Andy, don't we all..... I just want stuff to work technically so I can get on with it.
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