First, huge congrats on taking the actions that led to you getting paid. Huge accomplishment!
I have a bunch of stuff for you:
Don't worry about getting "whale" clients, yet. Focus on bread-n-butter clients so you'll have a portfolio of MRR. That way, if you lose 1 client, it's not catastrophic. And you'll have built a system for getting more clients.
Here's what I'd suggest if you're struggling to get copywriting clients:
Charging a premium rate filters out most of these "clients". Seriously, charge more than you're comfortable with (as long as you're confident you can do quality work). Like, if you think a fair rate is $75/hour, tell prospects your rate is $150/hour. You might feel like a fraud initially, but bargain-hunting prospects will disappear, and you'll up your game to deliver better results.
Spend a consistent amount of time on this, daily. If you can only do 1 hour/day, fine. Don't kill yourself trying to do it 18 hours/day.
I have a bunch of stuff for you:
Don't worry about getting "whale" clients, yet. Focus on bread-n-butter clients so you'll have a portfolio of MRR. That way, if you lose 1 client, it's not catastrophic. And you'll have built a system for getting more clients.
Here's what I'd suggest if you're struggling to get copywriting clients:
- Target 5 very businesses in a very specific niche--ideally where you have niche-specific expertise & knowledge, where the businesses are making $5MM-20MM/year, and where you can find the CEO's email (LinkedIn can be a good resource).
- Look at 1 piece of their marketing--a landing page, the 1st email in their sequence, etc.--and re-write it.
- Send it to them, with a short blurb about how it'll help them, how you've helped other businesses just like them & the specific results you achieved.
- Call immediately after you send your email--just to make sure they received your email. And then ask them their biggest frustrations & desires/goals for their marketing.
- Figure out how you can help with those problems.
- If you don't reach them, call in 1-2 days, then 1 week later.
- Repeat until you either start getting clients or determine that your targeting needs to be adjusted.
- Track your actions in a simple spreadsheet so you can see who you need to follow up on, & your results.
Charging a premium rate filters out most of these "clients". Seriously, charge more than you're comfortable with (as long as you're confident you can do quality work). Like, if you think a fair rate is $75/hour, tell prospects your rate is $150/hour. You might feel like a fraud initially, but bargain-hunting prospects will disappear, and you'll up your game to deliver better results.
Spend a consistent amount of time on this, daily. If you can only do 1 hour/day, fine. Don't kill yourself trying to do it 18 hours/day.
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