![37-Grant-Cardone-Quotes-About-Achieving-Success.jpg 37-Grant-Cardone-Quotes-About-Achieving-Success.jpg](https://www.thefastlaneforum.com/community/data/attachments/18/18761-c376a2b6d8a5490a85fcde5e52aa966d.jpg)
First off, let me say that I'm not reading the book, I'm listening to it via Audible; and I have to say, I like his speaking tone.
I like Grant Cardone's seriousness, and lack of frivolity when speaking. He attacks this issue - failure, poverty, success - with the seriousness it deserves.
This book made me reflect, reflect on the source of my frustrations.
It made me think about my own goals, and personal achievements.
The reason, I can attest, for being so frustrated after every failure, was because I had underestimated how much time and effort I would need to accomplish these goals.
I was getting mediocre results, because I was putting in mediocre effort.
My goals and dreams don't need to be fixed, changed, or altered; my effort does.
Grant Cardone says in the 10X Rule that one of the biggest mistakes he see's managers make is setting the bar lower for their employees, when they should be doubling, tripling, and '10X'-ing their efforts instead.
I would quit after every failure, frustrated as to why, why I couldn't make this work.
I understand now, that this was part of the process. That I was underestimating how much time, effort, and resources I would need to achieve my dreams.
So instead of quitting, instead of giving up, instead of lowering your expectations, it's time to 10X your efforts, and double down when the going gets tough.
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