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BOOK The 10x Rule by Grant Cardone - Crazy or Brilliant?

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Fassina

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It depends on the scale of what you're trying to do and how big your goals are. If the business you want to open is small and takes little initial investment, you can bootstrap and learn as you go.

If it's something larger with a lot of investment of time and money required you need to be more careful.

But that's not the point of Cardone's stuff, his point is mostly have bigger goals because they'll motivate bigger action and this will make you work harder and take you further. It's mostly motivational stuff.

You can see from his little biography in the book, he was mostly middle class sales trainer for 20 years or so, trying stuff out and trying to grow his sales training business. Until his book was a hit and he exploded. He played the probability game, trying enough times until it worked out.

He's not really a guy you emulate, just a guy to motivate you.
 

GoodluckChuck

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10x Rule is one of my favorite books because Grant is a powerhouse and a good person to emulate, especially in the beginning.

I think it's a mistake to look at any book like it contains all the info you need to be successful. Being successful is a long process that needs to be adjusted constantly.

10x Rule really hammered home a few things for me early in the game which definitely changed my long term trajectory:

1. If I'm capable of doing more than I am, then it's my duty to do it.
2. My goals should start larger or I'm likely to look back and wish they had.
3. Things always take more time and effort than expected.
4. Never lower the bar if I can increase effort.

I think the message of taking action before planning too much is good advice seeing as most people plan until they get bored then they move on without ever taking any action.

With that said, I don't recall Cardone saying not to plan. A main premise is to set the goal 10x larger then plan to take 10x more action to achieve it.

I wouldn't discount the entire book because you feel like planning more.

Like JScott said, the book is less important than the reader when it comes to achieving.
 
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Hyperion

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Thanks for all your replies. It sounds like the general consensus is that the book is mostly just motivational hype with the exception of those stuck in analysis paralysis. In this case though (as is the case with me), one probably has all the information and education needed to get started due the shear amount of analysis done. They (we) need a swift kick in the pants to start taking action.
 

Thiago Machado

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Thought about this thread the other day and forgot to post this...

Here's a great article by James Clear on how to keep sustained levels of motivation:


In short, you need something that's not too easy - and not too hard either.

It needs to be just right.

I agree with a lot that was said here. Grant's a good starting point to help you think bigger. In the long-term, I just don't think his style works for me (it does for some people though, so don't be too quick to discredit it.)
 

Thiago Machado

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When it comes to business and sales in particular I find Jordan Belford’s teaching materials much more credible and practical.
Don't know if the OP's main focus is sales or personal development - but this was a great quote.

I've seen Jordan Belfort's stuff, but I think it's too pushy.

He made most of his money in the 80's - 90's - so his tactics are a bit outdated too.

To me, his stuff just screams "slimy salesman"

The best sales material I've ever stumbled upon was Spin Selling.

It's backed by science and makes sense.

It's much more authentic and empathetic, (I learned this from @Andy Black 's stuff)

You don't need to be super hyped to sell.

Just help people and provide an awesome solution - and the sale usually takes care of itself.
 

Kevin88660

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Don't know if the OP's main focus is sales or personal development - but this was a great quote.

I've seen Jordan Belfort's stuff, but I think it's too pushy.

He made most of his money in the 80's - 90's - so his tactics are a bit outdated too.

To me, his stuff just screams "slimy salesman"

The best sales material I've ever stumbled upon was Spin Selling.

It's backed by science and makes sense.

It's much more authentic and empathetic, (I learned this from @Andy Black 's stuff)

You don't need to be super hyped to sell.

Just help people and provide an awesome solution - and the sale usually takes care of itself.
When it comes sales its really about different school of thoughts.

When I first read Jordan’s stuff it does not really impress me and it looks a bit “old school”.

After trying a few “new schools approach” with dismay results I went back to try Jordan’s approach and it is fantastic.

The issue with consultative selling (or that school of thought) is that, it works when your customer likes the approach, need to do a complex deal and already trusts you as the advisor.

There are many cases that customer are not ready to trust you to be the consultant. And many times they are just looking for a simple transactional deal but they are not sure whether they will be getting the best deal from you.

Jordan offers a comprehensive system of solution to tackle these issues.

Jordan’s tonality can be pressurizing. Because it will make the prospect like an unreasonable person to reject the deal, after he had energetically played why the deal has so much to gain and so little lose.

But Jordan doesn’t do the bullshit of “objection handling”, which is debating with the customer, a common practice taught by most sales trainers. Debating with prospects cause a lot of unnecessary pressures that make prospects uncomfortable. In this aspect Jordan’s method is far less forceful.
 

guy93777

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I followed Cardone for a while, but he quickly got annoying to me. I think there is a fine line between taking action and obtaining knowledge. You do need some knowledge, but you don't want to get analysis paralysis. Likewise, you don't want to take action if you're clueless.
Grant Cardone gets things done thanks to his strong personality. no need to go further.

this is the same pattern than Dan Pena

the real value taught by these guys : the mindset

Grant Cardone on stage

25080


Dan Pena


25081



maybe these guys can go even deeper and become this :

25082
 

Xeon

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I recently finished listening to The 10x Rule by Grant Cardone audio book. I like his passion and drive, but his advice almost seems reckless to me. He suggests to just take action and worry about the details later. While I agree that taking action is a good thing, it seems like lack of some amount of planning could be a complete detriment. He gives a couple of examples where he took action on a opportunity not knowing what he was doing with the intention of figuring it out along the way. He then proceeds to explain how it all worked out in a way that makes it sound more like luck than skill. It seems like someone with less experience could potentially burn a lot of bridges by making commitments that they can't figure out how to make work and eventually lose credibility, or worse, going bankrupt.

On the other hand, if one were to take the level of action that he is describing, they probably could figure it out along the way. Maybe my thinking is just so far south from what he's describing that I can't wrap my head around it.

What are your guys' thoughts on this? I'd really like to hear from those that have some real successes under their belt (MJ) on whether you think this guys approach is crazy, genius, or somewhere in between.
Grant Cardone lost all credibility the minute he associated himself with Tai Lopez and Fred Lam and many more. It seems he's offering some secret packages for new gurus like Fred to come onto his show, where these new gurus pay $ to him and he talks about them in a credible light on his show that showcases the "strengths" of these unknowns (we have one member here who was in a video with Cardone).

10x? Lol
 

Adelaide

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I listened to this book a few years ago on Audible. I liked his passion and drive - but that's all I got from it.

I have spend years over-delivering. Yes, it can yield great results - but at what cost?

Much of the time over-delivering is a WASTE of resources.
It's far better to spend time communicating competence and invest the resources elsewhere.
 

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Bryan James

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I don't know much about Grant Cardone, but I think I remember that his business models involve loads and loads of debt, which isn't necessarily bad, but not ideal either IMO.
 

Wiggly0607

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Grant Cardone lost all credibility the minute he associated himself with Tai Lopez and Fred Lam and many more. It seems he's offering some secret packages for new gurus like Fred to come onto his show, where these new gurus pay $ to him and he talks about them in a credible light on his show that showcases the "strengths" of these unknowns (we have one member here who was in a video with Cardone).

10x? Lol
Interesting. I have seen stuff about Tai on YouTube, seems pretty controversial. What is his story? (Tai)

Re: 10X, I listened to the audiobook also. His energy is what makes the book good rather than the content. He's basically saying that you need to work harder than you think you do to be as successful as you want to be. That's it.

He also mispronounces so many words in the book, it drove me crazy, but that's my audiobook OCD coming out!
 

Thiago Machado

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The issue with consultative selling (or that school of thought) is that it works when your customer likes the approach, need to do a complex deal and already trusts you as the advisor.
Yes!

In my experience, I've found Beflort's stuff to work well with a short sales cycle.

Nobody wants to prolong any deal if it's something small and quick.

But once you start talking bigger numbers - and part of closing the deal is the client's long-term relationship with you, then you need to be cautious.

Again, there's really no right or wrong.

It's just what works in the context your in.

This thread makes me think about a "business frankenstein"
  • Grant Cardone's mindset (hustle, discipline, energy)
  • James Clear to understand how the mind works and to make long-lasting changes
  • Jordan Belfort for a short sales cycle (probably anything under $1000)
  • Spin Selling for a longer sales cycle (anything over $1000 and long term)
The list could go on and on.

But I think the right word is "context"

Grant's good when you're feeling low or need a boost to think bigger.

As a matter of fact - he changed my mindset on how I approach sales rejection.

"You only feel rejection if your pipeline isn't full"

That has to be the realest thing I've ever learned.

Whenever you're short on people to talk too - you start to get anxious.

Have nobody to talk too - and suddenly your panicking.

But when you have a steady flow of deals in the making, you're nice and calm.

A deal could flop and it won't bother you one bit - because you know there's another one just around the corner.
 
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rollerskates

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Everyone thinks I’m an expert at lawn care and we sell our services at a premium price. Man, I’m up at night searching how to trim rose bushes and how to kill moss. I’m no expert.
This! I'm not too familiar with Grant Cardone, but if it's something that doesn't involve someone's health or safety, I say go for it and figure it out as you go along. My current business spinoff I started pretty much on a whim. It's something I had only dabbled in previously, but it turns out I am good at it (flipping stuff), even though I'm a total noob. I usually grab stuff for sale that's within my budget, and then figure out if it will sell and what for. So far so good. And speaking of gurus, Gary Vee is a big fan of flipping. Obviously he doesn't need the money but he does it to show it can be done.
 
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Hyperion

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Don't know if the OP's main focus is sales or personal development - but this was a great quote.

I've seen Jordan Belfort's stuff, but I think it's too pushy.

He made most of his money in the 80's - 90's - so his tactics are a bit outdated too.

To me, his stuff just screams "slimy salesman"

The best sales material I've ever stumbled upon was Spin Selling.

It's backed by science and makes sense.

It's much more authentic and empathetic, (I learned this from @Andy Black 's stuff)

You don't need to be super hyped to sell.

Just help people and provide an awesome solution - and the sale usually takes care of itself.
My end goal here was sales, but being successful at that may require a great deal of personal development if one is not a natural in this area. Thanks for your reply and insights.
 

Thiago Machado

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My end goal here was sales, but being successful at that may require a great deal of personal development if one is not a natural in this area. Thanks for your reply and insights.
I think being good at sales comes down to being a good human being.

People can smell a salesperson a mile away.

When you genuinely care about helping people solve their problems - somehow they pick up on that too.

From my experience - most people focus on the meeting, the actual sales call.

But sales involves many things:

Prospecting (Attract)

Sales Call (Close)

Relationship (Retain)

If you're selling something that's lower ticket and quick - Grant's stuff could work.

But here's why I'm not such a big fan of his approach:

Prospecting - He seems to focus more on volume and less on quality.

You'll hear him say things like: "You need to be making at least 500 calls a day"

Does this work?

Absolutely.

But in my experience, I've gotten better results by focusing on a select group of people and reaching out to them in a way that's highly personalized and targeted.

(Again, Grant's approach works - It's just the context of what you sell. For me he wasn't as helpful)

Sales Call (Close): I think he's a little too "old school" and "agressive"

From my personal experience:

If I did my prospecting correctly...

Identified my prospects problems...

And proposed an irresistible offer...

There's no need to focus on closing techniques.

Relationship (Retain): No idea how this part of his business is like - but he does a great job of providing value at scale and nurturing relationships with people.

Overall, the best sales lesson you can get is:

1. Focus on solving your prospects problems

2. And you do this by being empathetic and asking the right questions

That's why I like the Spin Selling approach.
  • There's no pressure and no hype.

  • You just ask some good questions.

  • You help them identify their problems.

  • And show them the perfect solution.
Again, all of this depends on the context of what you sell and your "style."

I'm no expert, but this is what worked for me.

What are you selling at the moment?

Maybe Grant's stuff can be great for you.
 
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TheCj

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From my experience though, the books that I've gotten the best value out of personal development were:

  • The 12 week year

  • The End of procrastination
If anyone reads these 2 books they'll know exactly what to do.
Thanks for the book suggestion's! Read the 12 week year and the breakdown between are you executing your plan, and then is your plan working has really been great. On my third week using this system Thanks!
 

ShamanKing

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Grant Cardone lost all credibility the minute he associated himself with Tai Lopez and Fred Lam and many more. It seems he's offering some secret packages for new gurus like Fred to come onto his show, where these new gurus pay $ to him and he talks about them in a credible light on his show that showcases the "strengths" of these unknowns (we have one member here who was in a video with Cardone).

10x? Lol

Fred makes me cringe lol
 

Envious

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I started listening to his audiobook and had to turn it off after an hour.

Doesn't help that the guy is a terrible narrator!

It's a load of motivational fluff with not much depth in my opinion.

We have to take more action, that's pretty much the whole book.
 

Kevin88660

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I started listening to his audiobook and had to turn it off after an hour.

Doesn't help that the guy is a terrible narrator!

It's a load of motivational fluff with not much depth in my opinion.

We have to take more action, that's pretty much the whole book.
Yes. I feel the same issue with Grant. Too much motivation and fluff.

If you want practical advice and strategy go to Dan Lok.

You want specific sales system go to Jordan Belfort.
 

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Raveling

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IMHO, Mostly crazy loudmouth arrogant nonsense. Some decent frames within, but a mostly empty self stroking book.
 

James Klymus

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Hes a good guy. When I first started following him as a beginner he made a lot of good points and changed my mindset on a lot of things.

I think there are 3 types of people who watch people like graant cardone and other guru type people.

The person who thinks hes just another rich a**hole and disregards his advice and continues on.

The person who comes across him, takes some good ideas and mindsets from him, maybe reads their book, then goes on about their life applying the knowledge they learned from him.

Then the third type is the RAVING fan who sees them as the almighty. They become a god in their eyes and they follow every last word they say, speculate on him, and basically begin to think about him all day. Think about how some people are literally addicted to self help but never do anything BESIDES listen to self help gurus.

Ideally you want to be the second person. I think grant and a lot of gurus have some good advice. But don't let them distract you from moving on within your own life.
 

MHP368

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Brilliant.

If you keep some basic principles in mind like , dont start and run your business on credit cards , just basic responsibility stuff its fine.


Think about the entire range of possible skillsets for an entrepreneur , none of that is book learning , all of its useless until applied. Most of the threads I reply to on this forum is people action faking and overthinking things.

People would get more out of pressfields "do the work" than 50 of these other books thry want to read instead of providing value in exchange for money.
 

Raveling

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I agree with your point generally, it's useless if you don't apply it

But from all the guru's, their books and their ideas he's one of the least insightful, and his book has very few useful ideas.

He may be a good guy in person, or after studying everything he's said and done, but IMHO almost every other book I've ever read on success ( dozens at least ) were virtually all better than his.

Take your finite time and money elsewhere for a better ROI.
 

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