Amazing thread, thank you @SinisterLex.
It's been extremely interesting to read because I recently had been having the same debates in my own mind as some people have posed here (i.e. how do you use this in an ethical way if you are providing real value, where does the line stand between shady guru stuff and honest persuasion/selling/marketing tactics, etc). I was reading Russel's book, classic copywriting books (Ogilvy, Boron Letters, and the like), StoryBrand, and some others which touch on these kinds of methods.
I'm curious to ask if anybody has seen a business selling physical products able to implement some of these tactics, or the concepts behind them, in an honest/authentic way.
It's been extremely interesting to read because I recently had been having the same debates in my own mind as some people have posed here (i.e. how do you use this in an ethical way if you are providing real value, where does the line stand between shady guru stuff and honest persuasion/selling/marketing tactics, etc). I was reading Russel's book, classic copywriting books (Ogilvy, Boron Letters, and the like), StoryBrand, and some others which touch on these kinds of methods.
I'm curious to ask if anybody has seen a business selling physical products able to implement some of these tactics, or the concepts behind them, in an honest/authentic way.
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