<div class="bbWrapper">Not a fan of personal branding as a term but found some useful <b>frameworks</b> anyone can use from this video:<br />
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<i><span style="font-size: 10px"><a href="https://www.youtube.com/watch?v=sFkR34AMPw8&list=PPSV&t=4570s&ab_channel=TheDiaryOfACEO" target="_blank" class="link link--external" rel="noopener">View: https://www.youtube.com/watch?v=sFkR34AMPw8&list=PPSV&t=4570s&ab_channel=TheDiaryOfACEO</a></span></i><br />
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Do you love frameworks? I do!<br />
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I hate generalities.<br />
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Because it is a 2 hour podcast and nobody aint got time for that, I made some summary of the frameworks discussed on that video here:<br />
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<b>Alert: AI generated content below dah!</b><br />
<h3 class="bbHeading"><a class="u-anchorTarget" name="-1-the-name-same-fame-aim-game-framework"></a><b>1. The Name, Same, Fame, Aim, Game Framework</b>​<a class="hoverLink" href="#-1-the-name-same-fame-aim-game-framework" title="Permanent link"></a></h3>Introducing yourself can feel daunting, but this framework breaks it down into five easy steps that make you memorable:<br />
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<ol>
<li data-xf-list-type="ol"><b>Name</b>: Always start by stating your name and, if relevant, your business. Example: <i>“I’m Alex, and I run a company called Tech Solutions.”</i></li>
<li data-xf-list-type="ol"><b>Same</b>: Connect your work to something people already understand. Use simple, relatable labels. Example: <i>“We’re like a consultancy for tech startups,”</i> or <i>“I’m a life coach specializing in career transitions.”</i> This helps people quickly categorize what you do.</li>
<li data-xf-list-type="ol"><b>Fame</b>: Highlight what makes you credible, interesting, or unique. Example: <i>“We’ve worked with Google and Microsoft, and I’ve been recognized as Innovator of the Year,”</i> or <i>“I’ve helped over 100 professionals pivot into fulfilling careers.”</i></li>
<li data-xf-list-type="ol"><b>Aim</b>: Share what you’re working on right now (typically within the next 90 days). Example: <i>“In the next three months, we’re launching a new AI-powered tool for small businesses,”</i> or <i>“I’m hosting workshops to help job seekers redefine their career paths.”</i></li>
<li data-xf-list-type="ol"><b>Game</b>: End with your long-term vision—where you’re heading in 3 to 6 years. Example: <i>“Our goal is to become the go-to platform for tech solutions in Europe,”</i> or <i>“My vision is to create a global network of professionals who love what they do.”</i></li>
</ol>This framework ensures clarity and impact in any setting, whether it’s a networking event, pitch, or podcast intro.<br />
<h3 class="bbHeading"><a class="u-anchorTarget" name="-2-the-7-11-4-rule"></a><b>2. The 7-11-4 Rule</b>​<a class="hoverLink" href="#-2-the-7-11-4-rule" title="Permanent link"></a></h3>To become memorable, you need consistent engagement. The 7-11-4 Rule provides a roadmap:<br />
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<ul>
<li data-xf-list-type="ul"><b>7 Hours</b>: People need to engage with your content for about 7 hours in total before they start to remember you. Example: Watching your YouTube tutorials, reading your blog posts, or attending your webinars.</li>
<li data-xf-list-type="ul"><b>11 Interactions</b>: These 7 hours should be spread across at least 11 interactions. Example: A mix of Instagram posts, LinkedIn articles, emails, and live Q&A sessions.</li>
<li data-xf-list-type="ul"><b>4 Platforms</b>: Engage across at least four platforms to reinforce your presence. Example: You could use Instagram, LinkedIn, YouTube, and a personal blog to cover your bases.</li>
</ul>By creating touchpoints across multiple platforms, you build familiarity and trust—key ingredients for a strong personal brand.<br />
<h3 class="bbHeading"><a class="u-anchorTarget" name="-3-the-5p-framework-for-becoming-a-key-person-of-influence-kpi"></a><b>3. The 5P Framework for Becoming a Key Person of Influence (KPI)</b>​<a class="hoverLink" href="#-3-the-5p-framework-for-becoming-a-key-person-of-influence-kpi" title="Permanent link"></a></h3>Priestley’s KPI framework focuses on five elements that help individuals rise to prominence in their industries. These elements aren’t just about personal branding—they’re about building influence and creating value.<br />
<ol>
<li data-xf-list-type="ol"><b>Pitch</b>: This is the ability to articulate your ideas in a way that excites people. Whether you’re speaking in person, recording a podcast, or crafting a video, your pitch should captivate. Imagine an entrepreneur pitching a groundbreaking app that solves a common pain point—every word counts.</li>
<li data-xf-list-type="ol"><b>Publish</b>: Consistently create content that resonates with your niche. This might be videos, blogs, podcasts, or books. Publishing isn’t just about sharing; it’s about creating opportunities for your audience to engage deeply with your ideas. For example, a fitness coach might release a weekly newsletter with actionable tips, while a tech expert produces a series of LinkedIn posts on AI trends.</li>
<li data-xf-list-type="ol"><b>Product</b>: Develop scalable offerings that don’t rely on trading time for money. Instead of endless consulting hours, think of intellectual property, software, or subscription models. Packaging something as simple as a demo or customer needs analysis into a repeatable product can transform your business.</li>
<li data-xf-list-type="ol"><b>Profile</b>: Raise your visibility. Attend live events, pursue awards, and leverage traditional media alongside social platforms. Your name and ideas should become recognizable, whether it’s through a viral post or a keynote speech.</li>
<li data-xf-list-type="ol"><b>Partnerships</b>: Collaborate with others to expand your reach and resources. Whether it’s finding a capital partner, co-developing a product, or securing a distribution agreement, partnerships multiply your impact. Imagine teaming up with an influencer to launch a joint campaign—you tap into a whole new audience.</li>
</ol><h3 class="bbHeading"><a class="u-anchorTarget" name="-4-standing-out-in-a-crowded-marketplace"></a><b>4. Standing Out in a Crowded Marketplace</b>​<a class="hoverLink" href="#-4-standing-out-in-a-crowded-marketplace" title="Permanent link"></a></h3>To grab attention, use the “Scary, Strange, Sexy, Free Value, and Beautifully Packaged” framework:<br />
<ul>
<li data-xf-list-type="ul"><b>Scary</b>: Share bold, thought-provoking ideas. Example: A post titled <i>“Why Your Marketing Strategy Is Costing You Millions”.</i></li>
<li data-xf-list-type="ul"><b>Strange</b>: Offer unique perspectives. Example: <i>“How AI Can Help You Meditate Better.”</i></li>
<li data-xf-list-type="ul"><b>Sexy</b>: Provocative content. Good looking creator.</li>
<li data-xf-list-type="ul"><b>Free Value</b>: Provide actionable tips at no cost. Example: Free downloadable guides or checklists.</li>
<li data-xf-list-type="ul"><b>Beautifully Packaged</b>: Present your content professionally. Example: High-quality PDFs, clean web design, or engaging video thumbnails.</li>
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