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GOLD! Ecom Youtube Challenge - Building a channel with 120 videos in 120 days

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Phikey

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Start with the benefit. Solve a problem, satisfy a need or a want. Only then think of a product that helps you get there (and adds further considerations to price, such as your COGS, marketing strategy etc.). This way you bring value that a buyer is willing to pay for and can approach pricing at the core of this simple value equation:

Value = Perceived Benefits Received / Perceived Price Paid
I agree with this 100%. With this, every individual customer could accept a different pricing for the same product. All because everyone has their own individual perception of the value they receive from the purchase.
When pricing your products you're trying to find one price that suits everyone.. You set this price and all your customers purchase for that price (until you change it, or unless you display your pricing differently on different landing pages or stores). really, everyone has their own price that they're willing to pay for the product because everyone has their own perception of value. One person might be willing to pay $1000 for the same product that someone is only willing to pay $500 for. The trick is to test to find the right pricing that nets you the greatest profit after total volume of orders and the average profit per conversion come into play.

There's a relationship between these two variables:
1. Price of the product (and therefore, the profit per product sold)
2. The volume of products sold.

You might sell 5 products and make $100 in profit per product which nets you $500 in profit. That's potentially a lot better than selling 100 products with $4 in profit per product... Plus with less customers there are less overheads to do with customer service and logistics. If you increase your price too much you'll see a big amount of profit per order but the total volume of orders would decrease as less people are willing (or able) to pay the higher price. The goal is to balance the pricing so you maximize profits on both the volume of orders and the profit per order.

You could start out with a cost-plus pricing model (if you have no idea what your customers would pay) but I recommend doing more customer research first and then testing out different price points and watching the conversion rate change. Many of my clients will slowly raise their prices week over week by 5% or so and watch for when conversion rates start to tip. Probably better to test this out with a proper A/B test but it is still useful.

Status update:
Subs: 438
Day: 71
Videos: 71

Latest videos:






Still going strong, scripted 10 new videos over the weekend and filming them this week.

I filmed 3 really long Google Shopping videos showing the 3 best methods for setting up the product feed and google shopping campaigns. Each video was about 50 minutes long. The type of videos that I. hope will rank well and bring in tens of thousands of views for the channel. (similar to my 2nd video that I released that now has 2200 views). I didn't check my audio before I sent the footage to the editor and I got back the final videos and the audio is all distorted arghhh. I didn't check the levels!! So I have to go re film those 3 videos again. A bit frustrating but lesson learned. All part of the game.
 

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Gepi

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I agree with this 100%. With this, every individual customer could accept a different pricing for the same product. All because everyone has their own individual perception of the value they receive from the purchase.
When pricing your products you're trying to find one price that suits everyone.. You set this price and all your customers purchase for that price (until you change it, or unless you display your pricing differently on different landing pages or stores). really, everyone has their own price that they're willing to pay for the product because everyone has their own perception of value. One person might be willing to pay $1000 for the same product that someone is only willing to pay $500 for. The trick is to test to find the right pricing that nets you the greatest profit after total volume of orders and the average profit per conversion come into play.

There's a relationship between these two variables:
1. Price of the product (and therefore, the profit per product sold)
2. The volume of products sold.

You might sell 5 products and make $100 in profit per product which nets you $500 in profit. That's potentially a lot better than selling 100 products with $4 in profit per product... Plus with less customers there are less overheads to do with customer service and logistics. If you increase your price too much you'll see a big amount of profit per order but the total volume of orders would decrease as less people are willing (or able) to pay the higher price. The goal is to balance the pricing so you maximize profits on both the volume of orders and the profit per order.

You could start out with a cost-plus pricing model (if you have no idea what your customers would pay) but I recommend doing more customer research first and then testing out different price points and watching the conversion rate change. Many of my clients will slowly raise their prices week over week by 5% or so and watch for when conversion rates start to tip. Probably better to test this out with a proper A/B test but it is still useful.

Status update:
Subs: 438
Day: 71
Videos: 71

Latest videos:






Still going strong, scripted 10 new videos over the weekend and filming them this week.

I filmed 3 really long Google Shopping videos showing the 3 best methods for setting up the product feed and google shopping campaigns. Each video was about 50 minutes long. The type of videos that I. hope will rank well and bring in tens of thousands of views for the channel. (similar to my 2nd video that I released that now has 2200 views). I didn't check my audio before I sent the footage to the editor and I got back the final videos and the audio is all distorted arghhh. I didn't check the levels!! So I have to go re film those 3 videos again. A bit frustrating but lesson learned. All part of the game.

Hi Phikey,
Damn this really is no fun. I know exactly how bad this feels, as I have also started a channel recently.
But one thing that came to mind was: didn't the editor check that BEFORE doing the work?
Did he really edit the stuff without giving you a hint of the mistake?

Another question I have - sorry if you answered it before, but how do you communicate what you want to the editor? I don't really know if I wouldn't have to re-edit my videos all over again because the editor didn't do it like I would have preferred...and are there some iterations?

Best wishes, hope the re-take didn't drag on too long...and big thumbs up for your commitment!
Greetings
 

Here

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Aswesome thread, I just binge read through it.
What I think is really interesting about people who go viral is they tend to think backwards about making videos. They start with the thumbnail and title, not the content. They don't go "what kind of video can I make" but first they think "what is the most outrageous, shocking, weird, impossible, provocative image or image-text combo I can make that would spark irresistible curiosity?" And only then they ask how that could fit into their niche or how that could be a video.
Not to go off topic but what do you think of Myka Stauffer? That woman actually lived her life based on what would get her clicks. She became religious, homeschooled, and even adopted a special needs child from China that she recently rehomed. It's the same principle just taken one step farther.
 

CountMonteCristo

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Aswesome thread, I just binge read through it.

Not to go off topic but what do you think of Myka Stauffer? That woman actually lived her life based on what would get her clicks. She became religious, homeschooled, and even adopted a special needs child from China that she recently rehomed. It's the same principle just taken one step farther.

I never heard of her, but there are plenty of people who have done even crazier things for views. Some people are just comfortable doing absolutely anything for fame and money.

DaddyOFive used to straight up abuse his kids for views, for example.

And when Logan Paul talked about his suicide forest incident, he said they were just so caught up with what gets views (crazier and crazier shit) that they gradually lost touch with reality.

And here's Casey talking about this very issue...

For a lot of these vlog youtubers, YouTube has essentially become a reality tv show and if they want to compete, they have to constantly one up each other and do outrageous stunts.

Now, is this a viable business you could make FU money with? Sure. But what if you don't? Is it really worth ruining your life and family over? I mean, take this Myka Stauffer girl... it's not like she's pulling in ACE Family numbers...
 

Andy Black

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Hey Sam! Well done. 565 subs!!

8427DC85-2D5C-4EEB-A619-9F148078FEFE.png
 

Nikhil09

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Aug 10, 2020
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I have to agree that I got inspired by looking at your passion for YouTube channel. I'm a happy subscriber and I like your videos a lot. I just want to quote that "Success is not final, failure is not fatal, It is the courage to continue that counts"
Keep up the good work!
 

Phikey

Fortune favours the bold.
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Hey guys, I haven’t updated for a week or two and a lot has happened since then:

Subs: 634
Videos: 87
Days: 87

Here's a screenshot of the 87 days to date. A really clear upward trend over time.
It's definitely a marathon.. not a sprint!
34624


A bunch of you guys have asked about my systems and prices and how I give videos to editors.
I’ve made this full video just for you guys here where I walk you through my whole content management system here:


I really appreciate all the support you guys have given me so far. I’m ⅔ of the way through this challenge and it’s been one of the best things I’ve ever done for my business. Traffic on my website is up, and I feel like I’m actually building a ‘brand’. The cool thing about the platforms I’m working with is that every block that I build is a block that never needs to be built again. I’m putting in the same work each week now but the results are more and more exponential each week.

Even though I’ve had some doubts along the 87 days so far and sometimes just wanted to stop, the results that are coming (as well as all the youtube comments every single day) have encouraged me to see this challenge through.

After the 120 days I’m going to switch to a few videos per week and focus on creating much more focused quality content. I’m going to create videos that are edited very professionally and tell a story at a higher level. I’d love to explore entertaining videos for my niche and make sure that every video I publish is extremely high quality.

I’m getting 2-3 new contact form submissions per day from my website but I’m finding that these leads are much less qualified. Every now and then we’ll get a good one but most of them are beginners looking for help. I half-expected this when I started.

Usually once I tell them how much our services cost they say they’ll revisit in a few months. I understand, and it is also an issue with our offer. Our prices are high and designed for established stores. We don’t offer a guarantee and it’s always an investment up front. If they’re just starting out and they don’t have existing revenue for their store, this is a huge risk for them. I agree too, they should validate their store, products and more importantly, their customers. Then we can take them from good to great with our work.

There are still ways that I can help these people :
  • Creating more videos to answer all their questions and current problems so they can keep growing their stores themselves
  • Create a mini marketing service that costs less and is great for starter stores to start their paid media strategies on a smaller scale.
  • Create other services like audits that people can purchase as a one-off to get a big boost in their performance and strategy without committing to a long-term partnership
  • Creating courses that show them how to do what we do but they’ll have to execute it themselves.
Anyway, I’ll keep going, I see now why a lot of people told me that it’s a marathon and not a sprint. It’s tiring to push out so much content but so far it’s been worth it. No regrets.

Thanks everyone for your support!

Sam
 

Phikey

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Hi Phikey,
Damn this really is no fun. I know exactly how bad this feels, as I have also started a channel recently.
But one thing that came to mind was: didn't the editor check that BEFORE doing the work?
Did he really edit the stuff without giving you a hint of the mistake?

Another question I have - sorry if you answered it before, but how do you communicate what you want to the editor? I don't really know if I wouldn't have to re-edit my videos all over again because the editor didn't do it like I would have preferred...and are there some iterations?

Best wishes, hope the re-take didn't drag on too long...and big thumbs up for your commitment!
Greetings
@Gepi
Yep, my content manager and editor are now checking the footage first so we don't have this happen again. A learning experience I guess.

I made a video in the previous post talking through my whole system of giving the videos to the editors. Check it out! I hope it helps :)

Not to go off topic but what do you think of Myka Stauffer? That woman actually lived her life based on what would get her clicks. She became religious, homeschooled, and even adopted a special needs child from China that she recently rehomed. It's the same principle just taken one step farther.
@Here I just looked her up and that whole channel is messed up. I really dont want to become some sort of internet personality and put my whole life on the internet. I really do value a lot of my privacy and having to share your whole life and make it look perfect would be exhausting and stressful. I think I'm going to make a video talking about my own journey but I'm avoiding getting too caught up in the personal brand and keeping it all business-related (as much as possible).

Now, is this a viable business you could make FU money with? Sure. But what if you don't? Is it really worth ruining your life and family over? I mean, take this Myka Stauffer girl... it's not like she's pulling in ACE Family numbers...
100% agree @CountMonteCristo . I'd rather make my money quietly and live a peaceful life with less stress.

Hey Sam! Well done. 565 subs!!
Thanks @Andy Black !! New subs every day and it's picking up. Now at 635!

I have to agree that I got inspired by looking at your passion for YouTube channel. I'm a happy subscriber and I like your videos a lot. I just want to quote that "Success is not final, failure is not fatal, It is the courage to continue that counts"
Keep up the good work!
Thanks for the encouragement @Nikhil09 !
 

Andy Black

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Oooo. 968 subscribers. Approaching 1k !
 

Simon Angel

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He just uploaded so he's hitting 1000 tonight for sure.
 

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MaxKhalus

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Hey guys, I haven’t updated for a week or two and a lot has happened since then:

Subs: 634
Videos: 87
Days: 87

Here's a screenshot of the 87 days to date. A really clear upward trend over time.
It's definitely a marathon.. not a sprint!
View attachment 34624


A bunch of you guys have asked about my systems and prices and how I give videos to editors.
I’ve made this full video just for you guys here where I walk you through my whole content management system here:


I really appreciate all the support you guys have given me so far. I’m ⅔ of the way through this challenge and it’s been one of the best things I’ve ever done for my business. Traffic on my website is up, and I feel like I’m actually building a ‘brand’. The cool thing about the platforms I’m working with is that every block that I build is a block that never needs to be built again. I’m putting in the same work each week now but the results are more and more exponential each week.

Even though I’ve had some doubts along the 87 days so far and sometimes just wanted to stop, the results that are coming (as well as all the youtube comments every single day) have encouraged me to see this challenge through.

After the 120 days I’m going to switch to a few videos per week and focus on creating much more focused quality content. I’m going to create videos that are edited very professionally and tell a story at a higher level. I’d love to explore entertaining videos for my niche and make sure that every video I publish is extremely high quality.

I’m getting 2-3 new contact form submissions per day from my website but I’m finding that these leads are much less qualified. Every now and then we’ll get a good one but most of them are beginners looking for help. I half-expected this when I started.

Usually once I tell them how much our services cost they say they’ll revisit in a few months. I understand, and it is also an issue with our offer. Our prices are high and designed for established stores. We don’t offer a guarantee and it’s always an investment up front. If they’re just starting out and they don’t have existing revenue for their store, this is a huge risk for them. I agree too, they should validate their store, products and more importantly, their customers. Then we can take them from good to great with our work.

There are still ways that I can help these people :
  • Creating more videos to answer all their questions and current problems so they can keep growing their stores themselves
  • Create a mini marketing service that costs less and is great for starter stores to start their paid media strategies on a smaller scale.
  • Create other services like audits that people can purchase as a one-off to get a big boost in their performance and strategy without committing to a long-term partnership
  • Creating courses that show them how to do what we do but they’ll have to execute it themselves.
Anyway, I’ll keep going, I see now why a lot of people told me that it’s a marathon and not a sprint. It’s tiring to push out so much content but so far it’s been worth it. No regrets.

Thanks everyone for your support!

Sam
Keep moving! GaryVee would be proud
 
Last edited:

MaxKhalus

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Phikey

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Hey guys,

Currently on day 110 so just 10 days left in the challenge.
Subs: 983
Total views: 35,032

Just been continuing the grind, making more videos and trying to help my audience as much as possible.

This challenge has been the best thing I’ve ever done.
  • I’ve learned so much about content creation
  • I’ve learned a lot about my audience and how to add value
  • I’ve become much more engaging and entertaining and this has brought benefits into my life outside of work
  • I’ve created a consistent lead gen source (e.g. we’ve closed 5 clients from youtube this week).
  • It forced me out of my comfort zone and to put myself out there. No longer being behind the scenes.
  • I’ve learned way more about my audience which has allowed me to better craft a service which is at their price point and helps them in the best way possible.
My team are also very very happy because we now have constant leads and business. Covid was stressful for everyone, we had to let some team members go and reduce hours. Now we’re looking very positive and we’re growing again.

It’s definitely been a lot of hard work, and there have been many times over the last month where I wanted to give up but I’ve stuck in there. I’m going to finish this challenge (10 more videos), even if it kills me.

Overall, it’s just the beginning. I’ve built an asset that’s growing and growing and as long as I feed it, it will be an awesome source of growth for years to come.

I’ll likely hit 1k subs today or tomorrow which will be a big milestone. Though, over the last month I’ve really realised that the subs are irrelevant. There are channels with tens of thousands of subs that have barely any engagement anymore. The content sucks and youtube doesnt even show the videos to the subs. I’m now looking at daily views and the leads I’m getting to my business. I’m looking at the likes and the comments where people thank me because I’ve helped them solve some sort of problem for their ecom store.

I really stand by what I thought from the beginning which is to focus on how you can add extreme value and worry about the monetization later. Almost all the CTAs in my videos are to go watch other videos and get more and more values. I dont ask much from the audience and so the people that want to work with me have to actively go search for my website, find the contact form, and message me there. I’m ok with this and later I’ll do more monetization but already the sales I’ve generated from this project have made back the cost.
 

Einfamilienhaus

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Ok I've been planning this challenge for the last 3 weeks and I'm finally doing it. @Fox pointed me in the right direction with a course on Youtube SEO and now I'm taking the dive.

Maybe someone has asked this question before, but what is the name of the course?

Thanks for the replying!
 

Phikey

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Maybe someone has asked this question before, but what is the name of the course?

Thanks for the replying!
It was Sean Cannell’s course. Here’s the reply from Rob: EXECUTION - Starting a YouTube Channel. Let's start getting creative again...

Great course that gives you the structure to get going. His stuff works really well when you’re targeting search keywords on Youtube. This was my strategy and it works great for education channels. If you’re creating an entertainment channel (like James Jani) then you want to play to the algorithm to get into the recommended videos. Mine do this, but only once someone has gone through a lot of videos already and they always find me by the search function. This allows you to scale like crazy.. it’s similar to facebook ads vs google ads (one is heavily intent based, the other is audience based).

I’d say (and this is just my own opinion) is that going after search queries is going to be lower risk and result in an ok pay-off. Going after the algorithm is higher risk but could pay off big time. High risk as in, you can put a lot of effort in and get nothing back (or even nothing back for a long time).

Now that I’ve got a solid base of content, subscribers and flow of an audience into my whole ecosystem (website, free course, email list), I’m going to experiment with videos that try to hit the algorithm. They’ll take longer to create but can be really fun, and might pay off!

Suscribed to the YT channel. Your videos are actually useful and well crafted

Thanks !!

I got this comment on my channel (maybe this was you?)

34929

These sort of comments motivate me big time!

Thanks for all the support so far guys!
 

Raja

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3.5 months in and I finally hit this huge milestone!
View attachment 34959

Thanks for all the support guys!
first of all, congrats for hitting 1k subs.
your thread is a huge motivation for me so from today itself I am starting my own youtube channel so I can build and start my app dev buisness.
from next week I will start uploading because I need 1 week to figure out how to produce the best quality videos.
 

Phikey

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It's DONE. I did it, 120 videos in 120 days.

Here are the final stats:
Subs: 1,183
Views: 42,931

35058

Look at that beautiful growth!!

And the final video (an overview of the 120 days):


Man that was an exhausting challenge. I really wanted to give up at about day 100. I was burnt out from making so many videos and I was also trying to run the business at the same time. We had a big uptick in new business so I was also doing more hiring, training, systems building and it was just crazy.
If I were to do it all over again I would do it in a heartbeat.

Some things I learned:
  • Just start. Don't try to get everything perfect (like the camera, lighting, audio). Just start filming and creating. The most valuable thing you have is momentum and consistency. It's easy to be a perfectionist and use this as a form of procrastination and you end up never publishing anything and move onto the next shiny thing (and waste all that time prepping and planning).
  • Give the market what it wants. Do the keyword research, look at the problems people are facing, and find a way to solve them with your content. In my niche there are a tonne of people selling expensive courses and few people giving out genuinely helpful tutorials for free. I tried to make my videos clearly take someone from A to B (like setting up conversion tracking or verifying their Shopify store in Merchant Center). Things that people could measurably say that my content helped them. This creates a great feeling for the viewer and immediately builds trust because I've given them a transformative experience.
  • Ignore the naysayers. Around the 30 day mark I had some friends tell me I was wasting my time and I should focus on marketing activities that gave quick wins (like cold emailing, posting in facebook groups and dm-ing people). Their advice did have merit and it does work (good for when you're starting a services business). But.I knew that I needed to build an ASSET. A way to generate consistent leads that already knew me because I had built the authority. I stuck at this Youtube challenge I'm now getting about 3-5 new leads each day (last week we closed 5 clients). I knew that I was building an asset that had scalable and exponential growth even with the same amount of workload. They were trying to help but they had never seen someone run a content strategy before. I'd done my research and knew that if I put my mind to it then I could get results.
  • You can learn everything. I learned so much about editing, filming, scripting, delegating, designing.. so much in this whole challenge. It was awesome. Don't feel overwhelmed by it all. Just start chipping away at what you need to do and soon you'll have eaten the whole elephant.
  • Get feedback ASAP. I didn't realise it when I created this thread but you guys here gave me so much amazing advice on my content in the first few pages that allowed me to quickly revise what I was making and bring up the standard of output. The audio was messed up, the editing sucked, and I couldn't see it because it was my first time doing this sort of thing. Some great posters here gave some quick feedback that would have taken me months to see otherwise. Why? Because at the start you're getting only a couple of views and there's a low chance that anyone watching the videos on Youtube will give you constructive feedback that can really help.
  • Once you commit, don't give up and find a way to be held accountable. This thread helped a lot. I didn't want to let you guys down. I also have a good friend of mine that's building a SaaS and we zoom call once a week with weekly accountability goals. We set clear goals for the coming week and we make sure the other guy gets their work done. This friend was a godsend and he saw the whole journey from 0 views to over 40,000 views. More than once he was the reason I didn't miss my upload schedule each week because I knew he was counting on me.
  • Find ways to prepare for when you're at your worst. Everyone has their ups and downs and everyone feels like they don't want to do the work that they know they need to do. I created a batching system so that some weeks I could go hard with 10-20 new videos created but still publish them once per day. This meant that I could operate in sprints. Film hard one week and take a week off the next. When I was on day 30 I had about 85 videos already filmed and they were all in the editing phase. This made it really easy for me to step back, look at what my audience needed and I had the time to make a free course that helped people optimise their stores for better conversion rates. We've now had over 400 people take the course and one guy emailed me this week saying that he tripled his conversion rate after implementing what I taught in the course. The content isn't particularly special, but I go through the basics that few store owners have. So if you DON'T have it, then just implementing reviews and a better description on your product page is going to have great results. If I was actually Scripting, Filming, Editing & Publishing one video every single day (the whole video production in that one day) this would have been incredibly hard.
  • Don't be afraid to pivot - keep listening to the market. I originally started the channel with the branding focused on building an Ecom store remotely. I thought people would care about that - working from home or while travelling. No one really cared about this, they just wanted to learn how to make money first. So, after realising this, I just focused on the tutorials that helped with this and left out the remote/travel sort of stuff.
That's it guys. Thanks for watching this thread and I hope this motivated a few others to get on top of a content strategy.

What's next?
I'm now going to have a big long sleep for the next few days and then decide if I'll keep making more videos. I think I'll still post but 2-4 per week. I've got some good momentum that I'd rather not lose.. but I also need a break and don't want to burn out. As many people told me at the start:
It's a marathon... not a sprint!

Sam
 

Flint

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It's DONE. I did it, 120 videos in 120 days.

That's awesome man! Great effort, it's my pleasure to be one of the early followers and see you growing. Very happy for you buddy.
 

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Niko

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Very inspiring, thanks for sharing.

Would you recommend the same strategy for someone in...

...
the well-being market (French) with 500 subscribers to his list, 100 subscribers to his YT channel with 6 videos published and one product about meditation ready to be launched for 99€...

... knowing that I have an office job where I'm killing 50 hours a week and have never generated a sale online yet (no product launched yet).

Thank you.
 

Phikey

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Sydney Australia
That's awesome man! Great effort, it's my pleasure to be one of the early followers and see you growing. Very happy for you buddy.
Thanks @Flint ! And thanks for the support, I really appreciate it!

Very inspiring, thanks for sharing.

Would you recommend the same strategy for someone in...

...
the well-being market (French) with 500 subscribers to his list, 100 subscribers to his YT channel with 6 videos published and one product about meditation ready to be launched for 99€...

... knowing that I have an office job where I'm killing 50 hours a week and have never generated a sale online yet (no product launched yet).

Thank you.

Yes, 100%. I think the self-help/meditation space would be perfect. It's going to take a lot of work though. I recommend making it a priority so that you get up early to film videos before work. Make the time. If you don't, the time will slip away from you and in 6 months you'll be barely a step ahead of where you are now.. when you could have had an audience bursting at the seams because of your consistent effort.
 

Niko

New Contributor
Dec 18, 2018
28
8
14
Thanks @Flint ! And thanks for the support, I really appreciate it!



Yes, 100%. I think the self-help/meditation space would be perfect. It's going to take a lot of work though. I recommend making it a priority so that you get up early to film videos before work. Make the time. If you don't, the time will slip away from you and in 6 months you'll be barely a step ahead of where you are now.. when you could have had an audience bursting at the seams because of your consistent effort.

Thank you for the reply: I will make my point even more explicit.

Is it worth to follow such a program and give everything when you have not sold yet? You may imagine some of my "fears":

1 - What will I then be able to sell them if I shared real value with no limit.

2 - Will my audience be ready to PAY if I train/condition them in getting everything for FREE from me?

Now, regarding your recording process: Since you are talking about a script, do you read your script? Or is it an outline you improvise on?

How precise is the structure and writing? Do you use a prompter or how do you do to see and read your script while talking to the camera?
What would you suggest?
 

Aragorn

Still working in obscurity
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Fantastic journey, Phikey! Congratulations from the bottom of my heart!

You are very inspiring and I am thinking quite differently of my plan to start my own YouTube channel. I am planning on an ad-free, content-rich channel with short videos for conscientious consumers. I don't intent to make money from my videos, but from upselling my products.

Again, thanks heaps!
 

Phikey

Fortune favours the bold.
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Thank you for the reply: I will make my point even more explicit.

Is it worth to follow such a program and give everything when you have not sold yet? You may imagine some of my "fears":

1 - What will I then be able to sell them if I shared real value with no limit.

2 - Will my audience be ready to PAY if I train/condition them in getting everything for FREE from me?

Now, regarding your recording process: Since you are talking about a script, do you read your script? Or is it an outline you improvise on?

How precise is the structure and writing? Do you use a prompter or how do you do to see and read your script while talking to the camera?
What would you suggest?

No problem!

1. I recommend you think about what you’re actually selling. Are you just selling KNOWLEDGE? Or are you selling a PROCESS? When someone buys a course they’re often looking to get from A to B. They could go through your entire youtube channel, spending weeks finding the right videos, knowledge, and figuring out what order they need to do things in... OR, you can create a clear roadmap to help them achieve their desired result and guide them along that path with the exact videos they need.. with your course. Here’s some proof of this: I get a lot of emails and comments every day now with people asking questions on topics that are clearly in my other videos.. because I have 120 videos and there’s hours and hours of content there, it takes a lot of time to comb through and figure out what they want. But if they had a course, they could go through it step by step, and each lesson is targeted towards their current stage of the journey.

I’ve heard this same excuse dozens of times and I think it’s really a self-limiting belief. You have all this knowledge anyway.. If you dont share it all on your youtube channel and keep it in your course then how are people going to trust you and buy your course? You’re going to have to create an exceptionally optimized funnel with paid ads and be competing with all the other infoproducts that are doing the same..

At the same time, you could have spent a few months grinding away, putting the content out there for free, and basically creating a blue ocean for yourself. Who else can come in and compete with you once you’ve made all those videos?

2. You’ll need to find out. My audience definitely does. They’re emailing me to find out when I’m releasing a course or how they can work with me. People will want more. Not everyone. But of your audience there will be a smaller percentage that wants the next product.. they want to dive deeper.


For my recording process I just found what worked for me. I write out the script, usually word for word, into a google doc. I then set up my camera and mount my ipad underneath the camera so I can refer to it as I film. I’ll read the script from the ipad, think about the line, and then say it to the camera. Sometimes I’ll improvise on the spot if I feel there’s a better way to say the content or if I get a new idea. This is just my method.. It means that my editor has to go through and cut out all the bits of footage where I’m reading and preparing.

For screenshare videos, I make some bullet points and then just hit record and go at it. After a few of these I got pretty good so there are no awkward bits and it’s pretty engaging (in my opinion). I recommend finding whatever method works for you so that you can create GREAT content. There are a lot of people on youtube but few are actually engaging. I studied a lot of channels before starting mine. I saw people that had been posting DAILY for 2-3 years and still were barely getting any traction. The problem is that their videos were boring and the engagement/retention rates were low. This tells youtube’s algorithm that the content isn’t great.. even if the actual information is amazing.. you need to make people keep watching your videos.

So yeah, like I said. Find what works for you. This is what works for me. I wanted to find a way that I could just pump out quality videos on the regular. It took some tweaking and it fits my own style. I know some people that just list out 5 bullet points and then just talk for 20 minutes and create amazing videos.. but that’s not me.. I get lost on tangents and the content is a bit ‘waffley’.


Also, I’ve tried teleprompters before and I hate them. Just because I feel like a robot. I want to put the emotion and FEEL into my videos with each line. I want people to feel that I mean what I say. If I use a teleprompter then my brain just switches off and I feel like it’s just my mouth moving. I become monotone and lose the passion for what I’m talking about. That’s just my experience! If it works for you, go for it!
 

Niko

New Contributor
Dec 18, 2018
28
8
14
No problem!

1. I recommend you think about what you’re actually selling. Are you just selling KNOWLEDGE? Or are you selling a PROCESS? When someone buys a course they’re often looking to get from A to B. They could go through your entire youtube channel, spending weeks finding the right videos, knowledge, and figuring out what order they need to do things in... OR, you can create a clear roadmap to help them achieve their desired result and guide them along that path with the exact videos they need.. with your course. Here’s some proof of this: I get a lot of emails and comments every day now with people asking questions on topics that are clearly in my other videos.. because I have 120 videos and there’s hours and hours of content there, it takes a lot of time to comb through and figure out what they want. But if they had a course, they could go through it step by step, and each lesson is targeted towards their current stage of the journey.

I’ve heard this same excuse dozens of times and I think it’s really a self-limiting belief. You have all this knowledge anyway.. If you dont share it all on your youtube channel and keep it in your course then how are people going to trust you and buy your course? You’re going to have to create an exceptionally optimized funnel with paid ads and be competing with all the other infoproducts that are doing the same..

At the same time, you could have spent a few months grinding away, putting the content out there for free, and basically creating a blue ocean for yourself. Who else can come in and compete with you once you’ve made all those videos?

2. You’ll need to find out. My audience definitely does. They’re emailing me to find out when I’m releasing a course or how they can work with me. People will want more. Not everyone. But of your audience there will be a smaller percentage that wants the next product.. they want to dive deeper.


For my recording process I just found what worked for me. I write out the script, usually word for word, into a google doc. I then set up my camera and mount my ipad underneath the camera so I can refer to it as I film. I’ll read the script from the ipad, think about the line, and then say it to the camera. Sometimes I’ll improvise on the spot if I feel there’s a better way to say the content or if I get a new idea. This is just my method.. It means that my editor has to go through and cut out all the bits of footage where I’m reading and preparing.

For screenshare videos, I make some bullet points and then just hit record and go at it. After a few of these I got pretty good so there are no awkward bits and it’s pretty engaging (in my opinion). I recommend finding whatever method works for you so that you can create GREAT content. There are a lot of people on youtube but few are actually engaging. I studied a lot of channels before starting mine. I saw people that had been posting DAILY for 2-3 years and still were barely getting any traction. The problem is that their videos were boring and the engagement/retention rates were low. This tells youtube’s algorithm that the content isn’t great.. even if the actual information is amazing.. you need to make people keep watching your videos.

So yeah, like I said. Find what works for you. This is what works for me. I wanted to find a way that I could just pump out quality videos on the regular. It took some tweaking and it fits my own style. I know some people that just list out 5 bullet points and then just talk for 20 minutes and create amazing videos.. but that’s not me.. I get lost on tangents and the content is a bit ‘waffley’.


Also, I’ve tried teleprompters before and I hate them. Just because I feel like a robot. I want to put the emotion and FEEL into my videos with each line. I want people to feel that I mean what I say. If I use a teleprompter then my brain just switches off and I feel like it’s just my mouth moving. I become monotone and lose the passion for what I’m talking about. That’s just my experience! If it works for you, go for it!
Wow wow wow. You just provided me with a dream reply here. Thanks so much.

Not sure to understand the big difference between the iPad and the prompter. It means you almost have to
read sentence by sentence with ipad aand you'll get a lot of cuts. It does not show in your video
View: https://youtu.be/0guYzOhF9Yc


By the way, how did you film that one:
- What camera did you use?
- What lights?
- Did you close all shutters and were you in the dark?
- How to create that blue light?

I really like that video of you.
 

Phikey

Fortune favours the bold.
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Nov 7, 2017
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565
245
Sydney Australia
Not sure to understand the big difference between the iPad and the prompter. It means you almost have to
read sentence by sentence with ipad aand you'll get a lot of cuts. It does not show in your video

Did you watch the video? There’s like 100 cuts in 6 minutes. Maybe because they were smooth so you didn’t notice.

 

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