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Phikey

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Do you find panel lights are better than ring lights? Like the colour distribution is better.
Hey @fastlanedoll I've only used panel lights. Im not a big fan of how the ring lights cause these big ring reflection in the pupils of people's eyes. Makes them look like an alien.


I took about 1.5 months off Youtube and the channel kept on growing at the same pace!!

Now at 2,260 subscribers.
Screen Shot 2020-11-12 at 3.59.13 pm.png

I'm now switching to an easier schedule of 2 videos per week. First new video back up again this week:

 

Blackman

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@Phikey

Hey Sam,

Hope you don't mind me bumping your YouTube progress thread to ask a few questions about Google Ads, specifically Google Shopping campaigns, as I've watched so many of your e-commerce/Google Ads videos that you've basically become my "go-to" person for any GSA questions...

I recently launched my first e-commerce store back in May and tested a few products by promoting them via Google Shopping campaigns, which was my first experience with the Shopping ads, but not Google Ads itself, as I run numerous search campaigns in the past.

Now putting aside the niche/product itself and a myriad of on-site factors that can influence the conversion rate, what I noticed with GSA campaigns is that Google triggers your ads for a very wide range of search terms.

I've done my best to write a very specific and detailed product title + description and also I go through the search term reports daily with my campaign, but adding irrelevant terms to the Negatives list seems like a never-ending process at the moment.

Unfortunately, with GSA campaigns we can't pick and choose the keywords that we'd like to bid on, so we rely on Google to "read" our product pages and trigger the ads for what it considers as relevant search terms.

This is especially an issue with products, which are designed to work with other things, like for example car parts, phone accessories, computer components, etc.

If I'm selling parts for a Ford Mustang, I don't want my ads to be triggered for other Ford models, let alone other car manufacturers. In reality, the negatives list gets even bigger, because I could be selling a very specific part, which is designed to fit only a 2005 special edition Ford Mustang, so you can imagine how much stuff would need to be neg'ed to prevent my ads from being triggered when people search for parts for older or newer Mustangs, or even other parts for a Ford Mustang.

My product is correctly categorised in Google's product listings and you would expect better targeting from them, but obviously the more clicks they can get from you, the better for them...

Almost 4 months later, I still find myself adding negative keywords for the same product I began selling in May 2021, because there's naturally a HUGE number of variations of irrelevant terms that Google thinks are relevant, but despite my efforts of carefully using exact and phrase match negatives to rule out as much rubbish as possible, Google manages to come up with more stuff every day.

What's interesting is that this is my experience with a very small store with just 2 products that I actively promoted, getting less than 50 clicks/day, so I can't imagine what it's like promoting large stores and getting hundreds/thousands of clicks daily...

Is this the norm with GSA campaigns or I'm over-complicating things?

Appreciate your help
 

Andy Black

About to go on a video creation spree...
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@Phikey

Hey Sam,

Hope you don't mind me bumping your YouTube progress thread to ask a few questions about Google Ads, specifically Google Shopping campaigns, as I've watched so many of your e-commerce/Google Ads videos that you've basically become my "go-to" person for any GSA questions...

I recently launched my first e-commerce store back in May and tested a few products by promoting them via Google Shopping campaigns, which was my first experience with the Shopping ads, but not Google Ads itself, as I run numerous search campaigns in the past.

Now putting aside the niche/product itself and a myriad of on-site factors that can influence the conversion rate, what I noticed with GSA campaigns is that Google triggers your ads for a very wide range of search terms.

I've done my best to write a very specific and detailed product title + description and also I go through the search term reports daily with my campaign, but adding irrelevant terms to the Negatives list seems like a never-ending process at the moment.

Unfortunately, with GSA campaigns we can't pick and choose the keywords that we'd like to bid on, so we rely on Google to "read" our product pages and trigger the ads for what it considers as relevant search terms.

This is especially an issue with products, which are designed to work with other things, like for example car parts, phone accessories, computer components, etc.

If I'm selling parts for a Ford Mustang, I don't want my ads to be triggered for other Ford models, let alone other car manufacturers. In reality, the negatives list gets even bigger, because I could be selling a very specific part, which is designed to fit only a 2005 special edition Ford Mustang, so you can imagine how much stuff would need to be neg'ed to prevent my ads from being triggered when people search for parts for older or newer Mustangs, or even other parts for a Ford Mustang.

My product is correctly categorised in Google's product listings and you would expect better targeting from them, but obviously the more clicks they can get from you, the better for them...

Almost 4 months later, I still find myself adding negative keywords for the same product I began selling in May 2021, because there's naturally a HUGE number of variations of irrelevant terms that Google thinks are relevant, but despite my efforts of carefully using exact and phrase match negatives to rule out as much rubbish as possible, Google manages to come up with more stuff every day.

What's interesting is that this is my experience with a very small store with just 2 products that I actively promoted, getting less than 50 clicks/day, so I can't imagine what it's like promoting large stores and getting hundreds/thousands of clicks daily...

Is this the norm with GSA campaigns or I'm over-complicating things?

Appreciate your help
Eugh. This is why I don’t do Google Shopping Ads. I like to create positive keywords and not bid on so many negatives.

Curious what Sam’s reply is.
 

Blackman

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Eugh. This is why I don’t do Google Shopping Ads. I like to create positive keywords and not bid on so many negatives.

Curious what Sam’s reply is.

Yeah Andy, unfortunately that seems to be the reality of Google Shopping Ads, unless I'm doing something wrong?

Clearly, after coming from working with local lead gen campaigns where I had full control over keywords/ads, this is the complete opposite.

The good thing is that you don't have to write any ads, as basically your product photo + title + price is essentially your ad, but the fact that there's no control over keywords is what gives Google freedom to do whatever they want...

Might be worth pinging/commenting on one of Sam's videos on YouTube regarding this thread, as I think he's pretty active on YT, but he hasn't been on the forum lately - would be good to get his take on this.
 

Fox

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It looks like you moved to weekly videos now but the channel is over 11k subs.

Can you give us an update as to what is going on?
 

Andy Black

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It looks like you moved to weekly videos now but the channel is over 11k subs.

Can you give us an update as to what is going on?
I think weekly is a nice rhythm. Is that what you’re doing @Fox?

Do you have a YouTube progress thread?
 

Phikey

Fortune favours the bold.
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@Phikey

Hey Sam,

Hope you don't mind me bumping your YouTube progress thread to ask a few questions about Google Ads, specifically Google Shopping campaigns, as I've watched so many of your e-commerce/Google Ads videos that you've basically become my "go-to" person for any GSA questions...

I recently launched my first e-commerce store back in May and tested a few products by promoting them via Google Shopping campaigns, which was my first experience with the Shopping ads, but not Google Ads itself, as I run numerous search campaigns in the past.

Now putting aside the niche/product itself and a myriad of on-site factors that can influence the conversion rate, what I noticed with GSA campaigns is that Google triggers your ads for a very wide range of search terms.

I've done my best to write a very specific and detailed product title + description and also I go through the search term reports daily with my campaign, but adding irrelevant terms to the Negatives list seems like a never-ending process at the moment.

Unfortunately, with GSA campaigns we can't pick and choose the keywords that we'd like to bid on, so we rely on Google to "read" our product pages and trigger the ads for what it considers as relevant search terms.

This is especially an issue with products, which are designed to work with other things, like for example car parts, phone accessories, computer components, etc.

If I'm selling parts for a Ford Mustang, I don't want my ads to be triggered for other Ford models, let alone other car manufacturers. In reality, the negatives list gets even bigger, because I could be selling a very specific part, which is designed to fit only a 2005 special edition Ford Mustang, so you can imagine how much stuff would need to be neg'ed to prevent my ads from being triggered when people search for parts for older or newer Mustangs, or even other parts for a Ford Mustang.

My product is correctly categorised in Google's product listings and you would expect better targeting from them, but obviously the more clicks they can get from you, the better for them...

Almost 4 months later, I still find myself adding negative keywords for the same product I began selling in May 2021, because there's naturally a HUGE number of variations of irrelevant terms that Google thinks are relevant, but despite my efforts of carefully using exact and phrase match negatives to rule out as much rubbish as possible, Google manages to come up with more stuff every day.

What's interesting is that this is my experience with a very small store with just 2 products that I actively promoted, getting less than 50 clicks/day, so I can't imagine what it's like promoting large stores and getting hundreds/thousands of clicks daily...

Is this the norm with GSA campaigns or I'm over-complicating things?

Appreciate your help

This is, unfortunately, normal with Google Shopping - and you don't seem to be over-complicating things based on what you've shared. I commend you for reviewing your search terms daily. Most sellers don't do this, and they suffer for it by paying for a lot of irrelevant clicks.

There are several tactics we use to build up our negative lists more effectively.

First, we add phrase match terms to the negatives where it makes sense. For example, if you don't sell used parts, you can add "used", "pre-owned", "refurbished", and so on.

Second, you can get ahead of poor quality searches with some brainstorming. For example, if you only sell Ford Mustang parts but have noticed other models in the search terms, you can research a list of all the other Ford models. These lists tend to be easy to get (List of Ford vehicles - Wikipedia). From this list, we can start adding "focus", "fiesta", "escort", etc.

Third, we use something called an N-Gram analysis. Here's some information on it and how to use it. Search Query N-Gram Performance Script | Brainlabs This is an excellent way to get even more phrase match terms to add to your negatives, not to mention getting good ideas for your product titles.

Fourth, we use an ad script to auto-add negatives of search terms that don't have specific words in them. Here's the script we use: AdWords Script: Auto-Add Negative Keywords - Automating AdWords You must be careful with the setup, but once it's running, it can save you a lot of time and money.
 

Phikey

Fortune favours the bold.
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It looks like you moved to weekly videos now but the channel is over 11k subs.

Can you give us an update as to what is going on?

Yeah, the daily videos were great for the first 4 months to kickstart the channel and algorithm but it's really not sustainable when you're growing a services business.

I've just been releasing 1 video a week so it doesn't take too much time but maintains the traffic.

Honestly, the Youtube channel has exploded my business. Best thing I ever did. Of course, it was a huge investment for a long period, but it is still paying for itself every single month with new clients coming in.
 

Andy Black

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Yeah, the daily videos were great for the first 4 months to kickstart the channel and algorithm but it's really not sustainable when you're growing a services business.

I've just been releasing 1 video a week so it doesn't take too much time but maintains the traffic.

Honestly, the Youtube channel has exploded my business. Best thing I ever did. Of course, it was a huge investment for a long period, but it is still paying for itself every single month with new clients coming in.
Good for you Sam. Love how you’ve built this asset that’s generating new business for you.
 

Fox

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Yeah, the daily videos were great for the first 4 months to kickstart the channel and algorithm but it's really not sustainable when you're growing a services business.

I've just been releasing 1 video a week so it doesn't take too much time but maintains the traffic.

Honestly, the Youtube channel has exploded my business. Best thing I ever did. Of course, it was a huge investment for a long period, but it is still paying for itself every single month with new clients coming in.

Amazing and well done - that is a lot of hard work so great to see it paid off.

If you were to start this challenge again (or for someone else looking at doing it) what would you now recommend to do differently? Or maybe what would you recommend to do even more of?

Would love to see the lessons learned.
 

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