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  1. MartijnS

    How to introduce lower pricing for a recurring service

    MARKETING QUESTION 
    Hey all, Apologies if this is not the correct forum, but I was looking or advice on pricing strategy and how it relates to existing customers, so I assumed that falls under Marketing questions. We have a software-as-a-service product, with both monthly and annual recurring subscriptions...
  2. DMass

    Udemy Pricing - Free, $19.99, or $199?

    SIDE HUSTLE 
    Hey Everyone, I've been looking through the forum for the last couple of hours trying to get a feel for what people believe the best pricing strategy to be for selling on Udemy, before I dive into my thoughts I just want to preface this with a couple of assumptions/long term goals. I...
  3. Devampre

    Performance Based Pricing Offers Good or Bad?

    IDEA 
    What are your thoughts on performance based pricing? I'm reiterating my one line offer for my ads and taglines and I've come to see these types of offers look a little something like this: I will X in Y or Z. X = the result I will deliver Y = the amount of time it'll take Z= the guarantee...
  4. biophase

    Sometimes a BOGO is better than a discount

    MARKETING 
    Sometimes when we decide to do a sale, we think of a sale like 25% off everything. Sometimes we do a Buy one get one free. You might think that a BOGO would make you less money than a 25% off. But until you run some quick numbers your never know. For example, imagine you have something that...
  5. F

    How Do I Double my Prices on a Current Client Without Losing Them?

    SIDE HUSTLE 
    Hi, I'm a freelance copywriter and I have a client for $45/hr. We have a great working relationship and she consistently tells me how much she values my work, so she's VERY happy with how much value I'm providing her. She's also a very empathetic client and really makes an effort to check in...
  6. Lyinx

    Amazon (and me) need to raise prices, as a service to the community/world

    I might be wrong here, but felt I had to share my thinking... If Amazon were to raise prices, it would encourage other people to start a business competing with them, thereby creating more jobs and competition, which means that Amazon needs to do a better job, and repeat the cycle (Raise...
  7. G

    How to Charge Clients Properly?

    HOT! MINDSET 
    Hey there, so I started freelancing a year ago and it has been a total disaster. I had difficulties to find clients and I also had huge self-esteem issues that hold me back. I'm currently doing web development (mostly WordPress, Angular, and general HTML/CSS/Javascript) and when I need to give...
  8. WhateverCheese

    How to price your product?

    Hello dear Fastlane community, I am building a little business that is supposed to sell food supplements. The supplement is sold as powder-capsules in 400ml plastic bottles. I've thought up the design of the bottles together with my wife and we love them, they're quality. The next step is to...
  9. C

    Side hustle pricing. What's the value of your free time?

    SIDE HUSTLE 
    Hi, I work as a full time programmer for a company and I'm presented with the opportunity to do a side project which will be done offhours for a specific time (not for the same company). The side project would also involve programming in similar technology and difficulty. Is it fair to say that...
  10. Flint

    How to price your product

    In other thread, @Lyinx asked about pricing. This made me think about the topic and remained me of an interesting video (and actually a book). It's packed with insights and tested techniques to tackle the hot questions: How do you know you will monetise? and How to price your product? The talk...
  11. C

    3 Down and Dirty Tips for Communicating Prices to Your Customer...

    MARKETING 
    Here are 3 down and dirty tips I've learnt when communicating price to prospects: It's very tempting to tell your customer the price for your service or product straight-away because we've all been told "to qualify" our customers. But, this can be a massive mistake. First of all, you have to...
  12. Ravens_Shadow

    Don't let the vocal minority prevent you from making a killing! What is your hater to buyer ratio?

    NOTABLE! 
    WHAT'S YOUR HATER TO BUYER RATIO? *I dislike the word hater, but it gets the point across. Something I’ve learned when selling a product (software in my case): For every one person that publicly complains and denounces your pricing, value, licensing model, product usefulness, etc, hundreds of...
  13. C

    How do you price your software?

    WEB/DIGITAL 
    Hi, first time poster from Croatia here :) I'm a programmer who wants to become an entrepreneur and here is where I'm at right now. Last year, my college friend and I took part in a competition in creating apps for businesses. Our job was to help a small manufacturer of remote-controlled ships...
  14. jesseissorude

    Prototype done. How to price my product when my goal is marketshare acquisition?

    I finished a prototype of my product. Each unit costs $75.28 (in future runs I can get this to $50-60, but I'll use the proto costs for initial number crunching). But, what should my final retail price be? Are there any rules-of-thumb I could use to find an appropriate markup? I have a good...
  15. Scot

    I don’t care about your lead generation

    RANT 
    just tell me the f@$&ing Price! Getting high bounce rates? Low conversion rates? Maybe it’s because you don’t list your prices. I know I’m not the only person out there who immediately hits the back button if you make me call for a quote. If you sell a product or service that can easily...
  16. Lex DeVille

    Disruptive & Innovative Pricing Models Master Thread

    PRICING MODELS MASTER THREAD I searched for a list like this the other day. Google returned a scattered mix of results. Didn't find one here either. So I thought it might be useful to list different pricing models into a single place. Please Note: There are other threads for pricing strategy...
  17. Nekoemon

    Massage Music pricing: exclusive or accessible?

    EXECUTION 
    Hello Fastlaners being a composer and loving to have a massage, I decided to start a massage music business. Problem to solve: massage music is often too randomly chosen and lacks credibility because of the esotheric image of the CD. How to solve it? By creating music that fits specific kinds...
  18. Scot

    Your audience has spoken

    MARKETING 
    And they hate your product. So I saw this Facebook ad at least 3 times yesterday (I think I got pixeled after I clicked it the first time) There's an important lesson here that the business hopefully will learn and I hope you'll pick up before it hurts you. So their copy reads that they...
  19. Lex DeVille

    Why You're Not An a**hole When You Charge High Rates

    THIS IS A 5-10 MINUTE READ. THERE'S A TL;DR VERSION AT THE BOTTOM IF YOU NEED TO COME BACK LATER. >) (If you aren't interested in high-ticket sales, you can skip this one completely.) You know there's 2 ways to reach your money targets: 1) Impact on an order of scale (100,000 ebook sales at...
  20. BusinessBen

    Entering into established market

    Is it better to price your product lower when entering as a new company in a already established market? Or is it better to price your product accordingly and just provide a superior product? I would offer a superior product in both situations. However, is it better to offer a low price or high...

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