pricing

Here are 3 down and dirty tips I've learnt when communicating price to prospects: It's very tempting to tell your customer the price for your service or product straight-away because we've all been told "to qualify" our customers. But, this can be a massive mistake. First of all, you have to...

WHAT'S YOUR HATER TO BUYER RATIO? *I dislike the word hater, but it gets the point across. Something I’ve learned when selling a product (software in my case): For every one person that publicly complains and denounces your pricing, value, licensing model, product usefulness, etc, hundreds of...

Hi, first time poster from Croatia here :) I'm a programmer who wants to become an entrepreneur and here is where I'm at right now. Last year, my college friend and I took part in a competition in creating apps for businesses. Our job was to help a small manufacturer of remote-controlled ships...

I finished a prototype of my product. Each unit costs $75.28 (in future runs I can get this to $50-60, but I'll use the proto costs for initial number crunching). But, what should my final retail price be? Are there any rules-of-thumb I could use to find an appropriate markup? I have a good...

just tell me the f@$&ing Price! Getting high bounce rates? Low conversion rates? Maybe it’s because you don’t list your prices. I know I’m not the only person out there who immediately hits the back button if you make me call for a quote. If you sell a product or service that can easily...

PRICING MODELS MASTER THREAD I searched for a list like this the other day. Google returned a scattered mix of results. Didn't find one here either. So I thought it might be useful to list different pricing models into a single place. Please Note: There are other threads for pricing strategy...

Hello Fastlaners being a composer and loving to have a massage, I decided to start a massage music business. Problem to solve: massage music is often too randomly chosen and lacks credibility because of the esotheric image of the CD. How to solve it? By creating music that fits specific kinds...

And they hate your product. So I saw this Facebook ad at least 3 times yesterday (I think I got pixeled after I clicked it the first time) There's an important lesson here that the business hopefully will learn and I hope you'll pick up before it hurts you. So their copy reads that they...

THIS IS A 5-10 MINUTE READ. THERE'S A TL;DR VERSION AT THE BOTTOM IF YOU NEED TO COME BACK LATER. >) (If you aren't interested in high-ticket sales, you can skip this one completely.) You know there's 2 ways to reach your money targets: 1) Impact on an order of scale (100,000 ebook sales at...

Is it better to price your product lower when entering as a new company in a already established market? Or is it better to price your product accordingly and just provide a superior product? I would offer a superior product in both situations. However, is it better to offer a low price or high...

@Vigilante mentioned in this thread how he set the price for his new book, and mentioned price points in consumer psychology: Vigilante's Book "Vigilant Kids" Step by Step I used to consult for a major fastfood chain, and was responsible for pricing with all new franchisee's in the USA. Figure...