Hello Fastlaners!
My wife and I recently started a Shopify Design and Development Service-as-a-Product business, and we are currently in the leads generation phase, aiming to secure our first clients. We have prepared a website, chosen a niche (UK-based Shopify stores), and built a list of approximately 25,000 .co.uk Shopify websites. Additionally, we have been posting useful tips and information for Shopify store owners on our social media channels (Instagram, TikTok, and soon YouTube).
Our current strategy involves:
1. Offering discounted prices for our first clients (90% off for the first 5, reducing the discount by 20% every 5 clients)
2. Creating content to attract warm leads (2 YouTube videos per month, 3 TikTok/Instagram posts per week)
3. Contacting cold leads via Instagram DMs (accounts with 10k+ followers) by initiating conversations about their products or business, sending them a personalized Loom-like video (like this one: I dont do this usually but) demonstrating how they could integrate AI into their buying experience, and following up after 3 days.
However, given that we have a one-year-old child and limited childcare options, our time is constrained. We can only contact around 20 Instagram accounts per day, with about 4 accepting our message request.
My question is: Should we pivot our focus to platforms like Upwork, where the leads are warmer but the Shopify freelancer space is more saturated? Or should we concentrate our efforts on growing our social media presence to attract more warm leads organically?
We understand that lead generation is a numbers game, but we want to ensure that we are using our time effectively. Any advice or insights from the community would be greatly appreciated.
Thank you in advance for your help!
(Side note, I used Claude to help layout this question, my unfiltered prose was a hot mess )
My wife and I recently started a Shopify Design and Development Service-as-a-Product business, and we are currently in the leads generation phase, aiming to secure our first clients. We have prepared a website, chosen a niche (UK-based Shopify stores), and built a list of approximately 25,000 .co.uk Shopify websites. Additionally, we have been posting useful tips and information for Shopify store owners on our social media channels (Instagram, TikTok, and soon YouTube).
Our current strategy involves:
1. Offering discounted prices for our first clients (90% off for the first 5, reducing the discount by 20% every 5 clients)
2. Creating content to attract warm leads (2 YouTube videos per month, 3 TikTok/Instagram posts per week)
3. Contacting cold leads via Instagram DMs (accounts with 10k+ followers) by initiating conversations about their products or business, sending them a personalized Loom-like video (like this one: I dont do this usually but) demonstrating how they could integrate AI into their buying experience, and following up after 3 days.
However, given that we have a one-year-old child and limited childcare options, our time is constrained. We can only contact around 20 Instagram accounts per day, with about 4 accepting our message request.
My question is: Should we pivot our focus to platforms like Upwork, where the leads are warmer but the Shopify freelancer space is more saturated? Or should we concentrate our efforts on growing our social media presence to attract more warm leads organically?
We understand that lead generation is a numbers game, but we want to ensure that we are using our time effectively. Any advice or insights from the community would be greatly appreciated.
Thank you in advance for your help!
(Side note, I used Claude to help layout this question, my unfiltered prose was a hot mess )
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