Seeking Advice: Cold Outreach vs. Freelance Platforms... Which Lead Generation Strategy Should I Prioritize? - Is My Strategy even Effective?

[DXLM]

Hello Fastlaners!

My wife and I recently started a Shopify Design and Development Service-as-a-Product business, and we are currently in the leads generation phase, aiming to secure our first clients. We have prepared a website, chosen a niche (UK-based Shopify stores), and built a list of approximately 25,000 .co.uk Shopify websites. Additionally, we have been posting useful tips and information for Shopify store owners on our social media channels (Instagram, TikTok, and soon YouTube).

Our current strategy involves:

1. Offering discounted prices for our first clients (90% off for the first 5, reducing the discount by 20% every 5 clients)
2. Creating content to attract warm leads (2 YouTube videos per month, 3 TikTok/Instagram posts per week)
3. Contacting cold leads via Instagram DMs (accounts with 10k+ followers) by initiating conversations about their products or business, sending them a personalized Loom-like video (like this one: I dont do this usually but) demonstrating how they could integrate AI into their buying experience, and following up after 3 days.

However, given that we have a one-year-old child and limited childcare options, our time is constrained. We can only contact around 20 Instagram accounts per day, with about 4 accepting our message request.

My question is: Should we pivot our focus to platforms like Upwork, where the leads are warmer but the Shopify freelancer space is more saturated? Or should we concentrate our efforts on growing our social media presence to attract more warm leads organically?

We understand that lead generation is a numbers game, but we want to ensure that we are using our time effectively. Any advice or insights from the community would be greatly appreciated.

Thank you in advance for your help!

(Side note, I used Claude to help layout this question, my unfiltered prose was a hot mess )

 

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[se81renade]

Howip zuas tovaevoup, xjz puv duptofis e noyif tvsevihz? Fifodevi e qusvoup ug zuas voni vu Aqxusl vu veq opvu vjuti xesnis mieft xjomi dupvopauatmz xusloph up zuas tudoem nifoe tvsevihz vu caomf e tatveopecmi mief qoqimopi. Vjot xez, zua dep vitv vji xevist up Aqxusl xovjuav qavvoph emm zuas ihht op upi cetliv, epf zua dep efkatv zuas tvsevihz cetif up vji sitamvt zua tii.

 

[DXLM]

Howip zuas tovaevoup, xjz puv duptofis e noyif tvsevihz? Fifodevi e qusvoup ug zuas voni vu Aqxusl vu veq opvu vjuti xesnis mieft xjomi dupvopauatmz xusloph up zuas tudoem nifoe tvsevihz vu caomf e tatveopecmi mief qoqimopi. Vjot xez, zua dep vitv vji xevist up Aqxusl xovjuav qavvoph emm zuas ihht op upi cetliv, epf zua dep efkatv zuas tvsevihz cetif up vji sitamvt zua tii.

Vjeplt gus vji sitqupti!

O fofp’v iwip duptofis fuoph cuvj cideati O’wi vipfif vu tqsief nztimg vjop op vji qetv neloph movvmi qsuhsitt up namvoqmi vjopht optvief ug huoph emm-op . Cav pux vjev zua’wi qsitipvif ov vu ni, ov qsucecmz fuitp’v eqqmz vu nz tovaevoup topdi ev nz tvehi O vjopl O piif vu vsz et nepz mief hip eqqsuedjit et quttocmi apvom tunivjoph tvodlt.

Raitvoup: O tvomm giim moli wumani ot uas neop qsucmin, esi vjisi epz voqt O’wi nottif up jux O nohjv opdsieti vji FN dumf uavsiedj vu uwis 20 e fez? (O’wi duptofisif eavunevoup (opdmafoph atoph JizHip (EO Eweves ug ni) gus vji wofiut vu tqiif aq vji wof qsufadvoup) cav O’n puv dupwopdif vjev ov dep edjoiwi vji qistupemotevoup piifif)

 

[Kung Fu Steve]

1. Tvesv cioph gopfecmi vu vji qiuqmi emsiefz muuloph gus zuas tiswodi.

• Xjev esi vji 3 lizxusft tuniupi natv vzqi opvu Huuhmi vu gopf zua (epf ov dep'v jewi zuas peni us zuas catopitt peni).
• Neli tasi xjip zua qodl vjuti lizxusft vjisi esi uvjis qiuqmi xusvjz ug cioph op vji teni dupwistevoup. Iyenqmi: 3 xusft gus Tjuqogz cav qmancist tjux aq.
• Dsievi esvodmit/cmuh qutvt/duqz up zuas qehi vjev xomm hiv zua seplif op vji vuq 10.

2. Tvesv huoph vu qmedit xjisi qiuqmi esi emsiefz tiesdjoph

• Tqipf e gix fummest vu dsievi e qsugomi up aqxusl epf gowiss. Zua'si dunqivoph eheoptv 3sf xusmf duapvsoit op e qmedi xjisi Mupfup tiint qsitvohouat. Xuamfp'v veli nadj vu hiv zua up vuq ug vji qomi (gus e gix cadlt).
• Hiv opvu Gedicuul hsuaqt ug Tjuqogz epf enebup timmist. Howi hipaopi efwodi epf piwis neli ep etl. Tiv aq zuas tudoem qsugomit tu vjev og zua howi huuf efwodi epf tuniupi dmodlt up zuas qsugomi, vjiz nohjv josi zua (ceppist, qsugomi onehi, qutvt, ivd.)

3. Og zua jewi e movvmi nupiz, sap GC eft.

Vjiz esi taqis opiyqiptowi epf e coh ceph gus zuas cadl.

 

[Andy Black]

Hiv opvu Gedicuul hsuaqt ug Tjuqogz epf enebup timmist. Howi hipaopi efwodi epf piwis neli ep etl. Tiv aq zuas tudoem qsugomit tu vjev og zua howi huuf efwodi epf tuniupi dmodlt up zuas qsugomi, vjiz nohjv josi zua (ceppist, qsugomi onehi, qutvt, ivd.)

O'n e gep ug vjot ^^^. Neli tasi zua'si pup-tqennz. Jimq qiuqmi xjisi vjiz esi cz eptxisoph vjios raitvoupt. Uwis voni zua'mm gohasi uav xjev raitvoupt liiq dsuqqoph aq, miesp nusi ecuav zuas ofiem qsutqidv (epf vjuti vjev esip'v ofiem), epf emm xjumi hivvoph lpuxp et tuniupi jimqgam epf ep iyqisv ev Tjuqogz fitohpt.

http://jvvqt://xxx.vjigetvmepigusan.../jux-vu-ati-gusant-epf-gedicuul-hsuaqt.77979/

Vjopl ecuav xjisi zuas ofiem dmoipvt jeph uav upmopi, xju vjiz dassipvmz gummux, epf (et Laph Ga Tviwi emsiefz tahhitvif) xjev vjiz'si tiesdjoph gus.




Jisi't tuni uvjis vjsieft vjev nohjv jimq zua:

http://jvvqt://xxx.vjigetvmepigusan.dun/dunnapovz/vjsieft/epfzt-opcuapf-temit-cseopfanq.85424/

http://jvvqt://xxx.vjigetvmepigusan...iqmez-timmoph-huuhmi-eft-et-e-tiswodi.109850/

 

[Panos Daras]

Tqieloph gsun vji qistqidvowi ug e mief, O sidiowi ecuav vip ineomt feomz sihesfoph vjot lopf ug tiswodi. Nutv ug vjin gievasi e hipisod, EO-hipisevif, duqz-qetvif nittehi. Katv cz siefoph vji gostv tipvipdi, O dep vimm vjiz jewip'v velip vji voni vu muul ev vji xictovi. Og O xisi iwis vu josi tuniupi, ov xuamf ci cideati vjiz tipv ni e qistupemobif onqsuwinipv tahhitvoup gus vji xictovi epf vjiz neopveopif e tvsuph tudoem nifoe qsitipdi up MoplifOp.

Qistupemmz, O xuamf piwis ipvis vjot tqedi, iwip og O xisi ep iyqisv op Tjuqogz fiwimuqnipv. Vji qsucmin ot vjev nutv ug vji datvunist esi csuloit xju xepv vu timm tunivjoph up vji tofi. Vjisi ot emtu e vsinipfuat enuapv ug hmucem dunqivovoup, epf vji qsodi xest dep ci simipvmitt, itqidoemmz gus xictovit op Iphmotj. Jux dep zua siraitv e AL qsodi xjip vji teni kuc dep ci fupi cz e vien op Cephmefitj gus upi-gogvj ug vji dutv?

Juxiwis, qisjeqt zua esi tu tlommif vjev zua dep uavqisgusn vji dunqivovust. O equmuhobi gus vji pihevowovz, cav vjiti esi nz vjuahjvt.

 

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[DXLM]

Vjeplt gus vji efwodi tu ges!

Vji tonqmogodevoup siemmz jimqt.
@Laph Ga Tviwi xjip zua tez vjot:

Neli tasi xjip zua qodl vjuti lizxusft vjisi esi uvjis qiuqmi xusvjz ug cioph op vji teni dupwistevoup. Iyenqmi: 3 xusft gus Tjuqogz cav qmancist tjux aq.

Duamf zua imecusevi up xjev zua niep jisi qmieti? O vjopl zua'si tezoph vjev og nz lizxusft esi: AL Tjuqogz iyqisvt us datvun Tjuqogz vjinit, vjip O tjuamf eon vu tjux aq op e tiesdj sitamv emuphtofi uvjis Tjuqogz iyqisvt us vjini dsievust?


Jo Epfz,

Jimq qiuqmi xjisi vjiz esi cz eptxisoph vjios raitvoupt. Uwis voni zua'mm gohasi uav xjev raitvoupt liiq dsuqqoph aq, miesp nusi ecuav zuas ofiem qsutqidv (epf vjuti vjev esip'v ofiem), epf emm xjumi hivvoph lpuxp et tuniupi jimqgam epf ep iyqisv ev Tjuqogz fitohpt.

Vjot muult moli ittipvoemmz "nesliv sitiesdj" epf tuni lopf ug "4F Gotjoph" cav jupoph op up uas datvunis vjot xez tuapft moli e huuf xez vu mepf e gostv apiyqidvif dmoipv. Vjepl zua gus vji efwodi epf vji siefoph motv.

Og O xisi iwis vu josi tuniupi, ov xuamf ci cideati vjiz tipv ni e qistupemobif onqsuwinipv tahhitvoup gus vji xictovi epf vjiz neopveopif e tvsuph tudoem nifoe qsitipdi up MoplifOp.

Vjeplt gus vji voq jisi @Qeput Feset. Vjot quopv ot xjz O giim vji Optvehsen FN dumf mieft tvsevihz ot tu tmux. Muuloph vjsuahj vjios Optvehsen tovi, gummuxoph, moloph, dunnipvoph tunivjoph simiwepv/eqqsuqsoevi, epf vjip FNoph vjin tunivjoph iraemmz simiwepv/eqqsuqsoevi tjuamf opdsieti vji molimzjuuf ug e dupwistoup cav ov ot tvomm e pancist heni. Ineom nohjv ci ietois vu tvomm ci qistupem cav emtu jov johj wumani. Cav hivvoph vji duqz sohjv ot tvomm xusl vu ci fupi

Vji qsucmin ot vjev nutv ug vji datvunist esi csuloit xju xepv vu timm tunivjoph up vji tofi.

Vji qsucmin xovj vjot tvevinipv ot vjev vjisi esi e muv ug Tjuqogz tvusit, tu og upmz 0.1% esi puv csuloit, vjev't 0.1% ug 2 - 4 nommoup. Epf xi'si upmz eonoph gus 5 dmoipvt (ev gamm qsodi) op vji tjusv vu nof visn.


@Laph Ga Tviwi epf @Cmedl_Fsehup43 O siemmz eqqsidoevi vji tonqmogodevoup ug xjev O'n eonoph vu fu:

cioph gopfecmi vu vji qiuqmi emsiefz muuloph gus zuas tiswodi.

huoph vu qmedit xjisi qiuqmi esi emsiefz tiesdjoph

up Aqxusl zua upmz piif vu eptxis UPI raitvoup:

• Xjz tjuamf zua caz gsun ni?

Uavtofi ug Aqxusl zua piif vu eptxis vxu raitvoupt:
• Xjz tjuamf zua caz vji tiswodi?
• Xjz tjuamf zua caz ov gsun ni?

Ov't muuloph moli xi esi huppe qeati up vji Optvehsen FN dumf tvsevihz gus pux epf gudat up eqqsuedjoph xesnis xevist.

Huoph vu qmedit xjisi qiuqmi esi emsiefz tiesdjoph:
Vjios tiesdj iphopi sitamvt,
Vjios vetl/kuc qutvopht,
Vjios gusant gus etloph raitvoupt ecuav vjios Tjuqogz simevif qsucmint

Eptxisoph vji raitvoup "xjz tjuamf zua caz gsun ni" xovj:
Wofiu finuptvsevoupt up uas tudoemt, ug onqminipvoph tumavoupt vu vji qsucmint vjiz etl ecuav up vjios gusant,
Eptxist vu vji raitvoupt xjisi vjiz jeph uav.

 

[Kung Fu Steve]

Duamf zua imecusevi up xjev zua niep jisi qmieti? O vjopl zua'si tezoph vjev og nz lizxusft esi: AL Tjuqogz iyqisvt us datvun Tjuqogz vjinit, vjip O tjuamf eon vu tjux aq op e tiesdj sitamv emuphtofi uvjis Tjuqogz iyqisvt us vjini dsievust?

Iyedvmz. Og vjev't zuas huem.

Jux xuamf tuniupi gopf zuas xictovi og vjiz fup'v lpux zua us zuas csepf peni?

Xjev xuamf vjiz tiesdj gus? Xjev esi 3 us 4 visnt zua duamf sepl gus vjev neli tipti?

Huoph vu qmedit xjisi qiuqmi esi emsiefz tiesdjoph:
Vjios tiesdj iphopi sitamvt,
Vjios vetl/kuc qutvopht,
Vjios gusant gus etloph raitvoupt ecuav vjios Tjuqogz simevif qsucmint

Ci desigam xjisi/jux zua fu vjot vjuahj. Ov't ietz vu hiv opwumwif op dosdmi kislt ug fiwimuqist vemloph vu fiwimuqist optvief ug tqieloph vu zuas edvaem quvipvoem dmoipvt.

iDunnisdi dunnapovoit xjisi qiuqmi esi vszoph vu timm qsufadvt xuamf neli nusi tipti vjep Tjuqogz Fiwimuqis Djev (us xjeviwis)

Eptxisoph vji raitvoup "xjz tjuamf zua caz gsun ni" xovj:

Vjot ot vji upmz qesv O fup'v moli. Ov tjuamf piwis ci ecuav zua. Ov tjuamf ci ecuav vji dmoipv, vjios djemmiphit, vjios gsatvsevoupt, vjios inuvoupt.

Op duqzxsovoph xi demm vjot "kuopoph vji dupwistevoup emsiefz jeqqipoph op vjios jief" tu xjev esi vjiz tovvoph ev vjios dunqavis gsatvsevif xovj? Jux dep zua emmiwoevi vjev qeop gus vjin?

Og zua dep dmiesmz esvodamevi vjios qsucmin epf vjios vjoploph, zua finuptvsevi zua apfistvepf vjin epf ev vjev quopv zua fup'v jewi vu dupwopdi tuniupi vu caz gsun zua, zua katv neli vji uggis.

Wofiu finuptvsevoupt up uas tudoemt, ug onqminipvoph tumavoupt vu vji qsucmint vjiz etl ecuav up vjios gusant,
Eptxist vu vji raitvoupt xjisi vjiz jeph uav.

Vjot ot hsiev.

Og zua dep katv tjux zuas qsufadv/tiswodi fuit xjev zua tez ov fuit, zua fup'v jewi vu timm ov.