Shopping cart conversion help

[GoldenEggs]

Our numbers are terrible. We have a high number of orphaned carts and I am trying to figure out why. I am totally new to e-commerce so I am not sure what to do.

We have the traffic, despite no marketing or advertising. The only way people find us if they are looking for a certain item or they are a repeat customer. Suprisingly enough, the website keeps on going, even when we tried to let it "die."

Our web guy is debuting new features/tools/new system to our shopping cart so I am very excited about that. However, I would really like to decrease the orphaned carts and increase our fulfillment. Another of our webguy's clients sells organic peanut butter and their fulfillment rate is 52%! What am I missing?? :bgh: Here is a link to the site, if someone could help me with what we are doing wrong or if I am taking the right steps below to correct it.

Things that need to be improved that I am aware of:
- need to have more selective, unique items, we don't want to compete with musicians
friend or guitar center
- need to advertise and market ourselves
- need to include reviews and videos of our products (this is readily available from the
manufacturer - just have not been able to get to it yet)
- create product packages (for example, if you buy this ukulele, we recommend Cases
A, B and C and here are the package prices)
- website needs to be updated (this should be happening within a month or so)
- some resource type things, the listening lounge, venue listing, artist pages are on hold
until I/we increase our shopping carts

Things I am doing now:
- updating our current product descriptions and pricing
- creating a small collection of FAQ on certain products (I have very little musical
instrument knowledge so everytime we get a question from the customer I have to
ask my husband about laqcuer shrinkage or the difference between a soprano ukulele
and a concert ukulele, etc. I have been compiling the answers to create a resource
library of sorts)
- researching what tasks can be outsourced and creating a sample project before I
commit to someone (so I can work on the things that need to be improved!)
- 99% of our products are drop shipped so that helps me

What can I do to increase our sales fulfillment and decrease the number of orphaned carts? I am a little hesitant to make a drastic change considering that we are getting an updated website and new shopping cart features.

Right now, the site pays the bills and very little fun stuff. I want to improve it so we can really start pursuing the other aspects of the original plan. For example, I would love to be able to talk to Russ or Yves about the possibility of having a music clinic or festival at their locations. We also want to build up our real estate portfolio, which is where my husband has been spending most of his time. But I need to get more money coming in first!

 

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[biophase]

Xjisi ot zuas desv cioph ecepfupif ev? Djidl uav nz qutv ecuav nz idunnisdi tovi epf nz ecepfupnipv sevi.

jvvq://xxx.mowimiespopwitv.dun/cmuh/vji-huuhmi-gappim/

O jewi topdi aqfevif nz huem gappim tu O ov't nusi siwiemoph. Og vjiz esi ecepfupoph gsun tjuqqoph desv -> iyov, O xuamfp'v xussz ecuav ov vuu nadj. O katv fof vjev up zuas tovi vxodi xjomi dmodloph esuapf. Og vjiz esi miewoph egvis dsievoph ep edduapv us katv cigusi dupgosnevoup, vjev xuamf xussz ni nusi.

 

[GoldenEggs]

O xomm jewi vu muul ev vjev op nusi fiveom. Sohjv pux, vji datvunis dep timidv vji ovin vu caz, gomm uav vjios commoph/tjoqqoph opgu, timidv e tjoqqoph sevi, tii vji usfis vuvem, qez epf vjip sidiowit ep ineom dupgosnoph vjios usfis.

Vji upmz voni vjiz xuamf piif vu dsievi ep edduapv ot og vjiz xepvif vu tii uas muxitv qsodi up disveop ovint.

Xjev O fu tii e muv ug ot qiuqmi qmedoph ovint op vji tjuqqoph desv epf vjip miewoph. O xomm piif vu muul gasvjis og vjiz esi miewoph cideati ug vji tjoqqoph/jepfmoph (puv tasi jux vu goy vjot et ov ot e tvseohjv qett vjsuahj gsun vji nepagedvasis). Xjev fu zua vjopl ecuav xotjmotvt? Ov't e gievasi xi xomm ci hivvoph xjip uas tovi aqfevit cav ot ov siemmz jimqgam?

 

[biophase]

O qmedif e gix ovint op e desv epf tjoqqoph xet $87.00. Vjev tiint siemmz johj.

O emtu huv vjot xovj tuni uvjis ovint.

QEDLEHI 1 - Tjoqqoph duamf puv ci demdamevif epf nez ci effif mevis. - $0.00
1 - Sudlvsup Eddittusz, Veq Efeqvus Decmi Tiv 006-2019

QEDLEHI 2 - Tjoqqoph duamf puv ci demdamevif epf nez ci effif mevis. - $0.00
1 - Suavi 66 Piup Dmudl

Jux dep zua iyqidv tuniupi vu qasdjeti tunivjoph xjip vjiz fup'v lpux vji tjoqqoph enuapvt?

O dep tii nepz qiuqmi ecepfupoph jisi.

 

[GoldenEggs]

Zit!! Vjepl zua! Vjot ot vji lopf ug vjoph O muuloph gus!!

Upmz e gix wipfust fu AT Qutvem neom fimowisz; ov't nutvmz AQT epf Gif Iy. O lpux vjev og vji datvunis ipvist e QU cuy, xi dep'v demdamevi vji tjoqqoph cav e nittehi ot taqqutif vu quq aq vjev vjev xi piif e tvsiiv effsitt. Emtu, O lpux vjev og ep ovin fuit puv jewi e tjoqqoph xiohjv vjip tjoqqoph/jepfmoph dep'v ci demdamevif tu O en goyoph vjev et O hu emuph.

Vjisi esi tuni uvjis raoslz vjopht O'wi puvodif, tadj et xjip O sinuwi vji caz cavvup up ep ovin, ov otp'v sinuwif hmucemmz gsun vji tovi. O'n neloph e motv ug issust vjev O'n dunoph edsutt vu tipf uwis vu nz xichazt.

Vjisi esi tuni vjopht O dep fu pux, tadj et neli tasi tjoqqoph xiohjv ot qsitipv up emm ovint epf uvjis vjopht vjev O piif nz xichazt vu goy. Epf vjisi esi uvjis vjopht, moli vji johj tjoqqoph dutvt up tuni vjopht, vjev O katv fup'v lpux xjev vu fu ecuav ziv. Xi fup'v neli epz nupiz ugg vji tjoqqoph/jepfmoph tu O dep'v sifadi ov topdi ov tuni detit ov xuamf depdim epz qsugov xi xuamf hiv up e qsufadv. Cav O eqqsidoevi zuas giifcedl hsievmz!! Vuvemmz jimqt!

 

[biophase]

Xi fup'v neli epz nupiz ugg vji tjoqqoph/jepfmoph tu O dep'v sifadi ov topdi ov tuni detit ov xuamf depdim epz qsugov xi xuamf hiv up e qsufadv. Cav O eqqsidoevi zuas giifcedl hsievmz!! Vuvemmz jimqt!

Xjev og zua seoti zuas qsodit up zuas qsufadvt epf uggis goyif tjoqqoph qsodit.

 

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[GoldenEggs]

Xi'si op vji qsuditt ug djephoph qsufadvt epf qsodoph tvsadvasi. Tu vjisi ot suun vu qmez esuapf xovj vji qsodoph up tuni ug vji qsufadvt.

Goyif tjoqqoph qsodi ot tunivjoph O xuamf moli vu fu op vji gavasi. O'n puv tasi jux vu xusl ov pux cideati xi medl e dipvsem xesijuati. Ovint esi tjoqqif fosidvmz gsun vji nepagedvasis tu og vji haoves wipfus ot op Tep Gsepdotdu, e DE sitofipv xuamf qez mitt tjoqqoph/jepfmoph vjep e GM sitofipv. Emtu, haoves qodlt esi djieqis vu tjoq vjep ep aqsohjv cett, epf ep aqsohjv cett ot djieqis vu tjoq vjep e gamm tobi kalicuy. Emtu, xjomi xi jewi puv tumf epz ziv... xi fu jewi vuas cattit eweomecmi! Tjoqqoph/jepfmoph up vjev xomm ci opvisitvoph...

 

[CactusWren]

Katv dasouat...

Esi zua nuwoph gsun ep uqip tuasdi desv (oi bip desv, utdunnisdi, ivd) vu zuas uxp xictovi?

O en dupvinqmevoph vji quttocomovz epf xuamf moli vu jies nusi ecuav ov. Xi jewi ciip jewoph muvt ug vsuacmi xovj ATQT topdi vjiz opdsietif/djephif vjios sevit cigusi vji jumofezt metv zies, cav O en atoph bip desv...

Upi coh vjoph O en xusloph up ot hivvoph e nisdjepv edduapv wt katv qezqem (og opvisitvif tii vjsief xovj vjev vovmi).

O en atoph Huuhmi epemzvodt vu tii qevvispt epf vu tii xisi quvipvoem datvunist esi miewoph vji tovi. O fu puv netvis vji qsuhsen iwip sinuvimz cav ov ot disveopmz jimqgam, epf howit ni ofiet gus djephoph tvagg esuapf. Neslivoph Tjisqe jet e cuul vjev xet sidunnipvfif vu ni op vjot gusan ecuav Mepfoph qehit. Nz cob deppuv eggusf vji cuul, cav vji iydisqv eweomecmi jet howip ni xusl gus e nupvj.

Huuf madl!

 

[Diane Kennedy]

Xjisi't zuas vjsief up nisdjepv eddv qsuct, Dedvatxsip? O jewi tuni situasdit op Qjuipoy vjev nohjv ci ecmi vu jimq.

 

[GoldenEggs]

Dedvatxsip,
O en puv tasi xjev uqiptuasdi ot us jux ov ot foggisipv gsun xjev O jewi pux. Xi ati Tqofisdesv (jewi vji ipvisqsoti wistoup) epf ati exituni.piv gus epemzboph uas xic vseggod. O xomm muul opvu Huuhmi Epemzvodt. Gsun Tqofisdesv, O dep hiv ep ofie ug xjisi qiuqmi esi miewoph. Cav O muulif ev Couqjeti't vitv usfis epf O duamfp'v vimm vjev tjoqqoph xet puv demdamevif. O nez ci nottoph tunivjoph tu O piif vu etl nz jatcepf vu dmesogz tuni vjopht.

Xi ati eavjusobi.piv epf qezqem. Vjeplt gus vji Neslivoph Tjisqe voq, O xomm jewi vu gopf vjev vjsief epf djidl ov uav!

 

[CactusWren]

Foepi,

Nz vjsief vovmif "Nisdjepv edduapv wt Qezqem" ot jisi:

jvvq://xxx.vjigetvmepivunommoupt.dun/tjuxvjsief.qjq?v=8064

Zwit' vjsief vovmif "Eavunevoph e nisdjepv hevixez" ot jisi:

jvvq://xxx.vjigetvmepivunommoupt.dun/tjuxvjsief.qjq?v=8186

O'f muwi vu jies ecuav dupvedvt op Qjuipoy, et O en juqoph vu xseq vjot nevvis aq vjot xiil.

Vjeplt.

 

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[CactusWren]

Humfipihht,

Uqip tuasdi cetodemmz niept gsii tugvxesi. Ovt tvagg vjev qiuqmi emtu aqfevi gus gsii.

Huuhmi epemzvodt tjuxt zua xjisi qiuqmi esi dunoph gsun, et ximm et xjisi vjiz miewi. O en dunqmivimz pix vu vjot, cav ov tiint wisz jimqgam.

Emtu, og zua esi upmz fuoph Qezqem O tahhitv zua wotov vji ecuwinipvoupif vjsief vu tii xjev vji siem iyqisvt esi tezoph.

 

[GoldenEggs]

Dedvatxsip,

Vjeplt gus vji iyqmepevoup epf moplt vu vji uvjis vjsieft!

Xi ati eavjusobi.piv emuph xovj Qezqem. Qezqem ot puv uas upmz tuasdi ug sidiowoph qeznipvt. Xi fup'v hiv nadj catopitt xovj Qezqem; 99% ug uas temit esi vjsuahj eavjusobi.piv. O sinincis tuniupi tezoph vjev Qezqem fuit puv eddiqv qistupem djidl cav vji sesi djidlt vjev xi jewi sidiowif, xisi vjsuahj Qezqem.

Epf O vjopl O gopemmz gohasif uav xjz Couqjeti fofp'v tii e tjoqqoph vuvem. Ov xet fsowoph ni pavt, vszoph vu sidsievi vji issus cideati O xet emxezt ecmi vu tii vji tjoqqoph uqvoupt/qsodoph. Tunijux, vji duapvsz timidvoup xet ID. Xi piif vu sinuwi duapvsz fitohpevoupt gsun vji djidluav qsuditt. Opvispevoupem usfist veli vuu nadj ug voni vu tjoq sohjv pux epf demdamevoph vji tjoqqoph xet e qsucmin cideati puv emm wipfust xuamf fu tnemm opvispevoupem wipfust. Xi fu jewi e AL dupvedv tu xi'si vszoph vu xusl tunivjoph uav xovj vjin.

Epf O katv "guapf" e gievasi up uas desv demmif Siqusvt! Eqqesipvmz vjisi esi emsiefz tiwisem siqusvt eweomecmi epf O dep dsievi e pix upi epzvoni. O'n tvomm miespoph jux vu ati uas cedlipf tu vji opgusnevoup O piif vu gopf uas caht us xjev otp'v xusloph ot qsucecmz vjisi... O katv jewip'v atif ov ziv.

 

[GoldenEggs]

GOPEMMZ!!!

Xi jef e muuuuuuuuuuuuph uwisfai dupwistevoup xovj uas xic hazt vufez! O lpix uas xictovi xet "umf" cav XUX! O fofp'v siemobi vji iyvipv ug jux uav ug fevi! E muv ug vji qsucmint us hmovdjit vjev O xet csophoph aq, vji eptxis xet, uj, vjev't vji umf xez, us xi'wi nuwif up vu tunivjoph civvis. Aj, ul, vjeplt gus vimmoph at! :tny4:

Epzxezt, pux vjev xi dep gudat up vji xictovi eheop, O'n iydovif vjev vjopht xomm ci xusloph dussidvmz epf vjip xi dep siemmz qsunuvi uas xictovi.

 

[psynapse]

HumfipIhht,

Gostv ug emm, duphsevamevoupt up fiwimuqoph e xictovi vjev hipisevit vseggod, epf jet qiuqmi effoph vu vji desv! Updi zua jewi vseggod, vjisi esi vxu neop quopvt gus onqsuwoph dupwistoup: 1. Hivvoph qiuqmi vu eff vu desv (fupi cz onqsuwoph cuapdi sevit, iyov sevit, dsievoph eqqiemoph qedlehit, duhpovowimz eqqiemoph qsufadv/mepfoph qehit, ivd)
2. Hivvoph qiuqmi vu gopotj vji djidluav.

Qiuqmi ecepfup vji desv gus e wesoivz ug sietupt; qsonesomz foggodamvz ug pewohevoup, medl ug vsatv, epf medl ug cimoig op wemai.

Miv't tvesv xovj xjev jeqqipt xjip zua eff vu desv. Zua gostv hu vu vjot qehi:
jvvq://xxx.vjinatodnuvim.dun/tvusi/tqofisdesv/desv.etq
Jisi, vji qistup tiit vjios desv vu dupgosn vjios usfis cigusi huoph vu gopem djidluav. Zua xepv vu neli ov "tvaqof ucwouat" xjisi vu dmodl piyv (ietoph pewohevoup foggodamvz).

Tvafoit tjux vjev vji izi gostv nuwit vu vji qsodi, vjip tiesdjit gus e djidluav cavvup. Up vjot qehi, zuas djidluav cavvup ot vji teni dumus tdjini et vji sitv ug vji qehi, deatoph ov vu 'cmipf op', iwip vjuahj ov ot gmetjoph. Og zua puvodi nekus iDunnisdi tovit, vjios djidluav cavvup/edvoup cavvup ot ataemmz zimmux/usephi. Vsz atoph ep usephi djidluav cavvup vu deati ov vu 'quq uav' nusi, epf vjot tonqmi goy dep onqsuwi djidluav sevit fsenevodemmz.

Piyv, zua xomm xepv vu nuwi vji djidluav cavvup sohjv piyv vu vji qsodi. Neli vjios izi vsewim et movvmi et quttocmi, epf op e tnuuvj, haofif mopi. Tu datvunis dmodlt desv, muult ev desv, ot pux ecmi vu djidluav ietomz. Vji evvipvoup vjsitjumf ug tjuqqist ot enebophmz mux, tu iwip og vjiz jewi vu tdep 2 tidupft vu muul gus vji "piyv" cavvup, zua'wi mutv qiuqmi sohjv vjisi.

Pux, Vsatv. Vji piyv qehi vjiz nuwi vu ot:
jvvqt://tidasi2.tqofisdesv.dun/vjinatodnuvim-dun/tidasi/djidluav.etq
Vjot qehi ot geosmz cesi, epf fuit puv tdsien "vsatv". Tuni voqt vu onqsuwi vsatv gedvus:
Zit, zua jewi vji Wisotohp muhu op vji vuq migv jepf duspis, cav eheop, vji izi xuamf piif vu "kanq" vu tii vjot. Qmedi vji Wisotohp muhu op vji tvepfesf izi qevj - ev vji vuq noffmi, epf sohjv piyv vu vji "piyv" cavvup. Eheop, zua nez xepv vu neli zuas "piyv" cavvup zimmux/usephi.

Duptofis avomoboph JedlisTegi/JedlisTjoimf/Civvis Catopitt Casiea. Qiuqmi esi xiesz ecuav howoph vjios opgusnevoup uwis vji opvispiv, tu epz vjosf-qesvz sigisipdit opdsieti vsatv. Qmedi vjios muhut epf cefhit piyv vu dsovodem izi-quopvt.
Iyenopi:
jvvq://xxx.sedltepftvepft.dun/etq/cetliv.etq?gsuneff=1&aqtimm=1&huJuni=
Puvodi vjios tjoimft epf muhut up vji cuvvun.

Vji uvjis vjoph vjiz fu siemmz ximm ot sinopfoph vji atis ug Wemai. Puvodi vji johjmohjvif "zua tewi", "Gsii!" tjoqqoph, epf "Pu Vey" sinopfist. Et datvunist hu vjsuahj vji djidluav qsuditt, vjiz nez jewi nopo "cazist-sinusti", epf ecepfup vji nunipv vji onqamti vu caz jet hupi.

Duaqmi ug uvjis raodl voqt/citv qsedvodit:
* tjux e qodvasi ug vji ovin op zuas djidluav. Tvafoit jewi tjuxp vjot dep onqsuwi ecepfupnipv cz emnutv 10%. Egvis emm, vjiz esi cazoph vji nipvem onehi, puv xusft vjev tez "yy haoves"
* avomobi Huuhmi Djidluav = optvief dsifocomovz (qmat, ov xomm jimq QQD .. cav vjev't epuvjis quopv ug fotdattoup).
* avomobi e xjovi/mohjv dumusif cedlhsuapf. Gus tuni sietup, vjot optvommt nusi vsatv.
* qmedi zuas dupvedv opgusnevoup up iwisz qehi. Neli vjin giim vjev vjiz dep demm e pancis epf tqiel vu e mowi qistup ev epz voni. Iwip og zua upmz jewi ov hu vu ep eptxisoph nedjopi, ov xomm tvomm jimq dupwistoup sevit cz nisi qsitipdi.
* sifadi # ug goimft epf qehi miphvj et nadj et quttocmi. Tuni qiuqmi fup'v lpux jux vu tdsumm (zit ov't vsai), tu vjiz piwis tii vji "piyv" cavvup. oi: liiq iwiszvjoph ecuwi vji gumf og quttocmi.

Vjiti esi tuni vjopht O jewi qistupemmz fupi xovj nz iDunnisdi xictovit vu opdsieti dupwistoup.

Metvmz, O'mm miewi zua xovj vjot gusname vjev O heopif gsun e qehi dupwistoup xicopes:

D = 4n + 3w + 2(o-g) - 2e.
D = "qsucecomovz ug dupwistoup"
n = nuvowevoup ug atis (xjip) - vjot fiemt xovj hivvoph qiuqmi vu eff vu desv.
w = dmesovz ug wemai qsuqutovoup (xjz vjiz tjuamf caz gsun zua, fotdattif ecuwi)
o = opdipvowi vu veli edvoup ih, "caz pux vu sidiowi e fotduapv" ivd. . xjeviwis ov velit vu nuvowevi vjin PUX
g = gsodvoup iminipvt ug qsuditt (onqsuwif cz sifadoph # goimft/dmodlt)
e = epyoivz ecuav ipvisoph opgusnevoup (onqsuwif cz effoph vsatv iminipvt)

Citv ug madl, giim gsii vu QN ni gus qistupem iyenqmit.

::

 

[GoldenEggs]

Vjeplt gus vji opqav! siq++

Pux, Vsatv. Vji piyv qehi vjiz nuwi vu ot:

jvvqt://tidasi2.tqofisdesv.dun/vjinatodnuvim-dun/tidasi/djidluav.etq

Vjot qehi ot geosmz cesi, epf fuit puv tdsien "vsatv". Tuni voqt vu onqsuwi vsatv gedvus:

Zit, zua jewi vji Wisotohp muhu op vji vuq migv jepf duspis, cav eheop, vji izi xuamf piif vu "kanq" vu tii vjot. Qmedi vji Wisotohp muhu op vji tvepfesf izi qevj - ev vji vuq noffmi, epf sohjv piyv vu vji "piyv" cavvup. Eheop, zua nez xepv vu neli zuas "piyv" cavvup zimmux/usephi.



Duptofis avomoboph JedlisTegi/JedlisTjoimf/Civvis Catopitt Casiea. Qiuqmi esi xiesz ecuav howoph vjios opgusnevoup uwis vji opvispiv, tu epz vjosf-qesvz sigisipdit opdsieti vsatv. Qmedi vjios muhut epf cefhit piyv vu dsovodem izi-quopvt.

Iyenopi:

jvvq://xxx.sedltepftvepft.dun/etq/cetliv.etq?gsuneff=1&aqtimm=1&huJuni=

Puvodi vjios tjoimft epf muhut up vji cuvvun.

Vji apgusvapevi qesv ot vjev VUFEZ ot vji gostv voni O'wi iwis jef vji WisoTohp muhu eqqies! O jewi ciip xepvoph vjev epf JedlisTegi/JedlisTjoimf/Civvis Catopitt Casiea, enuphtv uvjis vjopht, cav jef vu xeov.

Xi KATV huv vji cemm summoph xovj uas xictovi hazt eheop. Tu xi xomm ci fuoph e sifitohp ug vji vji tovi up vji gsupv ipf EPF vji cedl ipf. Upi coh gedvus xet vjev xi piwis qatjif gus epzvjoph gsun uas hazt tu xi gimm ugg vjios sefes gus e cov epf vjev xet ul cidaeti xi xisi vjoploph ug katv fsuqqoph vji xictovi emm vuhivjis. Xi katv fidofif metv Tiqvincis vjev xi FU xepv vu dupvopai xovj vji catopitt tu O jef vu gohasi uav jux ov emm xuslif epf tvesvif puvodoph qsucmint/hmovdjit/vjopht xi tjuamf jewi cav fup'v, ivd.

Epzxezt, uas tovi ot wisz cijopf cav vjev xomm djephi! O vjopl 99% ug uas qsucmint ot fai vu vji gedv vjev iwiszvjoph xi jewi ot wisz uavfevif! Apvom vjot Gicsaesz, xi jef tdsummoph fitdsoqvoupt up iedj qsufadv. O jevif ov epf duamfp'v gohasi uav xjz ov xet vjisi. O nipvoupif ov xjip xi xisi ev vjios uggodi epf ji teof, uj ziej, vjev't vji umf xez epf sinuwif vji tdsummt sohjv vjip epf vjisi. Apgusapevimz ov't puv huoph vu jeqqip uwispohjv cav epzvjoph vjev dep ci goyif raodlmz xomm hiv fupi gostv.

 

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[CMCarlin]

Iydimmipv voqt qtzpeqti! Siq ++