Our numbers are terrible. We have a high number of orphaned carts and I am trying to figure out why. I am totally new to e-commerce so I am not sure what to do.
We have the traffic, despite no marketing or advertising. The only way people find us if they are looking for a certain item or they are a repeat customer. Suprisingly enough, the website keeps on going, even when we tried to let it "die."
Our web guy is debuting new features/tools/new system to our shopping cart so I am very excited about that. However, I would really like to decrease the orphaned carts and increase our fulfillment. Another of our webguy's clients sells organic peanut butter and their fulfillment rate is 52%! What am I missing?? :bgh: Here is a link to the site, if someone could help me with what we are doing wrong or if I am taking the right steps below to correct it.
Things that need to be improved that I am aware of:
- need to have more selective, unique items, we don't want to compete with musicians
friend or guitar center
- need to advertise and market ourselves
- need to include reviews and videos of our products (this is readily available from the
manufacturer - just have not been able to get to it yet)
- create product packages (for example, if you buy this ukulele, we recommend Cases
A, B and C and here are the package prices)
- website needs to be updated (this should be happening within a month or so)
- some resource type things, the listening lounge, venue listing, artist pages are on hold
until I/we increase our shopping carts
Things I am doing now:
- updating our current product descriptions and pricing
- creating a small collection of FAQ on certain products (I have very little musical
instrument knowledge so everytime we get a question from the customer I have to
ask my husband about laqcuer shrinkage or the difference between a soprano ukulele
and a concert ukulele, etc. I have been compiling the answers to create a resource
library of sorts)
- researching what tasks can be outsourced and creating a sample project before I
commit to someone (so I can work on the things that need to be improved!)
- 99% of our products are drop shipped so that helps me
What can I do to increase our sales fulfillment and decrease the number of orphaned carts? I am a little hesitant to make a drastic change considering that we are getting an updated website and new shopping cart features.
Right now, the site pays the bills and very little fun stuff. I want to improve it so we can really start pursuing the other aspects of the original plan. For example, I would love to be able to talk to Russ or Yves about the possibility of having a music clinic or festival at their locations. We also want to build up our real estate portfolio, which is where my husband has been spending most of his time. But I need to get more money coming in first!
We have the traffic, despite no marketing or advertising. The only way people find us if they are looking for a certain item or they are a repeat customer. Suprisingly enough, the website keeps on going, even when we tried to let it "die."
Our web guy is debuting new features/tools/new system to our shopping cart so I am very excited about that. However, I would really like to decrease the orphaned carts and increase our fulfillment. Another of our webguy's clients sells organic peanut butter and their fulfillment rate is 52%! What am I missing?? :bgh: Here is a link to the site, if someone could help me with what we are doing wrong or if I am taking the right steps below to correct it.
Things that need to be improved that I am aware of:
- need to have more selective, unique items, we don't want to compete with musicians
friend or guitar center
- need to advertise and market ourselves
- need to include reviews and videos of our products (this is readily available from the
manufacturer - just have not been able to get to it yet)
- create product packages (for example, if you buy this ukulele, we recommend Cases
A, B and C and here are the package prices)
- website needs to be updated (this should be happening within a month or so)
- some resource type things, the listening lounge, venue listing, artist pages are on hold
until I/we increase our shopping carts
Things I am doing now:
- updating our current product descriptions and pricing
- creating a small collection of FAQ on certain products (I have very little musical
instrument knowledge so everytime we get a question from the customer I have to
ask my husband about laqcuer shrinkage or the difference between a soprano ukulele
and a concert ukulele, etc. I have been compiling the answers to create a resource
library of sorts)
- researching what tasks can be outsourced and creating a sample project before I
commit to someone (so I can work on the things that need to be improved!)
- 99% of our products are drop shipped so that helps me
What can I do to increase our sales fulfillment and decrease the number of orphaned carts? I am a little hesitant to make a drastic change considering that we are getting an updated website and new shopping cart features.
Right now, the site pays the bills and very little fun stuff. I want to improve it so we can really start pursuing the other aspects of the original plan. For example, I would love to be able to talk to Russ or Yves about the possibility of having a music clinic or festival at their locations. We also want to build up our real estate portfolio, which is where my husband has been spending most of his time. But I need to get more money coming in first!
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