Skip this if you are short on time: Things are still going well on the app but not exceptionally well, several variables outside of my control are really messing my timing up with traffic flow and my sales goals for the first week. There are times when you can't control every single aspect of your business, lesson learned, I should have had a backup plan and I didn't. I should have waited on the app release until I was 100% sure the dominoes had started falling on my plan, several (not just one) websites have closed/gone under re-branding that was supposed to give me some slightly more traffic this week, the apple review process is killing me, I should have done my research, I thought updates took 3-6 hours or something to complete. Now, waiting 5-7 days for an update is absolutely horrible, especially when you have a big source of traffic unavailable until the update is complete. I had one other marketing strategy not fail but it is coming later than expected which is not good at all. Every second that downloads remain average (and not noticeably above average) is a percentage less chance that the app could get featured in the app store (which is a major letdown). If I could do it over, I would have released some stupid semi-pointless app as my first app so I could learn the ropes, and then aced it with this app which had/has SERIOUS potential, I am beyond pist at myself for seemingly destroying my chances of doing this right. Now I have to swim upstream instead of just ride the current in order to get anything more than average cash out of this. Don't get me wrong, I can still make amazing money for a 16 year old kid, but not life changing money now, unless I get a lucky break and considering I have had nothing but horrible luck, I doubt any will be coming my way.
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I wish I had a couple grand to throw around on marketing but I don't, so I am looking into doing some low budget PPC/CPM advertising, I have been doing about a $100 a week on Facebook advertising, trying a bunch of different ads to see which ones gets some good CTR's, problem is, people seem to be on Facebook to look at friends posts, not click on ads (who woulda known?). I have literally no experience in Google adwords but I would think anything substantial is way out of my budget, I have no idea where to even begin with adwords advertising, and I don't have a month to learn the basics of it.
So here is the curve ball, right now my cost to acquire a customer can't be any more than .70 or else I will start loosing money, again, if I had $1,000+ I could take a loss on the front end to get purchases and get the word out, but I don't have that type of cash freed up to spend on advertising. So if anyone has any experience with advertising with such horrible margins, please put in your .02. I am just looking for something to bring in some pretty download numbers for this next week until my PR strategies begin to start rolling, I am ok taking a loss of about $200 on advertising if I have to this week, any ideas?
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I wish I had a couple grand to throw around on marketing but I don't, so I am looking into doing some low budget PPC/CPM advertising, I have been doing about a $100 a week on Facebook advertising, trying a bunch of different ads to see which ones gets some good CTR's, problem is, people seem to be on Facebook to look at friends posts, not click on ads (who woulda known?). I have literally no experience in Google adwords but I would think anything substantial is way out of my budget, I have no idea where to even begin with adwords advertising, and I don't have a month to learn the basics of it.
So here is the curve ball, right now my cost to acquire a customer can't be any more than .70 or else I will start loosing money, again, if I had $1,000+ I could take a loss on the front end to get purchases and get the word out, but I don't have that type of cash freed up to spend on advertising. So if anyone has any experience with advertising with such horrible margins, please put in your .02. I am just looking for something to bring in some pretty download numbers for this next week until my PR strategies begin to start rolling, I am ok taking a loss of about $200 on advertising if I have to this week, any ideas?
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