<div class="bbWrapper">I've had an idea in my head for the past few years, and finally did something about it. It's nice to finally post something in the Execution section after semi-lurking for years.<br />
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<b>Here's the TLDR for the company/products:</b><br />
- I like to read physical books sometimes to get away from screens<br />
- I always enjoyed the format of a deck of flash cards, as they're nice little bite-sized pieces of info<br />
- I found myself journaling about the business insights I was finding online, in books, podcasts, etc.<br />
- I realized other people would benefit from this format, so instead of just writing it privately in my journal, I'm going to sell it in a flash-card deck format<br />
- I created a company brand called "Mind Gems," and I want to sell decks of cards with business/philosophical ideas/insights<br />
- Card decks have become a bit more popular (see: <a href="https://bestself.co/" target="_blank" class="link link--external" rel="noopener">Top Tools to Achieve Your Goals & Be Your BestSelf</a> , the owner sold somewhat recently for ~$20mm)<br />
- The Almanac of Naval Ravikant sold over a million copies (<a href="https://www.amazon.com/dp/B08FF8MTM6/?tag=tff-amazonparser-20" target="_blank" class="link link--external" rel="noopener">https://www.amazon.com/dp/B08FF8MTM6/?tag=tff-amazonparser-20</a>) so that validated that people are willing to pay for summarized/curated information from Naval<br />
- I hope to make some money, but part of me thinks "they're just cards..." so I see it as more of an experimental art project that COULD make me some money and create connections)<br />
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<b>I have 3 card decks so far:</b><br />
1) Naval Ravikant's "How to Get Rich" tweetstorm/podcast/blog posts. If you haven't read/listened to this, you have to. It's incredible. <div class="bbMediaWrapper" data-media-site-id="youtube" data-media-key="1-TZqOsVCNM">
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</div><i><span style="font-size: 10px"><a href="https://www.youtube.com/watch?v=1-TZqOsVCNM" target="_blank" class="link link--external" rel="noopener">View: https://www.youtube.com/watch?v=1-TZqOsVCNM</a></span></i><br />
. It was originally a Twitter thread of his best ideas on how to build wealth, then it become a full podcast and blog posts.<br />
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2) 48 Laws of Power (ready to go in Figma, I reworded and summarized the idea for each law and have an image on the front of the card that the book describes)<br />
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3) Jack Butcher's "Visualize Value" (ready to go in Figma, I haven't reached out to Jack just yet for a partnership/royalties deal)<br />
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<b>Here's where I'm at right now:</b><br />
The Naval deck is currently being printed in China. I had 300 decks made for about $8/each, including the branded box and foam insert to hold the cards. I got the branded box for two reasons: to protect the actual cards during shipping, and to give a more "premium" feel to the unboxing process.<br />
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The cards will have a nice stock, linen texture, holographic edge, and side-drawer box. I wanted to go for a more premium look and feel.<br />
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The front of the cards has one idea, and a QR code that links to that blog post on Naval's website. The back has more details about that particular idea.<br />
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I have created a Shopify store and used 3D Photoshop mockups to simulate what the cards will look like. The case for the cards will be slightly different (not a traditional case for playing cards, but something they call a "side-drawer" box).<br />
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You can see the product here: <a href="https://www.getmindgems.com/products/contemplation-cards-naval-ravikant" target="_blank" class="link link--external" rel="noopener">Contemplation Cards - Wisdom from Naval Ravikant</a><br />
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It's just a pre-order right now, since I won't have the cards in-hand for another month or so.<br />
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<b>Next steps: </b><br />
- Marketing and sales for the Naval deck. This is a very niche market, which is good and bad. I have a few marketing ideas and adding on details to this thread. Manual engagement on social, maybe some normal ads and UGC ads. If anybody has any other ideas for a product and niche market like this, I'd love to hear them.<br />
- Putting the finishing touches on the other decks. I'd like sell all 3 at once in my store, so I can get the Average Order Value up. I'm also thinking of making other products at some point, like posters, journals and maybe wearable merch.<br />
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Hey MJ... wanna do a deck together <img src="/community/imgs/emoticons/em-shades.png" class="smilie" loading="lazy" alt=":cool:" title="Cool :cool:" data-shortname=":cool:" /><br />
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