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Business is HARD. How to unwittingly make it IMPOSSIBLE.

MJ DeMarco
Wednesday at 11:24 AM
Process and Execution

This article was inspired from this thread here, my informal response, and is part of the Fastlane Newsletter <-- Click to subscribe.

Business is HARD. How to Make it IMPOSSIBLE.

An interesting conversation is going on at The Fastlane Forum about why succeeding in business is so damn hard.

The argument?

The problem may be personality fit.

Maybe you keep struggling because you’re playing the wrong game. You’re a tennis player trying to play basketball. Find a business better suited to...

MTF's Rebirth: Building a New Fastlane Vehicle

MTF
Wednesday at 3:15 PM
Process and Execution

This is day 1 of my new business. After 6 years of retirement and only half-assed entrepreneurial attempts, I'm getting serious again to build my new Fastlane vehicle.

This is a clean slate. I'm looking at everything as if I'm a complete beginner again. Using new tools, with a new business model, and testing new marketing strategies.

Idea #1

My business builds sales assets for high-ticket offers. This means lead magnets, sales brochures sent before or after a sales call, and related...

Theoretical vs Real Business Potential - What Can You Really Achieve?

@MTF - The following is my take, and I'm going to give it to you as if you were IN FRONT OF ME, and paying $500/hour for my opinion as a mentor or life coach.

To start, IMO, this post is just an mental exercise for validation, to fit your worldview to the reality, when it does not.

Its square-pegging a round hole.

Your worldview is you don't want to embrace anything hard, and when things get hard, you quit, pivot, or switch to something more easy (or exciting because its new and gives you...

AI Business Forum: Ideas, Growth, and Automation The AI Gold Rush is here. Discuss startups, growth, automation, execution, and the artificial intelligence tools to stake your claim.

AI for Business Growth, Automation, and Profit

Discuss real-world strategies for using AI for business growth, automation, and profit. Learn to deploy autonomous AI agents as your digital workforce to build a more profitable and efficient company.

Threads: 49

Messages: 797

Threads: 49

Messages: 797

The future of Entrepreneurship in the age of AI (SOFTWARE IS DEAD)

Sep 6, 2026
Azuros

HOT! - AI -

AI Tools, Platforms, Software, Use Experiments

From major platforms to niche software, discuss the tools, share your hands-on experiments and real-world results. Find out what's worth your money and what isn't.

Threads: 51

Messages: 1.9K

Threads: 51

Messages: 1.9K

The OpenClaw / Hermes / Agentic AI Chat Thread

Yesterday at 9:12 AM
Antifragile

HOT! CHAT - AI -

AI Startups & Business Ideas

The next gold rush is here and fortune awaits. Pan for gold or build the shovel. Discuss Fastlane AI business ideas and plot your course here.

Threads: 47

Messages: 636

Threads: 47

Messages: 636

Shipping Small Bets.

Yesterday at 3:27 PM
Panos Daras

CHAT - AI - STORY

AI News, Trends, Industry, Futurecasting...

General AI discussion, ethics, trends, acquisitions, and news.

Threads: 33

Messages: 3.4K

Threads: 33

Messages: 3.4K

The Artificial Intelligence (AI) Random Chat Thread...

Today at 12:06 PM
Xeon

CHAT - AI -

Starting, Growing & Scaling Your Business Discuss how to start, grow and execute your entrepreneurial venture; sales, marketing, social media.

Introductions

New entrepreneurs to the discussion forum

Threads: 14.5K

Messages: 84.4K

Threads: 14.5K

Messages: 84.4K

I'm 40, Grateful, and Ready to Think Bigger

Today at 8:01 AM
sushilm

INTRO

General Business Discussion

General entrepreneur, startup and small business discussion

Threads: 11.3K

Messages: 130.7K

Threads: 11.3K

Messages: 130.7K

How many customers did you get before moving to the building phase of your SaaS?

32 minutes ago
MTF

MARKETING SAAS / APPS

Marketing Strategy

Sales, marketing, advertising, social media strategy

Threads: 4.1K

Messages: 50.5K

Threads: 4.1K

Messages: 50.5K

Andy's Inbound/Sales Braindump

Saturday at 2:15 PM
Andy Black

GOLD! HOT! MARKETING

Side Hustles, Freelancing, Web Design

Get started making money with a side hustle or freelancing

Threads: 1.2K

Messages: 19.9K

Threads: 1.2K

Messages: 19.9K

Restarted a Marketing and Web Design Business, Getting A Number of Leads & Making Money to Fuel the Fastlane

24 minutes ago
DougRMR

SIDE HUSTLE - AI - WEB DESIGN

Process and Execution

Chronicle your entrepreneurial project here

Threads: 6.3K

Messages: 121.9K

Threads: 6.3K

Messages: 121.9K

MTF's Rebirth: Building a New Fastlane Vehicle

Today at 12:47 PM
MJ DeMarco

EXECUTION

Ideas, Concept Feedback

Ideas, needs, and concept feedback

Threads: 5.2K

Messages: 60.6K

Threads: 5.2K

Messages: 60.6K

Where's Crafty | An app for background actors/crew to help find relevant locations near the work area

Thursday at 7:20 PM
luniac

IDEA

Product Development, Importing, Sourcing

Developing, inventing, finding, or importing your product

Threads: 1.5K

Messages: 19.5K

Threads: 1.5K

Messages: 19.5K

Beating the new US import tariffs

Sep 2, 2026
Jobless

SOURCING

Managing People, Relationships

Dealing with investors, employees, peers, family.

Threads: 1.3K

Messages: 22.2K

Threads: 1.3K

Messages: 22.2K

MJs 1/2/3 Marriage Strategy: When to Get Married...

Aug 31, 2026
IceCreamKid

GOLD! PEOPLE

Business Models, Niches, Industries

Discuss specific niches, industries, business models

Threads: 6K

Messages: 73.8K

Threads: 6K

Messages: 73.8K

There's GOLD in local services: 0% of $20M is still 0.

Wednesday at 11:14 AM
MJ DeMarco

GOLD! HOT! ASSERTION

Legal, Tax, Regulation

Discuss the ugly side of business

Threads: 819

Messages: 7.8K

Threads: 819

Messages: 7.8K

2024/25 State Tax Rankings... Time for You to Move?

Sep 7, 2026
Dark Water

HOT! TAXES | REGS

Self-Development and Improvement Kaizen: Become a better person and a better entrepreneur.

Mindset and Self-Development

Change your inner head space

Threads: 8.4K

Messages: 135.6K

Threads: 8.4K

Messages: 135.6K

Has Moving to a Warm and Sunny Climate Made You Happier?

Thursday at 9:20 AM
Paul David

NOTABLE! MINDSET

Networking and Meet-Ups

Networking, meetups, and in-person events.

Threads: 730

Messages: 22.3K

Threads: 730

Messages: 22.3K

Fastlane Meetup in Northeast US/Canada!

Yesterday at 12:07 PM
ZackerySprague

MEETUPS

Gurus, Coaches, and Trainers

Discuss any internet guru, coach, or trainer who sells at premium prices.

Threads: 52

Messages: 1.8K

Threads: 52

Messages: 1.8K

Would you pay the 4k for this flashy guru?

Tuesday at 5:25 AM
Devilery

GURUS

Health and Fitness

Discuss your most important asset!

Threads: 621

Messages: 19.1K

Threads: 621

Messages: 19.1K

My experience in the Hyperbaric Oxygen Chamber (HBOT)

Yesterday at 2:27 AM
Noyaux

HEALTH

Books and Educating Yourself

Discuss books relevant to the Unscripted life

Threads: 2.1K

Messages: 38.8K

Threads: 2.1K

Messages: 38.8K

What book are you reading? Right now. Post up!

Today at 11:01 AM
arfadugus

NOTABLE! HOT! BOOKS CHAT

Money Systems, Investing, Crypto Discuss growing money; investing, money, cryptocurrency, NFTs, and wealth

Investing, Crypto, Personal Finance

Stocks, options, cryptocurrency, bitcoin, trading

Threads: 1.4K

Messages: 34.7K

Threads: 1.4K

Messages: 34.7K

Stock Market Discussion, Chat About the Latest Market Action

Today at 5:50 AM
Xeon

HOT! CHAT

Real Estate Investment Forum

Discuss residential/commercial real estate investment

Threads: 1.7K

Messages: 21K

Threads: 1.7K

Messages: 21K

"I'm Not Here To Take Part, I'm Here To Take Over"

Thursday at 12:29 PM
JordanK

REAL ESTATE

Miscellaneous Off-topic discussions, advertising, forum news, more.

Fastlane Marketplace

Promote your business service or product (Only $67/mo)

Threads: 290

Messages: 6.3K

Threads: 290

Messages: 6.3K

⭐ MEGAVIRALITY.COM ⭐ BUY FOLLOWERS, LIKES, VIEWS & MORE ✅ FROM 0.01$ ✅ INSTAGRAM, TIKTOK, TWITTER (X), YOUTUBE, FACEBOOK & MORE ✅☑️

Saturday at 3:26 PM
BestOfDeals

MARKETING SOCIAL MEDIA MARKETPLACE

Off-Topic Threads

Current events, sports, and other off-topic.

Threads: 5K

Messages: 103.6K

Threads: 5K

Messages: 103.6K

Random Chat, Thoughts, Posts, and/or Rants Thread

45 minutes ago
redemption89234

HOT! CHAT

Forum News/Updates

Rules, announcements, suggestions, FAQs

Threads: 599

Messages: 23.9K

Threads: 599

Messages: 23.9K

I've Read The Millionaire Fastlane!

Yesterday at 4:32 AM
Julayree94

GOLD! HOT!

The Landfill (Low Value)

Waste of time, action faking, circle-jerking

Threads: 224

Messages: 3.1K

Threads: 224

Messages: 3.1K

Addicted to porn, drugs, alcohol and smoking only/

Mar 26, 2025
Nicole

IDEA LANDFILL

The Fastlane Entrepreneur Discussion Forum

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AI Business Forum: Ideas, Growth, and Automation The AI Gold Rush is here. Discuss startups, growth, automation, execution, and the artificial intelligence tools to stake your claim.

Starting, Growing & Scaling Your Business Discuss how to start, grow and execute your entrepreneurial venture; sales, marketing, social media.

Self-Development and Improvement Kaizen: Become a better person and a better entrepreneur.

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