What book are you reading? Right now. Post up!

[Andy Black]

I finished Clickfunnels by Russell Brunson and am now reading Expert Secrets.
While a great deal of his stuff deals with some really good topics, like building a character, creating a soap opera, and other types of email sequences, does every type of business need a funnel for their products.

I am trying to get a service business off the ground and I seriously don't see how that type of business can benefit from a funnel, but I will continue reading all the books and see what is in there.

Does anyone have any suggestions if you have read the book?

I’ve not read his books although I think I bought a couple of them.

No, not every business *needs* a funnel.

My friend the electrician who fixes appliance repairs doesn’t have a funnel. We run Google Ads that send people from Google to a simple page that has a headline, some bullet points, and a tap-to-call button (and a request-a-callback button).

I’ve provided a digital marketing service since 2009 without a website or email list.

The only thing you *need* to be in business is clients. Everything else is just a particular way “how”.

 

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[Deleted70138]

I finished Clickfunnels by Russell Brunson and am now reading Expert Secrets.
While a great deal of his stuff deals with some really good topics, like building a character, creating a soap opera, and other types of email sequences, does every type of business need a funnel for their products.

I am trying to get a service business off the ground and I seriously don't see how that type of business can benefit from a funnel, but I will continue reading all the books and see what is in there.

Does anyone have any suggestions if you have read the book?

The main idea of that book is, that no matter what you do, you have a funnel. Challenge is to make that funnel as effective as you can, for which initial free or low-cost bait is the first step of the funnel.
Though, there are various funnels within funnels, and some funnels interject with each other. I think using word "steps" instead of "funnel" would be much easier to digest. Also "funnel" assumes as if gravitation of the consumer need is on your side and those consumers fall into your funnel, while reality is that gravitation is against you, prospects fall out and your goal is to take your clients up the ladder, one step at a time.

My friend the electrician who fixes appliance repairs doesn’t have a funnel. We run Google Ads that send people from Google to a simple page that has a headline, some bullet points, and a tap-to-call button (and a request-a-callback button).

Could he have made 10x profit with funnels? don't know, but possible.

 

[NewManRising]

How The World Works by Noam Chomsky
The Game by Neil Strauss

Recently finished Guide to Investing in Gold & Silver by Mike Maloney

​

 

[redshift]

FYI, if anyone in this thread sees a book recommended OVER AND OVER AND OVER, please tag me so I can add that book to the Fastlane bookstore.

The surrender experiment seems to be missing

 

[Andy Black]

Could he have made 10x profit with funnels? don't know, but possible.

I like the line “Start as close to the end as possible.”

My electrician friend wants phone calls. People looking for appliance repairs want to call someone.

We chose to give people the option to click a tap-to-call button because that seemed closer to the end than getting them into a funnel.

 

[MJ DeMarco]

Per @GIlman and his recommendation...

I think anyone who has any smidgen of wealth should be reading it...

Minimally has some decent historical stories.

Amazon.com: Principles for Dealing with the Changing World Order: Why Nations Succeed or Fail (Audible Audio Edition): Ray Dalio, Jeremy Bobb, Ray Dalio, Simon & Schuster Audio: Books

Amazon.com: Principles for Dealing with the Changing World Order: Why Nations Succeed or Fail (Audible Audio Edition): Ray Dalio, Jeremy Bobb, Ray Dalio, Simon & Schuster Audio: Books

www.amazon.com

 

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[Antifragile]

MJ, I got this book when it just came out and is on my "Christmas break" reading list! Will report back with feedback. I am a huge fan of his prior works and have made business direction decisions based on logic from Dalio.

 

[RussRussman18]

I listen to "Jaihoo's Trip To The Future" audiobook by Sam Hyde in my spare time. Very funny, edgy, stream of consciousness sci-fi comedy sociopolitical commentary/satire of Keynesian economics, filled with meme-culture inside jokes from the last decade.

 

[Dionysos]

Tape your mouth closed at night with 3m surgical tape to avoid breathing through your mouth

I actually do this, this is the Buteyko method if I remember correctly. Read a book from Patrick McKeown on the subject. Whenever I tell people I do this they usually laugh, until they try it.

I remember doing it for the first time and I was amazed at the effect it had. Woke up the next morning revitalized and actually feeling like my battery was full. Before I was mouth-breathing for a while with the effect of waking up sluggish and like I never even slept while I'd a good 8 hours.

 

[Dionysos]

Just finished Atomic Habits by James Clear. Great book!

Currently reading Awaken the giant within by Tony Robbins. Halfway through feel like it had some really good stuff at the beginning but starting to drag midway.

Next up is Dotcom Secrets by Russell Brunson.

 

[Runum]

Just finished listening through this rapidly. Going to relisten to it again and take notes.

Principles for Dealing with the Changing World Order

Check out this great listen on Audible.com. New York Times Best Seller “A provocative read ... There are few tomes that coherently map such broad economic histories as well as Mr. Dalio’s. Perhaps more unusually, Mr. Dalio has managed to identify metrics from that history that ca...

www.audible.com

 

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[Jlaugh]

Just started reading Trevor Noah's Born A Crime - It is well written, and casts a critical eye on race in South Africa today. Interesting and thought-provoking.

 

[Madame Peccato]

I'm reading A Confederacy of Dunces by John Kennedy Toole. It's hilarious and very well written. I love the main character and how the environment interacts with him. This one's a gem, read it if you're into fiction.

I finished reading How to Take Smart Notes by Sönke Ahrens yesterday. It was very insightful, and I already reorganized my note taking system to accommodate for this new way of doing. I wasn't really using my old one. It was more of a graveyard of quotes and links, lol.

I'm also almost done with Breath by James Nestor. It's been a good reminder of good breathing habits, and it helped me with my nose issues. Now I pay more attention to my breath in my daily life.

Coming up next are The Elements of Eloquence by Mark Forsyth and East of Eden by John Steinbeck.

 

[jpanarra]

I thought this was going to be really hard work, but it’s engaging, easy to read, and insightful to boot…

View attachment 41121

Put it on my reading list! Thanks andy

 

[alord]

I recently finished Bootstrap Your Life: How to turn £500 into £350 million by Oliver Cookson.

This guy is no joke, he founded MyProtein, the biggest online supplements brand in Europe. If you're in EU you probably know the brand already.

The whole book reads like a Success Story from this forum. Highly recommended!

 

[MakeItHappen]

I recently finished Bootstrap Your Life: How to turn £500 into £350 million by Oliver Cookson.

This guy is no joke, he founded MyProtein, the biggest online supplements brand in Europe. If you're in EU you probably know the brand already.

The whole book reads like a Success Story from this forum. Highly recommended!

Thanks for the recommendation.
Indeed, in Europe myprotein is all over the place. Have been a customer of them. Interested to read about the background story of the company.

I am listening to Will by Will Smith and like it so far. I should read more biographies!

 

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[andyrong]

I've got a stack of books by my bed that I'm working through:

Awaken the Giant Within - Tony Robbins (read it before, but recently started reading it again).

An Introduction to Psychology (can't remember by whom, but its the university type handbooks, so it often succeeds in putting me asleep - the theory bits that is).

How life imitates chess - Gary Kasparov (I'm about halfway through this one - was wondering how to become great in chess/life, and this book seemed like a fit).

Successfull Interpersonal Communication - Another handbook (still to start reading it).

How to have kick-a$$ ideas - Chris Barez-Brown. (I'm about 75% through this book, and so far I think it is a great book. It has great exercises, lots of pictures/drawing that makes it an easy read, and is immensely useful in coming up with creative ideas to make the most of your opportunities (a rephrase from 'problems' ).

Your idea can make you rich - Its from the guys who run the Dragon's Den. So far I'm not really impressed as it feels like the 'same-old' entrepreneur advice in a million other books, but I'm not done reading it completely yet, so I might still change my opinion.

The Complete Guide to Flipping Properties - Steve Burgess (I'm still to start reading this one though - I bought it thinking it would be specific to the UK market, but it isnt, so I'll read it further into the future).

Thats it for my currently reading/unread stack next to my bed.

What are you reading?

Can't Hurt Me - David Goggins (This is the best book for self-discipline)

TheFastlaneMillionare - MjDemarco (Good read to open your mind about your financial future)

Zero to One - Peter T (have read it half way it seems like a good book to read when you are in the startup phase for a business)

The 7 habits of Highly Effective People - Stephen Covey (Very good read on increasing productivity)

Atomic Habits - James Clear (Also another good read on increasing effectiveness and efficiency)

Never Split the Difference - Christopher Voss and Tahl Raz (Really good book on negotiation and getting your way)

Influence: Science and Practice - Robert Cialdini (Havent gotten to finishing it but LOTS of really effective ways to get your way).

 

[MTF]

 

[David Fitz]

Per @GIlman and his recommendation...

I think anyone who has any smidgen of wealth should be reading it...

Minimally has some decent historical stories.

Amazon.com: Principles for Dealing with the Changing World Order: Why Nations Succeed or Fail (Audible Audio Edition): Ray Dalio, Jeremy Bobb, Ray Dalio, Simon & Schuster Audio: Books

Amazon.com: Principles for Dealing with the Changing World Order: Why Nations Succeed or Fail (Audible Audio Edition): Ray Dalio, Jeremy Bobb, Ray Dalio, Simon & Schuster Audio: Books

www.amazon.com

View attachment 41197

Just finished this now. Looks like China will be the super power in a few years. That will be pretty weird and will our tyrannical governments try and copy them, Communism mixed with Capitalism.

 

[KushShah9492]

Personality isn’t Permanent by Benjamin Hardy
Willpower doesn’t work by Benjamin Hardy
The compound effect by Darren Hardy

 

[andyhaus44]

The Power of Awareness by Neville Goddard. I’d give it 5 stars and am considering reading it again. It’s short and to the point, plus he gives a couple of great ideas

 

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[neyos]

Atomic Habits from James Clear

 

[andyhaus44]

Atomic Habits from James Clear

I’m reading that one right now, too. So good! Already changed one of my environments

 

[Woosah]

Autobiography of a Yogi by Paramahansa Yogananda
&
In My Own Way by Alan Watts

 

[Pink Sheep]

I read 'Will' a while back. Now, ignore the whole persona of the ultra-famous actor, and look at his strategy and work-ethics.
He was abused into being a hard-working people-pleaser, had a crew that introduced him to all the right people, at the right time. Didnt compromise on his goal to become the largest movie star in the world, even told Speilberg no to a movie, because he didn't think it was good for his overall goal.

He definitely was lucky with his friends and breakthroughs, but as we know, if you're not prepared, luck wont happen to you.

 

[raylech1986.it]

I’m reading Ask by Ryan Levesque.

I just started but it’s pretty interesting.

Here on big takeaway so far for me:

When it comes to asking questions, whether they’re a big corporation or a one-person boutique, business owners are prone to making the same costly mistake: They try to just ask customers what they want.

Basically, finding out what customers want takes a counterintuitive approach.

 

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[ekateriv]

The Power of Awareness by Neville Goddard. I’d give it 5 stars and am considering reading it again. It’s short and to the point, plus he gives a couple of great ideas

I find his writing to be a bit "ehhhhhhh...." for my very right-side brain, BUT even if I'd be embarrassed to admit this in public (here I go!) I've listened to the audiobook of Believe It In hundreds of times and I firmly believe it has been a key aid in helping me achieve some of my ambitions.
I remember once through a weird, one in a million kind of chance while still a student almost 10 years ago I attended a small group dinner hosted by an heir of a billionaire family that made their money in real estate development. The heir told a very vivid story at the dinner table that the relative bought the piece of land that made them FU rich, by looking at it and imagining what it could be. I don't remember the exact words but that story and how it was conveyed made a huge impression on me.. In one of Neville's works he spoke about grandfather looking at an empty lot and "remembering when this was just an empty lot". I realised that the magnate must have used the same technique either by chance or by learned behaviour. So I've made a point to "remember when I was [insert current state]", with the logic being that if I remember when, it implies a future state when I am no more. It's scary how well this has sometimes worked for me.

 

[ekateriv]

I've been re-reading the Sovereign Individual. That book is just wow and the accuracy of their predictions is just beyond anything I've witnessed before. If you haven't read it yet I highly recommend it.

 

[David Fitz]

I'm reading The Real Dr. Fauci

It's crazy how they're getting away with what they done.

 

[ShamanKing]