Andy Black
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I’ve not read his books although I think I bought a couple of them.I finished Clickfunnels by Russell Brunson and am now reading Expert Secrets.
While a great deal of his stuff deals with some really good topics, like building a character, creating a soap opera, and other types of email sequences, does every type of business need a funnel for their products.
I am trying to get a service business off the ground and I seriously don't see how that type of business can benefit from a funnel, but I will continue reading all the books and see what is in there.
Does anyone have any suggestions if you have read the book?
No, not every business *needs* a funnel.
My friend the electrician who fixes appliance repairs doesn’t have a funnel. We run Google Ads that send people from Google to a simple page that has a headline, some bullet points, and a tap-to-call button (and a request-a-callback button).
I’ve provided a digital marketing service since 2009 without a website or email list.
The only thing you *need* to be in business is clients. Everything else is just a particular way “how”.
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