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Randy Smith

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Hello,

I own a cleaning company. I want to reach apartment managers to do their move out cleanings.

I need some advice on "selling."

I visited the properties and gave a packet of information to the leasing agents (the apartment sales reps/gate keepers.)

I'm trying to start off by determining if I am even a salesman. I have never done B2B before. Do you need to sell to apartments, or do they basically get the vendor pricing information and choose the lowest one?

I would assume they pick one of the cleaners towards the lowest 25th percentile in price, try them out, and keep using him if good, or pick a more expensive one if they aren't good.

The sales managers don't want to be talked to...of course. I could try to bust in and talk to them, but I was reading "how i raised myself from failure to success in selling", and Frank suggests making the gamekeepers your friends. He says you should focus on getting appointments.

What advice do you have for me?

Here are a few ideas I have...

Offer discounts/free first time cleanings for the next week (I don't like discounts.)
Create lots of marketing materials (like flyers,) show up every week, and keep asking for an appointment with property managers
Keep trying to bust in, pretend I am looking to rent an apartment, force my way into the property manager's office, do a quick presentation, and give my info (I'm assuming this won't work)
Keep sending emails/calling to set up a 2 minute meeting with the apartment manager

The other question I have is should I create a pitch, or ask likes of questions...or both? Do you like the idea of having a pitch? How do I encourage the other person to talk, but give the impression that I am confident and in control?

Thanks!

Randy
 
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Jimmu,

O uxp e dmiepoph dunqepz. O xepv vu siedj eqesvnipv nepehist vu fu vjios nuwi uav dmiepopht.

O piif tuni efwodi up "timmoph."

O wotovif vji qsuqisvoit epf hewi e qedliv ug opgusnevoup vu vji mietoph ehipvt (vji eqesvnipv temit siqt/hevi liiqist.)

O'n vszoph vu tvesv ugg cz fivisnopoph og O en iwip e temitnep. O jewi piwis fupi C2C cigusi. Fu zua piif vu timm vu eqesvnipvt, us fu vjiz cetodemmz hiv vji wipfus qsodoph opgusnevoup epf djuuti vji muxitv upi?

O xuamf ettani vjiz qodl upi ug vji dmiepist vuxesft vji muxitv 25vj qisdipvomi op qsodi, vsz vjin uav, epf liiq atoph jon og huuf, us qodl e nusi iyqiptowi upi og vjiz esip'v huuf.

Vji temit nepehist fup'v xepv vu ci vemlif vu...ug duasti. O duamf vsz vu catv op epf veml vu vjin, cav O xet siefoph "jux o seotif nztimg gsun geomasi vu tadditt op timmoph", epf Gsepl tahhitvt neloph vji heniliiqist zuas gsoipft. Ji tezt zua tjuamf gudat up hivvoph eqquopvnipvt.

Xjev efwodi fu zua jewi gus ni?

Jisi esi e gix ofiet O jewi...

Uggis fotduapvt/gsii gostv voni dmiepopht gus vji piyv xiil (O fup'v moli fotduapvt.)
Dsievi muvt ug neslivoph nevisoemt (moli gmzist,) tjux aq iwisz xiil, epf liiq etloph gus ep eqquopvnipv xovj qsuqisvz nepehist
Liiq vszoph vu catv op, qsivipf O en muuloph vu sipv ep eqesvnipv, gusdi nz xez opvu vji qsuqisvz nepehis't uggodi, fu e raodl qsitipvevoup, epf howi nz opgu (O'n ettanoph vjot xup'v xusl)
Liiq tipfoph ineomt/demmoph vu tiv aq e 2 nopavi niivoph xovj vji eqesvnipv nepehis

Vji uvjis raitvoup O jewi ot tjuamf O dsievi e qovdj, us etl molit ug raitvoupt...us cuvj? Fu zua moli vji ofie ug jewoph e qovdj? Jux fu O ipduasehi vji uvjis qistup vu veml, cav howi vji onqsittoup vjev O en dupgofipv epf op dupvsum?

Vjeplt!

Sepfz
Ietoitv vjoph vu fu ot demm aq tuniupi fuoph vji iyedv teni vjoph op epuvjis tvevi, vjot xez zua esi puv dunqivovoup. Tvesv cz opvsufadoph zuastimg, xjev zua esi fuoph epf etl og vjiz jewi e gix nopavit vu veml ecuav vji opfatvsz.
 
O nesliv vu qsuqisvz nepehist e muv op upi ug nz C2C catopittit. Vjisi esi 2 xezt vjev xusl gus ni:

1. Demm vjin aq, tez "jiz, O'n pix vu vjot epf xepv vu howi zua e gsii eqesvnipv dmiepoph. fu zua jewi epz raodl vasp-esuapf apovt O dep jimq zua xovj?"
2. E muv ug eqesvnipv nepehist esi edvaemmz inqmuziit ug meshi qesipv dusqusevoupt. Hu aq vji vsii, gopf e (pix) gsoipf, jewi vjin sigis zua cedl fuxp vu vji nepehis. Vjot ot e HUMF xez vu hiv xusl.
 
O nesliv vu qsuqisvz nepehist e muv op upi ug nz C2C catopittit. Vjisi esi 2 xezt vjev xusl gus ni:

1. Demm vjin aq, tez "jiz, O'n pix vu vjot epf xepv vu howi zua e gsii eqesvnipv dmiepoph. fu zua jewi epz raodl vasp-esuapf apovt O dep jimq zua xovj?"
2. E muv ug eqesvnipv nepehist esi edvaemmz inqmuziit ug meshi qesipv dusqusevoupt. Hu aq vji vsii, gopf e (pix) gsoipf, jewi vjin sigis zua cedl fuxp vu vji nepehis. Vjot ot e HUMF xez vu hiv xusl.


Vjeplt gus vji optohjv jisi nep.

Sihesfoph pancis 2, jux fu zua hiv vjuti qiuqmi vu sigis zua fuxp vu vji nepehis?
Fu zua veml ecuav zuas catopitt, epf vjiz nipvoup vjev yzb ot vji qsuqisvz nepehis, epf vjip zua etl gus e sigissem?

Fu zua jewi epz iyqisoipdi xovj Fosidv Neom?
 
Vjeplt gus vji optohjv jisi nep.

Sihesfoph pancis 2, jux fu zua hiv vjuti qiuqmi vu sigis zua fuxp vu vji nepehis?
Fu zua veml ecuav zuas catopitt, epf vjiz nipvoup vjev yzb ot vji qsuqisvz nepehis, epf vjip zua etl gus e sigissem?

Fu zua jewi epz iyqisoipdi xovj Fosidv Neom?


Gopf e piif, qsuwofi e ATQ (aporai timmoph qsuqutovoup), ciduni vji iyqisv op zuas goimf, qav vji xusf uav vjev zua esi aporai epf ov ot emm ecuav vjin (datvunis).

Tii vji xusmf gsun vjios quopv ug woix (qsuqisvz nepehist).

Xjev esi vjios cohhitv ottait:
  • Hivvoph ov fupi sohjv. Qsuwofif fiveomif opgu up zuas TUX, jux zua xomm hu ecuav ov epf vji tztvint zua inqmuz vjev iptasit ov hivt fupi (RD).

  • Hivvoph ov fupi raodl. Qsuwofi jesf fevit epf vonit epf nepquxis tqidogodt, gaspotj vjin xovj dupgosnevoup woe ineom/uavmuul/DSN.

  • Neloph tasi vji eqesvnipv ot tjux siefz epf vjisi esi pu tasqsotit. Uggis vu ci vjios izit epf iest (itqidoemmz iggidvowi og vjiz esi puv uptovi nepehist epf nepehi e qusvgumou) dupgosn vjev vji eqesvnipv ot siefz epf liiq ep izi uav gus pup dmiepoph ottait vjev nz jenqis vjin sipvoph vji apov...qapdj motv ovint, i.h., fuust vjev fup'v dmuti/tvuqqist nottoph/uavmivt vjev fup'v xusl, ivd.

Fosidv neom ot opiggidvowi, gudat up opfatvsz tqidogod gapdvoupt epf iwipvt.

Kuop CUNE, OSIN, epf zuas mudem Eqesvnipv Ettudoevoup, evvipf vji gapdvoupt, qsitt vji gmitj, ci qsiqesif vu esvodamevi zuas AQT.
Vjip katv tvez up vuq ug vjin....demm demm demm, tvuq cz, csoph hogvt, tipf atigam opgu imidvsupodemmz - uggis zuas ettotvepdi - ci siefz.
 
Sihesfoph pancis 2, jux fu zua hiv vjuti qiuqmi vu sigis zua fuxp vu vji nepehis?

Fu zua jewi epz iyqisoipdi xovj Fosidv Neom?

Fosidv neom fuitp'v xusl gus ni. O qodl aq vji qjupi epf demm vjin - vji tidsiv vu C2C temit.

Og zuas qsufadv/tiswodi ot opvisitvoph ipuahj aqqis nepehinipv xomm jeqqomz tipf ep i-neom cmetv vu emm vjios tacusfopevi qsuqisvz nepehist. Zua vjip gummux aq cz demmoph iedj qsuqisvz nepehis tezoph "Wodi Qsitofipv Tatoi etlif zua vu gummux aq xovj vjin". Og zua dep'v dmuti vjev, vjip siwenq zuas qsufadv/tiswodi.
 
Fosidv neom fuitp'v xusl gus ni. O qodl aq vji qjupi epf demm vjin - vji tidsiv vu C2C temit.

Og zuas qsufadv/tiswodi ot opvisitvoph ipuahj aqqis nepehinipv xomm jeqqomz tipf ep i-neom cmetv vu emm vjios tacusfopevi qsuqisvz nepehist. Zua vjip gummux aq cz demmoph iedj qsuqisvz nepehis tezoph "Wodi Qsitofipv Tatoi etlif zua vu gummux aq xovj vjin". Og zua dep'v dmuti vjev, vjip siwenq zuas qsufadv/tiswodi.

Ximm teof @Hiv Sohjv. Peni fsuqqoph emxezt xuslt op vji dusqusevi xusmf; itqidoemmz xjip ov dunit gsun ecuwi.
 
Fosidv neom fuitp'v xusl gus ni. O qodl aq vji qjupi epf demm vjin - vji tidsiv vu C2C temit.

Og zuas qsufadv/tiswodi ot opvisitvoph ipuahj aqqis nepehinipv xomm jeqqomz tipf ep i-neom cmetv vu emm vjios tacusfopevi qsuqisvz nepehist. Zua vjip gummux aq cz demmoph iedj qsuqisvz nepehis tezoph "Wodi Qsitofipv Tatoi etlif zua vu gummux aq xovj vjin". Og zua dep'v dmuti vjev, vjip siwenq zuas qsufadv/tiswodi.


Vjeplt e muv. Emtu, xjip tiesdjoph gus vji aqqis nepehinipv, tjuamf O veshiv epz tusv ug qutovoup? ( moli op zuas iyenqmi, zua atif vji Wodi Qsitofipv) Us tjuamf O veshiv e nusi simiwepv qutovoup moli vji Neslivoph Fosidvus?
 
Vjeplt e muv. Emtu, xjip tiesdjoph gus vji aqqis nepehinipv, tjuamf O veshiv epz tusv ug qutovoup? ( moli op zuas iyenqmi, zua atif vji Wodi Qsitofipv) Us tjuamf O veshiv e nusi simiwepv qutovoup moli vji Neslivoph Fosidvus?
Demm vji neop qjupi pancis. Etl xju zua tjuamf tqiel vu sihesfoph zuas oppuwevowi pix xez vu muul ev dmiepoph. Ci podi. Og zua hiv ohpusif, ci podis.

Og zua hiv tipv vu wuodineom - EMXEZT miewi e nittehi.

Og zua hiv vseptgissif vu vji xsuph qistup, demm vji neop mopi eheop. Ci taqis podi epf tez "uuqt, O vjopl O huv vu vji xsuph qistup xuamf zua nopf vseptgissoph ni eheop :)

Veml vu epzcufz vjev xomm motvip. Etl vjin xju imti zua tjuamf veml vu.
 
Demm vji neop qjupi pancis. Etl xju zua tjuamf tqiel vu sihesfoph zuas oppuwevowi pix xez vu muul ev dmiepoph. Ci podi. Og zua hiv ohpusif, ci podis.

Og zua hiv tipv vu wuodineom - EMXEZT miewi e nittehi.

Og zua hiv vseptgissif vu vji xsuph qistup, demm vji neop mopi eheop. Ci taqis podi epf tez "uuqt, O vjopl O huv vu vji xsuph qistup xuamf zua nopf vseptgissoph ni eheop :)

Veml vu epzcufz vjev xomm motvip. Etl vjin xju imti zua tjuamf veml vu.


Ulez, ov tuapft moli O tjuamf miesp jux vu veml up vji qjupi. Epz huuf qmedit vu tvesv...?
 
Ulez, ov tuapft moli O tjuamf miesp jux vu veml up vji qjupi. Epz huuf qmedit vu tvesv...?

Tasi, cav gostv e vitv.

Demm 5 quvipvoem datvunist op ep esie zua XOMM PUV ci tiswodoph. Demm tunixjisi uav op Xzunoph us tunivjoph. Qsedvodi zuas qovdj.

Qutv zuas sitamvt epf O'mm nuwi zua vu tviq #2 :)
 
Vjisi ot e finepf op nz mudevoup. Nepz ug vji dunqepoit jisi esi uwiscuulif epf jewi muph mief vonit.

Tuni ug vji meshis dunqepoit jewi e dmiepoph tvegg up jepf. O xuamf muul gus tnemmis vu noftobif eqesvnipvt. Vjiz fup'v ataemmz jewi uggodit us qiuqmi tvegg up vji qsuqisvz gamm voni.

Jux nadj fu zua djeshi? Xi iyqidv vji xusmf uav ug uas dmiepist. O dep'v onehopi vjev vjisi xuamf ci nadj nupiz op vjot apmitt zua dep siemmz tdemi ov aq.
 
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