Dave_NumberOne
New Contributor
- Joined
- Feb 6, 2016
- Messages
- 4
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Hello everyone,
I operate a water damage restoration business with 2 locations (in highly populated areas). So far we managed to grow just by being super aggressive in cold calling property management companies (we called every business in town multiple times). This way we managed to get around 50 clients (out of around 5,000 potential clients) who supply us with constant work. The problem is that we only have a market share of around 1%. In order to get more market share it is highly important to get personal meetings with the decision makers from the property management companies from the rest 99%. Out of 2 of these appointments we can convert 1 client on average. Otherwise, we will end up having 100 locations with only 1 employee per location (which would be tasty as well, but not enough for the greedy guy writing this post).
Do you guys have any tips/ best practices how to get an appointment besides from offering a better service? I think of things like sending them a box with sweets and a hand-written card politely asking for a telephone call -> and then in the telephone call asking for a in person meeting.
Also I would be generally interested in real world funnels that work for you to get customers at break even cost or better. Please no customer lifetime value acquisition cost 1000 and after 5 years get 3000 back - I fund everything with my own money
My profitable customer acquisition model so far is this: cold calling businesses and asking them to introduce my company via email / 1 week later calling again and asking if they received the mail and telling them that we are there for them. Thats it. 5 hours of straight cold calling and I land one customer (roughly 500 dollar margin on first order, lifetime value of at least 10,000). The problem: everyone is already cold called in the area and i need to build more and more locations. Therefore, very open for suggestions to increase my conversion rate or hearing about your successful funnels.
I operate a water damage restoration business with 2 locations (in highly populated areas). So far we managed to grow just by being super aggressive in cold calling property management companies (we called every business in town multiple times). This way we managed to get around 50 clients (out of around 5,000 potential clients) who supply us with constant work. The problem is that we only have a market share of around 1%. In order to get more market share it is highly important to get personal meetings with the decision makers from the property management companies from the rest 99%. Out of 2 of these appointments we can convert 1 client on average. Otherwise, we will end up having 100 locations with only 1 employee per location (which would be tasty as well, but not enough for the greedy guy writing this post).
Do you guys have any tips/ best practices how to get an appointment besides from offering a better service? I think of things like sending them a box with sweets and a hand-written card politely asking for a telephone call -> and then in the telephone call asking for a in person meeting.
Also I would be generally interested in real world funnels that work for you to get customers at break even cost or better. Please no customer lifetime value acquisition cost 1000 and after 5 years get 3000 back - I fund everything with my own money
My profitable customer acquisition model so far is this: cold calling businesses and asking them to introduce my company via email / 1 week later calling again and asking if they received the mail and telling them that we are there for them. Thats it. 5 hours of straight cold calling and I land one customer (roughly 500 dollar margin on first order, lifetime value of at least 10,000). The problem: everyone is already cold called in the area and i need to build more and more locations. Therefore, very open for suggestions to increase my conversion rate or hearing about your successful funnels.
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