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...but in order for it to work, you have to pay attention."
Hmmm...
Do you remember KONY 2012?
The topic of viral videos was being discussed here recently so I can see how I suddenly remembered it.
I'm going through the video right now. It's a genius marketing piece.
They get personal, trigger emotions, tell a compelling story, create an enemy, in some ways created a community or movement ("join our army for peace"), show people listening to Jason's speeches (social proof), use scarcity ("Time is running out...this movie expires on December 31, 2012"), give a simple solution (Donate; in order to buy a bracelet and an action kit to help market it further. Sign a pledge. Sign up for a subscription donation, share it online), build anticipation, etc.
In the beginning 1 minute plus they also prepare your mind to share the video too. You can even look at the stats, it got 1 million + shares!
It's just under a 30 minute video and it effectively sold A LOT of people. It's a perfect example of great viral video marketing.
Hmmm...
Do you remember KONY 2012?
The topic of viral videos was being discussed here recently so I can see how I suddenly remembered it.
I'm going through the video right now. It's a genius marketing piece.
They get personal, trigger emotions, tell a compelling story, create an enemy, in some ways created a community or movement ("join our army for peace"), show people listening to Jason's speeches (social proof), use scarcity ("Time is running out...this movie expires on December 31, 2012"), give a simple solution (Donate; in order to buy a bracelet and an action kit to help market it further. Sign a pledge. Sign up for a subscription donation, share it online), build anticipation, etc.
In the beginning 1 minute plus they also prepare your mind to share the video too. You can even look at the stats, it got 1 million + shares!
It's just under a 30 minute video and it effectively sold A LOT of people. It's a perfect example of great viral video marketing.
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