You may think this is too basic of an answer. You'd be wrong.
Whether you're creating a customer account or a business, the hardest one is the first one. After that it's rinse and repeat, more or less.
I have done exactly that, and I'm doing it again right now. I have a system down to a science. A flowchart, to be precise. Everything follows the same path, with a few alternatives here and there, but no major changes. It all reaches the same end point.
Right now I am targeting 150 super prime customers. I couldn't decide if I should start out as a first preliminary step with a personal letter or a large color postcard. They each have distinct advantages. So I decided to not decide - I'm doing both. My next phase also has multiple choices on how to approach it. I'm doing them all.
This is commonly referred to in locker rooms across the country, and some mechanic shops, as going full bore all out. It will work because I am doing it all. I will not miss because there is nothing to miss. Make sense?
After that, I utilize my present customers to gain new ones. That's such a heavy topic, I'll leave it at only mentioning it. The last time I seriously applied this technique, I tripled my business sales. And that was without the advantage of what I'm using now, which is digital marketing.
Today's methods at doing business are nuclear. So much can be done, so easily. For example, Vistaprint will handle my postcards from start to finish. Design, print, address, and mail. How much easier can it get than that? Of course, that is only one arm of the marketing machine. But you get the picture. There is no need to hold back.
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