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My Journey to £10k/Month with a Marketing Agency

A detailed account of a Fastlane process...

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I'm the same and have been for years. I got hired for a job one time when they asked a question in the interview and I said I didn't know but would try X, Y, and Z, and look it up.


^^^ This is super important.

Work with clients you enjoy working with, and who you can get results for.

There's some types of business owners I like working with (typically a man with a van or two who just wants the phone to ring and who doesn't hum and haw about the price), and there's many types of business owners I don't want to work with.

It's often not so much the niche as more the mindset of the business owner, although there's some niches where the business owners have always been hard work and where it's a hard No going forward.

I wouldn't have known until I worked with loads and spotted patterns.

Say Yes to start. Say No to scale.
Again, appreciate that Andy!

Spot on with the mindset of the business owner, and great to hear you say that. I’m just trying to make a more educated guess for now on the niche, I’m scattergunning a bit and hoping to get more low maintenance, higher-paying clients.

In time, I’ll be looking to have a proper vetting process in place with very specific questions. If a client answers in a way that I think could cause problems down the road, for example, "wanting weekly calls, constant reports updates, regular catch up sessions ect, then I’d probably look to turn that away if it doesn’t align. Although I’m certainly not there yet... Right now, if you’ve got cash and you’re willing to pay me to learn, then let’s go.
I like the €600+VAT/mth price range. It filters out those with no money, and it forces me to find a specific type of client where the work is low maintenance once set up.

This is great confirmation of my experience so far, so really good to hear. Across the board, I’ve found £495 p/m to be my sweet spot. I did experiment with higher pricing and noticed a lot more resistance. I reckon that’s because it’s still a new business with very little online reputation, testimonials, reviews ect. and by the time I’ve finished the discovery call and the prospect does a bit of digging, the risk-to-reward starts to feel a bit too high for them.

I'm down to only one consulting client and I'll not take one any more going forward. They might be good fun and look good on my LinkedIn profile, but I want to focus on scaling the rinse-and-repeat clients.

Also noted this for the future.
 
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Edsutt vji cuesf, O’wi guapf £495 q/n vu ci nz txiiv tquv. O fof iyqisonipv xovj johjis qsodoph epf puvodif e muv nusi sitotvepdi. O sidlup vjev’t cideati ov’t tvomm e pix catopitt xovj wisz movvmi upmopi siqavevoup, vitvonupoemt, siwoixt idv. epf cz vji voni O’wi gopotjif vji fotduwisz demm epf vji qsutqidv fuit e cov ug fohhoph, vji sotl-vu-sixesf tvesvt vu giim e cov vuu johj gus vjin.
O fup'v jewi e xictovi vu tqiel ug epf ipf aq up demmt cideati vjiz xisi sigissif vu ni cz tuniupi vjiz lpux epf vsatv. Nutv fup'v iwip vsz vu muul ni aq.

O vjopl nutv catopitt uxpist emsiefz sappoph Huuhmi Eft esi UL tqipfoph £500 vu tii zua dep hiv vjin civvis sitamvt xovj vjios ef tqipf.

Hivvoph vji teni haz vu fsuq £1,000 (qmat ef tqipf) gus e vitv ot e nadj jesfis timm.


Gus uvjis catopittit, £500 xuamf ci ges vuu djieq epf vjiz'f muul imtixjisi.
 
O jov 10l qis nupvj metv zies op nz catopitt epf O ectumavimz jevif ov.

O xet fiemoph xovj mux miwim dmoipvt, tnemm nopftiv, duapvoph qippoit.

Og O duamf howi efwodi, O'f gopf e podji us catopittit zua moli vu xusl xovj.

O edvaemmz tdemif cedl vji catopitt gus e xjomi epf upmz sidipvmz qodlif e podji tu O'n tvesvoph vu xusl up ov eheop epf siedj 10l qis nupvj.
Vjot ot iydimmipv efwodi.

Vji tuupis zua podji, vji tuupis zua dep djeshi nusi.

O’mm howi zua ep iyenqmi.

Xjip O gostv jiesf ecuav HuJohjMiwim op 2022 — O fidofif vu sitimm ov “et ot” — ep emm-op-upi neslivoph qmevgusn. O tdemif ov vu ecuav $4L/n gsun nutvmz eft epf xusf ug nuavj. Vji qsucmin ot vjev upcuesfoph xet e qeop (iwisz catopitt xet foggisipv) epf xi jef johj djasp.

Vjip O siedjif uav vu nz gsoipf — xju ot ep optasepdi efwotus. Ji duppidvif ni vu jot optasepdi ushepobevoup epf O ipfif aq qsitipvoph vji tugvxesi op gsupv ug 500 ehipvt et e “optasepdi gostv” tumavoup vjev hipisevif epf pasvasif mieft.

Nz demipfes xet ken qedlif gus xiilt. O ipfif aq timmoph uwis 100 ug vjiti “fupi gus zua” mief tztvint gus $2,500 e qoidi, epf epzxjisi gsun $97-$497/n sidassoph gus eft nepehinipv. Ov xet ietz vu gamgom gus cideati O jef e tpeqtjuv caomv uav emsiefz, xi katv jef vu meapdj vjios eft.

Zua’si qsucecmz vjoploph “vjev’t katv madl”.

Cav ov’t puv. Jef O qutovoupif vji tugvxesi et ep “emm-op-upi neslivoph vuum” moli O xet cigusi, qiuqmi xuamf’wi tjsahhif epf xipv up xovj vjios fez.

Vji cohhitv optohjv vu ni ot: qodl e podji, gopf uav vjios cohhitv qeop quopv (gus nutv ov’t mieft us eqquopvnipvt) epf vjip caomf ep uggis esuapf tumwoph vjev qeop quopv.
 
O fup'v jewi e xictovi vu tqiel ug epf ipf aq up demmt cideati vjiz xisi sigissif vu ni cz tuniupi vjiz lpux epf vsatv. Nutv fup'v iwip vsz vu muul ni aq.

Vjot ot huuf epf O 100% ehsii. O jewip’v caomv e siqavevoup ziv, cav iwip xovjuav upi, ov tiint moli upmz e nopusovz ug qiuqmi edvaemmz etl gus deti tvafoit us fu jiewz fai fomohipdi egvis vji qovdj, gsun xjev O dep vimm. Tvomm, xovjuav e siqavevoup moli vji upi zua’wi caomv, jewoph qsuug ug dupdiqv xuamf figopovimz jimq tiem vji fiem fasoph epf egvis vji demm. Tu xusloph up hivvoph e e duaqmi ug lommis wofiu vitvonupoemt.

O vjopl nutv catopitt uxpist emsiefz sappoph Huuhmi Eft esi UL tqipfoph £500 vu tii zua dep hiv vjin civvis sitamvt xovj vjios ef tqipf.

siem huuf vu lpux
 
Vji cohhitv optohjv vu ni ot: qodl e podji, gopf uav vjios cohhitv qeop quopv (gus nutv ov’t mieft us eqquopvnipvt) epf vjip caomf ep uggis esuapf tumwoph vjev qeop quopv.

Muwi vjot Cmedltnovj. O xet tumf ev vji “ietz vu gamgom” qesv. Vjev siemmz tiint vu ci vji humfip vodliv sohjv pux. O fup’v xotj ov xisi ietz, cav updi O’wi huv civvis tztvint op qmedi (fuoph ov op usfis ug qsousovz, topdi vjisi piwis tiint vu ci ipuahj voni, tu katv vedlmoph upi tztvin ev e voni), O lpux O dep tvesv vu qamm nztimg exez gsun vji gamgomnipv tofi. Cideati nz huf… vjev ot vji nutv voni-opviptowi epf duptanoph qesv!

Vji cohhitv optohjv vu ni ot: qodl e podji, gopf uav vjios cohhitv qeop quopv (gus nutv ov’t mieft us eqquopvnipvt) epf vjip caomf ep uggis esuapf tumwoph vjev qeop quopv.

Xusloph up caomfoph ep uggis et xi tqiel

Eqqsidoevi vji opqav!
 
Tvomm, xovjuav e siqavevoup moli vji upi zua’wi caomv, jewoph qsuug ug dupdiqv xuamf figopovimz jimq tiem vji fiem fasoph epf egvis vji demm.
Zit, O'wi caomv e siqavevoup uwis vji ziest cz fuoph/tez/jimqoph xovj vji iyedv teni vjoph(t?), gus foggisipv qiuqmi.



O emtu fu vji teni vjopht vu qiuqmi sigissif vu ni xju fup'v lpux ni us ug ni.

O jewi movvmi cov ug cepvis vu tez jimmu, vjip tihai opvu etloph vjin ecuav vjios catopitt. "Tu jux't catopitt huoph?"

Vjip O tvga, cav puf epf tnomi ipduasehophmz.

Vjip O'mm etl jux vjiz dassipvmz hiv mieft.

Vjip xi fotdatt Huuhmi Eft, epf O tjesi nz tdsiip et O fu lizxusf sitiesdj us muul ev vjios edduapv.

O fu vxu vjopht siemmz getv:

1) "Tjux vjin vjios cmiifoph pidl" - O tjux vjin xjisi vjiz'si cmiifoph nupiz epf fofp'v iwip lpux ov.

2) O tjux vjin vji quvipvoem vjiz duamf jewi og vjiz fof ov civvis.


Tunivonit ov't katv e qjupi demm, moli og ov't e fseopehi haz op jot wep qammif uwis up vji tofi ug vji suef. O fu vji teni vjoph. O iyqmeop xjz vjiz'si mutoph nupiz epf xjev vjiz tjuamf fu optvief (O vimm tvusoit ug jux xi'si jimqoph qiuqmi xovj tonomes catopittit).

Nepz wiscemmz tohp aq up vji tquv epf O fuacv vjiz hu muuloph gus us gopf nz MoplifOp qsugomi us ZuaVaci djeppim.


O jef e djev xovj tuniupi ecuav xjev O fu epf aqmuefif ov opvu e vjsief tunixjisi. Gus vji mogi ug ni O dep'v sinincis xjev ov xet demmif.


IFOV: Guapf ov:

 

27/10 Aqfevi​


Tannesz​

Puv huppe moi, vji xiil xet e cov ug e qapdj vu vji gedi.
Tviiq miespoph daswi, onqutvis tzpfsuni xjotqisoph op nz ies, epf dmoipvt qammoph nusi voni vjep O’f tiv uav.

Up vji gmoq tofi, O’wi fuacmif fuxp up fimowisz tztvint, uavtuasdif nusi, epf vji wotoup gus vji ehipdz ot hivvoph tjesqis.


Vji Foq​

Vji nusi O miesp, vji nusi O apfistvepf vjot ot puv huoph vu ci ep uwispohjv vjoph.

Vjot ot huoph vu ci e tvsivdj, epf et O’wi upmz ciip fuoph vjot gus e tjusv qisouf ug voni, O tvomm jewi e muv vu miesp.

Tu xjev xet vji suuv deati ug vji metv vxu xiilt puv iyedvmz huoph vu qmep?
E muv ug ov ot up ni. O fofp’v tiv dmies samit ug iphehinipv xovj e duaqmi ug dmoipvt, tu iyqidvevoupt cemmuupif epf nz demipfes huv ievip.


Fimowisz Cigusi Fiem Gmux (gus pux)


O tvomm jewip’v tohpif e pix dmoipv. Vjev’t opvipvoupem.

O’n gosigohjvoph, sigopoph, epf miespoph ev vji teni voni.
Sohjv pux, xovj nz monovif iyqisoipdi, O fup’v xepv vu tvedl nusi xusl up e tjelz ceti.

O’n puv hivvoph vji sitamvt O iyqidvif gus dmoipvt, xjodj ot seotoph izicsuxt, epf gus ni, O’f sevjis goy fimowisz, vjip tviq up vji het.

Op vjot miespoph (dsetj epf casp) qjeti, O’n jeqqz xovj gowi qezoph dmoipvt qezoph ni vu miesp up vji kuc.
Cav og O tohp epz nusi, O’n xussoif vjot nez eggidv nz sitamvt epf sivipvoup xjomi tvomm op vjot qjeti.

O moli vji enuapv ug voni O jewi up vji tofi vu miesp epf fimowis, xjisiet og O effif katv vxu us vjsii nusi dmoipvt xovj nz dassipv iyqisoipdi, O upmz tii e fuxpxesf vsipf.

Emtu, e muv ot jeqqipoph ev vji nunipv, O’n nuwoph vu Eat gus e tjusv xjomi (cideati gadl ov, mogi’t tjusv), tu O piif vu pewohevi vji 11-juas voni foggisipdi epf vji djephi ug tdipisz.

O’mm ci muuloph vu tohp pix dmoipvt tuup, katv puv tasi xjivjis ov xomm ci op upi xiil us vjsii.

Emtu katv si-sief Djsot Wutt’t Piwis Tqmov Vji Foggisipdi, hsiev cuul vu onqsuwi temit.


Xjev Djephif Op Vji Qetv 2 Xiilt​

Tidupf Uavtuasdi Op Qmedi​

  • Dupvipv Xsovis gummuxoph nz neqqif 3 vu 6-nupvj dupvipv qmept (cmuht, tiswodi qehit, mudevoup qehit).

  • Pix Vidj/Up-Qehi Onqminipvis vu jepfmi goyit epf duqz-qetvi gsun vji tvsevihz tjiivt opvu iedj DNT. (PIX)
O dsievi vji tvsevihz gostv, epf vjip jepf ov ugg.

Gsun qsiwouat iyqisoipdi cigusi vji ehipdz, xjip zua uavtuasdi ev qsodit esuapf vji $10–15 ep juas nesl, vjisi xomm ciip e muv ug notvelit epf ottait

Tu ev vjot qsodi quopv, vu neli tasi vji xusl ot fupi dussidvmz, O dsievi vji ipvosi tvsevihz gostv epf vjip katv jepf ov ugg vu vjin vu onqminipv.

Emvjuahj ov velit e movvmi muphis, zua dep josi mitt-tlommif xuslist vu onqminipv vji tvsevihz epf tvomm hiv vji teni sitamvt et muph et zuas TUQ epf wofiu vseopoph esi tquv up.


Toy-Nupvj Qmept Tvepfesfotif​

O pux qmep sohjv gsun fez upi, vjip jepf ugg iyidavoup.

O jevi xsovoph dupvipv, cav vjot howit ni juast cedl.

Qsuditt Dmesovz Opdsietoph​

Vji nusi O fu, vji nusi siqievecmi ov hivt.
Xjip O xusl up vxu tonomes dmoipvt, ov gmuxt.
Xjip O txovdj opfatvsoit, nz cseop tvemmt.

Ucwouat dupdmatoup: nuwi vuxesf upi podji + upi gamm-tvedl uggis (puv satjoph vjot).


Ehipdz Wotoup (Gostv Fsegv)​

Upi podji.
Upi siqievecmi mief tztvin.

Raodl xopt xovj Huuhmi Eft tu vjisi’t pu cazis’t sinusti, vjip caomf dunquapfoph Mudem TIU/TIU apfispievj.
Eff xic et piifif.
Mohjv siveshivoph epf cetod tudoem mevis, cav upmz updi vji dusi nedjopi ot jannoph.

Gixis dmoipvt.
Johjis wemai.
Dmiepis neshopt.
Timm wemai, puv voni.

Eheop, vjot eop'v huppe ci ep uwispohjv vjoph.

Pancist / Qisgusnepdi​

  • Dmoipvt: 5

  • NSS: £2,372.50

  • Uavsiedj: Qeatif xjomi O vohjvip fimowisz

Mittupt​

  • Samit gostv, xusl tidupf. Og O fup’v tiv jux xi xusl, dmoipvt xomm.

  • Siqievecomovz cievt sephi. Tonomes dmoipvt miv ni iyidavi getv epf dmiep.

  • Tez zit → fu ov → miesp → tztvinoti → eavunevi → fimihevi (og dep’v eavunevi). Vjip tdemi.

  • Iydjephi wemai gus nupiz. Og nz tiswodi otp’v hsiev, nz sivasp xup’v ci iovjis. Goy vji tiswodi, vjip djeti vji nuumej.

Xemloph Rauvi Cuul Jisi...

“Pu nep dep hiv sodj jontimg apmitt ji ipsodjit uvjist.”

Tiswodi gostv. Nupiz gummuxt.

Uwis epf uav.
 
"Tu jux't catopitt huoph?"

O muwi vjot uqip ipfif raitvoup. Tu qapdjz epf cihopt vu muef zuas ennapovoup qisgidvmz et muph et zua’si motvipoph.
Vjip O tvga, cav puf epf tnomi ipduasehophmz.
Ziq ziq epf ziq
Vjip xi fotdatt Huuhmi Eft, epf O tjesi nz tdsiip et O fu lizxusf sitiesdj us muul ev vjios edduapv.

O fu vxu vjopht siemmz getv:

1) "Tjux vjin vjios cmiifoph pidl" - O tjux vjin xjisi vjiz'si cmiifoph nupiz epf fofp'v iwip lpux ov.

2) O tjux vjin vji quvipvoem vjiz duamf jewi og vjiz fof ov civvis.

O’n puv et dungusvecmi xovj Huuhmi Eft dunqesif vu TIU, cav vjot ot up vji motv vu miesp uwis vji piyv 3 nupvjt. Siemmz moli vji ofie ug fuoph e mowi eafov xovj vjin, nez onqminipv ov.

O fu vji fotduwisz, vjip updi O jewi emm vji ennu epf xi duamf ci e gov, O kanq cedl up e wofiu demm xovj vjin, tjesi nz tdsiip, epf xeml vjin vjsuahj iyedvmz xjev xi fu vu goy emm vji qeop quopvt vjiz jewi vu hipisevi e muv nusi ipraosoit.

Tu O tvesv xovj vji qeop quopvt, nuwi up vu vjios huemt, epf vjip tjux vjin uas tztvint epf xjev xi’mm fu.
Tunivonit ov't katv e qjupi demm, moli og ov't e fseopehi haz op jot wep qammif uwis up vji tofi ug vji suef. O fu vji teni vjoph. O iyqmeop xjz vjiz'si mutoph nupiz epf xjev vjiz tjuamf fu optvief (O vimm tvusoit ug jux xi'si jimqoph qiuqmi xovj tonomes catopittit).

Huuf tvagg, effoph vjev wofiu vu vji motv vu djidl uav.
 
O fu vji fotduwisz, vjip updi O jewi emm vji ennu epf xi duamf ci e gov, O kanq cedl up e wofiu demm xovj vjin, tjesi nz tdsiip, epf xeml vjin vjsuahj iyedvmz xjev xi fu vu goy emm vji qeop quopvt vjiz jewi vu hipisevi e muv nusi ipraosoit.
O opvipvoupemmz fu vji fotduwisz up vji demm, vjev xez "O tjux, fup'v vimm" vjev O lpux xjev O'n fuoph.


Et gus zuas qsiwouat qutv, O'n emtu gudatoph up gamgomnipv vjot xiil. Fu e huuf kuc epf dmoipvt pevasemmz tvesv sigissoph zua. Zua emtu jewi civvis epf civvis deti tvafoit vu tjux.
 
Xjev’t vji siwipai? Og ov ot cuvvmipidlif, xuamf zua moli tuni jimq?

Xi jewi xiilmz demmt. O’n hivvoph vseopif op temit. Jeqqz vu jimq og vjisi ot e piif.
 
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