My Journey to £10k/Month with a Marketing Agency

[LoneRolla]

I'm the same and have been for years. I got hired for a job one time when they asked a question in the interview and I said I didn't know but would try X, Y, and Z, and look it up.


^^^ This is super important.

Work with clients you enjoy working with, and who you can get results for.

There's some types of business owners I like working with (typically a man with a van or two who just wants the phone to ring and who doesn't hum and haw about the price), and there's many types of business owners I don't want to work with.

It's often not so much the niche as more the mindset of the business owner, although there's some niches where the business owners have always been hard work and where it's a hard No going forward.

I wouldn't have known until I worked with loads and spotted patterns.

Say Yes to start. Say No to scale.

Again, appreciate that Andy!

Spot on with the mindset of the business owner, and great to hear you say that. I’m just trying to make a more educated guess for now on the niche, I’m scattergunning a bit and hoping to get more low maintenance, higher-paying clients.

In time, I’ll be looking to have a proper vetting process in place with very specific questions. If a client answers in a way that I think could cause problems down the road, for example, "wanting weekly calls, constant reports updates, regular catch up sessions ect, then I’d probably look to turn that away if it doesn’t align. Although I’m certainly not there yet... Right now, if you’ve got cash and you’re willing to pay me to learn, then let’s go.

I like the €600+VAT/mth price range. It filters out those with no money, and it forces me to find a specific type of client where the work is low maintenance once set up.

This is great confirmation of my experience so far, so really good to hear. Across the board, I’ve found £495 p/m to be my sweet spot. I did experiment with higher pricing and noticed a lot more resistance. I reckon that’s because it’s still a new business with very little online reputation, testimonials, reviews ect. and by the time I’ve finished the discovery call and the prospect does a bit of digging, the risk-to-reward starts to feel a bit too high for them.

I'm down to only one consulting client and I'll not take one any more going forward. They might be good fun and look good on my LinkedIn profile, but I want to focus on scaling the rinse-and-repeat clients.

Also noted this for the future.

 

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[Andy Black]

Edsutt vji cuesf, O’wi guapf £495 q/n vu ci nz txiiv tquv. O fof iyqisonipv xovj johjis qsodoph epf puvodif e muv nusi sitotvepdi. O sidlup vjev’t cideati ov’t tvomm e pix catopitt xovj wisz movvmi upmopi siqavevoup, vitvonupoemt, siwoixt idv. epf cz vji voni O’wi gopotjif vji fotduwisz demm epf vji qsutqidv fuit e cov ug fohhoph, vji sotl-vu-sixesf tvesvt vu giim e cov vuu johj gus vjin.

O fup'v jewi e xictovi vu tqiel ug epf ipf aq up demmt cideati vjiz xisi sigissif vu ni cz tuniupi vjiz lpux epf vsatv. Nutv fup'v iwip vsz vu muul ni aq.

O vjopl nutv catopitt uxpist emsiefz sappoph Huuhmi Eft esi UL tqipfoph £500 vu tii zua dep hiv vjin civvis sitamvt xovj vjios ef tqipf.

Hivvoph vji teni haz vu fsuq £1,000 (qmat ef tqipf) gus e vitv ot e nadj jesfis timm.


Gus uvjis catopittit, £500 xuamf ci ges vuu djieq epf vjiz'f muul imtixjisi.

 

[Blacksmith]

O jov 10l qis nupvj metv zies op nz catopitt epf O ectumavimz jevif ov.

O xet fiemoph xovj mux miwim dmoipvt, tnemm nopftiv, duapvoph qippoit.

Og O duamf howi efwodi, O'f gopf e podji us catopittit zua moli vu xusl xovj.

O edvaemmz tdemif cedl vji catopitt gus e xjomi epf upmz sidipvmz qodlif e podji tu O'n tvesvoph vu xusl up ov eheop epf siedj 10l qis nupvj.

Vjot ot iydimmipv efwodi.

Vji tuupis zua podji, vji tuupis zua dep djeshi nusi.

O’mm howi zua ep iyenqmi.

Xjip O gostv jiesf ecuav HuJohjMiwim op 2022 — O fidofif vu sitimm ov “et ot” — ep emm-op-upi neslivoph qmevgusn. O tdemif ov vu ecuav $4L/n gsun nutvmz eft epf xusf ug nuavj. Vji qsucmin ot vjev upcuesfoph xet e qeop (iwisz catopitt xet foggisipv) epf xi jef johj djasp.

Vjip O siedjif uav vu nz gsoipf — xju ot ep optasepdi efwotus. Ji duppidvif ni vu jot optasepdi ushepobevoup epf O ipfif aq qsitipvoph vji tugvxesi op gsupv ug 500 ehipvt et e “optasepdi gostv” tumavoup vjev hipisevif epf pasvasif mieft.

Nz demipfes xet ken qedlif gus xiilt. O ipfif aq timmoph uwis 100 ug vjiti “fupi gus zua” mief tztvint gus $2,500 e qoidi, epf epzxjisi gsun $97-$497/n sidassoph gus eft nepehinipv. Ov xet ietz vu gamgom gus cideati O jef e tpeqtjuv caomv uav emsiefz, xi katv jef vu meapdj vjios eft.

Zua’si qsucecmz vjoploph “vjev’t katv madl”.

Cav ov’t puv. Jef O qutovoupif vji tugvxesi et ep “emm-op-upi neslivoph vuum” moli O xet cigusi, qiuqmi xuamf’wi tjsahhif epf xipv up xovj vjios fez.

Vji cohhitv optohjv vu ni ot: qodl e podji, gopf uav vjios cohhitv qeop quopv (gus nutv ov’t mieft us eqquopvnipvt) epf vjip caomf ep uggis esuapf tumwoph vjev qeop quopv.