Any colour, as long as it's red.
Read Millionaire Fastlane
I find it interesting that I’m known as an “AdWords Guy”, and some people think I should therefore use AdWords to grow my business.
AdWords is a way to get found by people who don’t already know you. I consider it the purest form of cold traffic because they’re searching when they find you.
It still doesn’t beat warm leads and word of mouth referrals though.
I think the trick is to master warm, then go to the cold channels. If you can’t sell to someone who’s been referred to you, then how can you sell to someone who has never heard of you?
What really tickles me is how we’ve sold over 40 landing pages without having a landing page to sell them from. And that I still don’t have a website to speak of, just a holding page for my business, and a personal branded domain that redirects to my LinkedIn profile - and I’m in the digital marketing space!