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You don't need a website, you need sales

Discussion in 'Advertising, Marketing, Social Media' started by Andy Black, Jun 22, 2016.

  1. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    (drops mic)
     
  2. ZCP
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    But Andy, if we don't have a flash embedded website and if we don't buy new office furniture and if we don't have fancy business cards and if we don't have a big lighted signed on a low traffic road..... how will we make a sale?
     
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  3. Vigilante
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    My new all time favorite thread
     
  4. JokerCrazyBeatz
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    JokerCrazyBeatz Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Let me process this ...
     
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  5. Supa
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    Supa Came for the $. Stayed for the Ice Cream. Read Millionaire Fastlane Speedway Pass

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    Charnell Super Nintendo, Sega Genesis Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    But...
     
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  7. Ubermensch
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    Ubermensch Contributor Speedway Pass

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    Are you referring to... having landing pages only (and driving quality traffic to those landing pages) , and not necessarily having (or needing) a home site (to obtain sales)?
     
  8. Sanj Modha
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    Everyone is a salesman. From selling on Adwords to getting swipes on Tinder. It's a life skill.
     
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  9. Thiago Machado
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  10. BeFound Faithful
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    BeFound Faithful Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    sales

    you mean the proof I have something valuable enough to pay for?
     
  11. Thiago Machado
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    Thiago Machado Silver Contributor I've Read UNSCRIPTED Speedway Pass

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    [​IMG]
     
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  12. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    No, it hinges on the word "need".


    I need a website!

    I need more money!

    I need to go on a course!

    I need a logo!

    I need a business partner!

    I need a mentor!


    Is it possible to run a business without all the things we think we need?

    Maybe we're putting all these things in our own way?

    To prevent us from starting? (aka procrastination!)

    To prevent us from shipping? (aka perfectionism!)

    Because we think we'll fail if we launch?

    Because we don't think we're enough?



    Whenever I find myself saying "I need ..." I catch myself and wonder:


    Do I REALLY need it?

    Is it possible someone else has done without it?

    Is it possible *I* can do without it?



    The only thing we really need to be in business are sales/customers.
     
  13. tflfguy
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    tflfguy Contributor Read Millionaire Fastlane Speedway Pass

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    RE: The only thing we really need to be in business are sales/customers.

    Absolutely.
    And for a successful business - mine your customer list 80/20 style and ALWAYS take care of the 20% (who make up 80% of your sales).
     
  14. kkompoti
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    kkompoti Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    make this a gold thread!
     
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  15. ApparentHorizon
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    ApparentHorizon Gold Contributor Speedway Pass

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    If you look carefully, he mentions something about a website.
     
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  16. nradam123
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    nradam123 Silver Contributor Read Millionaire Fastlane Speedway Pass

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    If someone need a website I get sales :)
     
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  17. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    If someone says they need a website, I laugh and tell them that line:

    "You don't need a website, you need sales."



    "Oh, but it needs to look like this, and have a slider, and have our logo, and case studies, blah, blah, blah."



    To which I reply:

    "Do you want a pretty website, or a pretty bank balance?"


    ...


    I'm not saying they won't necessarily get a website, just that they need to focus on sales instead of the website.

    Remember what service I sell to businesses? They come looking for more "traffic" to their website, specifically via AdWords.

    I then have to explain that they don't want more "traffic", they want more website visitors who are itching to buy what they're selling. And they ultimately want more profitable sales.

    That their pretty website sucks because they talk about themselves and not about what their visitors want.

    That their visitor arrived with his credit card in hand and hope on his face.

    That you got in the freaking way and didn't just "shut the f*ck up and take their money".

    Sigh...


    You might want to check out these two threads:
     
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  18. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I've been self-employed for 15 years. I've never had a business card but people have been asking me for them a lot in the last couple of weeks. I went for a simple card with my name, email address, and phone number on the front.

    Below is a picture of what's on the back. It's been my calling card when I speak to people for many years. It makes sense to make it my actual calling card.

    [​IMG]
     
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  19. JokerCrazyBeatz
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    JokerCrazyBeatz Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    that's so fire ! I love it
     
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  20. Mr_Maravish
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    Mr_Maravish Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    hahah this is funny.

    Andy,

    What do you suggest to come up with some good copy for an ecommerce website. I am in the process of creating the content and boy is it tough.
     
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  21. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Maybe read these threads for starters:

    @Sanj Modha - where's the post of yours where you say not to worry about copy?
     
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  22. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Nicoknowsbest likes this.
  23. Sanj Modha
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    Sanj Modha Gold Contributor Speedway Pass

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    I agree. If you can't sell - a website is no good to you.
     
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  24. Jamshed33
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    Jamshed33 New Contributor

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    I would like to keep my eyes here. :)
     
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  25. Chromozone
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    Chromozone Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Love this!

    What I've noticed in my own experience is that it's tempting to keep doing the same thing because it's easy.

    If you haven't done it before, then getting something out in the world (even something as small as a MVP) is really hard and takes a lot of effort and pain. It's tempting to keep doing the same thing once you've proved your hypothesis i.e. keep building.

    But what you really need to do once you've proved you're not completely insane is to totally change gears and go out and sell. I imagine that once a business gets even bigger you then have to change gears again and become more of a manager.

    It seems like there is a massive spike in people failing at each one of the transition points.
     
    Kalps and Andy Black like this.

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