The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

HOT TOPIC You don't need a website, you need sales

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

  • Thread starter
  • Moderator
  • #1

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,453
39,113
4,306
Ireland
(drops mic)
 

Don't like ads? Remove them while supporting the forum. Subscribe.

ZCP

Legendary Contributor
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Oct 22, 2010
2,678
9,095
2,206
Woodstock, GA
But Andy, if we don't have a flash embedded website and if we don't buy new office furniture and if we don't have fancy business cards and if we don't have a big lighted signed on a low traffic road..... how will we make a sale?
 
  • Thread starter
  • Moderator
  • #12
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,453
39,113
4,306
Ireland
Are you referring to... having landing pages only (and driving quality traffic to those landing pages) , and not necessarily having (or needing) a home site (to obtain sales)?
No, it hinges on the word "need".


I need a website!

I need more money!

I need to go on a course!

I need a logo!

I need a business partner!

I need a mentor!


Is it possible to run a business without all the things we think we need?

Maybe we're putting all these things in our own way?

To prevent us from starting? (aka procrastination!)

To prevent us from shipping? (aka perfectionism!)

Because we think we'll fail if we launch?

Because we don't think we're enough?



Whenever I find myself saying "I need ..." I catch myself and wonder:


Do I REALLY need it?

Is it possible someone else has done without it?

Is it possible *I* can do without it?



The only thing we really need to be in business are sales/customers.
 
  • Thread starter
  • Moderator
  • #17
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,453
39,113
4,306
Ireland
If someone need a website I get sales :)
If someone says they need a website, I laugh and tell them that line:

"You don't need a website, you need sales."



"Oh, but it needs to look like this, and have a slider, and have our logo, and case studies, blah, blah, blah."



To which I reply:

"Do you want a pretty website, or a pretty bank balance?"


...


I'm not saying they won't necessarily get a website, just that they need to focus on sales instead of the website.

Remember what service I sell to businesses? They come looking for more "traffic" to their website, specifically via AdWords.

I then have to explain that they don't want more "traffic", they want more website visitors who are itching to buy what they're selling. And they ultimately want more profitable sales.

That their pretty website sucks because they talk about themselves and not about what their visitors want.

That their visitor arrived with his credit card in hand and hope on his face.

That you got in the freaking way and didn't just "shut the f*ck up and take their money".

Sigh...


You might want to check out these two threads:
 
  • Thread starter
  • Moderator
  • #18
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,453
39,113
4,306
Ireland
I've been self-employed for 15 years. I've never had a business card but people have been asking me for them a lot in the last couple of weeks. I went for a simple card with my name, email address, and phone number on the front.

Below is a picture of what's on the back. It's been my calling card when I speak to people for many years. It makes sense to make it my actual calling card.

 

JokerCrazyBeatz

Silver Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jun 1, 2016
557
651
287
26
I've been self-employed for 15 years. I've never had a business card but people have been asking me for them a lot in the last couple of weeks. I went for a simple card with my name, email address, and phone number on the front.

Below is a picture of what's on the back. It's been my calling card when I speak to people for many years. It makes sense to make it my actual calling card.

that's so fire ! I love it
 

Mr_Maravish

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jul 7, 2015
197
183
93
28
hahah this is funny.

Andy,

What do you suggest to come up with some good copy for an ecommerce website. I am in the process of creating the content and boy is it tough.
 
  • Thread starter
  • Moderator
  • #21
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,453
39,113
4,306
Ireland
  • Thread starter
  • Moderator
  • #22
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,453
39,113
4,306
Ireland

Chromozone

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 28, 2015
71
211
153
United Kingdom
(drops mic)
Love this!

What I've noticed in my own experience is that it's tempting to keep doing the same thing because it's easy.

If you haven't done it before, then getting something out in the world (even something as small as a MVP) is really hard and takes a lot of effort and pain. It's tempting to keep doing the same thing once you've proved your hypothesis i.e. keep building.

But what you really need to do once you've proved you're not completely insane is to totally change gears and go out and sell. I imagine that once a business gets even bigger you then have to change gears again and become more of a manager.

It seems like there is a massive spike in people failing at each one of the transition points.
 
  • Thread starter
  • Moderator
  • #26
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,453
39,113
4,306
Ireland
Love this!

What I've noticed in my own experience is that it's tempting to keep doing the same thing because it's easy.

If you haven't done it before, then getting something out in the world (even something as small as a MVP) is really hard and takes a lot of effort and pain. It's tempting to keep doing the same thing once you've proved your hypothesis i.e. keep building.

But what you really need to do once you've proved you're not completely insane is to totally change gears and go out and sell. I imagine that once a business gets even bigger you then have to change gears again and become more of a manager.

It seems like there is a massive spike in people failing at each one of the transition points.
Aha. That reminds me of the phases someone from a tropical mba podcast said:

1) Learn a skill
2) Sell the skill
3) Scale the skill

I liken it to us progressing from technician to salesman to businessman.
 

minivanman

Platinum Contributor
Speedway Pass
Mar 16, 2017
1,524
3,812
874
50
DFW
I've been self-employed for 15 years. I've never had a business card but people have been asking me for them a lot in the last couple of weeks. I went for a simple card with my name, email address, and phone number on the front.

Below is a picture of what's on the back. It's been my calling card when I speak to people for many years. It makes sense to make it my actual calling card.

In the 90's I was at an antique store in Lincoln, Nebraska and saw the owners business card and it still stands out in my mind. The front only had the name of the store and phone number (before emails). On the back it said this, "I hope I die in my sleep like my grandfather and not like the people screaming in the back seat of his car".

At first I was like... WTF?? But all these years later it must have been a great card for me to remember it about 25 years later. lol Funny thing is, this card made him a sale. In 2012 we were up in Lincoln and we stopped in because I remembered the place. My wife bought 3 necklaces from the guy.
 
Last edited:

Angelic

Contributor
Apr 19, 2016
30
23
41
Okay well what if you are getting a steady number of sales. How does one transition to making sales on a website, assuming this is a product which can be sold on a website?
 
  • Thread starter
  • Moderator
  • #29
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,453
39,113
4,306
Ireland
We've sold a dozen landing pages in the past year - without a landing page to sell them from.

Just found this amusing...
 

RobD88

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Nov 20, 2017
196
478
222
Missouri
(drops mic)
Maybe a stupid question as your post seems more about the philosophy of stop procrastinating and just do it already but...what if your business or business idea is a website (say through shopify or volusion) selling something in particular that lends itself to that medium? Wouldn't that constitute needing a website?
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Thanks for sharing. I want a course to optimize for other than Google engines.
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Welcome to 2020, I wanted to add in a quick note about gratitude for the new year...


Don't like ads? Remove them while supporting the forum. Subscribe to become an INSIDER.

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom
AdBlock Detected - Please Disable

Yes, ads can be annoying. But please...

...to support the Unscripted/Fastlane mission (and to respect the immense amount of time needed to manage this forum) please DISABLE your ad-block. Thank you.

I've Disabled AdBlock