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positioning

  1. JasperDeMuynck

    Please help me with my positioning! [Unique opportunity in return]

    QUESTION 
    Hi Fastlaners! I need help with my tagline. I wrote down 3 options: Helping ambitious entrepreneurs perform at their absolute best so they can effectively scale their business without sacrificing their personal life; Helping ambitious entrepreneurs maximize their performance and their...
  2. JasperDeMuynck

    Validating my USP - How to best help fastlane entrepreneurs

    MARKETING 
    Hi everyone! So I started my second business about half a year ago and I'm doing extra market research to validate my positioning. Would very much appreciate your opinion on my USP, so I can better help my target audience (which should include most of you guys (ambitious entrepreneurs)). To...
  3. L

    Specialist vs jack of all trades

    SIDE HUSTLE 
    I've been consuming some content created by Jonathan Stark and he's got a really interesting idea about position yourself more easily by narrowing down to a single niche that consists of profitable companies and becoming a specialist that aims at solving problems companies in this niche are...
  4. kevcon80

    Am I disobeying the Commandment of Entry? Help me decide which client segment to pursue

    Hey there. I have a SaaS business I am starting, a learning tool for people who are learning to code. It helps you learn the syntax and the underlying concepts much faster than any other form of note-taking I have experimented with - physical writing, electronic notes, and even following along...
  5. Andy Black

    Andy's Inbound/Sales Braindump

    GOLD! HOT! MARKETING 
    I was asked this a while ago: If you were to start your business from scratch, how would you approach prospecting? Given that you don't cold call. And you don't know many people in the business world to "spend your money on diesel and coffee" with. And you've already reached out to your friends...
  6. S

    How to scale a life coaching business? 6 years doing 1 on 1.

    WEB/DIGITAL 
    Hey ladies and gentleman, i'm glad i've come across this forum, i've been watching alot of Demarco's videos and reading alot on the forum, i know of the C.E.N.T.S checklist, but am struggling to figure out which way to scale my life coaching business. till this point i have done pretty well...
  7. Andy Black

    Do you know what makes you referable?

    MARKETING 
    Do you know what makes you referable? 1) You turn up on time. 2) You have manners (say please and thank you). 3) You do what you said you were going to do (or at least let people know if things are slipping). 4) You're competent. (Dan Sullivan) Notice how only one of those is your actual...

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